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Jamie’s Sugar Rush – Channel 4 August 20152015 · PDF file* Introduced Sugar Tax across all sites * Reduced Cost of Bottled Water * Promoting Healthy options * Sugar Smart events

Mar 07, 2018

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  • Jamies Sugar Rush Channel 4 August 20152015

  • Do Something Different

    Bottom up Grassroots

    campaign

  • Campaign aim To raise awareness and reduce sugar consumption across all age groups in the city

  • Secondary schools Higher

    education

    Parks and leisure centres

    Retail

    Workplace Tourism

    and venues

    Health and hospitals

    Community groups and

    events

    Catering and food outlets

    Primary schools

  • * Introduced Sugar Tax across all sites

    * Reduced Cost of Bottled Water

    * Promoting Healthy options

    * Sugar Smart events at Freshers Week

  • New Website and Digital Strategy

    www.sugarsmartuk.org

  • MILLWALL FC

    3 Sugar Smart Commitments

    Introduced the Sugar Tax across the stadium

    Sugary Drinks messaging in the Family areas

    Low Sugar Food offerings

  • Bristol Launch January 2017

  • 55 more Cities or Boroughs

    already signed up