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Jenny dewsnap

Aug 18, 2015




  1. 1. Jenny Dewsnap Business and Marketing Manager Age UK Sheffield The Aging Internet: digital choice and exclusion among the elderly
  2. 2. CONTEXT 2014 was the 25th anniversary of the World Wide Web. Today, the web has 2.5 billion users worldwide. Radio took 38 years to reach 50 million users Television took 13 years Internet took 4 years Facebook took just 10 months
  3. 3. WHAT IS THE ISSUE? There's always been a divide Isn't it just an issue of age (patience) Longer life expectancy = lower rate of demographic change so is age a red herring? Not all older people are ICT illiterate, just as not all young people are ICT literate 11% of 16 to 24 year olds are in fact digitally excluded Time and market forces will close the divide not so. The use of IT and mobile technology has grown and levelled out. Digital exclusion isnt going away and isn't a simple question of age.
  4. 4. WRONG SIDE OF THE DIVIDE SO WHAT? Those left on the wrong side of the divide today are more deeply excluded, harder to reach and further away from inclusion than ever before. Not a one dimensional problem.. Digital inequality matters because those without the right combination of access, skill, motivation or knowledge to make digital decisions are missing out in all areas of life. DIGITAL EXCLUSION - SOCIAL EXCLUSION
  5. 5. CATCH 22 OR OPPORTUNITY? Three quarters of those socially excluded are ALSO digitally excluded So, people already at a disadvantage and arguably with most to gain from ICT are the least likely to be making use of it and most likely to be further disadvantaged by their non-use. If digital and social exclusion are inter-related, positive action on one front can affect the other, and greater equity be the result. So in terms of the entire population but more interestingly for today and Age UK strategic thinking around holistic and inclusive service packages the issue of digital exclusion is NOT a red herring but a big fish!
  6. 6. TACKLING THE DIGITAL DIVIDE Digital inequalities follow lines of social disadvantage. The main groups most at risk of digital exclusion are: those in lower socioeconomic status groups those with lower levels of education those with a disability or in poor health older people (who are likely to have lower incomes, lower levels of education and one or more disabilities or health conditions) There are multiple and interrelated reasons for not using the internet Cost, access, motivation and skills Choice
  7. 7. Activities online (ONS 2014) Age group 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+ Sending/receiving emails 80 86 86 83 75 49 Finding information about goods and services 71 84 87 84 75 44 Reading or downloading online news, newspapers or magazines 65 73 69 60 48 24 Social networking (eg Facebook or Twitter) 91 80 68 54 37 13 Using services related to travel or travel related accommodation 38 53 52 54 44 22 Internet banking 56 71 66 62 47 23 Selling goods or services over the Internet 24 36 35 26 15 8 Playing or downloading games, images, films or music 68 61 58 42 29 14 Creating websites or blogs 10 11 8 6 4 2 Making an appointment with a doctor or other health practitioner 8 8 11 13 15 5
  8. 8. Typical internet user Typical non- user
  9. 9. In comparison to their peers, older people who do not use the Internet are: Older old socially isolated living alone on lower income female with health problems negative about ICTs So we know more about who but why? BUILDING THE PICTURE
  10. 10. Reasons given for disengagement from the internet by older people Concerns about privacy and High costs information 3% overload D o n 't h a v e 5% Access 7% Lack of skill/ability 11% L a c k o f In t e r e s t 6 2 % N o t f o r m e 12%
  11. 11. There is no single stated reason for not using the internet instead, reasons are multiple and interrelated. Access (cost/availability of internet connection and devices), motivation and skills are all important however, their relative importance varies across individuals and their circumstances. A growing number of nonusers and ex users attribute non use to motivational barriers, such as lack of interest or perceived need. And a growing number of people in household without an internet connection do not intend to get access. This suggests that, despite rapid rates of adoption, the challenge of getting the remaining population online is growing. While this may suggest that many households without the Internet are actively choosing not to subscribe, there is still a large and important minority who state that barriers such as cost of devices or access and lack of skills prevent them from connecting to the Internet. SUMMARY OF RESEARCH
  12. 12. MOTIVATION (CHOICE) A striking rise in the number of people who feel they dont need the internet since 2006 (ONS 2014) The majority of households without internet access (53%) say they dont have a connection because they 'did not need it' up from 34% in 2006. Over 1 in 10 people in the UK (12%) dont have an internet connection at home, and dont intend to get it in the next 12 months. (OFCOM) Of households without internet access who do not intend to get access in the next 12 months, 70% state lack of interest as the main reason. The number of non users is actually growing Those who never did Ex users feeling they dont need it
  13. 13. CONCLUSIONS Digital and social exclusion are linked Older people have multiple/complex barriers to access including Cost Access Education/skill level Health Perception security, need, not for me Failed or bad experience leading to falling figures Choice
  14. 14. ACTIONS AND RECOMMENDATIONS Issues of social and digital isolation must be looked at together Opportunities must be sought to address the key reasons preventing inclusion particularly need and choice Agencies and service providers, GPs and local authorities need to be aware of the existing and growing divide when developing largely IT accessed services Innovation needs to be employed to change the mindset of those who feel IT isn't for them Multi agency approaches to the issue WILL work Digital exclusion MUST be seen as a real and growing issue amongst the elderly The age issue will not go away in time Strategies must take account of the lapsed user with now more reason to feel its not for me a second time around Confidence and fear of failure are real issue
  15. 15. WHAT IS AGE UK SHEFFIELD DOING? The Club IT sessions Lending library Digital Champions Links to Tinder Foundation Links to community organisations/libraries Coproduction/design The IT Club Peer led support Making access possible and desirable and being there to provide first time and every time support.
  16. 16. Thank You Jenny Dewsnap Age UK Sheffield [email protected] 0114 250 2850
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