ART DIRECTOR
ART DIRECTOR
“DRY THE LOSER’S TEARS”An integrated branding campaign for sports fans.
CW- Matt Livengood [email protected]
CW- Nicole Goss [email protected]
Puffs will sponsor a segment on ESPN Sportscenter that will celebrate buzzer-beaters and other emotional, last-second victories - complete with shots of inconsolable fans and players.
Banners on espn.com will give non-Facebook users the chance to e-mail coupons to the losing squad’s teary fanbase after the win.
Facebook users who list being fans of specific teams will receive targeted ads for the Dry the Losers’ Tears app immediately after a big rivalry game win.
Everyone who takes advantage of these opportunities will be encouraged to take their snarkiness to Twitter – with potentially lucrative results.
The user’s Friends will then be alerted to the deed on their news feeds - and get invited to join in the action.
Puffs will create a forum for banter among hoops diehards. Particularly witty comments will be re-tweeted, as a way of giving props.
During the week leading up to intense match-ups, Puffs will ask fans to make colorful, clever remarks about their rival’s shortcomings.
On the day before the big games, Puffs will select and re-tweet the winning barbs. Their authors will get two complimentary tickets to their team’s game.
CW- Matt Livengood [email protected]
Simple placements to remind penny pinchers of the perks that come with moving up.
Mock front row tickets placed in cup holders, or stuck on back of upper level seats in arena venues for concert and sports matches.
Mock first class tickets placed in seat pocket of coach seats.
Placement on back of keycards in discount hotels.
Web banners appear on ticketing sites when users select either flight or hotel.
Banner appears on Stub Hub when user selects “nose-bleed” section seats.
Lighthearted outdoor campaign bringing a positive outlook on something most people keep in the back of their minds.
EDUCATION
The Creative Circus
June 2008
Art Direction
Kansas State University
July 2005
Bachelor in Journalism &
Mass Communications
EXPERIENCE
Stems Floral
2009-2010
flower delivery, wedding set up, daily
cleaning, organizing and vase buffing
Bradley Paper
2008-2009 Seasonal
production assistant
X-acto precision, assembly, spray mounting,
resizing, delivery and inventory
TPN (The Promotion Network)
2005-2006 Winter
design intern
7-Eleven team
brainstorm sessions, price stickers, pump
toppers, t-shirts and an 80’s CD cover
INTERESTS
music
running
bike rides
doodling
K-State athletics
cheese
316.655.8899
retreatfromlife.comAWARDSSilver Student ADDY (Southeast) - Puffs, non-traditional
Student of the Month - 3rd Grade
INTENTTo obtain full time employment as an art director
and shape campaigns the masses will appreciate.
SOFTWARE
InDesign
Illustrator
Photoshop
Dreamweaver
Flash
ART DIRECTOR