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@JWTINSIDE | #INSIDEinsights
Kai Yen Chief Technology Officer
Stephen Nemeth Experience Planner
PRESENTING TODAY !!!
@JWTINSIDE | #INSIDEinsights
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Authenticity Becomes Authentic
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Social platforms will keep employer brands honest as companies begin to use their culture as a differentiator and their employees as brand advocates. !
@JWTINSIDE | #INSIDEinsights
Capture The Trend !
Understand what makes your culture story unique and how it aligns with your employer brand—internally and externally.
@JWTINSIDE | #INSIDEinsights
Quick Win Fix Your Culture Page !
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• Talk about style of communication and personalities in the office!
• Show how you interact with each other!
• Show what people do after work ends
@JWTINSIDE | #INSIDEinsights
A Culture of Personalization !
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Big data lets us know more about people than ever before. It’s time candidate experiences reflect this. !!
@JWTINSIDE | #INSIDEinsights
Capture The Trend !
• Gather data and research to develop employee and candidate personas
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• Map aspects of your candidate and employee experience against personas
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@JWTINSIDE | #INSIDEinsights
Quick Win Bespoke Benefits !
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• Call out specific benefits that may be of interest to the candidate in an offer package
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• During performance management discussions, talk about life situation and how benefits and perks support that
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@JWTINSIDE | #INSIDEinsights
The Rise of Experience Ecosystems !!
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Complementary experiences and platforms that drive awareness or tell a different side of your brand story become more prevalent. "!!
@JWTINSIDE | #INSIDEinsights
Capture The Trend !
• Go all-in for (good) brand journalism !
• Identify secondary channels and platforms that could help tell your brand story
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@JWTINSIDE | #INSIDEinsights
Quick Win Talk About What’s Interesting !
• Highlight articles or websites people have been talking about around the office.
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• Make a list of places people from the office frequent !
• It doesn’t have to be related to your industry. !!!!
@JWTINSIDE | #INSIDEinsights
Consumer Brand Consciousness !!!
@JWTINSIDE | #INSIDEinsights
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Recognize that your consumer brand shapes candidate perceptions and reflects on employee engagement. And vice versa. ! "!!
@JWTINSIDE | #INSIDEinsights
Capture The Trend !
• Start talking to marketing and begin to form an integrated strategy
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• Talk about your products in your recruitment and internal channels
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@JWTINSIDE | #INSIDEinsights
Quick Win Audit Your Consumer Brand !
• Looking only at your consumer-facing site and channels, what you a candidate learn about your employer brand?
"• What consumer brand attributes might work against your
employer brand? !
@JWTINSIDE | #INSIDEinsights
One to Watch !!! Tech Gets Personal !!!!
@JWTINSIDE | #INSIDEinsights
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New technologies are focusing on augmenting our daily lives and providing more intimate connections that bring back movement, touch, and personal interaction. ! "!!
@JWTINSIDE | #INSIDEinsights
THANK YOU !!!
Follow JWT INSIDE at: !
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For questions contact: Kai YenChief Technology [email protected] !
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