Jobs

Steve Jobs

Wes Hines

FYSE 1060

Steven Paul Jobs

• Born in 1955 in Green Bay, Wisconsin

• Adopted by Paul and Clara Jobs to live in Santa Clara, California

• Graduated high school in Cupertino, California

Education

• Jobs went to Reed College in Portland Oregon

• He studied Poetry, Literature, and Physics

• After one semester, Jobs dropped out of school, but still attended some classes

Steves

• Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard

• “Woz” was an incredibly talented engineer, especially in electronic gadgets

• While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

The Beginnings of Apple

• After spending time in India in 1974, Jobs returned to America

• He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.

• Jobs convinced Woz to help him create a personal computer, the Apple I

• Jobs, with marketing help from a friend, had the vision of creating a computer company that would make and sell pc’s.

• After showing the Apple I to in town computer stores, Jobs was able to sell 25.

• After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.

Apple

• Jobs and Woz sold the Apple I in 1976 for $666, making over $776,000 from sales

• In 1977, the two released the Apple II, a single board computer with onboard ROM and a color video interface.

Positive Growth

• From 1977 to 1983, Apple continued to grow exponentially.

• In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.

• After the failure of the Apple III and Lisa, Jobs needed a new computer that could compete with the IBM PC.

The Macintosh

• In 1984, Apple released the Macintosh, the first personal computer with a graphical user interface.

• It had 128K of memory, and was expandable.

• Along with the mouse, the Macintosh was the most revolutionary computer made up to that point.

QuickTime™ and aVideo decompressor

are needed to see this picture.

Microsoft and John Sculley

• In 1985, Bill Gates convinced Jobs to license the graphical user interface in the Macintosh to create Windows, which could run on IBM PC’s.

• As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.

NeXT

• Jobs project in the late 1980’s to mid 90’s was NextStep

• A new computer company based on an object oriented software platform, NeXT failed first as a hardware company, then as a software company

• Apple similarly did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design

The Second Coming of Jobs

• In 1996, Apple bought NeXT, and with it came Steve Jobs.

• In 2000, Jobs became the full CEO of Apple, after the success of the iMac, the first computer mainly marketed for its looks.

Return to Profitability and Innovation

• Jobs continues to innovate the computer industry, spearheading projects like the iPod, iTunes and its Music Store, and high end computer

• Under Jobs’ watch, Apple has entered a new phase of growth and profitability, fueled by his imagination and quest for perfection

Sources

• http://en.wikipedia.org/wiki/Steve_Jobs• http://www.esm.psu.edu/Faculty/Gray/movies.htm

l• http://ei.cs.vt.edu/~history/Jobs.html• Apple.com• http://applemuseum.bott.org/sections/ads.html• Butcher, Lee. “Accidental millionaire : the

rise and fall of Steve Jobs at Apple Computer” New York, Paragon House 1988.