Top Banner
7
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: James Arthur Case Study
Page 2: James Arthur Case Study

Genre: Pop,R&BLabel: Syco

Syco’s parent company is Sony Music, so Syco is a subsidiary label. Sony owns TV companies,

film companies, phone companies etc.

JAMES ARTHUR

Page 3: James Arthur Case Study

Syco is vertically integrated and Sony

Music has joint ownership of it.

Syco record the music and Sony Music distribute it.

James is managed by Quest Management, along

with Simon Cowell, the owner of Syco.

Page 4: James Arthur Case Study

James’ most recent album was his debut album called ‘James

Arthur’. He sold 63,996 copies in the first week of the release in November 2013. His debut single ‘Impossible’ has sold over

1.3 copies in the UK since it’s release in December 2012, and stayed at number 1 for

3 weeks.

Page 5: James Arthur Case Study

Album Promotion:

• Facebook• Twitter• Interviews• Music videos/singles out before

the album itself came out

Page 6: James Arthur Case Study

He regularly uses Twitter to promote his new singles, and his album. He also uploads acoustic versions of songs on here and promotes single ‘packages’.

Page 7: James Arthur Case Study

James Arthur’s music is available to download legally on iTunes, but also illegally on other websites that come up on Google.

You can also stream James’ music on Spotify, Last.fm and he has a playlist on Vevo.