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AFTER SPENDING MILLIONS OF DOLLARS ON MAKING A MOVIE, THE STUDIO SPENDS MILLIONS MORE ON LETTING AUDIENCES KNOW ABOUT IT. MARKETING A BIG PRODUCT LIKE A MOVIE CAN BE A VERY EXPENSIVE BUSINESS, ESPECIALLY WHEN THAT PRODUCT HAS A LIMITED SHELF LIFE. MOVIES HAVE TO BE A HIT ON THEIR OPENING WEEKEND, OFTEN ON THEIR OPENING DAY, OTHERWISE THEY TEND TO DISAPPEAR VERY QUICKLY, AND THE STUDIO STANDS TO MAKE A LOSS ON THEIR INVESTMENT. IRON MAN FILM CAMPAIGN
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Iron man campaign

Jul 26, 2015

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Page 1: Iron man campaign

A F T E R S P E N D I N G M I L L I O N S O F D O L L A R S O N M A K I N G A M O V I E , T H E S T U D I O S P E N D S M I L L I O N S M O R E O N L E T T I N G A U D I E N C E S K N O W A B O U T I T . M A R K E T I N G A B I G P R O D U C T

L I K E A M O V I E C A N B E A V E R Y E X P E N S I V E B U S I N E S S , E S P E C I A L LY W H E N T H A T P R O D U C T H A S A L I M I T E D S H E L F

L I F E . M O V I E S H A V E T O B E A H I T O N T H E I R O P E N I N G W E E K E N D , O F T E N O N T H E I R O P E N I N G D A Y , O T H E R W I S E T H E Y

T E N D T O D I S A P P E A R V E R Y Q U I C K LY , A N D T H E S T U D I O S T A N D S T O M A K E A L O S S O N T H E I R I N V E S T M E N T .

IRON MAN FILM CAMPAIGN

Page 2: Iron man campaign

Within this poster the clothing of the protagonist is very smart, this alone suggest that the main character is a some sort of business men This would attract the attention of the target audience because having a main character that’s smartly dressed would allow the male target audience to relate to him also the fact that the protagonist is a male the target audience would want too see the film because the are of the same gender Also the poster has an explosion this is has been done to attract the target audience enticing them to watch the film.

Another thing that would attract the target audience would be the colours that have been used within the poster the grey sky’s and the fire red flames immediately suggest that this is an action film also suggest that this film would attract more of an male audience rather then a female audience.

The fact that there are 2 females within the poster suggest that they have some sort of relationship with the protagonist not only does this attract the target audience but makes you ask who are they? The female within the poster would attract the target audience not only because she is attractive she also looks like some kind of superhero.

Page 3: Iron man campaign

Game of iron man

Making a game of iron man following the film, gives the audience the choice to carry on the excitement it provides another platform for the audience to be the actual character because iron man is desirable because of the wealth and power of the suite. People can feel like they are iron man by playing the game that they’ve realised, the same time is promoting the film by being able to spread the word through scores and social media.

Page 4: Iron man campaign

Burger King partnership

Burger king and iron man collaborate to promote each other, the use of burger king advertising the film introduces a new audience. The companies market to similar audiences to there’s common ground. Also this benefits the industry as children are more likely to be introduced to the film and ask their parents to see it, this may be because of the toys and pictures that come with the meal. This synergy allows the parent and child as both people would like it. This is because of the power sit the main character has and the relationship will apeal to the parents.