It's More Than Just a Drink

Red BullKelsey GallettADV 420

Company Background

• 1987- Austrian company Red Bull GmbH

• “Gives you Wings”• Unethical marketing• Racing Team• 1992: global

markets• Entered US in 1997

BIG IdeaTo sponsor every X Games sports teams in the next 5 years

Younger audience Increased sales Awareness Involvement Up to Date Competition Power

Why is this campaign necessary?

Target Audience College Grad students Adventurous Dangerous Outgoing lifestyle

Tools Twitter revamp Facebook revamp Go Pro helmets Athlete interviews Blog Sponsorship Adwords

Budget

Adwords CPC: $2.96 Day: $8,154.86 month: $244,645 Year: $2,935,749

Other Prime TV:

$110,000 Ads: $500,000

Total: $3,545,749.60

Connect Lifestyle Sell Presentation More than just a

drink

Key Performance Indicators

Increased awareness and sponsorships are two key

indicators of success

Current Ad Campaigns

Sponsorship World Rally Car European Soccer

Team New Jersey Soccer

Team

OOH Ads

In conclusion...

Target the young, adventurous lifestyle Use social media and Google Adwords Increase awareness Main sponsor for X games in 5 years It’s more than just a drink