Jwt Presentation

PRESENTATION BY :-GROUP 1

SEC 2, PGDBA III2008-10GSBA.

CONTENTS OF THE PRESENTATION :

INTRODUCTIONTYPE – Subsidiary of WPP GroupFounded – 1864Headquarters – New York, USAIndustry – CommunicationsWebsite – www.jwt.com

HISTORY OF THE ORGANISATION•Founded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious journals of the nineteenth century•the firm was purchased and renamed by James Walter Thompson in 1878.•To foster a scientific approach to advertising the Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology. •J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients. contd……

With the name of HTA ,it first entered India in 1929, which it maintained until the multinational exited India in the 1970s, handing over control to its Indian employees. The company was registered in India under the name Hindustan Thompson Associates.

In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.

FEW FACTSOur JWT is the first agency to:•invent copy and layouts •build the first full-service advertising agency •pioneer ad careers for women •produce the first sponsored TV program •develop account planning •create the first international network

JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.•JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries.•Serve over 1,200 clients.

JWT ACROSS GLOBE

JWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 22 countries and 33 offices.

JWT CET, JWT's communications, entertainment and technology practice in Atlanta with over hundreds of clients.

Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.

JWT INSIDE is a division of JWT specializing in employment communications, including branding, internal communications, metrics, and recruitment advertising.

JWT IN INDIA

CEO, JWT India - Mr Colvyn Harris

Chief Creative Officer and National Creative Director- Mr Bruce Matchett

Vice-President and Executive Creative Director- Mr Agnello Dias

contd.

JWT IN INDIAAsia-Pacific Headquarters in Mumbai, India.Offices in Mumbai, Bangalore, Delhi, Chennai, Hyderabad. JWT's Delhi office is the fourth largest JWT branch in the

world and it makes close to 400 films a year thus earning the sobriquet of 'the ideas factory'.

Total market worth of JWT in Asia-Pacific region is alone Rs.16000 crore.

22

39

05

10152025303540

growth of JWT in India

actual(%) expected(%)

FY 2008-09

growth during recession of JWT Asia-Pacific( its present market worth is Rs. 16000 crore)

growth during recession

MILESTONES AND ACHIEVEMENTS

•JWT India posted two major wins in the recently concluded Asian Marketing Effectiveness Awards. Teach India campaign won Bronze in the Most Effective Use of Direct Marketing category, and their Lux Temptation campaign, for Hindustan Unilever Limited, won Gold in the Most Effective Use of Public Relations category in 2009•October 2009 - At the Spikes Asia awards JWT scooped Network of the Year having taken three Grand Prix prizes. JWT India won two Grand Prix, JWT Shanghai won a Grand Prix and the craft category (in which no Grand Prix was awarded), and JWT Singapore won a Grand Prix.•JWT won Gold at the Jay Chiat Planning Awards 2009 for Times of India THE TEACH INDIA campaign.•JWT India swept the Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year. contd.

• JWT India swept the Effie 2008 Awards for effectiveness in advertising that were announced and presented on Wednesday evening in Mumbai. The agency won the Grand Effie (best work of the show) for the ‘Lead India’ campaign it created for ‘The Times of India’. JWT was also named the Effie Agency of the Year.

• June 2008- Awarded the Grand Prix in the direct category at the Cannes Lions International Advertising Festival, the most prestigious annual advertising award show. The hallmark award recognizes JWT India for "Lead India," a campaign developed for the Times of India.

• April 2008 - JWT -- which took home two of the most coveted Grand Prix awards, for Integrated and Film. The awards were received in the third Goafest Abby Awards.

• And many more uncountable yet prominent awards ,recognitions and achievements.

JWT INDIA – DELHI BRANCH

•Location - Enkay Center Block A, Commercial Complex, Udyog Vihar - 122016 ,Delhi.

• Sister organisation – Contract Advertising ( handles outdoor

advertising of the branch for the clients)• Production House – Roshan Abbas Productions (shoot the

visual ads for the branch)• Employee strength – 150 employees( including the employees of the

branch and the Contract Advertising)• Provide “Specialised teams for Specialised Products” .

TYPE OF ADS MINIMUM CHARGE Provide

PRINT MEDIA ADS Rs. 50 Lac Newspaper slot, outdoor banner etc.

VISUAL ADS No minimum charge( depends upon budget of the client)

Charge inclusive of all costs related to

production, media selection etc.

JWT HIERARCHY IN CREATIVE DEPARTMENT - DELHI BRANCH

CEO

Accounts office

Client Servicing

Specialized Client service department

Market Pattern

Research( for clients)

Marketing

Market Research

Financial Aspects of

Market Research

Media Research

Creative Head

Art Director

Copywriter

Visualizer

Media Planner

ROLE OF CREATIVE DIRECTOR

• Oversee the whole process of product design• Interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy.• Initiate and stimulate creative ideas for and from everyone involved in the creative process.• Ultimately responsible for the quality of the final creative work.• Executive responsibility for the entire creative department

ROLE OF ACCOUNTS DEPARTMENTThe sales arm of the advertising agencyAccounts executives meet with the client to determine sales goals and creative strategy Oversee the progress of creativity process of ad campaign of the client Coordinate the creative, media, and production staff behind the campaignAt every stage of the creative process, wekeep in touch with the client to update them on the ad's progress and gain feedback.On completion of the creative work, we ensure the ad's postioning , production and placement

ROLE OF MEDIA PLANNER•Support message dissemination•Help in media selection•Also tell clients when and where to use media in order to reach your desired audience.•We are involved in the negotiation and placement of ads between T.V. programmers•We also help to create and manage brand contact of our clients’ brands•Facilitate unplanned messages( word of mouthMarketing, both online and offline)

ROLE OF ART DIRECTORUnify the vision i.e. complete visualizationIn charge of the overall visual appearance and how it communicates visually (moods, contrasts colors ,features, and psychologically appeals to a target audienceMakes decisions about visual elements to be used(style , motion, background etc.)ultimately responsible for solidifying the vision of the collective imagination while resolving

conflictinginputs and ideas from co-workers.Primarily more involved through productionof the ad campaign

ROLE OF TRAFFIC MANAGER

•Regulates the flow of work in the agency•Increases an agency's efficiency and profitability through the reduction of false job starts, inappropriate job initiation•Oversee there is no incomplete information sharing, over- and under-cost estimation, and the need for media extensions•Gathering cost estimates•In association with the media planner, helps in the media selection based on traffic intensity

ROLE OF COPYWRITERMeet with clients and receiving the copy information from the clientResponsibility for the advertisement's verbal or textual contentIn association with the art director, come up with the overall idea for the advertisement or commercial Advising the clients regarding content relatedissuesMaintain right voice tone while writing copyThoroughly understanding the target audience

ROLE OF VISUALIZER•drawing scamps and storyboards•In accordance of the requirements of theClient, makes a primitive design which the Art director modifies to present to the clientfor approval•Conceptualize and create a primitive ad campaign Design•Facilitate the process of production of ad campaignby providing the basic design•We are the first in the organization to give a shape to the clients’ needs and what the client wants to convey

ROLE OF MEDIA RESEARCHER

•Improve the effectiveness and efficiency of advertising•Work in association with the Media plannerin media selection•in-market impact of the ad or campaign on the Consumer•Find no. of audience and their types, cost to advertise in different media•Find where other advertisers spend their budgets•Gives a total media pricing outlook•Find the factors affecting media costs