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A Business Development and Marketing consultancy.
We help nurture and grow businesses…
…through the right use of digital technologies.
For many, this is what digital feels like.
We simplify.
They’re just tools. We only need to pick the right ones.
Process
TrendsObjectives
Review Competitive analysis
LandscapeRevenue models
WorkshopsBest practices
We’ll consider your business…
How do we make our digital business a part of our workflow and processes?
What are the new trends in the digital world that we can leverage to gain an
edge? What will work for us?
Are we able to use digital to achieve our business objectives and goals? Can
it solve our business problems?
What existing online sites/services can we leverage? Can we consolidate
them? What advantages are there?
Are our competitors doing anything online? What are they doing? What are other similar companies doing?
What are the digital landscapes in the market we are in? Are our consumers
online?
What revenue models are available? Which ones work best? Which ones
should we incorporate?
There’s a fair bit to know. How can we get up to speed to make informed
decisions in future?
What are some of the things we need to take note of? What do we need to
monitor or be aware of?
…help you ask the right questions,
StructureMobile
Analytics Optimization
Payment
Online site/service type Compatibility
Formats
Content Management
Hosting
Platforms
Domains
look at technologies available…
How should our online site/service be laid out? What is the best architecture
or sitemap for us?
Do we need a mobile version? Which mobile phones should it support?
What tools are necessary for us to measure & analyze our online
site/service for useful marketing data?
How do I analyze and get the most of my online site/service? What’s the
expected performance for me?
Do I need a payment system? Which one should I use?
What online site/service should we build? What can it do for us? What
should it accomplish?
What browsers should we make sure our online site/service looks best in?
Which is the most impt for us?
There’s Flash, HTML, Ajax etc. What advantages are there to each? Which one is best for our online site/service?
We would like to keep the content of our online site/ service updated
ourselves. Can we do that easily?
Where should we host our online site/service? Are there differences? Where can we get the best value?
Do we need a blog? Everyone seems to have one. What are our options?
What are the advantages to us?
What domain names work for us? Can we just buy brand domains? Where
are the best places to buy them from?
…and look out for the necessary.
Digital Marketing Strategy
Implement and Optimize
3 areas of focus.
Digital Business Strategy
Digital Marketing Strategy
Implement & Optimize
Digital Business Strategy.
Digital Business Strategy
Digital Business Strategy
Review business objectives, vision and problems
Pick the digital technologies to achieve and address them
Metrics development, benchmarks and KPIs around objectives
Business landscape analysis, market research and feasibility
Strategy , ideation of digital products and services to offer
‘Up-to-speed’ immersion workshops and seminars
Digital Marketing Strategy
Implement and Optimize
3 areas of focus.
Digital Business Strategy
Implement & Optimize
Digital Marketing Strategy.
Digital Business Strategy
Digital Marketing Strategy
Marketing and campaign objectives, metrics development
Digital Marketing Program, Campaign Plan Development
Digital Advertising and Promotions Planning
Integration with offline programs and campaigns
Leverage and pick from full Digital Marketing Mix
Digital Marketing Strategy
Digital Marketing Strategy
Implement and Optimize
3 areas of focus.
Digital Business Strategy
Digital Marketing Strategy
Implement and Optimize.
Digital Business Strategy
Implement and Optimize
Project and vendor management for optimal implementation
Leverage contacts and partner network
Investment assessment, allocation and prioritization
Consolidated reporting, highlights and optimization recommendations
Implement and Optimize
Where do we fit in?
You Us
Senior Mgmt
Business & Marketing partners
Creative & Media agency
Technology providers
Advertising partners
Working together.
We’re an extra pair of hands. Focused hands.
What areas can we look at working together?
Digital Development
Search
Social Media
Analytics
Media Planning
eCRM
Digital OOH & POS
Mobile
Specializations
Online Business Planning
Strategic Online Partnerships Development
Search Engine and Social Networks Advertising
Display Advertising
Social Media Management
Analytics / Website Optimization
Affiliate Marketing
Online Marketing Programs Planning
Why us?
Unique Business Model
100% Neutral
No ‘Fluff’ Policy
Unique Blend of Experience
Unique Business Model
Put our money where our mouths are
Bulk of fees are performance/ objective based
Absorb significant amount of risk for client
100% Neutral
Don’t profit from design or development work
Don’t profit from advertising media procurement
Unbiased selection of what works best
No ‘Fluff’ Policy
No technical jargon
Simple and concise communications always
Ensure high levels of clarity for client
Unique Blend of Experience
Digital Business Strategy
Digital Product Marketing
Digital Creative and Media
Clients.
How we charge?
Retainer contracts with 2 fee components
Fixed monthly retainer component
Variable performance-based component
Performance-based components: 50 – 70% of total
Thank you.
For more information:
Daniel ChanDirector & Managing ConsultantE: [email protected]: +65 9735 2069A: 81 Clemenceau Avenue, #04-15/16 UE Square, Singapore 239917
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