Jeff Walter: Leading the shift to more environmentally subsanable printing

Jeff Walter Director, environmental sustainability and social innovation Imaging and Printing Group

Digital content is exploding

Two significant market shifts are having an impact on printing

1. Explosion in digital content

2. Ubiquity of mobile

Content explosion is driving changes in where and how

people print

• HP predicts that by 2013, 26 billion incremental pages will

be printed from mobile devices and 85 percent of smart

phone users will want to print

• The print industry is evolving from analog to digital: from

static information/word processing to live information from

the Internet

But we‟re not heading for a paperless society

Print is evolving

• Printing facilitates communication, creativity and

understanding

• Print helps drive on-line sales

• Reading on paper is 10% - 30% faster than reading online

• People reading on-screen “bounce and flicker” between items

every few minutes, interfering with concentration

“People want to feel special. In marketing [terms],

email is transactional; paper is relational.”

Eric Bradlow, Professor of Marketing, Statistics and Education, Wharton

Could you live without print?

• HP asked consumers in three countries to live without any print for two days…

• ...and we also asked another group in the US to go without print for a week...

• No one succeeded!

• People were stunned at how ingrained print is in their lives…

Before...

After...

Before...

EXPANSIVE

Critical sustainability issues

• Negative perceptions of the impact of printing on the

environment are increasingly being driven by governments,

NGOs and customers

• HP has developed a strategic framework to provide

sustainable printing products, services and solutions that

have major benefits to businesses and consumers, while

also reducing their environmental footprint

• This requires a sustainability lens to be put on the entire

value chain of the printed page

HP makes it easy to realize the power of printing with a smaller environmental

footprint

IPG environmental strategy

Sustainable Printing

• HP‟s innovating technologies reduce the CO2

emissions associated with the production and use

of our imaging and printing products

Responsible Forestry practices

• Working closely with NGOs, HP is increasing

FSC®-certified and recycled pulp in our paper

products

Take-back & Recycling Leadership

• HP continues to increase the amount of materials

we take back and the amount of recycled content

used in manufacturing our products and packaging

HP helps customers print what they need, when and where they need it, in the most efficient

way

Sustainable printing

Graphics

HP‟s large-format printing solutions

enable print service providers and

their customers to surpass the

creative boundaries of traditional

analog printing

Print on Demand: minimising

overruns of books, magazines and

newspapers

SMB/Enterprise

HP EcoSMART: reduces carbon at

the device level

HP Managed Print Services: energy

savings of 30-80 per cent

Most new HP LaserJet printers will

include Auto-On/Auto-Off energy

saving features by the end of 2012

Consumers

The most ENERGY STAR®

qualified printers in the industry

The world‟s only PVC-free printer:

the HP ENVY 110 e-All-in-One

Responsible forestry practices

• HP has joined the Forest Stewardship Council

(FSC®) and will be able to provide input and help

shape FSC® policies and standards for responsible

forestry, along with leading environmental and

social NGOs

• HP is among the first major consumer photo paper

providers to offer FSC®-certified photo paper in

Europe and North America

• HP‟s Environmentally Preferable Paper Policy is

one of the most rigorous in the industry, outlining

principles for buying, selling, and using paper and

product packaging

Pioneering take-back and recycling

• IPG is a pioneer in providing sustainable solutions

for the end-of-life phase of printing products

• HP Planet Partners program simplifies recycling

• 100 million pounds of recycled plastic were

reused in printing products between 2007 and

2011

• 389 million Original HP LaserJet and inkjet

cartridges were returned via the HP Planet

Partners program since 1991

• HP also recycles plastic in the production of select

printers

Gaining momentum for a sustainable future

Achievements and Goals

Sustainable Printing

• Printing products are 46% more energy efficient today than in 2005

• 3X the amount of recycled plastics used in HP inkjet printers since 2007

Responsible Forestry Practices

• Produced more than 2 billion Original HP ink and HP LaserJet toner cartridges containing

content from our „closed loop‟ recycling process

Take-Back & Recycling Leadership

• At least 50% of HP-branded paper will be FSC® certified and/or have more than 30% post-

consumer content by the end of 2015, up from less than 3% in 2008

Print like the Lorax

• HP has partnered with Universal to sponsor the

global release of “The Lorax”

• Dr. Seuss‟ most famous story, The Lorax is about

forest sustainability and the environment

• The success of The Lorax reflects increasing

environmental awareness among families and kids

Every inkling makes a difference

HP has launched an integrated campaign highlighting

how consumers can make a difference

We‟re encouraging people to “Print like The Lorax”

1. Recycle via HP Planet Partners program

2. Use sustainably-sourced paper

3. Purchase ENERGY STAR qualified printers

and use features like HP Smart Print and

double-sided printing