John slide deck

Crowdfunding for CausesCompany Overview

www.karma411.comwww.karma411.com

ABOUT US• 1,000 Causes

• 350,000 Crowdfunders

• $50M in donations

• 15 Employees


CROWDFUNDING


WHAT IS CROWDFUNDING?• Leverages your

supporters’ social networks

• Enables your limited list of donors to reach out to their peers

• People are more likely to donate if they are asked by their peers

Traditional Fundraising

Crowdfunding


Friends help friends first, and campaigns second.

With Karma411, messages, invitations, and requests come from friends, not from “institutional,” impersonal blasts.

We Keep It Personal

Karma411 provides multiple tools for sharing, posting, and spreading the word.

We Make It Viral

CROWDFUNDING WORKS

MARKET NEED


Direct mail and other standard channels cost 15-26% of funds raised.

Charity Benefits, Direct Mail,

Telethons, Events

NONPROFITS DONORS

www.karma411.com

CLASSIC OUTREACH IS EXPENSIVE


KARMA411 REDUCES FUNDRAISING COSTS BY 50%

NONPROFITS FRIENDSDONORS

• Online donations 5x bigger than offline• Reach new online audiences• No direct mail required

• Friends invite friends• Social collaboration


Individuals Foundations Corporations Bequests

Nonprofits need to diversify their income and rely less heavily on government and foundations

Unrestricted donations for operating costs are more likely to come from individuals

Foundations are demanding greater independence and self-sustainability of nonprofits before they can earn grants

NON-PROFITS UNDER PRESSURE& NEW NEED METHODS

KEY TRENDS DRIVING SOCIAL NETWORKING

Power is moving from institutions to communities

User generated content is more persuasive than traditional marketing

Innovation is shifting to bottom-up model

www.karma411.com


• Nonprofits reach broader audiences & donors more cheaply

• Viral tools leverage social media

• Nonprofits deliver measurable marketing results for corporations

• Back end integration with donor management systems streamline operations

KARMA411 BRINGS TOGETHERA CONNECTED ECOSYSTEM

SOCIAL MEDIA

DMS BACKEND


PRODUCTS


User-generated content has replaced classic marketing pitches to become the most persuasive way to raise money. You need to leverage that power for your organizations fundraising.

Persuasive Fundraising

WE MAKE IT PERSONALto raise money, and bring all the tools to you.


PRODUCT: CROWDFUNDING PAGE

• Personal story and appeal

• Clear Donate and Share call to actions

• Customization for branding


PRODUCT: MICROSITES• 10 Minutes to

set up and deploy

• Online Registration and Sponsorships

• Registrants get their own Crowdfunding page


PRODUCT: SOLUTIONS

• Framework for multiple microsites

• All microsites have their own registration options

• Full admin control across all sites


MOBILE PLATFORM

• Optimized for mobile browsers

• Registration • Donations• Full Content

Management control for administrator


SYSTEM OVERVIEW

• Flexible model based on client needs

• Specialized integration services available

• Configuration services available

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MAJOR LEAGUE BASEBALL

• Competitive fundraising

• Shows off supporters• Self declared interests

to make it fun include favorite team, favorite number and throwing hand


AUTISM SPEAKS• Seamlessly

Embedded in AS website

• All activity is based around an event

• Everyone has events in their lives– Weddings– Dinner Parties– Birthdays


AUTISM SPEAKS PROJECT• Light it Up

Blue Campaign

• Visually driven• iPhone app

makes process very easy– Take picture– Make

donation


SMILE TRAIN• Match donor

smiles to surgical smiles

• Multiple image gallery per supporter

• Share options for uploaded photos


DIOCESE OF BROOKLYN• Full design,

branding and development

• Crowd funding for scholarships

• $1,500 may be a large amount to donate today, but 15 people contributing $100 is easier


MESSAGING FOR A CAUSE• Redesign• Brand and

messaging strategy• All online

fundraising• Content

Management System

• Twitter and Facebook programs


FUNDRAISING PARTNERSHIPS

• Online registration

• Purchase T-Shirts

• Branded UI for Municipalities

• Company team competitions


WEBSITE AND MICROSITE COMBO

• Website built in Wordpress

• Microsites deployed every other month for fundraising events


GRASSROOTS VOLUNTEERISM• Converted

awareness campaign to volunteer platform

• Teacher review of volunteer hours


TUNNEL TO TOWERS - NATIONAL

• Stephen Siller Foundation

• Big Picture Overview• Scalable solution• Geographical

reference to activity• Search for events to

support foundation

John slide deck

Technology

ecosystem nonprofits

offline friends

multiple microsites

registration options

market need

supporters social networks

content management control

social networking power