© Amadeus IT Group and its affiliates and subsidiaries Amadeus Journey of Me Insights What Asia Pacific travelers want (Indonesia report) Sample size: 500 Amadeus Asia Pacific
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Amadeus Journey of Me InsightsWhat Asia Pacific travelers want
(Indonesia report)
Sample size: 500Amadeus Asia Pacific
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1. Methodology
2. Introducing the Journey of Me
3. The 4 themes
4. Demographic overview: Who we surveyed
5. What Indonesian travelers want
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1. Know Me
2. Inspire Me
3. Connect Me
4. Talk to Me
5. Delight Me
6. Care for Me
CONTENT
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• Australia (500 respondents),
• China (1,200),
• Hong Kong (300),
• India (1,200),
• Indonesia (500),
• Japan (420),
• Korea (400),
• Malaysia (400),
• New Zealand (250),
• Philippines (400),
• Singapore (300),
• Taiwan (300),
• Thailand (400),
• Vietnam (300).3
METHODOLOGY
The research, Journey of Me Insights: What Asia Pacific travelers want, was conducted in May 2017 in collaboration with YouGov. A total of 6,870 respondents from 14 markets in Asia Pacific that have traveled by plane in the last 12 months were sampled. The 14 markets include:
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Amadeus believes that no two travelers are the same, and even more so, no two journeys will be the same. At the core of traveling is the creation of experiences that are innately ours.
There are an infinite number of elements that make up the travelers’ DNA. Varying factors may influence my travel experience but what defines the “Journey of Me” are my behaviours, feelings, attitudes, and coping mechanisms.
As travelers today become more savvy and better informed, travel and its elements of surprise, magic and wonder have become increasingly challenging to achieve.
Technology brings promise. Now, we have the opportunity to bring the magic back into travel. But only if we first understand what the traveler wants.
In today’s world of travel, every engagement point matters. Expectations have surpassed personalization. Beyond relevance, travel providers must be timely and intuitive to shape each individual experience.
In this journey of ME, cultivating relationships and embracing travelers’ individuality should be the priority.
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INTRODUCING THE JOURNEY OF ME
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The most dominant observation from the study is that there is no consistent profile
for the Asia Pacific traveler. Stark contrasts in behaviors, needs and
preferences were observed across all geographic and demographic lines. For
example, while 62% of Indonesian travelers do most of their trip booking on
mobile, only 11% of New Zealand travelers do so. Separately, while 84% of
Singaporean travelers think it’s important to find service staff at the destination
that speak a language they understand, 96% of Indonesian travelers don’t think
it’s important.
In the world of travel, every engagement point matters. Beyond personalization,
connecting with travelers in a timely and intuitive manner is equally important. While the vast majority of Indonesian
travelers would be interested in receiving travel recommendations from the
moment they consider a trip all the way up to while they are on the trip, travel players must consider carefully how to
connect with them and with what content. 29% of Indonesian travelers
prefer to receive updates and recommendations about their trip
through social media. But only 4% would want to be contacted via phone call.
In the course of this research, “Journey of Me Insights: What Asia Pacific travelers want” uncovered four themes that travel providers need to focus on:
THE FOUR THEMES
Indonesian travelers are the most open in the region to sharing their personal
information for more relevant offers and personalized experiences. 79% would be
open to sharing their data with travel providers, compared to 64% of APAC
travelers who said the same. While this presents opportunities to travel
providers, they must carefully balance personalization against rising privacy
concerns. Above and beyond adhering to data protection standards and legislation, travel players must be able to articulate
‘what’s the value?’ to get travelers to share their data.
Travelers take their lead from other travelers. When planning trips,
Indonesian travelers are most influenced by word of mouth from their friends,
family and colleagues. Compared to other APAC travelers, they are also more likely
to be influenced by what they see on social media. In terms of who they feel
has sent them relevant recommendations, 60% of Indonesian
travelers choose their friends and family – ranking them at the top.
1The right content, through the right
channel, at the right time
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The personalisation-privacy paradox
2Get real: Recommendations they
can trust
3There are many Asias
within Asia
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KNOW ME and what I want, before I even want it
INSPIRE ME about the endless possibilities around travel and
technology
CONNECT ME so I can stay in touch with what’s
important to me
TALK TO ME throughout the entire journey, but on my terms
DELIGHT ME and bring the magic back into
travel, every step of the way
CARE FOR ME and keep me safe and
secure
SO WHAT DO INDONESIAN TRAVELERS WANT?
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_ Personalization or privacy? Indonesian travelers are the most open in the region to sharing their personal information for more relevant offers and personalized experiences. 79% would be open to sharing their data with travel providers, compared to 64% of APAC travelers who said the same.
_ Big screens vs. small screens: Indonesia is the only market in Asia Pacific where travelers research and book trips through mobile more than through PCs. In fact, Indonesia has the highest mobile usage in the region for researching trips.
_ Recommendations that matter: Indonesians are most interested in recommendations that help them save money (38%), and those that make travel more comfortable (38%).
_ Who knows better: Indonesians feel they are most likely to receive relevant travel-based recommendations from their social network (e.g. friends/ family) (60%), more so than the average APAC traveler (48%). On the other hand, only 34% of Indonesian respondents feel they have received relevant recommendations from online booking websites, which is lower than the regional average (50%). Leisure travelers say they find more relevant recommendations from peer or social network sources, whereas business travelers say hotel websites/apps or travel agencies.
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_ Opportunities to inspire: 1 in 5 Indonesian travelers (21%) do most of their travel planning while they are at work, but this behavior is more prevalent amongst travelers who travel mostly for business (36%) compared to those who travel mostly for leisure (12%).
_ The influencers: When it comes to trip planning, Indonesian travelers are most influenced by their friends, family or colleagues. Compared to the average APAC traveler, Indonesians are also more likely to be influenced by what they see on social media.
_ New technology: Indonesian travelers are most interested in an augmented reality mobile app that delivers digital overlays containing interactive information about the culture or history of the site where they are at.
KNOW ME INSPIRE ME
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_ Reasons to stay connected: The top reasons why Indonesian travelers choose to stay connected when they travel are to access maps and location information (57%) and research things to do at the destination. Interestingly, Indonesians are more likely than the average APAC traveler to stay connected so that they can keep up to date with work or business.
_ How to get connected: Most Indonesian travelers stay connected via Wi-Fi (75%) when they are travelling abroad. In addition, more than half (54%) say they purchase local SIM cards at destination.
_ Apps that add value: Traveloka is the mobile app that Indonesian travelers use the most while traveling. In second place is WhatsApp, and Facebook and Google Maps tie in third place. Only 28% of Indonesians say they do not use any apps while traveling.
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_ A good time to ‘talk’: Indonesians are generally very open to receiving travel-based recommendations across the travel cycle. Even after the trip has ended, 74% would still be interested in receiving recommendations.
_ “You can reach me via…”: Social media. 29% of Indonesian respondents say they prefer to receive updates or recommendations about their trips through social media, more so than the average APAC traveler (19%). On the other hand, e-mail, which is top choice for the average APAC traveler (35%), is less popular amongst Indonesia travelers (24%).
CONNECT ME TALK TO ME
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_ New world, new options: 65% of Indonesian travelers say they seldom or have never used sharing economy apps and services for getting around during a trip, and 78% say they have never used such services for accommodation during a trip. Amongst those who have used these services, the top reasons for doing so are convenience and cost-saving.
_ Speak my language: Across the board, Indonesians do not think it is important to find comforts from home at the destination they are at. Compared to the average APAC traveler, they are far less likely to think it is important to find service staff that speak a language they understand (47% vs 4%), food and beverage from their home country (36% vs 12%), or even newspapers or TV programs in a language they understand (40% vs 12%).
_ Great expectations: Compared to the average APAC traveler, Indonesians are easier to please. Only 8% say that a travel provider has never exceeded their expectations. The travel providers most likely to have exceeded their expectations are booking sites and hotel or other accommodation providers.
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_ Travel stoppers: Indonesians are generally more risk-tolerant than the average APAC traveler. Compared to their regional counterparts, Indonesian travelers are much less likely to avoid a destination which has had a recent terror attack (62% vs 45%). They are also less likely to avoid a destination with safety or security issues (52% vs 37%). However, almost half (47%) say they would be less likely to travel to a destination with extreme or inclement weather.
_ Safety updates: The top three sources from which Indonesian travelers most prefer to receive safety or security updates from are their friends and family, transport provider, or travel agent. Indonesians are less reliant on their embassy or government for such updates, compared to the average APAC traveler.
DELIGHT ME CARE FOR ME
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Demographic overviewWho we surveyed
Gender Travel frequency(number of trips made in the past 12 months)
Age Primary reason for travel
DEMOGRAPHIC OVERVIEWA snapshot
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Male80%
Female20%
18 to 2415%
25 to 3430%
35 to 4420%
45 to 5419%
55 +16%
1-2 trips57%
3-7 trips34%
8-12 trips5%
13 trips or more 4%
Business37%
Leisure52%
Other11%
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Know Meand what I want, before I even want it
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Q1. When it comes to researching your trip and making a booking, which device(s) do you use most? Select all that apply.
Indonesia is the only market in Asia Pacific where travelers research and book trips through mobile more than through PCs. In fact, Indonesia has the highest mobile usage in the region for researching trips.
KNOW ME
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76%
54%
21%
8%
60%
69%
19%
9%
Laptop/desktop computer
Mobile phone
Tablet
I get someone else to do it for me (e.g. a travelagency)
Trip research
APAC Indonesia
74%
46%
16%
12%
56%
62%
15%
13%
Laptop/desktop computer
Mobile phone
Tablet
I get someone else to do it for me (e.g. atravel agency)
Trip booking
APAC Indonesia
Q2. When do you usually book your accommodation for a trip?
Most Indonesians prefer to book their accommodation before booking their flight or transport (43%). Interestingly, 6% would book accommodation only after landing or reaching their destination.
KNOW ME
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35%
36%
27%
2%
43%
23%
28%
6%
In advance of booking the flight/transport
At the same time when I'm booking the flight/transport
After booking the flight/transport, but before departure
After landing or reaching the destination
APAC Indonesia
When do travelers book accommodation
(Continued) Q2. When do you usually book your accommodation for a trip?
Indonesian female travelers tend to prefer booking accommodation after booking their flight, while male travelers prefer to book their accommodation before their flight.
KNOW ME
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46%
23%
25%
7%
35%
24%
40%
2%
In advance of booking the flight/transport
At the same time when I'm booking the flight/transport
After booking the flight/transport, but before departure
After landing or reaching the destination
Male
Female
When do travelers book accommodation
Q3. When you travel for leisure, what types of travel recommendations do you find most useful? Please select the top two.
Indonesians are most interested in recommendations that help them save money (38%). They are also more likely than the average APAC traveler to be interested in recommendations that make travel more comfortable, but less likely to be interested in recommendations that help them find the best sightseeing options.
KNOW ME
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37%
29%
17%
28%
27%
27%
24%
38%
38%
17%
20%
27%
21%
25%
Recommendations that help me save money
Recommendations that make my travel more comfortable
Recommendations that help me save time
Recommendations that help me identify the best sightseeing options
Recommendations that ensure my safety
Recommendations that help me plan my itinerary
Recommendations that expose me to new experiences
APAC Indonesia
Most useful recommendations for leisure travel
(Continued) Q3. When you travel for leisure, what types of travel recommendations do you find most useful? Please select the top two.
Indonesian millennials are most interested in recommendations that help them save money, whereas Gen X and Baby boomer travelers prefer recommendations that make travel more comfortable.
KNOW ME
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42%
35%
15%
17%
27%
20%
30%
40%
42%
18%
21%
27%
16%
21%
30%
42%
19%
25%
28%
24%
21%
Recommendations that help me save money
Recommendations that make my travel more comfortable
Recommendations that help me save time
Recommendations that help me identify the best sightseeing options
Recommendations that ensure my safety
Recommendations that help me plan my itinerary
Recommendations that expose me to new experiences
18-35 (Millennials)
36-51 (Generation X)
52-70 (Baby boomers)
Most useful recommendations for leisure travel
Q4. When you travel for leisure, which of these platforms have sent you relevant travel recommendations (e.g. about destinations, hotels, things to do, activities, places to eat)? Select all that apply
Indonesians feel they are most likely to receive relevant travel-based recommendations from their social network (e.g. friends/ family) (60%), more so than the average APAC traveler (48%). On the other hand, only 34% of Indonesian respondents feel they have received relevant recommendations from online booking websites, which is lower than the regional average (50%).
KNOW ME
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29%
34%
32%
50%
15%
18%
48%
47%
34%
4%
31%
47%
41%
34%
11%
22%
60%
50%
39%
0%
Airline website or app (e.g. Singaporeair.com, Koreanair.com, Emirates.com)
Hotel website or app
Travel agency
Online booking websites (e.g. Expedia, Goibibo, Skyscanner, kayak)
Hotel concierge
Airline in-flight magazine
Social network e.g. Friends/family
Travel review site (e.g. TripAdvisor)
Travel blogs/forums
None of the above
APAC Indonesia
Platforms that have sent travelers relevant travel recommendations
(Continued) Q4. When you travel for leisure, which of these platforms have sent you relevant travel recommendations (e.g. about destinations, hotels, things to do, activities, places to eat)? Select all that apply
Leisure travelers say they find more relevant recommendations from peer or social network sources, whereas business travelers say hotel websites/apps or travel agencies.
KNOW ME
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28%
54%
45%
37%
13%
28%
49%
44%
35%
1%
35%
43%
39%
36%
10%
20%
65%
55%
43%
0%
Airline website or app (e.g. Singaporeair.com, Koreanair.com, Emirates.com)
Hotel website or app
Travel agency
Online booking websites (e.g. Expedia, Goibibo, Skyscanner, kayak)
Hotel concierge
Airline in-flight magazine
Social network e.g. Friends/family
Travel review site (e.g. TripAdvisor)
Travel blogs/forums
None of the above
For business
For leisure
Platforms that have sent Indonesian travelers relevant travel recommendations
Q5. In general, how open are you to sharing personal information with travel service providers such as booking websites, airlines, hotels etc., in return for more relevant offers or personalised services?
Indonesian travelers are the most open in the region to sharing their personal information for more relevant offers and personalized experiences. 79% would be open to sharing their data with travel providers, compared to 64% of APAC travelers who said the same.
KNOW ME
Openness to sharing personal information with travel providers
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8%
28%
49%
15%
6%
15%
45%
34%
Not at all open
Somewhat not open
Somewhat open
Very open
APAC Indonesia
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Inspire Meabout the endless possibilities around travel and technology
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Q6. When do you do most of your travel planning?
1 in 5 Indonesian travelers (21%) do most of their travel planning while they are at work, but this behavior is more prevalent amongst travelers who travel mostly for business (36%) compared to those who travel mostly for leisure (12%).
INSPIRE ME
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5%
32%
14%
22%
25%
2%
6%
27%
21%
18%
26%
2%
When you’re commuting from one place to another
During the weekends
While you’re at work
Weekdays, after work
While you are on holiday
Others, please specify
APAC Indonesia
When do travelers plan their travels
(Continued) Q6. When do you do most of your travel planning?
Indonesians who travel predominantly for leisure typically plan trips on weekends (32%) or while on holiday (35%). Interestingly, 9% of business travelers would book accommodation only after landing or reaching their destination.
INSPIRE ME
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8%
21%
36%
21%
12%
2%
5%
32%
12%
16%
35%
1%
When you’re commuting from one place to another
During the weekends
While you’re at work
Weekdays, after work
While you are on holiday
Others, please specify
For business
For leisure
When do Indonesian travelers plan their travels
Q7. When it comes to planning your trip (looking for destinations, places to stay, activities to do etc.), which three of the following influence you the most? Rank in order of influence – from highest to lowest
When it comes to trip planning, Indonesian travelers are most influenced by their friends, family or colleagues. Compared to the average APAC traveler, Indonesians are also more likely to be influenced by what they see on social media.
INSPIRE ME
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0.6
1.0
0.6
0.3
0.5
1.2
1.2
0.6
0.1
0.5
0.7
0.9
0.4
0.7
1.0
1.2
0.4
0.1
Travel blogs or forums
Traveler reviews (e.g. on sites like TripAdvisor)
Social media (General or sponsored content on Facebook, Twitter, Instagram etc.)
Brochures (from hotel reception, travel desks, airports etc.)
Travel agents
Online booking or travel sites (Expedia, Skyscanner etc.)
Friends/family/colleagues (word of mouth or through social media)
Travel Guides (e.g. Lonely Planet, Discovery)
Celebrities or social media influencers
APAC Indonesia
*Scoring: Rank 1=3, rank 2=2, rank 3=1, otherwise=0, average score of each option is presented.
Sources that influence travelers’ trip planning
Q8. Rank the following new technologies from highest to lowest, based on your interest in using them for planning or while on a trip.
Indonesian travelers are most interested in an augmented reality mobile app that delivers digital overlays containing interactive information about the culture or history of the site where they are at.
INSPIRE ME
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1.0
1.4
1.2
0.8
1.0
1.0
1.6
1.0
1.1
0.7
Virtual Reality (e.g. via a headset or Google Cardboard) that allows you to preview or experiencesomething you would see on your trip
An augmented reality mobile app that delivers digital overlays containing interactive informationabout the culture or history of the site where you are at, using your phone camera
A 360 degree interactive video that allows you to experience something you would see on your trip
A chat bot service to answer frequently asked questions or to help you ‘on the go’.
A virtual personal travel assistant or concierge that goes wherever you go
APAC Indonesia
*Scoring: Rank 1=3, rank 2=2, rank 3=1, otherwise=0, average score of each option is presented.
New technologies travelers are most interested in
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Connect Meso I can stay in touch with what’s important to me
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Q9. Why do you want to stay connected when you travel?
The top reasons why Indonesian travelers choose to stay connected when they travel are to access maps and location information (57%) and research things to do at the destination. Interestingly, Indonesians are more likely than the average APAC traveler to stay connected so that they can keep up to date with work or business.
CONNECT ME
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43%
32%
54%
28%
34%
49%
35%
55%
53%
2%
42%
43%
54%
34%
33%
55%
30%
57%
51%
1%
Keep up to date with what is happening in the world
Stay updated with work/business
Share pictures and experiences from my travels with friends and family
Meet new people using travel and social apps
Use convenience apps like Uber, Foodpanda, Grab, Deliveroo, Zomato etc.
Research things to do at the destination
Translate local language
Access maps and location information
Let people know I’m safe
I prefer to disconnect completely when I travel
APAC Indonesia
Why travelers want to stay connected when travelling
Q10. How do you choose to stay connected when you are travelling abroad? Select all that apply
Most Indonesian travelers stay connected via Wi-Fi (75%) when they are travelling abroad. In addition, more than half (54%) say they purchase local SIM cards at destination.
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25%
36%
36%
43%
33%
71%
20%
41%
44%
54%
29%
75%
Mobile phone calls for emergencies only
Hotel-provided smartphone devices with free data and local calls (e.g. Handy)
International phone/data package purchased before leaving my home country
Local sim card purchased at the destination
International roam-as-you-go services
Wi-Fi
APAC Indonesia
How travelers choose to stay connected when travelling abroad
Q11. Please list the top three mobile apps you use while travelling that add value to your trip. If you do not use any apps while travelling, enter ‘NA’
CONNECT ME
Top 3
mobile a
pps u
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Traveloka is the mobile app that Indonesian travelers use the most while traveling. In second place is WhatsApp, and Facebook and Google Maps tie in third place. Only 28% of Indonesians say they do not use any apps while traveling.
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Top 3 mobile apps Indonesians use while traveling
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Talk to Methroughout the entire journey, but on my terms
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Q12. How interested are you in receiving travel-based recommendations (e.g. things to do, places to visit or eat etc.) in the following stages of your travel?
Indonesians are generally very open to receiving travel-based recommendations across the travel cycle. Even after the trip has ended, 74% would still be interested in receiving recommendations.
TALK TO ME
* Percentage of respondents choosing 'Interested' and 'Very interested' for each option is presented.
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95%
94%
90%
85%
83%
61%
95%
94%
90%
81%
83%
74%
When you are first considering taking a trip
When you are evaluating travel options
When you are making your bookings/reservations
After booking but before you travel
During your trip
After you have finished the trip
APAC Indonesia
% of travelers interested in receiving travel-based recommendations…
Q13. Which of the following do you prefer to use when it comes to receiving updates or recommendations about your trip?
29% of Indonesian respondents say they prefer to receive updates or recommendations about their trips through social media, more so than the average APAC traveler (19%). On the other hand, e-mail, which is top choice for the average APAC traveler (35%), is less popular amongst Indonesia travelers (24%).
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20%
19%
35%
19%
7%
17%
26%
24%
29%
4%
Messaging service (e.g. WhatsApp, LINE, WeChat, KakaoTalk)
Apps by travel companies (e.g. airline apps, hotel apps)
Social media
Phone call
APAC Indonesia
Channels through which travelers prefer to receive updates & recommendations about their trip
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Delight Meand bring the magic back into travel, every step of the way
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Q14. How often do you use the following apps or services?
65% of Indonesian travelers say they seldom or have never used sharing economy apps and services for getting around during a trip, and 78% say they have never used such services for accommodation during a trip.
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25%
39%
27%
10%
19%
46%
29%
7%
Never
Seldom
Often
Very Often
Apps like Uber, Grab, Lyft, Ola, Didi Chuxingetc. to get around during my trip
APAC Indonesia
32%
39%
22%
7%
37%
41%
18%
5%
Never
Seldom
Often
Very Often
Apps or services like Airbnb, Couch Surfing etc. for stays during my trip
APAC Indonesia
Q15. Why did you choose to use these sharing economy services and apps? Select all that apply
Amongst those who have used these services, the top reasons for doing so are convenience and cost-saving.
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For getting around during trips For stays during trips
Sample size: 406 (get around the trips), 317 (stays during trips)
43%
36%
34%
37%
60%
25%
56%
47%
35%
50%
67%
24%
Cost saving
Better quality/service
Better safety/security
More flexible solution
Easy to use/convenient
More local experience
APAC Indonesia
46%
34%
29%
36%
48%
32%
55%
44%
36%
46%
55%
31%
Cost saving
Better quality/service
Better safety/security
More flexible solution
Easy to use/convenient
More local experience
APAC Indonesia
Q16. When you travel, how important is it for you to find each of the following at your destination?
Across the board, Indonesians do not think it is important to find comforts from home at the destination they are at. Compared to the average APAC traveler, they are far less likely to think it is important to find service staff that speak a language they understand (47% vs 4%), food and beverage from their home country (36% vs 12%), or even newspapers or TV programs in a language they understand (40% vs 12%).
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* Percentage of respondents choosing ‘Somewhat important’ and 'Very important’ for each option is presented.
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36%
47%
46%
32%
40%
12%
4%
6%
5%
12%
Food and beverage from your home country
Service staff (in hotel or shops) who speak a language you speak/understand
Tour guides who speak a language you speak/understand
Religious facilities
Newspapers or TV programmes in language(s) you speak/understand
APAC Indonesia
% of travelers that say it’s important to find the following at destination
Q17. Based on your past travel experiences, which of the following travel service providers have impressed you and exceeded your expectations the most?
Compared to the average APAC traveler, Indonesians are easier to please. Only 8% say that a travel provider has never exceeded their expectations. The travel providers most likely to have exceeded their expectations are booking sites and hotelor other accommodation providers.
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15%
24%
23%
13%
11%
14%
17%
23%
24%
17%
11%
8%
Airlines
Hotel or other accommodation providers
Booking sites
Travel agent
Tour operators
A travel provider has never exceeded my expectations
APAC Indonesia
Travel service providers that have impressed travelers and exceeded expectations the most
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Care for Meand keep me safe and secure
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Q19. On a scale of 1 – 5 (1 – no effect at all, 2 – a slight effect, 3 – somewhat less likely to travel, 4 – very unlikely to travel, 5 – I would not travel), how much would each of the following affect your likelihood to travel to a certain destination?
Indonesians are generally more risk-tolerant than the average APAC traveler. Compared to their regional counterparts, Indonesian travelers are much less likely to avoid a destination which has had a recent terror attack (62% vs 45%). They are also less likely to avoid a destination with safety or security issues (52% vs 37%). However, almost half (47%) say they would be less likely to travel to a destination with extreme or inclement weather.
CARE FOR ME
* Percentage of respondents assigning score of 4-5 for each option is presented.
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39
45%
48%
52%
32%
62%
54%
47%
36%
37%
18%
45%
50%
Inclement or extreme weather
Recent political or social uprising
Safety or security issues (e.g. spike in crime)
Lack of or access to adequate medical facilities
Recent terror attack/s
Likelihood of a natural disaster (e.g. earthquake, typhoon)
APAC Indonesia
% of travelers who would avoid a destination due to the following
(continued) Q19. On a scale of 1 – 5 (1 – no effect at all, 2 – a slight effect, 3 – somewhat less likely to travel, 4 – very unlikely to travel, 5 – I would not travel), how much would each of the following affect your likelihood to travel to a certain destination?
Additionally, Indonesian female travelers are more likely than male travelers to be negatively impacted by all the averse events listed. Amongst all age groups, baby boomers are least likely to be affected.
CARE FOR ME
* Percentage of respondents assigning score of 4-5 for each option is presented.
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By gender By age
45%
33%
35%
17%
43%
49%
52%
46%
48%
19%
52%
53%
Inclement or extreme weather
Recent political or social uprising
Safety or security issues (e.g. spikein crime)
Lack of or access to adequatemedical facilities
Recent terror attack/s
Likelihood of a natural disaster (e.g.earthquake, typhoon)
Male
Female
52%
30%
42%
18%
47%
51%
50%
45%
42%
23%
45%
55%
33%
37%
27%
12%
41%
42%
Inclement or extreme weather
Recent political or social uprising
Safety or security issues (e.g.spike in crime)
Lack of or access to adequatemedical facilities
Recent terror attack/s
Likelihood of a natural disaster(e.g. earthquake, typhoon)
18-35 (Millennials)
36-51 (Gen X)
52-70 (Baby boomers)
% of Indonesian travelers who would avoid a destination due to the following
Q20. From whom would you prefer to receive safety or security updates at the destination? Select all the apply
The top three sources from which Indonesian travelers most prefer to receive safety or security updates from are their friends and family, transport provider, or travel agent. Indonesians are less reliant on their embassy or government for such updates, compared to the average APAC traveler.
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45%
49%
46%
41%
38%
36%
45%
49%
16%
0%
52%
49%
54%
29%
40%
30%
37%
63%
23%
1%
Travel agent
Booking site
Transport provider (e.g. Airline, train line, bus company)
Hotel
Tour operator
Immigration/border security
Embassy/government
Friends/family
Your employer if you’re traveling for business
Other provider, please specify
APAC Indonesia
Preferred sources of safety or security updates
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