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Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, Taylor Made-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.

Adidas Associated With Football

Adidas sponsors Mats Hummels and many other players in association footballOne of the main focuses of Adidas is football kit. Adidas remain a major company in the supply of team kits for international association football teams and clubs, including Bayern Munich, Real Madrid, Chelsea, A.C. Milan.

Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial molded.

FACTSIn April 2013, Adidas and Opta Sports announced the introduction of a new football player type - the Engine. The Engine’ is the archetypical box-to-box footballer who covers every blade of grass, seeks goal scoring chances, and displays relentless energy from the first minute to the final whistle.In July 2014, Adidas and Manchester United agreed a world record $1.29 billion kit deal over 10 years starting from the 2015/2016 Premier League season.

About the FIFA World Cup 2014

• 20th FIFA World Cup• 2nd time that Brazil will host the FIFA World

Cup• First World Cup to use goal-line technology• 12 cities will host a total of 64 matches• Spain are the defending champions• Official Slogan “All in One Rhythm”• Will be played from 12 June to 13 July 2014• Total cost – 14000 US$

Official Logo• Named “Inspiration”• Designed by Brazilian agency Africa• Design shows three victorious hands together

raising the world's most famous trophy• Portrayal of the hands is also symbolic of the

yellow and green of Brazil warmly welcoming the world to their country

• The logo was unveiled in Johannesburg on 8 July 2010.

• Some people have however criticised the design • A Brazilian designer Alexandre Wollner says that

it resembles a hand covering a face in shame

Official Ball

• Named ‘Adidas Brazuca’• Name was selected by a public vote that

received responses from more than 1 million Brazilian football fans

• Brazuca received over 70 per cent of the vote

• The other names in competition were Bossa Nova and Carnavalesca

• Adidas is the official FIFA World Cup match ball supplier since 1970

The 32 teams to qualify for the World Cup are:

EUROPE• Netherlands, Italy, Belgium, Germany, Switzerland, Spain, England,

Russia, Bosnia-Herzegovina, Croatia, Greece, Portugal, France

ASIA• Japan, Australia, Iran, South Korea

SOUTH AMERICA• Brazil (hosts), Argentina, Colombia, Chile, Uruguay and Ecuador

CONCACAFUnited States, Costa Rica, Honduras, Mexico

AFRICA• Nigeria, Ivory Coast, Cameroon, Ghana, Algeria

Groups

South Africa 2010

Brazil 2014

Russia 2018

Qatar 2022

Host Countries

Merchandise

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