Kacho 24 hrs bistro restaurant

Kacho 24 Hrs Bistro & Restaurant

Business Plan

2012 Facts 1/3

• Only 2 Outlets in the hotel has made a Lost in 2012.

– Sundowner Bar

– Kacho restaurant

Budget 2012

Actual 2012

VarianceProfit Budget2012

Profit Actual 2012

P&L Variance

Kacho 13.5 M B 8.8 M B (-)4.8MB 1.8MB (-)1.9MB (-)3.8M B

Sundowner 2.9 M B 3.6 M B (+)0.7MB 2.1MB (-)1.2MB (-) 3.3MB

Total 16.4 MB 12.4 MB (-)4MB 3.9MB (-)3.1MB (-)7.1 MB

A VARIANCE OF MORE THAN 7 M BAHT IN 2012

2012 Facts 2/3

– A VARIANCE OF MORE THAN 7 Million BAHT IN 2012

– Did bring down by 6% the F&B profit bottom line

– This a huge opportunity to switch the overall P&L

2012 Facts 3/3

• The Hotel beverage revenue hasn’t achieved the 2012 budget compare to the Food part who did quite well:

Budget 2012 Actual 2012 Variance

Food revenue 270 M 294 M (+)24 M

Beverage revenue 30.6 M 30.3M (-)5.3 M

2013 Objectives• To Combine the 2 outlets to create an iconic

venue in Town at the 37th floor

• Achieve the combined Budget for both outlets

• Create a concept who match our in house guests Market Mix.

F&B Objectives• To develop an unique food & beverage concept to

ensure that Imperial Queen’s Park Hotel becomes the “talk of the town” for ingenuity, creativity and flair within the city of Bangkok based on 2 main Targets:In house –

• Japanese Business Men:

• Formal Breakfast

• Business Meal & meetings package

• Leisure & trendy evening concept

• Bangkokien in need to of Late supper in a trendy 5 star atmosphere .

General Food Concept

• Open Kacho restaurant for 24 Hrs:

– Kacho executive Japanese breakfast served from 4 AM to 11 AM

– Japanese all day Business Luncheon

– Japanese High tea and meeting package

– Dinner A la carte service from 6 PM to 12 AM

– Later Supper from 12 AM to 4 AM

General Food Concept• Japanese breakfast set 朝定食　（ ASA

TEISYOKU)

- Healthy and lets charge energy for new day to start!

The traditional Japanese breakfast consists of steamed rice, miso

soup, pickles , raw egg and dried seaweed are often served. the

raw egg is beaten in a small bowl and poured on the hot rice to

make golden colored . whilst the green tea is often served as well

General Food Concept• Japanese style snacks 　おつまみ　（ OTSUMAMI)

- Enjoy with sake, beer, wine and cocktails

- Healthy and fresh ingredients from Japanese Kitchen

- Easy to bite and good to share with companies

General Food Concept

• Late night Supper 夜食　（ YASYOKU)

- Hot noodle soup, Rice soup and Rice ball for late night supper

- Not heavy and quick meal before going home or bed after long day work or parties

Atmosphere-Entertainment• One core component of Kacho 24 Hrs Bistro & Restaurant

shall be its chill urban & Asian tunes. Local DJ’s shall be

sourced to provide the original soundtrack for Kacho B & R and

their music shall be amplified through the outlet during the

day via CD and quality sound system

• Monday through Wednesday will continue the CD music

entertainment option.

• Thursday through Sunday nights become the true time for the

urban executive. The city’s up-coming DJ’s will have a new

venue to spin their tracks and in house guests and City

patrons to enjoy the Rooftop view and chill out atmosphere

Pricing• Pricing shall be kept moderate to ensure that Kacho

B & R is able to attract a younger middle management level clientele who have a semi-disposable income. Exclusivity will be sought from selected beer, wine and spirit suppliers to ensure the best wholesale prices are received and the savings passed on to the consumer. Final pricing will depend though on the costing of the menu. – Estimated snacks and starters to be

priced between 120 to 240THB

– Estimated Main course and grill items to be

priced less than 600THB

– Standard beers and house pour to be

100 to 180THB range

– Cocktails to begin from 160THB

Competitors• Kacho Bistro & Restaurant in itself

will be a unique concept to Bangkok and will therefore have no immediate competitors. Despite this, Kacho B & R will be competing for a similar market that would currently frequent The Landmark soi 3 and the Rex Hotel soi 42. The 2 only “international” venue to offer international food after 11 PM in the downtown area.

• The only “ similar” Japanese Bistro in town is “ IN THE MOOD FOR LOVE SUHI BAR & BISTRO at Soi 36. It as been the talk of the town for 2 years and a second branch has opened in Ekkamai in November 2012

Recruitment• No recruitment will be needed as we will be

using the manning of both outlets combined:

• Khun Parin, Ast Manager at Sundowner Bar has been an excellent employee since she joined from Marriot a Year Ago,

• The Assistant F&B position is still vacant and will give us the opportunity to recruit the Manager needed for Late at night Operation.

• Yuri San our Japanese F&B Sales Manager will be the perfect person to up sell our iconic F&B concept

• Kevin, a French Management trainee as been recruited and will be focus on the outlet promotion online for the coming 6 months.

Why are we going to succeed: • Great rooftop location and beautiful outlet

• 40% of our In house guests are Japanese

• No extra cost for the projects

• No direct competitors in the area

• Unique concept in town

• F&B Management team ready for the opening (Sales MGR, Social Media Manager…)

Thank you