Jessica Joseph's CV (1)

This presentation is the intellectual property of Jessica Joseph © 2015

Jessica Joseph

Copy Director Creative Strategist Vocal Talent Bright Spark!

Career Outlook

I thrive in and enrich environments where

there are thought-leaders, technical

magicians and kindred creative sages who

live to bring world-changing ideas to life.

I contribute with my insight into the human

experience combined with an analytical

brain, vivid imagination and a lovable,

groovy personality, open mind and heart.

The next great project is just a partnership

away!


The Keirsey Temperament Sorter® II Corporate

Temperament Report prepared for Jessica Joseph

Monday, August 12, 2013.

https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica%27

s%20Assessment.pdf?dl=0

Temperament: Rational ™

Rationals are rare, making up no more than 5 to 10

percent of the population. Their drive is to unlock the

secrets of nature and develop new technologies.

Rationals have done much to shape the world.

My Left Brain


Core characteristics:

-Pragmatic, ingenious, independent, strategic thinkers, even-tempered, trust

logic, yearn for achievement, seek knowledge, prize technology, and dream

of understanding how the world works.

https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica%27s Assessment.pdf?dl=0



The Keirsey Temperament Sorter® II Corporate

Temperament Report prepared for Jessica Joseph Monday,

August 12, 2013.

https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica%27s%20Asse

ssment.pdf?dl=0

My Right Brain


Personality Type: Mastermind ™

The Masterminds (INTJ), are the rarest personality type, just

1 to 2 percent of the total population. Famous Masterminds

include: Sir Isaac Newton, President Dwight D. Eisenhower

and Sun Tzu. .

Core characteristics:

-Curious, insanely imaginative and perfectly happy when work allows constant

exploration of the universe of ideas. Seeks broad mastery of many subjects.

-Likes: solving complex problems, taking on responsibility without fanfare,

hands-off competent direction.

-Dislikes: supervising people, personal and political conflicts, routines and

inefficiency.

https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica's Assessment.pdf?dl=0

https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica's Assessment.pdf?dl=0

Thirteen (13) ADDY Awards including “Best In Show” American Ports Authority

Award for SLASPA Campaign 2nd Place for Booth Concept and Materials at

Canada’s Grocery Innovations, 2014 Digicel’s Successful Market Entry Into

The OCES and Subsequent Market Take-over 2003-2006 Digicel Caring

Connections Corporate Social Responsibility Platform Successful Saint Lucia

Jazz and Arts Festival Sponsorship Proposal European Union’s Education

Enhancement through ICT Project Biodiversity Project with Ministry of

Sustainable Development European Union’s Energy Labelling Region-wide

Campaign Recent Win of 1st National Bank, Saint Lucia Account Record of High Percentage of Account Bids to Account Wins.

Current Employer Accela Marketing , St. Lucia/Canada

Jan 1st, 11 to Present and 1st Nov 2nd to May 1st 06

Creative Director/Creative Strategist/ Senior Copywriter

Creative communications strategies, conceptualization, technical proposal writing,

copywriting, multi-media presentation development and design, in-person client

pitches; direction of radio and television production; voicing of ads, media interviews.

Client experience includes:

• Digicel

• LIME

• LUCELEC

• 1st National Bank, St. Lucia

• East Caribbean Financial Holdings

• CGM Gallagher Brokers

• Bank of Saint Lucia

• Grenada Corporative Bank

• Antigua Commercial Bank

• European Union

• World Bank United Nations Development Project

• OECS Secretariat Saint Lucia Tourism Board

• Saint Lucia Air and Seaports Authority (SLASPA)

• Saint Lucia Distillers

• Saint Vincent Brewery

• Super J


The People’s Canvas Project Concept for Queen’s Park Oval and Sponsorship

Presentation Developed the “Imagine More For Yourself” corporate

campaign for Advantage’s pitch for RBTT and won the account away from

incumbent agency McCaan Erickson Successful launch of CDAPs TT Card

Pushed for the re-design of the creative studio and helped design the new look

and feel.

Previous Employer 1 Advantage Advertising Limited, Trinidad

1st Jan, 07 to 31st Jan 11

Senior Copywriter- 1st Jan. 01 to 31st Jun 02

Creative communications strategies, conceptualization, copywriting, -multi-media

presentation development and design, in-person client pitches; direction of radio and

television production.


• RBTT Local and Regional (Product & Corporate)

• Label House Group Limited

• Powergen

• WASA

• Ministry of Health

• Ministry of Social Development

• Tourism Development Corporation of Trinidad and Tobago

• Oscar Francois Limited

• Penta

• Audi


TWO (2) ADDYS (Silver and Gold) for Pepsi-Co’s West Indian Cricket

Campaign feat Machel Montano AAATT Award for TSTT Lingo AAATT

Award for Food Giant Spearheaded Lonsdale’s Newsletter with Nicholas

Laughlin Scotiabank’s Breast Cancer Print Campaign feat. Denise Plummer

and Wendy Fitzwilliam.

Previous Employer 2 Lonsdale Saatchi & Saatchi, Trinidad

1st Oct. 97 to 31st Jun 02

Copywriter

Conceptualization, copywriting, direction of radio and television production; voicing of

ads.


• Pepsi-Co International

• TSTT

• Scotiabank

• Aligico

• National Flour Mills

• National Gas Company

• KC Confectionary

• Johnson & Johnson

• Procter & Gamble

• Toyota

• Peugeot

• Food Giant


Professional

Agnes Francis, CEO, Accela Marketing Edgewater, Rodney Bay, St. Lucia W.I.

Tel: (W) 1(758) 452-6299 or (H) 1(758) 450-9596,

e-mail: [email protected]

Steve Mathura, CEO, Advantage Advertising Limited 29 Alberto Street, Woodbrook, Trinidad

Tel: (W) 1(868) 623-7211 Ext 224


Hayden & Anika Aleong, Directors, Vagus MRI Limited 3 Park Ave, Queen's Park East, POS.

Phone: 1 (868) 222-9325 or 1 (868) 223-6379

Personal

Sue Ann Young, Creative Director, Soul Sister 29 Alberto Street, Woodbrook, Trinidad. Tel: (W) 1(868) 623-7211

(H) 1 (868) 637-3072


Jennai Williams, Teacher , Relative 113 Falconwood Road, Addington, Croydon, Surrey UK CRO 9BF

Tel: (W) 1+44 0168 9842515 (M) 1+44 07968 74660,


Michele Agostini, Copy Director, Animal Rights Activist, Dear Friend Tel: 290-3148.


References


Testimonials “I know Jessica through her work as a screenwriter for my upcoming TV series,

and I found her work to be delightfully original and creative, with a flair for

comedy and dialogue.” - Penelope Hynam, Producer, Writer, Director at Sea Weaver

Productions Inc. Barbados


“Jessica is a very competent and creative writer. Her deep insights into her

target audiences drives concepts that reaches and resonates with them which is

the heart of and essence of great creative.” - Kenrick Attale, Owner, Lonsdale

Advertising Ltd, Trinidad

“Jessica’s first interface with Lonsdale occurred when she attended one of our

annual summer creativity workshops. At that early stage, Jessica’s application

revealed creativity and focus far beyond her years. Jessica demonstrated not only a

fresh approach to the most mundane aspects of copywriting but a hunger to explore

and master other avenues of creative expression. She honed her naturally

expressive writing style to into a strong and lean corporate voice. Perhaps Jessica’s

greatest asset lay outside of her technical skills. Always thinking outside the box,

she sought cures for problems that so often plague large unwieldy groups- Willys

Marshall, Owner, willow works limited, Trinidad

Formal Education


Currently…

MOZ Inc. Certification in Quality Management Systems (QMS)

5th Nov-7th -Nov 2014

PRONET TRAINING PROGRAMME Certified in Business Strategy, Cost & Financial

Management and Export Marketing Modules

1st Aug-3rd -Nov 12, 2012

Market Motives Certified in Conversion, SEO Internet Marketing Fundamentals

September 1995-June 1996

University of The West Indies, St. Augustine Campus, Trinidad. W.I.

Agriculture (1 Year)

1988 to 1995

Naparima Girls’ High School, 4 La Pique

Road, San Fernando, Trinidad. W.I.

Cambridge A’Levels - General Paper (A),

English Literature (B), Biology (D),

Geography (E)

CXC O’Levels- English (1), Literature (1),

Geography (1), Biology (1), Mathematics

(2), Chemistry (2), Spanish (2), French (3)

Informal Education &


Currently…

TED, edX

Concentrations: Behavioral Psychology, Anthropology, Globalization, Innovation

1st Jan, 12 to June, 12 Steve McNamara’s 4 DVD Training Series Creative

Director, The Brief

September 2008

Dov Simens Independent Film Workshop hosted by the (TTFC) Trinidad and

Tobago Film Company, scriptwriting, producing, directing seminar

1st Oct 97 to 31st Jun 02

Saatchi & Saatchi Ideas Seminars, Love-mark Building

Creativity, brainstorming, brand-stewardship

15th Jul. 97 to 1st Aug. 97

Lonsdale Saatchi & Saatchi Creative Advertising Intensive

Workshop & Internship Certified and chosen from

a class of forty (40) for internship.

November 11, 2005

Saint Lucia Media Workers Association

Association of Caribbean Media workers)

August 28th, 2011

Writer’s Guild Of America East

Novermber 12th, 2010

CARICOM Skills Certificate

Professional Associations


Outside office hours I…

http://www.huffingtonpost.com/jessica-joseph/pan-to-close-caribbeaname_b_7629424.html












View My Portfolio

E-mail: [email protected]

Skype: trinielf

Phone: 1-758-730-5950

Strategic Thinking

https://www.dropbox.com/s/y0lgw9cpl2qvgr3/Strategic%20Thinkin

g.wmv?dl=0

Television

https://www.dropbox.com/s/4kp1x1ijyh1owi9/Television%20Portfoli

o.wmv?dl=0

Radio

https://www.dropbox.com/s/l5a0bo4tc98z87f/Radio%20Work.wmv?

dl=0

Voice Acting/Announcing

https://www.dropbox.com/s/d9dolsy60zzmcp1/Voice%20Acting%20

and%20Announcing.wmv?dl=0

https://www.dropbox.com/s/y0lgw9cpl2qvgr3/Strategic Thinking.wmv?dl=0



https://www.dropbox.com/s/4kp1x1ijyh1owi9/Television Portfolio.wmv?dl=0



https://www.dropbox.com/s/l5a0bo4tc98z87f/Radio Work.wmv?dl=0



https://www.dropbox.com/s/d9dolsy60zzmcp1/Voice Acting and Announcing.wmv?dl=0



Jessica Joseph's CV (1)

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