JEA Kansas City

8/8/2019 JEA Kansas City

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JEA/NSPA Fall National

High School Journalism ConventionNov. 11-14, 2010Kansas City Marriott & Convention Center

200+ sessions

Issue seminars

Media swap shops

Best of Show andWrite-off contests

Exhibits and trade show

Sightseeing andmedia tours

Break with a Pro

Special strands: junior high/middle school new advisers digital media

Keynote speakers

Convention blog: studentpressblogs.org/kc2010 Twitter hashtag: #hsjkc

Want to attend thisconvention for free?

See page 12 to find out how.


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Seminars & SchedulingKeynote Speakers 3Tentative Schedule 4

Pre-convention Workshops 4

Featured Speakers 6

Involvement at Conventions 6

Digital Media Sessions 8

Issue Seminars 8

Break with a Pro 10

Computer Sessions 10

Media Swap Shops 10

Meet, Greet and Eat 10

Adviser Luncheons 10

Awards Ceremonies 10Convention T-shirts 11

Curriculum Exchange CD 11

First-time Attendee Orientation 11

Meet the Mentors 11

Adviser Receptions 11

Adviser Hospitality 11

Student Activities 11

Certification Testing 11

JEA Outreach Academy 12

Scholarship Opportunities 12

Convention Sessions 13

Contests & CritiquesBest of Show 14

On-site Critiques 14

Write-off Competition 15

JEA Membership 15

Tours & TransportationSightseeing Tours 18

Media Tours 19

Official Airlines 19

Ground Transportation 19

Hotel & RegistrationConvention Hotel 21Rules of Conduct/Off-site Permission 22

NSPA Membership 22

Convention Registration 25

The National Association ofSecondary School Principalshas placed this conventionon the National Advisory Listof Contests and Activitiesfor 2010-2011.

Deadline CalendarUse this summary of due dates to helpmeet the deadlines for registration, hotelreservation and contest form submission forthe convention.

Oct. 1

CJE/MJE applications

Oct. 8Need-based scholarship applicationsOutreach Academy applicationsOn-site critique registration

Oct. 11Sightseeing tour reservations

Oct. 19Hotel reservation deadline (Book early. There isno guarantee rooms will still be available by thesedates.)

Oct. 21Earlybird registrationWrite-off registration

T-shirt pre-ordersBreak with a Pro/Swap shop/Media tour/Adviser luncheon/Pre-convention workshop registration

Nov. 1Convention registration mail-in deadlineCurriculum Exchange CD materials

OpenNSPA Membership(must be current for Best of Show)JEA Membership(must be current for Write-offs)

Where to Send What?Pay careful attention to which address eachform must be sent and to whom the checkshould be made payable:

Convention Registration form, NSPA Membership,Off-site Permission Forms:

2221 University Ave. SE, Suite 121, Minneapolis,MN 55414. Checks payable to NSPA.

JEA Membership, Write-off Registrations andCJE/MJE Certification applications:Kansas State University, 103 Kedzie Hall,Manhattan, KS 66506. Checks payable to JEA.

Hotel Reservations:KC Marriott Downtown, Attn: Reservations, 200W 12th St., Kansas City, MO 64105, fax 816-855-4418. See page 23 for more information.

On-site Critiques:Mail form and payment to Jill Chittum, 7040Cody, Shawnee, KS 66203, e-mail j [email protected]. Publications will be mailed directlyto the critique judge. Checks payable to JEMKC.See page 14 for more information.

Local Need-based Scholarships:Mail applications to Cindy Horchem, Piper HighSchool, 4400 N. 107th St., Kansas City, KS 66109,e-mail [email protected]. See page13 for more information.

Outreach Academy:Mail applications to Sharon Martin, Wichita HighSchool East, 2301 E. Douglas, Wichita, KS 67211,e-mail [email protected]. See page 13 formore information.

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Inside

hether youre coming from the north, south, east or west,

youll be converging in one of the most beautiful and dynamic

cities in the heartland. In Kansas City, weve embraced the

shifting nature of the media as our city has undergone a shift of its own.

This convention will offer high school journalists and their advisers the

most intensive and comprehensive learning packages in the nation.Whether youre interested in yearbook, newspaper, photography,

magazine, broadcasting or the Web, youll find a program that will guide

you in converging them.

No matter which direction you look, Kansas City offers a wealth of

attractions. By attending the 2010 fall convention, youll also learn new

ways of thinking about how information is delivered and new ways of

interacting with readers. Converge with us in the heart of America, and

you will be ready to tackle the new challenges that face journalists today

and in the future. Be ready for a

change. Be ready to

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Key facts at a glance

Registration ratesJEA and NSPA members:$85 per delegate on or before Oct. 21$95 per delegate postmarked Oct. 22 and laterNonmember students and advisers:$105 per delegate on or before Oct. 21$115 per delegate postmarked Oct. 22 and laterNonmember professionals (non advisers):

$150 per delegate

Register OnlineRegistering for the convention online is the easiest,fastest and best way to ensure a smooth on-site check-in. Go to register.studentpress.org/kc2010 to submityour convention registration online.

Hotel RatesThe Kansas City Marriott Downtown is the conventionheadquarters, where the rooms are $149 per night forany occupancy. All rates are subject to a 15.525% taxplus $1.50 per room per night. See full hotel reservationinformation on Page 23.

Convention Planning TipsCarefully read all of the information contained in thisbooklet prior to submitting any forms. Note that allforms in this booklet are not sent to the same place,nor are all fees paid with a single check. Theres a listat left of all the forms youll be submitting, with correctaddresses. Because of the labor involved in process-ing and preparing materials, not all deadlines are thesame. Photocopy or print out completed forms andbring them with you to the convention. In some cases,you may need a separate form for each student regis-tering for a program or contest.

Make hotel reservations far in advance of publisheddeadlines to ensure room availability. Online reservationlinks will be posted online at studentpressblogs.org/

kc2010.Important points: If you do not receive a registration confirmation at the e-

mail address provided during registration within twoweeks after you send materials to NSPA, or to cor-rect any misinformation, call 612-625-1857 or [email protected]. Convention materials (lists,tickets, name badges, etc.) are produced from theinformation detailed on the confirmation.

Do not mail registration materials to NSPA after Nov. 1,2010. Online registrations (see above) are acceptedthrough Monday, Nov. 8. After these dates, you mayregister on-site at the convention registration desk.

Registration fees do not include meals, transportation orother incidentals.

Registrations must be accompanied by check or schoolpurchase order for full amount. Plan carefully. Abso-lutely no refunds of prepaid fees will be issued. Nodirect billing will be done unless a purchase order issubmitted along with your registration form. In orderto register at the member rate, staffs and advisersmust be members of either JEA or NSPA.

Advisers/chaperones should read and discuss all conventionrules with students. All students attending the conven-tion must have permission from parents or legalguardians. Students attending the convention arethe responsibility of the adviser/chaperone, and notJEA, NSPA or the hotel.

Keynote speakers

Joe PosnanskiThursday, Nov. 117:30 pm

Joe Posnanski is a senior writer at Sports

Illustrated. He was a sports columnist at

The Kansas City Star from 1996 to 2009,

and during that time he was twice named

the best sports columnist in America by

the Associated Press Sports Editors. He

was also nominated for 21 awards by the APSE, and won additional

first place national awards in feature and project writing. Posnanski

continues to write columns for The Star.

He has written three books, the latest, called The Machine: The Story

of the 1975 Cincinnati Reds. He previously wrote The Good Stuff, acollection of columns, and The Soul of Baseball: A Road Trip Through

Buck ONeils America, which won the prestigious Casey Award as the

best baseball book of 2007. He has written essays for several books,

including The Hardball Times Annual, ESPNs best-selling College

Football Encyclopedia and Football and Philosophy. His work twice

has been anthologized in The Best American Sports Writing.

Jim RichardsonFriday, Nov. 121 pm

Jim Richardson is an acclaimed

environmental and landscape

photographer working primarily for

National Geographic Magazine.

Richardson has researched and

photographed a combined 40 stories

for National Geographic Magazine and for National GeographicTRAVELER, where he is a contributing editor. Among his recognized

areas of expertise are the British Isles and Celtic culture, as well as

a range of scientific and conservation subjects such as endangered

grasslands, food production and threats to the earths soil, and

global water issues.

He is a seasoned public speaker, delivering insights about travel

locations and environmental and conservation issues, as well as

about making graphically compelling images that convey information

in a complex world.


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Pre-convention WorkshopsThursday, Nov. 11Preregistration is required for these workshops anddelegates are placed on a first-come, first-served ba-sis, with a limited number of students per school, perworkshop. To ensure all workshops are filled on a first-come, first-served basis, only those who register online willbe able to sign up for pre-convention workshops. Work-shops will be marked as full on the online registrationform once the workshop limits are reached. See page28 for more information on registering online. Lookin the online program booklet in late March for roomassignments for these workshops.

Photoshop for Beginners $25

Taught by Mark Murray, Arlington (Texas) Inde-pendent School District, participants will learn to useAdobe Photoshop in this daylong session from 8:30am-5 pm Thursday. The Macintosh computers for thelab are provided by Walsworth Publishing Co. Limitof two registrants per school. Students are givenpriority over adviser delegates for this course. Costis $25. Limit 34.

Maestro Project: For Students $25

Students will work in teams of three (writer, de-signer, photographer or videographer) to createactual story packages. This is not a contest but rathera team-based reporting educational experience.

The workshop runs from 8:30 am-5 pm and will beled by Jill Chittum of Blue Valley (Kan.) HS and AmyDeVault, Wichita (Kan.) State University. Following in-struction and reporting activity, students will put theirstory packages together.

Each project will be evaluated and participantsare encouraged to attend a 10 am Saturday sessionwhere the projects will be discussed. This workshopis ideal for writers, designers, photographers or vid-eographers to work together in a team-building expe-rience and is recommended for experienced studentjournalists. Cost is $25. Limit 54.

Teaching the Maestro: ForAdvisers $25

You have heard of it but cant figure out how it canwork for your staff. This daylong workshop for advis-ers only will run from 8:30 am to 5 pm and will teachyou the hands-on basics of the Maestro Approach.Maestro creator Buck Ryan will show you the amazingresults of the Maestro. Cost is $25. Limit 54.

Redesign Seminar $25Students in this intensive design seminar will work

from 8:30 am-5 pm studying advanced packagingtechniques, grid design, typography and infographics,led by Pete LeBlanc, 2006 Yearbook Adviser of theYear. Students are encouraged to bring their own

publications for sharing and critique. Cost is $25.

Limit 56.

Leadership Seminar $25Designed for publications editors, this 8:30 am-5

pm seminar will show participants more ways to ef-fectively lead the way with their publications staffs.

Editors will work with Sarah Nichols, WhitneyHS, Rocklin, Calif., to better understand their teamand how to help individual members work togetherto solve problems and manage time. They will alsodiscuss self-assessment, people interaction, projectplanning, project management, goal setting, teamworand motivation.

Advisers are welcome to attend but will be expect-ed to participate. Limit two per school. Those attend-

ing should be current editors. Cost is $25. Limit 60.

Writers Workshop $25If youre looking for ways to sharpen and brighten

your writing so others will be clamoring to read it, this8:30 am-5 pm, interactive seminar is for you. Taughtby Dan Austin and H.L. Hall, this pre-conventionseminar will entertain and inspire as well as give youa chance to analyze excellent writing and apply whatyou learn to your own work.

Youll discuss leads, voice, narrative style, the useof literary devices to tighten and strengthen yourwriting. Cost is $25. Limit 56.

Digital Photography

Workshop $25Designed for photographers who have at least oneyears experience shooting for their publications,this 8:30 am-5 pm intensive workshop will covercomposition, lighting, cropping and camera techniqueParticipants will receive instruction and go out on as-signment with visual journalist Andy Nelson, who hascovered stories around the world for the ChristianScience Monitor, Getty Images and other news mediaFollowing the photo shoot Nelson and other area pro-fessional photographers will critique students workand offer editing tips and techniques. Participantsmust bring a digital camera, and they are encouragedto bring a laptop computer with the photo-editing program (Photoshop, Lightroom) they will use. Limit 30.

No more than two per school.

National Journalism PLCWorkshop $25

Its difficult for journalism teachers and advisers tofind a fit in building-level Professional Learning Com-munities if they are the only journalism teacher in theschool. This day-long workshop, running from 8:30am-4 pm, will provide a first-time productive PLC ex-perience for participants. Advisers can join with otherjournalism professionals to create working PLCs usinga national journalism PLC (NJPLC) model. Advisers

Tentative ScheduleThursday, Nov. 118:30 am-5 pm Pre-convention workshops8:30 am-3 pm JEA Board Meeting1-7 pm Convention Registration

Exhibit Hall OpenBest of Show Desk OpenWrite-off Desk OpenJEA Bookstore Open

6:45 pm First-Time AttendeeOrientation

7:30-9 pm Keynote Speaker9:30-11 pm Reception for New Advisers

and First-Time AttendeesMidnight Convention Curfew

Friday, Nov. 127:15 am JEA Meet, Greet and Eat7:30 am-1 pm On-Site Critique Desk Open8 am JEA General Info Meeting8 am Write-off Broadcast Meeting8 am-3 pm Write-off Desk Open8 am-4 pm On-Site Critiques8 am-5 pm Convention Registration

Best of Show Desk OpenExhibit Hall OpenJEA Bookstore OpenAdviser Hospitality Open

9 am Breakout Sessions Begin9-11 am Break with a Pro11 am-1 pm Adviser Luncheon1-2:20 pm Keynote Speaker

2:45 pm Write-off ModeratorsMeeting

3:30-6 pm CJE/MJE Testing4-6 pm Write-off Contests4 pm NSPA Best of Show Deadline6 pm Write-off Judging and Dinner8-10 pm Student Swap Shops8:30-11 pm Adviser Reception

and Auction9-11:30 pm Student DanceMidnight Convention Curfew

Saturday, Nov. 138 am Breakout Sessions Begin8 am-Noon Adviser Hospitality8 am-2 pm Convention Registration

8 am-2:30 pm On-Site Critiques8 am-3 pm JEA Bookstore Open9 am Adviser Swap ShopsNoon-2:20 pm Adviser Awards Luncheon3:30-5 pm NSPA Awards Ceremony

(includes Best of Showand Pacemakers)

9-11:30 pm Student DanceMidnight Convention Curfew

Sunday, Nov. 148:30-11:30 am Closing Ceremony/JEA

Awards(includes Write-off,Ryan White Excellence inJournalism and Future TeacherScholarships)

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Learning seminars & schedulingLearning seminars & scheduling


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Coming to theconvention?Get involved!If you plan to attend theJEA/NSPA convention,consider getting involved

by speaking, judgingWrite-off or Best of Showcompetitions, or critiquingyearbooks, newspapers,video or magazines. Pickan area that interests youand contact us.

Most Write-off conteststake place on Fridayafternoon, and the judgingoccurs on Friday evening.To sign up to judge Write-offs, contact Christina

Geabhart at [email protected]

Those interested injudging Best of Show shouldcontact Kathy Huting,NSPA, at 612-625-4337or [email protected]. Best of Show judgesmay not have studentsin attendance at theconvention.

If you are an experiencedadviser, you can help

with On-site critiques.Youll receive copiesof a newspaper,yearbook, magazineor video in advance ofthe convention. At theconvention you will meetwith the staff of thepublication and provideconstructive criticismof its work. To help withcritiques, contact JillChittum at [email protected].

There may be timesstill available for sessionspeakers. If you areinterested in presenting asession, fill out the formon the JEA website atwww.jea.org/workshops/volunteer.html, or e-mailConnie Fulkerson at [email protected].

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Eric AdlerEric Adler has been a seniorfeature reporter for The KansasCity Star since 1985. He is a lec-turer at the William Allen WhiteSchool of Journalism and MassCommunications at the Universityof Kansas. For the man who hasbeen a journalist his entire adultlife, teaching at KU has been awonderful, heartening and invigo-

rating experience. He began his career as a science andmedical reporter and later switched to features. He haswon numerous state and national writing awards, includ-ing the National Headliner Award, the Missouri LifestyleJournalism Award as well as repeated top honors fromthe National Association of Sunday and Features Editors.

Mike FanninMike Fannin has been the editor

at The Kansas City Star for a littlemore than one year, which justhappened to be one of the mostchallenging years in the modernhistory of newspapers. Againsta difficult economic backdrop,Fannin has overseen a significantrestructuring and re-imaginingof the news operation. Through

careful changes in those tough times, The Star has beenable to grow readership over the last year includingboth print and online versions of the paper. Under Fan-nins leadership as editor, The Star has won nationalawards from Investigative Reporters and Editors; Nation-al Headliners; Associated Press Sports Editors; Society

of American Business Editors and Writers; American As-sociation of Sunday and Feature Editors; and the Societyof News Design. In recent Heart of America judging forthe western Missouri and eastern Kansas region, TheStar was named Newspaper of the Year.

Dave HellingDave Helling is a multimedia re-porter for Kansas City Star, pro-viding videos for Web, as well asregular contributions to the printedition. He began his career asa radio reporter in 1977 and hasworked extensively as a televisionreporter and anchor in Nebraska,

Kansas City and Washington, D.C.Hellings awards include the Free-

dom of the Press Award from ACLU, three Emmy nomina-tions and a silver medal from the New York Film Festival.Helling produced the popular Truthwatch series of sto-ries examining claims made in political advertising. He hasworked as a longtime political and government reporter,covering local and national elections and events.

Travis HeyingTravis Heying has worked as aphotojournalist for the WichitaEagle for the past 12 years. Hehas covered major news events,sports championships and natu-ral disasters all over Kansas. Hehas also traveled extensively inthe Middle East and elsewherefor McClatchys WashingtonBureau. Some of those stops

include Qatar, Iraq, Jordan, United Arab Emirates, Albaniaand Afghanistan. He has also covered two hurricaneson the U.S. Gulf Coast. In 2009, he completed work onhis first full-length documentary, The Miracle of FatherKapaun.

Lee JudgeLee Judge has been a politicalcartoonist at the Kansas City Sta

since 1981. He began his career athe Sacramento Union and alsoworked for the San Diego Union.His cartoons have appeared inhundreds of newspapers andmagazines, including The NewYork Times, The WashingtonPost, The Chicago Sun-Times, The

Boston Globe, Washington Monthly and National Review.His work has been featured on Good Morning America,The PBS Newshour and C-SPAN. He has been a guestlecturer at numerous schools and colleges, including theUniversity of Missouri, the University of Kansas and theJohn F. Kennedy School of Politics at Harvard University.His work has been honored with more than two dozen

awards, including two Fishcetti Awards given by ColumbiaCollege in Chicago. He has sold thousands of original car-toons, donating the money to Project Warmth, a KansasCity charity.

Colleen McCain NelsonColleen McCain Nelson is a mem-ber of the editorial board at TheDallas Morning News. This year,Nelson and two of her colleagueswere awarded the Pulitzer Prizefor Editorial Writing for theirwork deploring the stark socialand economic disparity betweenDallas better-off northern half

and distressed southern half.While Nelson is eager to share her opinion on almost anysubject, she writes most frequently about City Hall, poli-tics and environmental issues. Before joining the editorialpage staff in 2006, Nelson spent six years as a political reporter for the Morning News. She covered the presiden-tial campaign in 2004, criss-crossing the country as shetraveled with John Kerry and George W. Bush. She spentnearly three years covering Dallas City Hall and wroteabout state politics as well. Previously, Nelson workedas a reporter for the Fort Worth Star-Telegram, and shewrote about the Kansas Legislature at the Wichita Eagle.

Featured Speakers


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Mary SanchezMary Sanchez is a week-ly syndicated columnistwith Tribune MediaServices, specializing inLatin American issues:immigration, race, poli-tics and culture. Sanchezalso is a local columnistwith The Kansas CityStar. She received the

National Clarion Award in 2007 for column writ-ing and she was also a finalist that year for theAmerican Society of News Editors DistinguishedWriting Awards, having her columns publishedin Best Newspaper Writing 2007, publishedby The Poynter Institute. Sanchez also writes amonthly column for Poder, a business magazinegeared to Latin America, and she has been acorrespondent for EFE, a wire service based inMadrid, Spain.

Judy ThomasJudy Thomas is a proj-ects reporter for TheKansas City Star. Shejoined The Star in 1995and has specialized incovering the abortionissue, the militia move-ment and right-wingextremist groups. In her22 years as a reporter,

Thomas has covered plane crashes, bombingsand murders; she has been threatened with anassault rifle and found in contempt of court. Her2000 series, AIDS in the Priesthood, receiveda national Sigma Delta Chi Award for Excellencein Journalism. In 2001, Thomas series, DeadTired: Weary Truckers Take Lethal Toll, was afinalist for a Scripps Howard Foundation NationalJournalism Award and a finalist for the nationalGerald Loeb Award for Distinguished Businessand Financial Journalism. In 2006, Thomas was

named a winner in the Unity Awards in Media fora story that exposed restrictive covenants inKansas City-area deeds and homes-associationbylaws.

David Von DrehleDavid Von Drehle is aTime magazine editor-at-large whose recent cov-er stories have rangedfrom Barack Obama toborder security, andfrom the Supreme Courtto terrorism. He is theauthor of three books,

including the prize-win-ning bestseller Triangle: The Fire That ChangedAmerica. He lives in Kansas City with his wife,journalist Karen Ball, and their four children.

Mark ZiemanMark Zieman was namedpublisher of The KansasCity Star in early 2008,after serving as editorand vice president since1997. As a newsroomleader, Zieman foundedthe newsrooms Diver-sity Committee andhelped lead efforts to

revamp The Stars Code of Ethics, expand itscoverage of community news, reorganize itsnewsroom operation and, in 2006, redesign thenewspaper. While he was editor, The Star wonscores of national awards in virtually every areaof journalism, including two Polk awards and the$25,000 Goldsmith Prize for Investigative Reporting; several National Headliner awards; numer-ous awards from the Society for News Design; anEPpy Award for best online news blog; two APSETriple Crown citations for best sports sectionin the country; four Clarion awards; the EugenePulliam National Journalism Writing Award; andmultiple national awards for coverage of womenminorities and gay and lesbian issues. As an in-

vestigative reporter and later as projects editor,Zieman directed several award-winning series forThe Star, including one on the U.S. Departmentof Agriculture that won the 1992 Pulitzer Prize fornational reporting.

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Issue SeminarsWhat tools would help you dig into a timely topicso you could cover it thoroughly in your media?Issue Seminars are designed to gather the

resources that help you succeed as reporters.With two hours to explore, students will meetthe experts and those with first-hand experi-

ence and then spend time developing strategiesto use this information and localize further fortheir own school media.

Cyber Bullying and SocialNetworkingBullying has been as much of a part of going to

school as cheerleaders and questionable cafete-

ria food. Two recent suicides by students who

were being bullied in Missouri and Massachusetts

have returned the issue to the headlines. Technol-

ogy has allowed those doing the bullying to hide

in anonymity and have an audience that can be

very large very quickly using communication tools

such as e-mail, Facebook and Twitter. How doesa school combat that kind of bullying? What right

does a school have to monitor speech outside

of school? What can the police and prosecutors

do? How do you cover an issue like that at your

school? This seminar will examine these ques-

tions and much more as we look at cyber bullying

and social networking.

The Economy and Your SchoolYour father has lost his job. Your friends mother

hasnt been able to find a job. Now you find out

your school is cutting several popular programs

and laying off several teachers. We know the

economy is bad. We read about it and hear about

it every day, and many of us are feeling it person-

ally. We hear a lot of talk about budgets yet many

of us do not really understand them let alone

know how to cover them. This seminar will show

students how to better understand school finance

and budgets and to cover them in a way that

makes sense to the high-school audience.

Environmental ReportingWe want to be good stewards of our planet. We

try to recycle and support companies that are

green. It was unsettling to see oil pouring from

a well more than a mile below the surface in the

Gulf of Mexico. Is the United States too depen-

dent on oil? There are many alternatives to fossil

fuels, but what are they? How do you find people

who know what they are talking about when it

comes to covering alternative energies in your

publications? How do you write your story so

your audience will be interested? Which sources

are telling the truth and who can you trust? Come

with questions and listen as experts explain how

to cover the vast and complicated issues involved

in environmental reporting.

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Digital Media Sessions

Creating a mediaconvergence

courseThese advisers will reviewthe trials, tribulations andsuccesses of establishing amedia-convergence course.

101 free resourcesfor digital mediaAre you looking for ways tostretch your programs budget?Its easy to do using free orlow-cost resources. In thissession, learn about 101 free(or almost free) resources foryour digital media program.

A snapshot ofconvergencetrendsSurveys were conducted withthe high schools communityin order to determine what itwanted to see on the school newswebsite. In addition, schools onthe JEA listserv were also polledto determine what they weredoing to converge and whatcontent they were providingon their sites. This session isan overview of those results.

Are your mediacutting edge? If not,convergeSure, you can write, but do youknow how to write a TV script?And anyone can make a podcast,but how do you get people toyour Web site to listen to it?One word: convergence. Asmore media come together toproduce a packaged product,its the industry of the future. Itdoesnt matter if you producea newspaper or magazine, dothe morning announcements,produce full news shows or run a24-hour broadcast or barely getfive minutes. Find out how to builda plan that suits your school andmakes all your media one team.

Blogging the newsLearn how to use blogs todeliver news and features inreal time and build communitywithin your school.

Brand yourself andyour identity onlineTake control of your identity as anonline communicator by turning

yourself into a product. Make youand your work known throughoutyour school, the region andeven the world. Learn 10 stepsfor successful self-branding.

Engaging yourcommunity onlineMajor companies are usingemerging and social media toconnect to their audiences,and your publication shouldtoo. Get some helpful hints forconnecting with your schoolthrough social networking andother websites. Youll alsosee a few tools that can makeyour newsroom more efficientand, just maybe, more fun.

Gaga for GoogleDocsRevolutionize deadlines andproduction for your publicationstaff by increasing accountability,fostering collaboration andditching the shared drive allwhile saving paper and toner with Google Docs. Learn tips andtricks, both basic and advanced.If youre not using Google Docsyet, you will after this session.

Game changer

Has your yearbook staff beentrying to ignore the influence ofdigital media, thinking it doesntapply to you? Unsure how tochange what you do to reflectnew technology? Looking forideas on how to use social media?See what others are doingand learn how to make somechanges to stay in the game.

Going online on thecheapAimed at beginners, this programfor students and teachers is abrief overview of the options

available for taking your schoolmedia online. From buying adomain to considering what to dowith online comments, there area myriad of topics to consider.

New media:bloggingSpeakers from The KansasCity Star will talk about thenew interest in blogging byboth writers and the publicand what has worked for theirwebsite. Learn how to get ablog if youre in a newsroom,

how to write headlines forblogs and Web items, and thedifference in news judgmentfrom print to Web. Get tips onhow to grab readers interest.

Save theenvironment: GoGoogle DocsStudents will have the opportunityto explore the inner functionof Google Docs and how it canhelp your newspaper. No moreexcuses about missing work.No more disorganization. Nomore being unavailable forconferencing on work. GoogleDocs has really helped to

organize this schools newsroomand the adviser will help you learnhow to make your life easier.Discussion of more advancedfunctions will be provided ifthe audience is more skilled.

Social mediaguidelines and tipsMajor companies are usingemerging and social media toconnect to their audiences,and your publication shouldtoo. Get some helpful hints forconnecting with your schoolthrough Facebook, Twitter,

the Web and more. Youll alsosee a few sites that can makeyour newsroom more efficientand, just maybe, more fun!

Thou shalt notshovelSo youve decided to make aserious effort to become anonline media source. Dontmake the mistake of thinkingonline stories are the sameas print stories. Attend thissession and learn how to write,produce and edit for an onlineaudience, and how to avoid

the dreaded news shovel thatcould dig your online grave.

Writing for the WebGetting stories online can seemdaunting, especially with a printnewspaper still to produce.But the task isnt as difficultas it appears. The trick? Worksmarter, not harder. Learnsome basics of online newswriting as well as a few easyways to get those stories tothe Web with resources youprobably already have in place.

A powerful group of teachers and professionals will provide a series of video, podcasting, Web andmultimedia sessions. Come check out our expanded lineup that will empower and inspire you. We wilhave something for everyone at every level. Heres a peek at some of what we have planned for you


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The name has changed, but the people, products and services are still the same.

Taylor Publishing is now Balfour.

The only changes youll notice are better opportunities for your school and students

Go to balfour.com and come by our booth to learn more


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who participate can come as a group, join with other participantsto create a PLC on site or simply learn about the NJPLC model andtake that knowledge home to create their own group. Taught by JimStreisel, Carmel (Ind.) High School, Paul Restivo of Spring Hill, Kan.,and Karen Barrett, Wheeling (Ill.) High School, participants arecertain to walk away knowing there are others who share the samechallenges as opportunities. Cost is $25. Limit 54.

JEA Outreach Academy Free

The Outreach Academy is a free, intensive pre-conventionseminar, running from 8:30 am-4:30 pm, for publications adviserswho have five years or fewer advising experience and/or teach inschools traditionally underrepresented in JEA membership, espe-cially low-income, urban and rural schools. See page 12 for moreinformation and an application form. Limit 30.

Break with a ProKick off your morning with tailored, small group discussion sessionswith journalism professionals in traditional and specialized areas.Media professionals will share information about their work andbackgrounds 9-11 am Friday.

To ensure this activity is filled on a first-come, first-served basis, only thosewho register online will be able to sign up for Break with a Pro. This activity willbe marked as FULL on the online registration form once the limit for partici-

pants is reached. See page 28 for more information on registeringonline.

Break with a Pro sessions are available for the following careerareas: Newspaper News, Newspaper Feature, Newspaper Sports,Newspaper Op-Ed, Online Journalism, Public Relations, JournalismEducation, Photojournalism, Advertising, Media Law, Broadcasting,Graphics, Magazine, Cartooning, Yearbook Representative, Advo-cacy Journalism, Ethnic Media and Copy Editing.

Participants must preregister using the online registration formand pay an additional fee of $5 per student to cover beverages. Thedeadline to register for Break with a Pro is Oct. 21. Tickets will beincluded in the adviser registration packets.

Students are encouraged to develop questions on career prepa-ration requirements, nature of work, salary level expectations andjob availability. They may also inquire about how to handle issues or

situations in their work as student journalists.

Computer SessionsHands-on computer sessions both Friday and Saturday will giveparticipants helpful tips on making publication production easier, in-cluding use of InDesign, Photoshop, Illustrator, podcasting tools andWeb design programs. Advisers-only sessions also will be offered.

Sign-up sheets and tickets will be at the convention registrationdesk, beginning Thursday at 1 pm. Limited to two individuals perschool per session.

Space is limited to 34 attendees per session, so sign up at theconvention registration desk as soon as possible. Two attendees willshare each computer. Computers for the lab are provided by Wals-worth Publishing Co.

Media Swap ShopsThese sessions encourage students and advisers to network, shareideas, concepts and publications. Swap Shops for high-school andmiddle-school students are 8 pm and 9 pm Friday, Nov. 12, and theSwap Shop for advisers is 9 am Saturday, Nov. 13. The events areconducted at round tables with 10 students (or advisers), eachfrom a different school, at each table.

To ensure that this activity is filled on a first-come, first-served basis, only

those who register online will be able to sign up for Swap Shops. This activity willbe marked as FULL on the online registration form once the limit for participant

is reached. See page 28 for more information on registering online.There is no charge to particpate, but participants must prereg-

ister using the online registration form. The deadline to register forSwap Shops is Oct. 21. Space is limited. Tickets will be included inthe adviser registration packets.

Each newspaper, newsmagazine and literary magazine partici-pant should bring at least nine copies of recently published issues toexchange. Yearbook and video participants should bring one copyof the most recently published work to show and, if they choose,

enough to exchange. Yearbook and video participants may want toestablish an exchange list with others at their table so books andvideos can be mailed when staffs return home.

Meet, Greet and EatThe Journalism Education Association invites all teacher/adviserdelegates, especially those attending the convention for the firsttime, to come to one of seven regional Meet, Greet and Eat ses-sions. This is a great chance to get to know other journalism teach-ers from your area and to pick up tips on getting the most out ofconventions. If you are interested, you may also be linked with amentor, or you could become a mentor.

Following the Meet, Greet and Eat sessions at 7:15 am Friday, youare invited to attend the 8 am JEA General Membership Meeting.

Adviser LuncheonsTo ensure that luncheons are filled on a first-come, first-served basis, only thosewho register online will be able to sign up for adviser luncheons. Luncheons willbe marked as FULL on the online registration form once the limit for attendees

is reached. See page 28 for more information on registering online.Tickets for the luncheons are $35 and should be paid with your

registration. The deadline to register for adviser luncheons is Oct.21. Tickets will be in the adviser registration packets.

Fridays LuncheonThe Friday luncheon will be from 11 am-1 pm. Entres include meatand vegetarian options. Mark your entre preference on the onlineconvention registration form. This luncheon will honor the KansasCity local committee.

Saturdays LuncheonThe Saturday Adviser Awards Luncheon will be from noon-2:20

pm. JEA, NSPA and Dow Jones News Fund will present their annualawards. New and renewing Certified Journalism Educators andMaster Journalism Educators also will be recognized. Speakers willbe JEAs Carl Towley Award winner, and the Dow Jones NationalHigh School Journalism Teacher of the Year.

Entre choices include meat and vegetarian options. Mark yourentre preference on the online convention registration form. Makereservations early, especially if you are to be recognized. Satur-days luncheon is being sponsored by Herff Jones.

Awards CeremoniesWinners of the NSPA Best of Show, NSPA Pacemakers and nationalindividual awards will be honored 3:30-5 pm Saturday. JEA andNSPA encourage everyone to celebrate all winners.

Winners of JEA Write-off contests, Ryan White Excellence in Journalism awards and Future Teacher Scholarships will be recognizedduring the closing ceremony Sunday from 8:30-11:30 am.

The awards ceremonies offer an opportunity to share with oth-ers and celebrate as a staff. They are convention highlights yourstaff wont want to miss.

continued from page 4


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Official Convention T-shirtPre-order with online registration

Make the converge in KC complete bywearing your official convention T-shirt.The T-shirts will be gray and short-sleeved, with the logo in the center of thefront. Shirts are available in sizes small,medium, large, extra-large and 2X-large.The cost is $12 each. Advisers can pre-order shirts using the online convention

registration form and pick them up fortheir staff at the convention, near the

registration desk. The deadline to pre-order is Oct. 21.

Curriculum Exchange CDAdvisers can participate in a free give-and-take opportunity at theKansas City convention. Give lesson(s), teaching and advisingideas, class handouts, or staff management material files, thentake home from the KC convention a free CD of files from dozensof other teachers. Please identify your submissions with an appro-priate category label (see below) and include your name, school,address, e-mail and phone number. If you have adapted materialfrom another source, please identify and credit the original sourceof the material.

Category Labels: Yearbook-specific Newspaper-specific Broadcast-specific Interviewing Writing/Style/Coaching Writers Photography

Design/Typography Theme Development History/Law/Ethics Staff Organization/Motivation

Submit only PDF files. Other file formats can be converted to PDFin Windows programs using the free PDFCreator plug-in availableat http://bit.ly/kc_pdfcreator, or using the built-in Save as PDF fea-ture on the Mac. No hard copy documents will be accepted. YourCD will be waiting for you when you check in at the convention. Allfiles should be e-mailed to Laurie Folsom at [email protected] byNov. 1.

First-Time AttendeeOrientation MeetingAdvisers attending their first JEA/NSPA convention should considerattending a short orientation meeting Thursday at 6:45 pm in theballroom where the opening and keynote presentation will be held.A general overview and explanation of convention events and howto get the most out of them will be provided. Location and additionaldetails will be published in the convention program available atregistration.

Meet the MentorsThis is your chance to talk one-on-one with a JEA mentor. Ask foradvice. Ask about how to get a mentor for yourself. Ask about howto become a mentor. Or just talk about teaching and advising. AllJEA mentors are experienced journalism educators who are goodlisteners and have plenty of tricks up their sleeves to help you solve

journalism problems. Stop by and visit in the Adviser Hospitalityroom on Friday and Saturday. The Meet the Mentor schedule will belisted in the convention program.

Adviser ReceptionsAll advisers are invited to attend the receptions Thursday andFriday evenings. The receptions are a great way to meet new col-leagues and relax with old friends.

Thursdays reception, following the keynote speech, will give newand first-time attendee advisers a chance to meet the local commit-tee, the JEA and NSPA board members and JEA and NSPA staffs.This informal reception will be held from 9:30-11 pm. Thursdaysreception is sponsored by hsj.org & my.hsj.org.

Fridays reception will be from 8:30-11 pm and will feature a fund-raising auction to benefit the Student Press Law Center. Those whoare judging Write-off competitions are especially encouraged to at-tend after they finish judging.

Adviser HospitalityMeet with your colleagues from across the country in the adviserhospitality suite, a hot spot for advisers. The hospitality room will beopen 8 am-5 pm Friday and 8 am-noon Saturday. Local committeemembers will be available to recommend sightseeing, dining and

entertainment options. Friday morning hospitality refreshments arepartially underwritten by Friesen Yearbooks.

Student ActivitiesMake the most of being at a national convention by taking time andmaking an effort to meet staffs from other parts of the country. Adance will be from 9-11:30 pm on both Friday and Saturday. Stu-dents must present their convention name badge to be admitted.Fridays student entertainment is sponsored by School NewspapersOnline.

Certification TestingTesting for JEA certification is scheduled for 3:30-6 pm Friday, Nov.12. Tests will be given in a computer lab so test takers will have

the option of handwriting or using a computer to generate theiranswers.

The application is at the Certification section of the JEA websiteat www.jea.org. For more information contact JEA Headquarters,Kansas State University, 103 Kedzie Hall, Manhattan, KS 66506; 785-532-5532, or [email protected].

Applications must be postmarked by Oct. 1, 2010, to be tested orrecognized in Kansas City.

CJE applicants must complete an application, provide evidenceof a valid state teaching certificate and provide evidence of journal-istic training from one of two options:

Option A: Copies of transcripts showing a college major or minorin journalism or mass communications, or 18 semester (27 quarter)credits of journalism including course work in newswriting and re-porting, communications law and publications advising. Credit may

be from undergraduate or graduate courses, workshops, indepen-dent study (correspondence) or technology classes.

Option B: Provide evidence of three years, minimum, journalismteaching or advising and pass a written examination administeredby JEA at a convention.

Test results will be sent six to eight weeks after the convention,and applicants will be notified about selection as soon as all applica-tion procedures are complete. Those passing the test in KansasCity will be honored at the Anaheim convention, April 14-17, 2011.

The CJE application fee is $60 for JEA members; $110 for non-members. Fees cover a portion of administration, judging, mailing,cost of pins and certificates.

Applicants for Master Journalism Educator must have earnedCJE status; verify five years of journalism teaching or advising expe-rience; submit a letter of endorsement from a supervisor; show evi-

dence of participation in scholastic journalism professional growthactivities at local, state, regional or national levels; pass the MJEexam; and submit a pre-approved project, paper or teaching unit.

Application fee for MJE status is $85 for JEA members; $130 fornonmembers.

CJE award certificates and pins or MJE plaques and pins forthose who have completed requirements since the fall conventionwill be presented during the Adviser Luncheon from noon-2:20 pmSaturday, Nov. 13.


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Scholarship Application Form Deadline: Oct. 8, 2010Name

Home Address

City State Zip

Home Phone E-mail Address

Advisers Name School

School Address

City State Zip

Advisers Phone Advisers E-mail Address

Parent/Guardians Name Parent/Guardians Phone

How would you like to be notified if you are a scholarship recipient? Mail E-mail Phone

Deadline: Oct. 8, 2010 Send form and personal statement to:Outreach Academyc/o Sharon Martin, Wichita High School East2301 E DouglasWichita, KS 67211E-mail [email protected]

Name School

School Address

City State Zip

Home Address

City State Zip

Work Phone E-mail Address

Subjects Taught How Long?

Publications Advised How Long?

No. of Years Teaching No. of Students at Your School

School is: Public Private Parochial/Religious

Grade Levels at Your School Percentage of Minority Student Enrollment

Include a personal statement (300 words maximum)explaining your teaching/advising situation, the chal-lenges facing your school publications, your goalsfor those publications, and how you and your schoolwill benefit from your attendance at this event.

JEA Outreach AcademyWant relevant, professional development training that canimmediately jumpstart your journalism teaching skills andyour program? Consider applying to attend JEAs OutreachAcademy on Thursday, Nov. 11, a free, one-day pre-conventionworkshop developed in 2005 for media advisers who have fiveyears or fewer advising experience and are from the KansasCity area.

Sponsored by JEA and coordinated by its Multicultural Com-mission, the goal of the academy is to promote diversity and

membership growth and help build strong journalism programsby reaching out to advisers in schools traditionally under-represented by JEA, especially low-income, urban and ruralschools.

The one-day program includes discussion of teaching journal-ism to highly diverse populations, effective instructional tech-niques, resources for teachers in and out of the classroom, andorganizations ready to help advisers.

Limited to 30 participants, the Outreach Academy runs from8 am-4:30 pm and includes a continental breakfast and lunch.Tuition is free.

Participation in the program also includes free registration tothe Kansas City JEA/NSPA Convention Nov. 11-14.

Priority for admission will be given to advisers from the hostcity and surrounding areas. Special consideration will be given

to advisers who are new to JEA in schools with economicallydisadvantaged students, advisers of color, and advisers withfewer than five years advising experience. As an added bonus,outreach participants are eligible for scholarships to other jour-nalism workshops. JEA will also pay up to $100 in substitute payto each participants school district.

To apply, complete the application form at right and mail with yourletter, which must be received by Oct. 8, 2010, to Sharon Martin, Wich-ita High School East, 2301 E. Douglas, Wichita, KS 67211. E-mail [email protected] for more information. You can also downloadthe form at www.jea.org/diversity.

Scholarship OpportunitiesJEA, NSPA and the Kansas City local committee will provide upto 100 need-based registration scholarships for metropolitan-area students in Kansas City. Priority will be given to studentsfrom underrepresented groups and low-income students.

To apply, students must complete the application form onthis page; explain in a one-page typed letter why they want toattend the convention and how the scholarship would help them.A letter of recommendation from the school media adviseror other school administrator should address the studentsinterest in journalism as well as financial need.

Each scholarship will cover the recipients registrationfee, but not hotel or other expenses. Students attending theconvention must be accompanied by a media adviser or otherresponsible adult.

Send letters of application to: JEA/NSPA Convention Scholarships,c/o Cindy Horchem, Piper High School, 4400 N. 107th St, Kansas City,KS 66109, or e-mail documents to [email protected]. If you are e-mailing your materials, please paste yourapplication form and your letter into the e-mail. Please ask yourrecommender to send his/her letter separately via e-mail ormail.

Applications must be received no later than Oct. 8, 2010.Recipients will be notified no later than Oct. 21.


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Tentative convention sessionsTentative convention sessions

Sessions for Newor Nearly NewAdvisersIf youre a rookie journalismteacher or adviser, come to thesesessions to absorb knowledgefrom JEA mentors willing to sharetheir expertise:

Doing National BoardCertification with journalism

Newspaper nightmares begone!On being mentoredRevving up your publication:

Years 1, 2, 3 (or anytime)Taming the grading monsterProven strategies to make moneyAdviser-editor rapportManagement skills for

advisers, student editorsTeaching accountability: Student

journalists and ethical choicesHow many administrators does

it take to spell ratatouille?Juggling print and digital media10 ways to become an award-

winning publicationIntroducing Protocol for

Free and Responsible

Student News Media

Sessions forAdministratorsA number of activities and ses-sions during the convention will beof interest to school administra-tors. Administrators are invited toattend any and all sessions at theconvention. Registration fees willbe waived for administrators whoare encouraged to attend theseevents on Friday:

Meet, Eat and Greet, 7:15a.m. (see p. 10 for moreinformation)

JEA General MembershipMeeting, 8 a.m.Advisers Luncheon, 11 a.m.

Preregistration is required andthe cost is $35 (p. 10)

Keynote Speaker, 1 p.m. (p. 3)

Check the schedule for these sessions:Why consider JEA certification?Establishing a national PLC for

journalism teachers, advisersThe importance of sound editorial

policiesGetting all stakeholders to buy

into free, responsible studentmedia

Designating your publication as apublic forum

Making the case for scholasticjournalism

Middle School/Junior HighsessionsA special track designated formiddle school/junior high stu-

dents and advisers will be offeredat the convention. Be sure toattend Middle Madness, the firstsession, at 6:30 p.m. Thursday.Check the program booklet forother sessions especially ap-propriate for younger studentjournalists.

What You Needto Know to BeCertifiedAdvisers interested in pursuingJEAs Certified Journalism Educa-tor or Master Journalism Educa-tor status may be interested inattending these sessions in prepa-

ration for testing:

Why Consider JEA Certification?Coverage, Content and WritingGraphics and DesignJournalistic Writing and AP StyleLegal and Ethical IssuesManaging Student MediaPhotojournalismRole and History of Media

Digital MediasessionsSee page 8.

Other sessions10 ways to become an award-

winning publication101 free resources for digital media20 ways to improve your writing20 ways to make your

yearbook amazing30 years: Still LOVING advisingA designers guide to what worksA snapshot of convergent trendsAdd energy to your

yearbook spreadsAdobe Flash Catalyst CS5Adobe InDesign CS5Adopt a columnistAdviser-editor rapportAdvising publications Q & A

All the students, all the timeAre your media cutting

edge? If not, convergeAvoiding column chaosBan boredom from yearbook copyBe an action heroBetter, by designBeyond the interviewing basicsBig ideas for small schoolsBlogging sportsBlogging the newsBrand yourself and your

identity onlineColor use and abuseConcert photographyConfessions of a font fanaticContemporary coverageConvention wrap-upCopy editingCreating a media

convergence courseDeadline: A not so dirty wordDesign with help from our friendsDesignating your publication

as public forumDigging deeper: Finding the heart

of the personality profileDiving deepDoing National Board Certification

with journalism

Dont say cheese!Duct tape and high funkadelityEngaging your community onlineEstablishing a national PLC

for journalism teachersEveryones a criticFeature writing: Tell the

real storiesFighting Back: Taking on censorshipFinding a photographic heroFixing your sports pagesGaga for Google DocsGame changerGet Certified: Coverage,

content and writingGet Certified: Design and graphicsGet Certified: Determining

news valueGet Certified: Journalistic

writing and AP styleGet Certified: Legal and

ethical issuesGet Certified: Managing

student mediaGet Certified: PhotojournalismGet Certified: Role and

history of mediaGet in the CARGetting all stakeholders to buy into

responsible student mediaGoing online on the cheapGrading: Ideas for making it easierHave questions about Quill and

Scroll? Heres the scoop

Hidden in plain sightHow do you motivate a slacker?How many administrators does

it take to spell ratatouille?Ill do it myself*InDesign creativityInterviewing 101Interviewing in the age of e-mailIntroducing Protocol for

Free and ResponsibleStudent News Media

Its the little things

Journalisms 10 deadly sinsJuggling print and digital mediaKeeping your readers alive,

awake, alert and enthusiasticLine em up and shoot emMaintaining a successful

broadcast programMake a differenceMake it workMaking the case for

scholastic journalismManagement skills for advisers,

student editorsMastering master pages

in InDesignMay the best writer publishMeet this pressMiddle madness

New broadcasters: Building ahigh-school newsroomNew media: bloggingNewspaper advertising

makes you freeNewspaper nightmares begone!Ning: The power of social

networkingOn being mentoredOpen forum for discussion of prior

review, censorship (2 hrs.)Open forum on press rightsOpen forum to discuss student

news media ProtocolOrganization 101Photographic awesomenessPhotography portfolio 2.0Photojournalism rules*Photoshop for advisers (2 hours)Portfolios for junior high/

middle schoolPress rights and the private schoolPrint, pixels and peopleProven strategies to make moneyPublication pride in the private/

parochial schoolPutting on the breaksReal yearbookRethinking critical thinking

for editorial leadershipRevitalize your interview

techniquesRevving up your publication:

Years 1,2,3 (or anytime)

Save the environment:go Google docs

Scholastic press associationroundtable (2 hours)

Scoring with sportwritingSelecting classroom materialsShooting photos with

stopping powerSnooping for word crimesSo you want to be a columnistSocial media guidelines and tips*Soundslides: Preparing audio and

images to tell a story (2 hours)Southapalooza: Using video

for interactive eventsStarting a paper in the inner cityState laws protecting

press freedomStemming assault on scholastic

journalism programsSuccessfully overcoming the

grading nightmareTake the dead out of deadlinesTaking the ledeTaking your daily announcement

show to the next levelTaming the grading monsterTeaching accountability: Student

journalists and ethical choicesTell great stories

The best of newspaper designThe big interviewThe digital age of peer editingThe importance of sound

editorial policiesThe PacemakerThe Power of 10:Awesome

academicsThou shalt not shovelTips and tricks for preparing

for college journalismTop 10 ways to be organized

in yearbookTrends in high school

newspaper design*Understanding CSS and HTMLUsing photography websites,

blogs for visual storytellingVirtual football coverageWebsite design using iWebWhat we sell is credibilityWhats the alternative?When editors earn their pink slipsWhy consider JEA certification?Write for JEAs magazineWriting for the WebWriting the personal columnYearbooks in the 21st centuryYou cant handle the truth

No preregistration is required for individual breakout sessions unless marked with an asterisk. Seating in each meeting room is limited, and convention officials encourage

advisers and students to choose alternate sessions in the event a meeting room fills quickly. Sessions are 50 minutes long, unless otherwise noted, with 10-minutebreaks between sessions. All sessions will be at the Kansas City Convention Center. Please check the final convention program for specific session descriptions, andexact times and locations. The program will be available on the JEA and NSPA websites in late October. The Convention Update, distributed at the convention, willhave changes, cancellations and last-minute additions that did not make it into the printed program.


14/2614

On-site Critiques New procedureBoth beginning and experienced advisers and staffs can benefit

from the on-site critique, which is available to all convention regis-trants for $30. Staff members and advisers will sit down with an ex-perienced adviser or professional journalist and go over the schoolsmost recent publications or broadcasts. This one-on-one opportunityallows staffs to ask questions and get clarifications as needed. Eachcritique will last 30 minutes.

Preregistration is required for all media for purposes of pre-scheduling judges and times. To request a critique, complete the formand send with payment, postmarked by Oct. 8, 2010, so the evaluators willhave time to critique the material prior to the start of the conven-tion. Materials postmarked after that date will not be critiqued andwill be returned at the convention.

Critique assignments with critiquers addresses will be e-mailed to eachadviser before the convention, and the adviser will be responsible for mail-ing the publication to the critiquer by Oct. 31. All information will also beavailable at the critique registration desk. Advisers and critiquers willbe given each others e-mail addresses and cell phone numbers toenable them to work out a meeting time if the time assigned does not

work. Registrants should check the schedule at the Critiques deskbefore 8 a.m. Friday to verify their appointments and see if changeshave been made. Critiques are scheduled on Friday and Saturdaybeginning at 8 am. It is possible to schedule a critique during theWrite-off time, so please indicate whether you will be participating inWrite-offs.

Schools should send up to three different issues of their news-papers/newsmagazines or one copy of their most recent literarymagazine, yearbook or videotape. Yearbook staffs may choose tosubmit CDs or DVDs with PDFs of their current books if theyd like amore up-to-date critique. Please address any questions or concernsto Jill Chittum, e-mail: [email protected]. Be sure to put On-SiteCritiques in the subject line. Registration forms and payment shouldbe mailed to Jill Chittum, at 7040 Cody, Shawnee, KS 66203. Checksshould be made payable to JEMKC.

Best of ShowAll high school staffs (with students attending) and junior high advisers areinvited to enter their newspaper, yearbook, newsmagazine, broadcast produc-tion, literary arts magazine or website in the NSPA Best of Show competitionin Kansas City.

The competition is held during each JEA/NSPA convention. Best of Show win-ners will be announced at the awards ceremony at 3:30 pm on Saturday, Nov. 13.

Newspapers, newsmagazines and broadcasts must be published betweenAug. 5, 2010, and the start of the convention. Only 2009-2010 yearbooks andliterary magazines will be accepted. Websites must have been updated sinceSept. 1, 2010. No interactive yearbooks can be accepted.

NSPA Best of Show competition rules: High school publication staffs must have at least one student representative

registered for the convention in order to be eligible for the Best of Showcompetition. Junior high publications may be entered as long as the adviser

is a registered delegate at the convention. A special-edition newspaper/newsmagazine should meet one or more of

these qualifications: anniversary commemoration; extra edition or thematiccoverage (majority of coverage devoted to one topic). Schools may enterone issue of their newspaper or newsmagazine in the regular newspaper ornewsmagazine categories and one issue in the special edition newspaper/newsmagazine category. No issue or edition may be entered in more thanone category.

Broadcast entries will consist of a single program on DVD, which may not be

longer than 20 minutes. Please label DVDs with school and program name.All broadcasts both audio and video entries will be judged together.Dependent on entry totals, broadcast programs may be divided into categories based on airing frequency.

Member publications of any kind may enter in the website category. Entrieswill be judged for general excellence in coverage, interactivity, breakingnews, design and rich media.

Non-special edition newspaper and yearbook categories are divided ac-cording to publication size. Junior high publications are judged in separatenewspaper and yearbook categories. Newsmagazines and literary artsmagazines compete in separate categories.

First-place winners in each category will receive trophy cups. Secondthrough 10th place winners receive award certificates. Some categoriesmay have fewer than 10 places due to number of entries.

Publications must submit their entry on-site at the Best of Show desk nearconvention registration. There is no longer an entry form to complete. Donot mail entries to NSPA prior to the convention.

NSPA membership is required to participate in all contests at the highschool level; junior high/middle school entries do not require NSPA member-ship at this time. Entry fee is $10 per category, payable by cash, check orcredit card. Entry fees may be prepaid using the convention registration form,provided your NSPA membership is current for each publication entering.

Type of media:(use a separate form for each category) Newspaper (up to three issues) Newsmagazine Literary magazine Yearbook

Video Broadcast

Deadline: postmarked by Oct. 8, 2010

Send form and the $30 fee(payable to JEMKC) to:Jill Chittum7040 CodyShawnee, KS 66203

School Publication/Production Name

Address

City State Zip

Adviser Phone

E-mail Address Cell Phone (for on-site communication with critiquer)

All Entries: Time Preference (critiques last 30 minutes) Friday am Friday pm Saturday am Saturday pm

School Enrollment Staff Size Means of distribution? Means of financing?

Yearbook and Literary Magazine only:Price Number Sold When are books distributed?

Ad rates? Describe theme or continuity of ideas

Newspaper and Newsmagazine only:Frequency of Distribution Circulation What are the ad rates?

Is beginning journalism a prerequisite for participation? Yes No

Does the staff have a class period in which to work? Yes No

Pct. work done by students: Typesetting [ %] Paste-up [ %] DTP [ %] Photo [ %]

On-site contests & critiquesOn-site contests & critiques


15/26

JEA Membership FormSend this form to JEA now and qualify forlower member rates immediately!

Adviser must be a JEA member for studentsto enter Write-off competition.

New member

Renew (____ years as a member)

Deadline: paid before contestSend form and fee to: JEA Membership

Kansas State University, 103 Kedzie HallManhattan, KS 66506-1505

Fax: 785-532-5563

Teacher/Adviser $50

Associate (non-teacher) $50

Check the address where you want your mailings sent (home or school). Please print.

Name CJE MJE

Home Address

Home City State Zip

School Name

School Address

School City State Zip

Home Phone Work Phone/Ext.

Adviser

E-mail Address

I would like to be on the JEA LISTSERV (e-mail required): Yes No Already on LISTSERVListserv E-mail Address

I advise: Newspaper Newsmagazine Yearbook Literary Magazine Online Radio TV Video Yearbook Photography

Method of Payment:

Check #_________________ made payable to Journalism Education Association.

Official PO #____________________. Membership activated when payment is received.

Visa MasterCardCard # Exp. Date

Cardholders Signature

X

continued on page 16

Write-off CompetitionREGISTER ONLINE for Write-offsat www.jea.org

Forty-six high school Write-off categories will be offered to stu-dents who compete in the JEA Write-offs on Friday, Nov. 12. Juniorhigh/ middle school students may also choose to compete in the highschool contests. Contests with fewer than four entries will not run.

On-site broadcast contests begin at 8 a.m. Friday; On-Air Report-er and Broadcast Commentary begin at 1 p.m.; carry-in broadcast

contests begin at 1:30 p.m.; and Broadcast Newswriting will be 4-6p.m.

All other categories run 4-6 p.m. Students late to their contestsmay not be able to participate. Photography entries must be submit-ted digitally on or before the registration deadline of Oct. 21, andaccording to the rules. This gives time to the judges to give goodfeedback.

For all contests check the schedule in the Convention Update foroom assignments.

WRITE-OFF REGISTRATION DEADLINE: Oct. 21, 2010 (online only)COST: $12 per student. No refunds.

Online pre-registration is required. Entries will be accepted on afirst-received basis, as space is limited for some contests. Students

and their advisers must be registered for the convention to participate, andthe adviser must be a member of JEA. No on-site registrations will be ac-cepted; however, name substitutions are allowed until noon Friday atthe Write-off check-in desk. If your student has a documentable dis-ability, you need to request any accommodation when you register.Know the updated rules for the Write-offs or risk disqualification.

After Sept. 13, the updated rule book for Write-offs can be foundin a downloadable pdf version at www.jea.org. If you have otherquestions, you may call JEA Headquarters toll-free at 866-532-5532or at 785- 532-5532, 8 am-5 pm CT, Monday through Friday.

Contest Registration Step by Step:JEA Write-off registration is online for the Kansas City convention.

Follow these steps to make the process easier: Adviser MUST be a current JEA member for the online Write-off

registration form to work. Join JEA or renew your membership atwww.jea.org/join/step1.php.

Membership should be activated by Oct. 19 to meet the Oct. 21Write-off deadline. Membership is not processed until funds are re-ceived. A purchase order starts that process but is NOT sufficient tocomplete the process.

If you have not already done so, you must activate your JEA ac-count at www.jea.org/membersarea/register.php BEFORE you login.You will need an e-mail address and your JEA member number forthis step. Look on the label of C:JET magazine or your membershipcard. (If you do not know your number, there is a prompt to find it.)

After Sept. 13, download and print a copy of the Write-off Rules.Decide with your students what to enter. Be sure to bring the Rulesand required supplies with you to the convention.

Confer with other advisers in your school to decide what stu-

dents will participate in each category. Each student may enter onlyONE category. Each school may enter ONE STUDENT PER CAT-EGORY, with the exception of some broadcast contests with teamsof two students.

Log in to JEA.org on the home page with your e-mail addressand password. This will take you to the Members-Only area. Click onthe Write-off section in the window. By clicking on Write-offs you willsee a link to register students. Type carefully, capitalizing the firstletter of first and last names and lowercasing the rest. DO NOT typein all caps or all lowercase. The database from this form will be usedto process certificates.

Although its preferred one adviser enters all entries from aschool, two or more advisers may enter their students separately ifpaying separately. Collaborate on this. One adviser cannot changeanother advisers entries.

Payment of $12 per student may be made with various creditcards, through Pay Pal, check or purchase order. Mail check to JEAKansas City Write-off Contest, Kansas State University, 103 KedzieHall, Manhattan, KS 66506. Fax official, signed purchase orders to785-532-5563. Write-off entries must be paid in full before studentsare allowed to participate on Friday, Nov. 12.

Call JEA Headquarters toll free at 1-866-532-5532 or e-mail SharonTally at [email protected] if you have questions.


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continued from page 15

Write-off ContestsThe following are the contests offered for Kansas City. Infor-

mation about changes for this convention and details about thecontests are in the updated Write-off rules that can be downloadedfrom www.jea.org. after Sept. 13. An asterisk marks the contests thathave been added or changed significantly since last falls convention. Checkthe rules for updates on all contests.

Newspaper/Newsmagazine Contests(Categories 1-8 and 41)

Contests 01 through 06 and contest 41 will include a 30-minutepresentation followed by a 15-minute question-and-answer period.The remainder of the time will be for writing or drawing.

01: NEWSWRITING02: EDITORIAL WRITING03: FEATURE WRITING04: SPORTS WRITING05: REVIEW WRITING06: EDITORIAL CARTOONING41: BROADCAST NEWSWRITING07: COMMENTARY WRITING08: NEWSPAPER EDITING / HEADLINE WRITING*

News Layout Contests (Categories 9-11)Photos, topics and material for the Kansas City carry-in contests

will be available online after registration closes Oct. 21. Read theonline rules carefully for the carry-in contests.

09: NEWSPAPER LAYOUT (CARRY-IN)10: NEWSMAGAZINE LAYOUT (CARRY-IN)11: ADVERTISING

Yearbook Contests (Categories 12-18)12: YEARBOOK COPY/CAPTION: SPORTS13: YEARBOOK COPY/CAPTIONS: ACADEMICS14: YEARBOOK COPY/CAPTIONS: CLUBS15: YEARBOOK COPY/CAPTIONS: STUDENT LIFE

Contestants, read rules at found at www.jea.org carefully. Pho-tos and information for the Kansas City carry-in contests will beavailable online after registration closes Oct. 21.

16: YEARBOOK LAYOUT: THEME (CARRY-IN)*17: YEARBOOK LAYOUT: INSIDE PAGES (CARRY-IN)18: YEARBOOK COVER/ENDSHEETS (CARRY-IN)

Literary Magazine Contests(Categories 19-21)

Contest 19 is carry-in. Material for the carry-in layout contest willbe available online after registration closes Oct. 21. Read the con-test rules carefully.

19: LITERARY MAGAZINE: LAYOUT (CARRY-IN)*20: LITERARY MAGAZINE: POETRY21: LITERARY MAGAZINE: ILLUSTRATION

Computer Design Contests(Categories 22-27)

Read the rules that apply to these contests at www.jea.org. Allcomputer design entries should have appeared in either a newspa-per, literary magazine or a yearbook during the previous year or beslated for publication during the current school year and may nothave been entered in any previous JEA Write-off contest. Do notattach tearsheets to these entries, but follow the rule book that de-scribes the labeling requirements for the back of the entry. Entriesthat do not follow the rules will be disqualified.

22: COMPUTER DESIGN: HEADLINE (CARRY-IN)23: COMPUTER DESIGN: LOGO (CARRY-IN)24: COMPUTER DESIGN: INFOGRAPHICS (CARRY-IN)25: COMPUTER DESIGN: ADVERTISING (CARRY-IN)26: COMPUTER DESIGN: ART ILLUSTRATION (CARRY-IN)27: COMPUTER DESIGN: PHOTOSHOP ART (CARRY-IN)

Photography Contests (Categories 28-34)DO NOT enter images in which the content has been digitally

altered. Such images should be entered in the COMPUTER DESIGN:PHOTOSHOP ART (Carry-in) competition. (Photo illustrations areacceptable as part of a portfolio in the portfolio contest.)

Read the rules at www.jea.org that apply to all photographycontests, including online submission between Sept. 21Oct. 21, and

caption requirements. Entries that do not follow the rules will bedisqualified. Entrants are required to attend a two-hour group cri-tique from 4-6 p.m. on Nov. 12.

28: YEARBOOK SPORTS PHOTOGRAPHY29: NEWSPAPER SPORTS PHOTOGRAPHY30: YEARBOOK STUDENT LIFE PHOTOGRAPHY31: NEWSPAPER NEWS/FEATURE PHOTOGRAPHY32: PHOTO STORY*33: PORTFOLIO34: PHOTO PORTRAIT*

Broadcast Contests (Categories 35-46)Check convention program and Convention Update sheet for

times and locations of broadcast contests. On-site contests that

require filming or editing are conducted Friday morning. Some ofthe contests require a pre-competition meeting; bring entry ticket.Carry-in contests require the contestant to bring the entry and toremain for the two-hour critique session.

At least one member of an entrys production team must beentered and present to win. A team = A two-person student col-laboration on one entry.

See individual contests for type of formats accepted. Carry-incontests require CD or DVD only format. Do not label entries;moderator will provide you with a label. Entries must not have beensubmitted in any previous JEA contest. Read the rules that apply toall broadcast contests. Entries that do not follow the rules will bedisqualified.

35: BROADCAST NEWS STORY (CARRY-IN)

36: BROADCAST SPORTS STORY (CARRY-IN)37: BROADCAST FEATURE STORY (CARRY-IN)38: BROADCAST COMMERCIAL/PSA (CARRY-IN)39: IN-CAMERA FEATURE40: ON-AIR REPORTER41: BROADCAST NEWSWRITING*(SEE NEWS CONTESTS 1-6)42: BROADCAST PACKAGE43: VIDEOGRAPHY44: BROADCAST COMMENTARY45: SHORT DOCUMENTARY (CARRY-IN)Students may submit their documentary in either radio or

television broadcast format.46: PODCASTING (CARRY-IN)


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The JEA Bookstore will be open Thursday, Frid

and Saturday. More than 300 different publicatio

for teaching journalism and advising publicatio

will be available. Topics include writing, interviewin

advising publications, yearbook, newspape

computer technology, advertising, photograph

design, media law, electronic media, literary magazi

and organization. Advisers will receive a copy

the bookstore catalog with convention registratimaterials; others may pick up the catalog at t

bookstore. Students may also purchase forgott

supplies for the Write-off competition. Shop ear

Quantities are limited. Visa, MasterCard, personal

school check, purchase order and cash accepte

JEA Bookstore Hours:1-7 pm Thursday8 am-5 pm Friday

8 am-3 pm Saturday

Thanks!JEA and NSPA wish to thank the following

organizations for their sponsorships of conventionprograms and activities:

JEA BookstoreJEA Bookstore

JEA and NSPA wish to thank the following organizationsfor their sponsorship and underwriting of convention events:

Academy of Art University Friday adviser reception

Ball State University General sessionsFriesens Friday morning adviser hospitality refreshments

Herff Jones Namebadge lanyards & Saturday adviser luncheon

hsj.org & my.hsj.org Thursday new adviser reception

Jostens Adviser tote bags

School Newspapers Online Friday student entertainment

Balfour | Taylor Yearbooks Printing of convention program

Walsworth Publishing Macintosh computer labCO

NVENTION

SPO

NSORS


18/2618

Sightseeing ToursThese sightseeing tours require pre-payment using the formon this page, postmarked by Oct. 11. All tours are scheduledfor Thursday, Nov. 11, and include motorcoach transporta-tion (unless event is within walking distance). Please arrive15 minutes prior to scheduled departure for the tours, whichwill leave from the fountain across the street from the Mar-riott lobby. All tours are based on a 30-passenger minimumguarantee and subject to cancellation, with refunds issued, ifminimum is not met. For more information about the tours callBlue Ribbon Arrangements and Tours at 913-649-5111.

Kansas City Highlights10 am-3 pm $44Kansas City is alive with beautiful, old architecture mixed withthe newly completed and continuing projects. Guests will enjoythe sights of the city, learn a little history, and marvel at the hid-den treasures revealed. The tour includes a stop at the NationalWorld War I Museum at Liberty Memorial. Step back in time to anextraordinary emotional and intellectual experience. Envisioned bythe people of Kansas City and designed by Ralph Appelbaum, thenew state of the art complex uses highly interactive technologyto bring history to life. The deck of Liberty Memorial provides awonderful panoramic view of Downtown Kansas City, Mo. No tourwould be complete without a visit to the world-renowned CountryClub Plaza, where more than 170 upscale shops and boutiques,restaurants, theaters, offices and other businesses are located inan outdoor shopping center that encompasses 14 square blocks.

The area was modeled after Seville, Spain, featuring beautifulartwork, statuary and several of the citys most outstandingfountains. The tour will conclude with a drive along the citys mostbeautiful boulevard, Ward Parkway, where attendees will viewmore beautiful fountains, statutory and the homes and estates ofthe citys most prominent citizens. Your tour guides commentarywill provide interesting anecdotes on the city and its people. Lunchis on your own at Heartland Food Court in Crown Center.

The College Basketball Experience1-4 pm $18The College Basketball Experience is a world class entertainmentfacility connected to Sprint Center by the Grand Lobby, with twofloors and 41,500 square feet of basketball exuberance. It housesthe National Collegiate Basketball Hall of Fame, where visitors canhonor college basketball legends and learn about the history of the

game. But the CBE is not just a place where you go and look. Theword experience is in the title because thats exactly what fanscan do: experience the game of college basketball. At Beat TheClock, fans try to make a game-winning shot before the buzzersounds, mirroring some of college basketballs greatest momentsAt Step To The Line, fans face the pressure of a hostile arenawhile attempting to make as many consecutive free throws aspossible in a set amount of time. Or they can play like the big boyson one of the Slam Dunk courts with rims at six different heights.Virtually every skill of the game has an activity station: reboundingpassing, three-point shooting, free-throw shooting and more. Fora change of pace, visitors can sit down at the ESPNU desk and callthe highlights of actual NCAA basketball action. There are also numerous kiosks with fascinating insight from coaches and players.The energetic sights and sounds of college basketball penetratethe entire facility with a constant supply of audio, video and larger

than-life visual graphics. Participants will walk with the tour coordinator to the event site.

Science City Scavenger Hunt9:15-11:15 am $33This program is designed for participants to creatively work withtheir teammates to accomplish the assigned task in Science City,located in Union Station. Participants are grouped into teams andteam captains are selected. When the teams hear GO, the clockstarts and the hunt begins. At the end of the activity, the resultsare calculated and the winning team is determined. The results aregiven to the Group Leader and it is at the Group Leaders discre-tion to award prizes to the winning team.

Kansas City Sightseeing Tour FormMail form and payment to: Blue Ribbon Tours and Arrangements,5200 W. 94th Terrace, Suite 109, Prairie Village, KS 66207Or fax payment to: 913-649-3111Deadline: postmarked no later than Oct. 11, 2010

Adviser Name Cell Phone

School Daytime Phone

Adviser E-mail

School Address

City State Zip

Check Number Credit Card Number Visa MasterCard

Exp. Date (MM/YY) Security Code on Back (3-digit) Signature

X

Thursday, Nov. 11 Cost #Tickets $ Total

Kansas City Highlights $44

The College Basketball Experience $18

Science City Scavenger Hunt $33

Total $

Blue Ribbon Arrangements & Tours, Inc., reserves the right to cancel tours if registrationminimums are not met and issue refunds. All cancellations by attendees will be charged a$5 per attendee processing fee.

Tours will depart from and return to the Downtown Marriott Hotel (Motorcoach will beacross the street from the Hotel Lobby by the fountain).

Tour reservations will be confirmed by email on or before October 29, 2010.

Sightseeing, tours & transportationSightseeing, tours & transportation


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Media ToursConvention participants will have the chance to tour the fa-cilities of several Kansas City-area media outlets.

Media tour registrations will be received by NSPA withconvention registration. A $15 fee will be charged for eachtour, which covers any necessary administrative, transpor-tation and tour fees.

Space is limited on each tour. No more than two studentsper school may sign up for any one tour. To ensure that alltours are filled on a first-come, first-served basis, only those whoregister online will be able to sign up for media tours. Tours willbe marked as FULL on the online registration form once the tourlimits are reached. See page 28 for more information on reg-istering online.

All delegates registering for the media tours must submitthe Off-site Permission Form on page 24 to NSPA. Thoseforms may be faxed to 612-626-0720 to accompany onlineregistrations.

All tours will take place on Thursday, Nov. 11. Studentsattending tours should meet at the tours desk 15 minutesbefore the times listed below.

Kansas City Star Press Pavilionand Newsroom1. 9 am, 20 students, $15/person2. 11 am, 20 students, $15/person

The Star now boasts one of the most modern newspaperplants in the world. The new Press Pavilion (printing facility),located just northeast of the main Star building and withinwalking distance of the Convention Center, is two city blockslong with more than 420,000 square feet within four differ-ent levels. The eight-story building houses four 68-foot-tall,ultra-modern Commander presses. The press operation ishighly automated, and just plain fun to see. The Star has areadership of over 550,000, and also prints numerous localnewspapers and the Wall Street Journal at the fac ility. Thenewsroom is a short walk from the Press Pavillion.

The Associated Press3. 9 am, 25 students, $15/personThe Kansas City bureau of The Associated Press is

the headquarters for news and business operationsin Missouri and Kansas. There are five other officesacross the two states, all of which report to editorsand managers in Kansas City. During the tour, studentswill meet AP journalists and learn the ins and outs ofworking for a wire service. Students also will get a tourof the Kansas City Technology Center, which servesas the primary disaster recovery site for much of APsCommunication Infrastructure.

Kansas City Royals4. 1 pm, 30 students, $15/personA tour of this crown jewel of baseball stadiums will takeyou to areas of the ballpark not normally open to thepublic including the Royals Dugout, Crown Club and

Visitors locker room, media center and media box. Visitwith Royals staff in the media room outside of the Royalsclubhouse where pre- and post-game interviews andpress conferences take place. Come see how the mediaplays a role in the day-to-day operations of a major leagueballclub. Kauffman Stadium is slated to host the 2012 MLBAll-Star Game.

Kansas City Chiefs5. 10:30 am, 30 students, $15/personThe NFLs Kansas City Chiefs organization is pleased tooffer JEA/NSPA Convention students a guided tour of itsnewly-renovated facility. Tours of Arrowhead Stadiumoffer guests a behind-the-scenes look into the Hall ofHonor, press box, broadcast booth, luxury suites andthe playing field. Students will meet with members of the

Chiefs media relations department to learn more abouthow they use multimedia and social media to interact withtheir fans.

VML6. 10 am, 25 students, $15/personVML is an interactive advertising agency that deliverscreative solutions at the intersection of marketing andtechnology. Their expertise ranges from building websitesto designing banner ads to building viral campaigns to cre-ating software. Some of the worlds most respected andrecognized brands look to VML to provide best-in-classinterac

JEA Kansas City

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