It’s Your Move Amelia Shaw TransLink October 21, 2010
Mar 26, 2015
It’s Your Move
Amelia Shaw TransLink
October 21, 2010
Outline
•Objectives and Strategy•Create Awareness•Provide Information•Engage•Collaborate•Report out
How do you have a regional conversation on a complex topic that will affect everyone?
Objectives and Strategy
Objectives:
• To determine general government, stakeholder and public support for the proposed 10-Year Plan;
• Adhere to TransLink’s Principles of Public Consultation and Public Outreach; and
• Meet the requirements of the Act.
How:
• Determine general appetite for programs and investment;
• Inform the discussion with list of existing and potential funding sources; and
• Facilitate an inclusive dialogue to review the plan and funding sources with public and stakeholders.
Newspaper Ads (branding)
Newspaper Ads (fact)
Newspaper Ads (double page spread)
Newspaper (4-page insert)
Funding Ad
Radio1 Million People
GHG (Green House Gases)
Congestion
Trips by Cars
Infrastructure*
*This radio spot was added in to encourage a stronger reaction from the public. It was pulled after a few days.
Television Ads
1 Million
Cars
Congestion
Funding
GHG
Television Ads
1 Million Cars Congestion
Funding GHG
Click link to view video
Online
Social Media
Overarching Ad Public Consultation Ad
Newspaper Ads (feedback)
Engage and Collaborate
OFF – LINE
IN PERSON
Engage and Collaborate
Engage and Collaborate
ON – LINE
It’s Your Move
Evaluation
Reporting OutConsultations in May/June:
• Local Government Update
• Greater Vancouver’s Livability Forum
• Employee Forum
• Nine Community Consultation Workshops throughout the Metro Vancouver area
• Front Room Forums
• Over 700 participants completed It’s Your Move in person
BEPARTOFTHEPLAN – Website
• 45,000 visits
• Over 3,000 participants completed It’s Your Move online
TransLink Listens – on-line Market Research
• Over 1,100 completed It’s Your Move
Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)
Reporting Out It’s Your Move
TransLink Listens(1155 participants)
Reporting Out It’s Your Move
On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)
Reporting Out How to pay for it – It’s Your Move
Note: Transit Fare, Fuel and Property only have two choices
Participants at Consultation Workshops1 Jun – 25 Jun(74 tables)
TransLink Listens(1155 participants)
Reporting Out How to pay for it – It’s Your Move
On-Line – It’s Your Move1 Jun – 30 Jun(2038 participants)
Note: Transit Fare, Fuel and Property only have two choices
Thank-You