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Page 1: ITDC COMPANY PRESENTATION
Page 2: ITDC COMPANY PRESENTATION

PRATEEK KAUSHIK

INDIAN INSTITUTE OF FINANCEGREATER NOIDA

[email protected]

Page 3: ITDC COMPANY PRESENTATION

DESTINATION INDIA

Service sector contributes about 55% to GDP Services Sector provides employment to 23% of the

total workforce “Hotel & Tourism” contributes to about 6% of total

FDI in service sector India is poised to emerge as the 2nd fastest

growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism

India is now recognized as a year round destination

Page 4: ITDC COMPANY PRESENTATION

According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020

'Visit India 2009' offering various incentives to foreign tourists and tourism industry. Open to tourists visiting the country during the period April 2009 - March 2010.

India to host Commonwealth Games 2010

Page 5: ITDC COMPANY PRESENTATION

INDIAN HOSPITALITY India is expected to see an influx of 10 Million

international tourists by 2010, up from just 5 Million in 2007

The world's leading travel and tourism journal, "Conde Nast Traveller", ranked India as the numero uno travel destination in the world.

India's Taj Mahal continues to figure in the seven wonders of the world.

Leela Palace Kempinski, Bangalore rated as the favourite business hotel in the world & Udai vilas, Udaipur as the best leisure property in the world, in a Readers' Choice Awards by Conde Nast Traveller.

Page 6: ITDC COMPANY PRESENTATION

The domestic hospitality sector is expected to see investments of over $11 billion with 40 international brands making their presence in the country in the next two years

28.71 % growth in Hotel & Restaurant Industry from 05 to 07

100% FDI is permitted in Hotels and Tourism, through the automatic route

Five Year tax holiday for UNESCO world heritage site hotels for 2,3 & 4 star hotels

Shortage of 150,000 hotel rooms nationwide

Page 7: ITDC COMPANY PRESENTATION

INVESTMENT TREND - TOURISM

0

5000

10000

15000

20000

25000

30000

35000

40000

Dec--97

Dec--99

Dec--01

Dec--03

Dec--05

Dec--07

Page 8: ITDC COMPANY PRESENTATION

INDIAN TOURISM – FIGURES 08

No. of foreign tourists arrivals – 5.37 Mn annual growth rate _ 5.6 % No. of domestic tourists _ 562.92

Mn annual growth rate _ 6.9

% FOREX earnings from tourism _ US$

11.75 Bn annual growth rate _ 10 %

Page 9: ITDC COMPANY PRESENTATION

SNAPSHOTINDIAN TOURISM DEVELOPMENT CORPORATION

Page 10: ITDC COMPANY PRESENTATION

INDIAN TOURISM DEVELOPMENT CORPORATION

ITDC came into existence in October 1966 and has been the prime mover in the progressive development, promotion and expansion of tourism in the country.

ITDC is running hotels, restaurants, provides transportation facilities for tourists. ITDC is also engaged in production, distribution and sale of tourist publicity literature and provides entertainment and duty free shopping.

ITDC has committed itself to improve the state of Indian tourism industry overall and to facilitate the comfort an leisure of travelers, all year round.

Page 11: ITDC COMPANY PRESENTATION

ITDC - CORPORATE ORGANISATION CHART

PARVEZ DEWANCHAIRMAN & MD

P P SINGHDIRECTOR FINANCE

RAJIV MAKINDIRECTOR C&M

B L MEENACHIEF VIGIL O

N BACHKETIV.P (ENG)

KULDEEP VERMAV.P (MKTG & HRD)

S K MAITRAV.P (LEGAL HR ADMN)

V K JAIN CO.

SECERATRY

Page 12: ITDC COMPANY PRESENTATION

P K AGARWAL V.P BILLS & CREDIT A K BHATNAGAR G M (IT) A K JAIN G M (A/C’S &

FINANCE)

M S GUPTA V.P(HOTLS OUT

DEL) I MAJUMDAR V.P(ASHOK INT TRD) N K BALAL V.P(ASHOK

CREATIV) S SIBBAL V.P(HOTELS)

DIRECTOR FINANCE DIRECTOR ( C&M )

Page 13: ITDC COMPANY PRESENTATION

OBJECTIVES

To construct, take over and manage existing hotels and market hotels, Beach Resorts, Travellers' Lodges/Restaurants

To provide transport, entertainment, shopping and conventional services

To produce and distribute tourist publicity material

To render consultancy-cum-managerial services To carry on the business as Full-Fledged Money

Changers To provide innovating, dependable and value for

money solutions to the needs of tourism development and engineering industry including project implementation.

Page 14: ITDC COMPANY PRESENTATION

ITDC’S PRODUCT MIX

HOTEL BUSINESS CATERING BUSINESS DUTY FREE STORES TRAVEL SOLUTIONS ADVERTISING SOLUTIONS ENGINEERING CONSULTANCY & INNOVATIONS EDUCATIONAL INSTITUTES & TRAINING CELLS SOUND AND LIGHT SHOWS

Page 15: ITDC COMPANY PRESENTATION

ASHOK GROUP OFHOTELS

A network of eight Ashok Group of Hotels, six Joint Venture Hotels, 2 Restaurants (including one

Airport Restaurant)

ITDC is also managing a hotel at Bharatpur and a restaurant at Kosi on behalf of the Department of Tourism.

Managing catering services at Western Court, Vigyan Bhawan, Hyderabad House and National Media Press Centre at Shastri Bhawan, New Delhi.

Page 16: ITDC COMPANY PRESENTATION

Hotel Ashok , DelhiIn the yr 1955 Pt Jawaharlal Nehru decided to hold a

UNESCO meeting of 1956 in India, but India didn't have a hotel so ashok was built at a cost of Rs. 3 crore,

constructed in 15 months. Rose pink kota stone walls, mogul style arches, natraj suites, kashmiri suites and

presidential suites. 

Page 17: ITDC COMPANY PRESENTATION

Lalitha palace, Mysore

On a low hill, just outside the royal city of Mysore, stand a shimmering white palace - a splendid

Italianate palazzo, double-columned and domed built by the erstwhile Maharaja of Mysore to host his

most important guest, the Viceroy of India.

Page 18: ITDC COMPANY PRESENTATION

Hotel Patliputra Ashok, Patna

Unique low-tariff day-rooms especially designed for those making a brief stop-over in this capital city of

Bihar. The hotel is a good base for those on a Buddhist pilgrimage to Rajgir, Gaya, Bodhgaya and

Vaishali.

Page 19: ITDC COMPANY PRESENTATION

Lake view Ashok, Bhopal

The new four-storeyed Hotel Lake View Ashok, situated atop Shamla Hills, overlooks the main

lake. With its extensive landscaped area & unique architectural design, it stands with two

floors above and two floors below the lobby level.

Page 20: ITDC COMPANY PRESENTATION

ASHOKA INTERNATIONAL TRADE DIVISION

ITDC offers products only from reputed Cos. and that too at cheapest prices

38 Duty free shops till 2006 across India Now operating 2 stores. Goa & Coimbatore ITDC aiming to recapture its lost ground by

getting into a JV with a potential retail player

Page 21: ITDC COMPANY PRESENTATION

WHAT DO THE DUTY FREE SHOPS OFFER ?

LIQUOR – Premium scotch, Regular scotch, Cognac, Malts, Sparklin water, Gin, Rum, Vodka, Beer and IMFL

Chocolates, confectioneries & teas Perfumes and cosmetics Cigarettes Fashion and other acessories Indian products – Teas & handicrafts

Page 22: ITDC COMPANY PRESENTATION

ASHOKA TOURS AND TRAVELS

Ashok Travels & Tours (ATT), the in-house travel agency of ITDC, is one of the largest travel and tour operators in India providing a host of unparalleled travel-related services and attractive packages. ATT is an IATA approved agency

Page 23: ITDC COMPANY PRESENTATION

SPECTRUM OF SERVICES BY ATT

Meet and Greet Services Airline Ticketing/ Travel Documentation Airport Facilitation Limousine/Coach Rentals City Sightseeing/ Overland Coach Tours Hotel Reservation Destination Representation Services India Inbound/Ground Handling

Page 24: ITDC COMPANY PRESENTATION

ACCESS Conference and Exhibition Management Tourist Train Packages NRI/ Youth Packages Lakshadweep Cruises Money Changer Souvenir Shop Ashok Tourist Service Station Royal Weddings

Page 25: ITDC COMPANY PRESENTATION

ASHOK CREATIVES Provides as an complete tourism communication

agent Right from the planning stage to its execution

and the evaluation of the end results Annual publicity plans Budget proposals Designing publicity material Advertising Production of films, audio visuals and sound

& light shows

Page 26: ITDC COMPANY PRESENTATION

Setting up of exhibitions from designing to fabrication on turnkey basis

Public Relations, including media relations Print production of tourist literature Sales promotions, including organization

of cultural and food festivals and participation in trade events in India and abroad.

Monitoring the impact of these efforts in terms of actual sales and increase in tourism business.

Page 27: ITDC COMPANY PRESENTATION

Ashok consultancy & engineering services

Preparation of Techno-Economic Feasibility Reports

Market surveys Analysis of the marketing fields Identification of potential market segments

Determination of the product profile Preparation of preliminary cost estimates and

financial projections.

Page 28: ITDC COMPANY PRESENTATION

Engineering Technical Services

Architectural interior designing Engineering consultancy services in the

field of civil, structure, plumbing, air-conditioning and mechanical disciplines.

Designing of industrial kitchens, including preparation of layouts and kitchen equipment.

 

Page 29: ITDC COMPANY PRESENTATION

Management Consultancy and Advisory Services

Assistance in project management, recruitment of personnel, imparting in-house on-the-job-training of hotel staff.

Group-marketing services through its network of Ashok Reservation and Marketing Services

Cost-benefit analysis and budgetary support Operation of hotels, business centres,

convention halls, banqueting, etc. Preparation of Master Plans for development of

tourism.

Page 30: ITDC COMPANY PRESENTATION

Consultancy for Adventure Tourism

Unique consultancy services to develop camping tourism and adventure tourism.

The corporation has already run successfully tourist camps at Narwar, Jaisalmer, Bir, Diu, Andamans and Coorg.

Page 31: ITDC COMPANY PRESENTATION

ASHOK INSTITUTE OF HOSPITALITY & TOURISM MANAGEMENT

Set up in N Delhi in 1971 to take care of in-house training needs and also to provide a 4 year bachelor’s degree course in hospitality management

During 2002-2003, after the disinvestment of 18 ITDC Hotels, the Centre was declared a ‘Strategic Business Unit‘

In 2003, the Centre was upgraded to ISO 9001 - 2000 Certification

Page 32: ITDC COMPANY PRESENTATION

In 2003-2004, the Centre was converted as a full-fledged Institute: “ Ashok Institute of Hospitality & Tourism Mgt” (AIH&TM) taking care of the following:

Management Training Schemes Degree/ Trade Diploma Courses Air Hostess, Travel & Hospitality Management

Course Hotel Trade Apprenticeship Training Industrial Training related to Hospitality Industry Executive & Non-Executive Development

Programmes On-the-job Training to Trainees/ Students Culinary Courses

Page 33: ITDC COMPANY PRESENTATION

ITDC - COMPETITORS

Radisson Hyatt Hilton Sheraton Shangrila Taj Group Park Group of Hotels Oberoi Crown Plaza Intercontinental Claridges

• The Grand• Bristol• Marriott • Kempinski • Nikko • Clarks• Banyan Tree• Lemon Tree• Fortune Global

Page 34: ITDC COMPANY PRESENTATION

COMPANY FINANCIALS

Authorized capital - Rs 75 crores Paid up capital as on 31.3.2005 - Rs 67.52

crores.   89.9748% of the paid up equity capital of the

Corporation is held in the name of President of India.

Page 35: ITDC COMPANY PRESENTATION

FUTURE GROWTH DRIVERSINDIAN TOURISM DEVELOPMENT CORPORATION

Page 36: ITDC COMPANY PRESENTATION

GROWTH OF ITDC

Huge growth potential of Indian tourism industry in coming years

ITDC’s strongly backed by the Govt. of India and can cash in the advantages significantly

Prime location of ITDC’s hotel properties Revised foray into Duty free stores Strengthening of service industry in India

Page 37: ITDC COMPANY PRESENTATION

ITDC would bring in 35 new hotels under Ashok brand by next year.

ITDC is planning to make small pvt. Hotel companies & real estate players, its franchisee partners

Tapping the tourists conveyance segment ITDC plans to run more buses between

top tourist destinations across the country.

ITDC has still not forayed in international waters and is looking to take over some properties abroad to strengthen its hold in industry.

Page 38: ITDC COMPANY PRESENTATION

ITDC is revamping its properties ahead of commonwealth games.

Ashok hotel, Samrat hotel, Hotel janpath Delhi are playing hosts to the VIP’s for the commonwealth games 2010.

ITDC can lease out shops and stores to international brands in its hotels which hasn’t been done so far.

ITDC’s JVs with retailers to open duty free shops at airports & seaports

Page 39: ITDC COMPANY PRESENTATION

QUEST ? IONSSOME FOOD FOR THOUGHT

Page 40: ITDC COMPANY PRESENTATION

Is ITDC exploiting the unambiguous status that it enjoys as a public sector entity ?

From 38 duty free stores to 2 stores .. Main reasons ?

Movements in the stock prices of the company?

Why no attempts have been made to overhaul the organisation structure?

When competitors are earning healthy revenues, why is ITDC making losses ?

Today, internet media is a very important option to gather information. Why is ITDC’S website so incomplete ?

Page 41: ITDC COMPANY PRESENTATION

THANK YOU