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Introduction to Inbound Marketing Presenter: Tor Ellingsen Consultant Norwave Twitter: @torellingsen___
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Intro To Inbound Marketing 1

Nov 18, 2014

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TorEllingsen

Inboundmarketing seeks how to build business relations with online marketing combine Blog, SEO and Social Media
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Page 1: Intro To Inbound Marketing 1

Introduction to Inbound Marketing

Presenter:

Tor Ellingsen

Consultant

Norwave

Twitter: @torellingsen___

Page 2: Intro To Inbound Marketing 1

Value of Inbound Marketing

Inbound marketing pulls buyers into your business

Page 3: Intro To Inbound Marketing 1

What is Outbound Marketing?

Page 5: Intro To Inbound Marketing 1

Solution: Inbound Marketing

Content SEO Social Media

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Good News About Inbound Marketing

Budget (Outbound) Brains (Inbound)

Flickr: Andrew Magill

Flickr: Joakim Jardenberg

Page 7: Intro To Inbound Marketing 1

More Good News: Lower Cost Per Lead

Source: survey of hundreds of businesses: HubSpot.com/ROI

Page 8: Intro To Inbound Marketing 1

Success Drives Investment in Inbound

Source: Survey of hundreds of businesses from HubSpot.com/ROI

Why Businesses Are Changing Marketing Budgets

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Key Questions to Get Started

1. Am I regularly creating new, share-worthy content?

• Am I optimizing my content for search and social media?

• Am I promoting my content in social media conversations?

1. Am I converting as many visitors into leads and sales as I can?

Page 10: Intro To Inbound Marketing 1

4 Steps to Successful Inbound Marketing

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Page 11: Intro To Inbound Marketing 1

Step 1: Create Content

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Page 12: Intro To Inbound Marketing 1

Inbound Marketers are Publishers

Stop thinking like amarketer or advertiser.

Start thinking like apublisher and socializer.

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Blogging: A Great Way to Get Started

Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

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What Gets Shared?

Rarely Shared

FrequentlyShared

• Product info• Software documentation• Content about YOU

• New market data• Educational content• Content about your industry

Page 16: Intro To Inbound Marketing 1

Step 2: Optimize

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

Page 17: Intro To Inbound Marketing 1

Google is Judge, Jury & Executioner

HubSpot.com/cartoons

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SEO = Context + Authority

Ranking Algorithm:f(n): Context + Authority

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25% On-Page SEO (Context)

1. Page Title

2. Clean URL

3. Headers & Content

4. Description

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75% Off-Page SEO (Authority)

Authority is Determined by Inbound Links

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More and Better Content Links

Source: Data from selected websites using www.WebsiteGrader.com

Page 22: Intro To Inbound Marketing 1

Step 3: Promote

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Remember: It’s Not About You, EVER!

HubSpot.com/cartoons

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Target Your Content

Target content to your marketing

personas.

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Create an Engaging Presence

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Promote Content via Social Media

Remarkable Content

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Make Sharing Easy

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Social Media Promotion Generates Leads & Sales

Source: survey of hundreds of businesses: HubSpot.com/ROI

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Step 4: Convert

1. Create

2. Optimize

3. Promote

4. Convert & Analyze

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Put Calls to Action on All Your Content

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Use Landing Pages with Forms

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Track Your Conversion Rate & Analytics

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Analyze Your Marketing

Page 34: Intro To Inbound Marketing 1

Inbound Marketing Summary

Convert & Analyze

Page 35: Intro To Inbound Marketing 1

Get Certified in Inbound Marketing

Watch free, online webinar classes

taught by expert marketing professors

Learn about topics including social

media, SEO, blogging, public

relations, lead generation, marketing

analytics, etc.

Get certified in inbound marketing!

Enroll in IMU at http://inboundmarketing.com.