Michael, This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne Writers Festival to generate our best and most merchandisable work. In ’13 we set about weaning ourselves off the pro-bono, not-for-profit awards drug and lined the cross-hairs up on our biggest clients. We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through its execution. Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while taking time out as an integrated CD in London. Seymour Pope while being a freakishly good writer, is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the product of a relentlessly curious brain. Integrated campaigns with many tendrils into multiple channels take time and willing and patient clients. The output of this new strategy is starting to take root, as evidenced by some of the work on the USB and print-outs provided. And there’s plenty more to come in the new year. On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC Safer P-Platers campaign and, as recent as last Friday, we picked up Beyond Blue Mentally Healthy Workplace Initiative. This will be the biggest launch for Beyond Blue in 12 years. The rest of our submission meets the “short n sharp” brief you set. Hope to see you in ’14. Yours, Richard Muntz MELBOURNE JWT Melbourne’s submission to Campaign Brief Agency of the Year 2013.
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Nov 17, 2014
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Michael,
This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne
Writers Festival to generate our best and most merchandisable work. In ’13 we set about weaning
ourselves off the pro-bono, not-for-profit awards drug and lined the cross-hairs up on our biggest
clients.
We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through
its execution.
Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more
dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely
talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while
taking time out as an integrated CD in London. Seymour Pope while being a freakishly good
writer, is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the
product of a relentlessly curious brain.
Integrated campaigns with many tendrils into multiple channels take time and willing and patient
clients. The output of this new strategy is starting to take root, as evidenced by some of the work
on the USB and print-outs provided. And there’s plenty more to come in the new year.
On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC
Safer P-Platers campaign and, as recent as last Friday, we picked up Beyond Blue Mentally
Healthy Workplace Initiative. This will be the biggest launch for Beyond Blue in 12 years.
The rest of our submission meets the “short n sharp” brief you set.
Hope to see you in ’14.
Yours,
Richard Muntz
M E L B O U R N E
JWT Melbourne’s submission to Campaign Brief Agency of the Year 2013.
Michael & Molly,
This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne Writers
Festival to generate our best and most merchandisable work. In ’13 we set about weaning ourselves
off the pro-bono, not-for-profi t awards drug and lined the cross-hairs up on our biggest clients.
We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through its
execution.
Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more
dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely
talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while
taking time out as an integrated CD in London. Seymour Pope while being a freakishly good writer,
is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the product
of a relentlessly curious brain.
Integrated campaigns with many tendrils into multiple channels take time and willing and patient
clients. The output of this new strategy is starting to take root, as evidenced by some of the work
on the USB and print-outs provided. And there’s plenty more to come in the new year.
On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC
Safer P-Platers campaign, the Share Our Streets initiative for the City of Melbourne and, as recent
as last friday, beyond Blue’s Mentally Healthy Workplace Initiative, the biggest launch for Beyond
Blue in their 12 year history.
The rest of our submission meets the “short n sharp” brief you set.
Hope to see you in ’14.
Yours,
Richard Muntz
Hope to see you in ’14.
Yours,
Richard Muntz
Michael,
This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne
Writers Festival to generate our best and most merchandisable work. In ’13 we set about weaning
ourselves off the pro-bono, not-for-profit awards drug and lined the cross-hairs up on our biggest
clients.
We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through
its execution.
Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more
dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely
talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while
taking time out as an integrated CD in London. Seymour Pope while being a freakishly good
writer, is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the
product of a relentlessly curious brain.
Integrated campaigns with many tendrils into multiple channels take time and willing and patient
clients. The output of this new strategy is starting to take root, as evidenced by some of the work
on the USB and print-outs provided. And there’s plenty more to come in the new year.
On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC
Safer P-Platers campaign and, as recent as last Friday, we picked up Beyond Blue Mentally
Healthy Workplace Initiative. This will be the biggest launch for Beyond Blue in 12 years.
The rest of our submission meets the “short n sharp” brief you set.
Hope to see you in ’14.
Yours,
Richard Muntz
M E L B O U R N E
Highlights of the year
Judging duties
AwArd (Film & Video)
d&Ad (radio)
AdFest (Promo & Activation)
Awards
Quit “Last dance” - Spikes Asia 2013 – Bronze
d&Ad ‘13 - Student Award Yellow Pencil
Accounts won or lost
TAC - Safer P-Platers Initiative
Beyond Blue - Mentally Healthy Workplaces Initiative
Fisher Price - Barbie & Monster High
City of Melbourne - Share Our Streets Initiative
Unicharm - Launch of the Japanese brand into Australia
Accounts lost: None.
New people
• Seymour Pope Senior Writer. Ex-Clemenger BBDO Melbourne creative, he’s created loads of
iconic work, such as Carlton Dry “Dry Dreams - Rubber Chicken Rocket Car & Tank Skeet
Shooting”, Perfect Italiano “Perfect man” and Cartlon Dry “…starring me, Steven Seagal, as you”.
• Luisa Paine Senior Art Director. Ex-BMF, DDB Melbourne and Clemenger Melbourne, Lu is as
strong conceptually as she is art directionally. Along with her advertising pursuits, Lu is also a
highly accomplished artist
• Jess Lilley Senior Copywriter. Jess has spent the last 8 years working as an Integrated Creative
Director in London at DB Network, Profero, HyperNaked, Sapient Nitro and Fabric. During this
time she also produced a Canadian documentary.
• Chris Hince and Andy Segal. Senior Creative Team. Ex-BWM. Chris is a former member of the
Clems Craft Department. Andy’s work on John West, I&J and Cascade Breweries is clear
demonstration of his conceptual and writing might.
• Millicent Malcolm Junior Copywriter. D&AD Student of the Year Yellow Pencil Winner.
• Zenon Predecki Junior Art Director. Ex-Ogilvy, Top 10 at Award School.
• Kellie Lennon Client Services Director. Formerly Managing Partner at Publicis MOJO. Behind
such stand-out work as Drumstick “A Summer Classic”and every Tourism Victoria “You’ll love
every piece of Victoria” campaign for the last 10 or so years.
• Jacqueline Wang Director of Planning. Ex-Whybin TBWA Melbourne Planning Director, Jaquie
placed first in the Strategic Planning Principles course and then lectured at the AFA Strategic
Planning Principles Course in Melbourne. A trained market researcher and workshop moderator
she lists among her achievements; finalist Marketing Institute Effectiveness Awards 2010
PEDIGREE Adoption Drive, finalist Cannes 2008 for PEDIGREE ‘Smiling Dogs’, Cannes Outdoor
Gold Lion 2006 for Chupa Chups ‘Fruit Splat’ and Cannes Integrated Lion 2003 for Jim Beam
‘1900 9 JIM BEAM’.
Up-coming in ’14.
Quit - new campaign that departs from the usual “gore porn” approach
Beyond Blue – launching a big multi-channel idea.
Ford – taking to market their new compact SUV with the biggest digital
budget of any vehicle launch in Australia.
SunSmart – hard hitting TVC, with strong activation extension.
Philadelphia - we’re taking the cardigan off this brand and turning it
into a participation platform.
Vegemite – activating the “Start with…” brand idea.
Financials
In 2013 JWT Melbourne had a capitalised billings
of $73,000,000.
More than $1,500,000 or 12.5% of our revenue
came from new client wins and new revenue
streams. Annualised, this represents 25% of
future revenue.
Michael,
This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne
Writers Festival to generate our best and most merchandisable work. In ’13 we set about weaning
ourselves off the pro-bono, not-for-profit awards drug and lined the cross-hairs up on our biggest
clients.
We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through
its execution.
Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more
dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely
talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while
taking time out as an integrated CD in London. Seymour Pope while being a freakishly good
writer, is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the
product of a relentlessly curious brain.
Integrated campaigns with many tendrils into multiple channels take time and willing and patient
clients. The output of this new strategy is starting to take root, as evidenced by some of the work
on the USB and print-outs provided. And there’s plenty more to come in the new year.
On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC
Safer P-Platers campaign and, as recent as last Friday, we picked up Beyond Blue Mentally
Healthy Workplace Initiative. This will be the biggest launch for Beyond Blue in 12 years.
The rest of our submission meets the “short n sharp” brief you set.
Hope to see you in ’14.
Yours,
Richard Muntz
M E L B O U R N E
The Work. TV/Web/Integrated on USB.
Static media following:
To relaunch their new-ish Ford Fiesta: metrolites to hit the youth between the eyes.
One of the campaign elements to kick-off the TAC Safer P-Platers initiative.
Launch outdoor for the new Ford Kuga SUV. Launch outdoor for the new Ford Kuga SUV.
Outdoor and print for a new brand platform with a new look and feel.
KRA4093_VM_DNA_Internal Posters.indd 1
23/05/13 3:54 PM
VEGEMITE contains B1, B2, B3 & Folate. Enjoy as part of a balanced, varied diet & active lifestyle.VEGEMITE and device and START WITH VEGEMITE are trade marks of Mondelez Australia Foods.MADE IN AUSTRALIA, BY AUSTRALIANS SINCE 1923
KRA4098_VM_OD_4510x20000_v5.indd 1 1/10/13 12:00 PM
Outdoor and print for a new brand platform with a new look and feel.
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Michael,
This year saw us shift our focus dramatically. Previously we relied on the likes of Melbourne
Writers Festival to generate our best and most merchandisable work. In ’13 we set about weaning
ourselves off the pro-bono, not-for-profit awards drug and lined the cross-hairs up on our biggest
clients.
We’re not kidding ourselves, this is a two year strategy. At the end of ’13, we’re half way through
its execution.
Part of ‘making it happen’ was bringing in new people - thinkers and tinkerers. Folks with more
dots than just advertising. Lu Paine and Jess Lilley are bang on this intent. Lu is a perversely
talented artist with commissions coming out of her ears. Jess produced a doco in Canada, while
taking time out as an integrated CD in London. Seymour Pope while being a freakishly good
writer, is also a bit of a super nerd. His knowledge of the workings of facebook’s algorithms is the
product of a relentlessly curious brain.
Integrated campaigns with many tendrils into multiple channels take time and willing and patient
clients. The output of this new strategy is starting to take root, as evidenced by some of the work
on the USB and print-outs provided. And there’s plenty more to come in the new year.
On the new business front, we continued to extend our ‘behaviour change’ franchise, adding TAC
Safer P-Platers campaign and, as recent as last Friday, we picked up Beyond Blue Mentally
Healthy Workplace Initiative. This will be the biggest launch for Beyond Blue in 12 years.
The rest of our submission meets the “short n sharp” brief you set.
Hope to see you in ’14.
Yours,
Richard Muntz
M E L B O U R N E
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