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Jeff Walter: Leading the shift to more environmentally subsanable printing

May 19, 2015

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Jeff Walter: Leading the shift to more environmentally subsanable printing

Presentation from HP event in Prague on 22 March 2012

  • 1. Jeff WalterDirector, environmental sustainability and social innovationImaging and Printing Group

2. Digital content is explodingTwo significant market shifts are having an impact on printing1. Explosion in digital content2. Ubiquity of mobileContent explosion is driving changes in where and howpeople printHP predicts that by 2013, 26 billion incremental pages will be printed from mobile devices and 85 percent of smart phone users will want to printThe print industry is evolving from analog to digital: from static information/word processing to live information from the Internet 3. Print is evolvingBut were not heading for a paperless society Printing facilitates communication, creativity andunderstanding Print helps drive on-line sales Reading on paper is 10% - 30% faster than reading online People reading on-screen bounce and flicker between itemsevery few minutes, interfering with concentrationPeople want to feel special. In marketing [terms], email is transactional; paper is relational.Eric Bradlow, Professor of Marketing, Statistics and Education, Wharton 4. Could you live without print? HP asked consumers in three countries to live without any print for two days ...and we also asked another group in the US to go without print for a week... No one succeeded! People were stunned at how ingrained print is in their lives 5. Before... 6. After... 7. Before... 8. EXPANSIVE 9. Critical sustainability issues Negative perceptions of the impact of printing on theenvironment are increasingly being driven by governments,NGOs and customers HP has developed a strategic framework to providesustainable printing products, services and solutions thathave major benefits to businesses and consumers, whilealso reducing their environmental footprint This requires a sustainability lens to be put on the entirevalue chain of the printed page 10. IPG environmental strategyHP makes it easy to realize the power of printing with a smaller environmentalfootprintSustainable Printing HPs innovating technologies reduce the CO2emissions associated with the production and useof our imaging and printing productsResponsible Forestry practices Working closely with NGOs, HP is increasingFSC-certified and recycled pulp in our paperproductsTake-back & Recycling Leadership HP continues to increase the amount of materialswe take back and the amount of recycled contentused in manufacturing our products and packaging 11. Sustainable printingHP helps customers print what they need, when and where they need it, in the most efficientwayConsumersSMB/Enterprise GraphicsThe most ENERGY STARHP EcoSMART: reduces carbon at HPs large-format printing solutionsqualified printers in the industry the device level enable print service providers andtheir customers to surpass theThe worlds only PVC-free printer: HP Managed Print Services: energycreative boundaries of traditionalthe HP ENVY 110 e-All-in-One savings of 30-80 per centanalog printing Most new HP LaserJet printers will Print on Demand: minimising include Auto-On/Auto-Off energyoverruns of books, magazines and saving features by the end of 2012 newspapers 12. Responsible forestry practices HP has joined the Forest Stewardship Council(FSC) and will be able to provide input and helpshape FSC policies and standards for responsibleforestry, along with leading environmental andsocial NGOs HP is among the first major consumer photo paperproviders to offer FSC-certified photo paper inEurope and North America HPs Environmentally Preferable Paper Policy isone of the most rigorous in the industry, outliningprinciples for buying, selling, and using paper andproduct packaging 13. Pioneering take-back and recycling IPG is a pioneer in providing sustainable solutionsfor the end-of-life phase of printing products HP Planet Partners program simplifies recycling 100 million pounds of recycled plastic werereused in printing products between 2007 and2011 389 million Original HP LaserJet and inkjetcartridges were returned via the HP PlanetPartners program since 1991 HP also recycles plastic in the production of selectprinters 14. Gaining momentum for a sustainable future Achievements and Goals Sustainable Printing Printing products are 46% more energy efficient today than in 2005 3X the amount of recycled plastics used in HP inkjet printers since 2007 Responsible Forestry Practices Produced more than 2 billion Original HP ink and HP LaserJet toner cartridges containing content from our closed loop recycling process Take-Back & Recycling Leadership At least 50% of HP-branded paper will be FSC certified and/or have more than 30% post- consumer content by the end of 2015, up from less than 3% in 2008 15. Print like the Lorax HP has partnered with Universal to sponsor theglobal release of The Lorax Dr. Seuss most famous story, The Lorax is aboutforest sustainability and the environment The success of The Lorax reflects increasingenvironmental awareness among families and kids 16. Every inkling makes a differenceHP has launched an integrated campaign highlightinghow consumers can make a differenceWere encouraging people to Print like The Lorax1. Recycle via HP Planet Partners program2. Use sustainably-sourced paper3. Purchase ENERGY STAR qualified printers and use features like HP Smart Print and double-sided printing