Internship Report

REPORTON

INTERNSHIP PROGRAMME IN

GUIDED BY-Mrs. Sunita Kumar MR. Biswajit Mishra (Faculty Guide) (Company Guide) SUBMITTED BY:

Kashish BathijaEnroll. No.: 0911617

Summer Internship Program 2011

GUIDE CERTIFICATE

This is to certify that this summer internship report on ITC Infotech,

submitted to the Christ University in partial fulfillment of the requirement for

the award of the Degree of Business Administration, is a record of the original

and independent work carried out by Kashish Bathija registration number

0911617 under my guidance and supervision.

This has not previously formed the basis of the award of any degree,

diploma or other similar title of recognition.

Place: Bangalore

Date: ___________

DECLARATION

I, Kashish Bathija hereby declare that this Report has been carried out under the

guidance of my faculty guide Mrs.Sunita Kumar . This report neither in full nor

in part will ever be submitted for award of any other degree of either this

university or any other university.

Kashish Bathija 0911617

ACKNOWLEDGMENT

I would like to express our profound gratitude to all those who have been

instrumental in the preparation of this project report. I wish to place on records,

our deep gratitude to our project guide Mrs. Sunita Kumar, a highly esteemed

and distinguished guide, for her expert advice and help.

I would also like to thank Mr. Rahul Dasgupta, Ms. Gargy Goswamy and

Mr. Bishwajit Mishra my company guides from helping me through and

through with this internship.

Finally I would also like to thank God, our Parents and Friends for their

constant help and support.

Kashish Bathija

0911617

TABLE OF CONTENTS

1. The IT Industry

Information Technology in India

Current Scenario of IT industry in India

Top 10 IT Hubs in India

Top 10 IT Companies in India

2. Indian Tobacco Company Ltd.

A Snapshot

History and Evolution

ITC Vision and Mission

Corporate Strategies

ITC’s Businesses

3. ITC Infotech

A Snapshot

Overview

Timeline

Background

Expanse of Operations

ITC Infotech Advantage

Company Vision and Values

Key Areas if Business

Marquee Customers

Partnership and Alliances

Global Offices

ITC Infotech Campus – Bangalore

4. Data Collection

5. Data Analysis

6. Weekly Reports

7. Conclusion

8. Bibliography

The Information Technology (IT) Industry

Overview

Information technology (IT) is the acquisition, processing, storage and dissemination of

vocal, pictorial, textual and numerical information by a microelectronics-based combination

of computing and telecommunications. The term in its modern sense first appeared in a 1958

article published in the Harvard Business Review, in which authors Leavitt and Whisler

commented that "the new technology does not yet have a single established name. We shall

call it information technology (IT).

IT is the area of managing technology and spans wide variety of areas that include but are not

limited to things such as processes, computer software, information systems, computer

hardware, programming languages, and data constructs. In short, anything that renders data,

information or perceived knowledge in any visual format whatsoever, via any multimedia

distribution mechanism, is considered part of the domain space known as Information

Technology (IT). IT provides businesses with four sets of core services to help execute the

business strategy. These four core services are broken into business process automation,

providing information, connecting with customers, and productivity tools.

IT professionals perform a variety of functions (IT Disciplines/Competencies) that ranges

from installing applications to designing complex computer networks and

information databases. A few of the duties that IT professionals perform may include data

management, networking, engineering computer hardware, database and software design, as

well as management and administration of entire systems. Information technology is starting

to spread further than the conventional personal computer and network technology, and more

into integrations of other technologies such as the use of cell phones, televisions,

automobiles, and more, which is increasing the demand for such jobs.

In the recent past, the Accreditation Board for Engineering and Technology and

the Association for Computing Machinery have collaborated to form accreditation and

curriculum standards for degrees in Information Technology as a distinct field of study as

compared to Computer Science and Information Systems today. SIGITE (Special Interest

Group for IT Education) is the ACM working group for defining these standards. The

Worldwide IT services revenue totalled $763 billion in 2009.

Association of America (ITAA) explains 'information technology' as encompassing all

possible aspects of information systems based on computers. Both software development and

the hardware involved in the IT industry include everything from computer systems, to the

design, implementation, study and development of IT and management systems.

Owing to its easy accessibility and the wide range of IT products available, the demand

for IT   services  has increased substantially over the years. The IT sector has emerged as a

major global source of both growth and employment.

Domain of the IT Industry

A wide variety of services come under the domain of the information technology industry.

Some of these services are as follows:

Systems architecture

Database design and development

Networking

Application development

Testing

Documentation

Maintenance and hosting

Operational support

Security services

Information Technology in India

The Indian Information Technology industry accounts for a 5.19% of the country's GDP and

export earnings as of 2009, while providing employment to a significant number of its

tertiary sector  workforce. More than 2.5 million people are employed in the sector either

directly or indirectly, making it one of the biggest job creators in India and a mainstay of the

national economy. In 2010-11, annual revenues from IT-BPO sector is estimated to have

grown over US$76 billion compared to China with $35.76 billion and Philippines with $8.85

billion. India's outsourcing industry is expected to increase to US$225 billion by 2020. The

most prominent IT hub is Bangalore. The other emerging destinations are Chennai,

HyderabadCoimbatore, Kolkata, Kochi, Pune, Mumbai, Ahmedabad , NCR . Technically

proficient immigrants from India sought jobs in the western world from the 1950s onwards as

India's education system produced more engineers than its industry could absorb. India's

growing stature in the Information Age enabled it to form close ties with both the United

States of America and the European Union. However, the recent global financial crises have

deeply impacted the Indian IT companies as well as global companies. As a result hiring has

dropped sharply and employees are looking at different sectors like the financial service,

telecommunications, and manufacturing industries, which have been growing phenomenally

over the last few years.

India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata

Group in partnership with Burroughs. The first software export zone SEEPZ was set up here

way back in 1973, the old avatar of the modern day IT park. More than 80 percent of the

country's software exports happened out of SEEPZ, Mumbai in 80s.

Each year India produces roughly 500,000 engineers in the country out of them only 25% to

30% possessed both technical competency and English language skills, although 12% of

India's population can speak in English. India developed a number of outsourcing companies

specializing in customer support via Internet or telephone connections. By 2009, India also

has a total of 37,160,000 telephone lines in use, a total of 506,040,000 mobile

phone connections a total of 81,000,000 Internet users—comprising 7.0% of the country's

population, and 7,570,000 people in the country have access to broadband Internet— making

it the 12th largest country in the world in terms of broadband Internet users.  Total fixed-

line and wireless subscribers reached 543.20 million as of November, 2009.

Current Scenario of IT Industry in India

The sector is estimated to have grown by 19 per cent in the FY2011, clocking revenue of

almost US$ 76 billion. India’s outsourcing industry has witnessed a rebound and registered

better than expected growth according to NASSCOM.

The export revenues are estimated to have aggregated to US$ 59 billion in FY2011 and

contributed 26 per cent as its share in total Indian exports (merchandise plus services),

according to a research report ‘IT-BPO Sector in India: Strategic Review 2011’, published by

NASSCOM. The workforce in Indian IT industry will touch 30 million by 2020 and this

sunrise industry is expected to continue its mammoth growth, expect various industry experts.

Furthermore, NASSCOM said that the domestic IT-BPO revenues excluding hardware are

expected to have grown at almost 16 per cent to reach US$ 17.35 billion in FY2011. Strong

economic growth, rapid advancement in technology infrastructure, increasingly competitive

Indian organisations, enhanced focus by the government and emergence of business models

that help provide IT to new customer segments are the key drivers for increased technology

adoption in India.

The data centre services market in the country is forecast to grow at a compound annual

growth rate (CAGR) of 22.7 per cent between 2009 and 2011, to touch close to US$ 2.2

billion by the end of 2011, according to research firm IDC India's report. The IDC India

report stated that the overall India data centre services market in 2009 was estimated at US$

1.39 billion.

India will see its number of internet users triple to 237 million by 2015, from 81 million

registered in September 2010, according to a report titled 'Internet's New bn', by the Boston

Consulting Group (BCG). BCG said Internet penetration rate in India is expected to reach 19

per cent by 2015, up from the current seven per cent.

Telecom Regulatory Authority of India (TRAI) is targeting a 10-fold increase in broadband

subscribers to 100 million by 2014. The country has 10.29 million subscribers now. "We will

have 100 million broadband subscribers by 2014," J.S. Sarma, Chairman, TRAI said at the

fifth India Digital Summit 2010 organised by the Internet and Mobile Association of India.

The penetration of the internet in rural areas will see an all time high in 2011. In a survey

conducted by IMRB for the Internet and Mobile Association of India (IAMAI), the total

number of active internet users in rural area will rise by 98 per cent to touch 24 million by the

end of 2011 from 12.1 million in December 2010. The survey said that the claimed internet

user category is also set to grow by 96 per cent to reach 29.9 million by December 2011 from

15.2 million in December 2010. (Active users are those, who have used the internet at least

once in the past one month. Claimed internet users are those, who have used the internet

sometime but not necessarily in the past one month.)

India is a preferred destination for companies looking to offshore their IT and back-office

functions. It also retains its low-cost advantage and is a financially attractive location when

viewed in combination with the business environment it offers and the availability of skilled

people.

The country’s domestic market for business process outsourcing (BPO) is projected to grow

over 23 per cent to touch US$ 1.4 billion in 2011, says global research group Gartner. In

2010, the domestic BPO market was worth US$ 1.1 billion. The firm predicts that the

domestic BPO market would reach US$ 1.69 billion in 2012 and increase to US$ 2.47 billion

by 2014.

With the first quarter of the new fiscal 2011-12 offering positive business outlook, hiring

sentiments for sectors like IT, ITeS and telecom have risen by over 20 per cent, says a study

by TeamLease Services Pvt. Ltd. As per the Employment Outlook Report for the period

April-June 2011, released by TeamLease Services Pvt. Ltd., hiring intent from IT and ITeS

was the highest in cities like New Delhi, Mumbai, Hyderabad and Pune.

India's top technology firms like TCS, Infosys, Wipro and HCL are readying plans to gain a

bigger share of their largest market, US, by aggressively chasing contracts being served by

multinational rivals. Analysts expect the top IT firms to grow between 23-27 per cent in the

FY2012 on the back of more number of discretionary projects, improved pricing, and robust

business volumes.

Between April 2000 and February 2011, the computer software and hardware sector received

cumulative foreign direct investment (FDI) of US$ 10,705 million, according to the

Department of Industrial Policy and Promotion.

The total investments of EMC Corporation, a leading global player of information

infrastructure solutions in India, will touch US$ 2 billion (over US$ 2.01 billion) by 2014.

Russian IT security software provider, Kaspersky Lab, will be investing US$ 2 million in its

India operations at Hyderabad during 2011.

On the back of 40 per cent revenue growth, Cognizant will invest more than US$ 500 million

till 2014 to expand its campuses to add over 8 million square feet to house over 55,000

employees. It will create additional software development and training facilities in regions

designated as special economic zones in Chennai, Pune, Coimbatore and Kolkata.

In order to integrate the learning experience for the students, Globsyn Business School,

would launch an online platform, e-Globsyn, by July 2011 that would work as a virtual

classroom environment for its students, as well as facilitate them with other amenities.

Chennai-based Polaris Software Lab has announced that it is buying an 85 per cent stake in

San Francisco-based digital identity authentication services provider Iden-Trust for US$ 20

million. The acquisition will mark Polaris' entry into the cloud computing space for financial

technology solutions, the company said in a filing to the Bombay Stock Exchange

IT Outsourcing in India

As per NASSCOM, the IT exports in business process outsourcing (BPO) services attained

revenues of $17.2 billion for the FY 20010- 11 going up by almost 34.5 as compared to last

year. It accounted for more than 77% of the entire software and services income. Over the

years India has been the most favorable outsourcing hub for firms on a lookout to offshore

their IT operations. The factors behind India being a preferred destination are its reasonably

priced labor, favorable business ambiance and availability of expert workforce.

Considering its escalating growth, Patni Computer Systems the (IT) services and solution

giants in India have sealed a five-year contract with UK-based IT solutions provider 2e2

worth US$ 32.09 million. According to the agreement Patni will offer a host of support

services to 2e2's clients and end users. 

A 5 year agreement between HCL Technologies and News Corp for administering its

information centers and IT services in UK. As per the industry analysts, the pact is estimated

to be in the range of US$ 200-US$ 250 million. US$ 50 million agreement between HCL

Technologies and Meggitt, UK-based security apparatus manufacturer, for offering

engineering facilities. Global giant Walmart has short listed there Indian IT dealers namely

Cognizant Technology Solutions, UST Global and Infosys Technologies for a contract worth

US$ 600 million

Government Initiatives

Government sector is a key catalyst for increased IT adoption- through sectors reforms that

encourage IT acceptance, National eGovernanceProgrammes (NeGP) , and the Unique

Identification Development Authority of India (UIDAI) programme that creates large scale

IT infrastructure and promotes corporate participation.

Certain crucial steps taken by the Indian government to propel the sector growth are:

Constitution of the Technical Advisory Group for Unique Projects (TAGUP) under

the chairmanship of NandanNilekani. The Group would develop IT infrastructure in

five key areas, which includes the New Pension System (NPS) and the Goods and

Services Tax (GST)

Setting up the National Taskforce on Information Technology and Software

Development with the objective of framing a long term National IT Policy for the

country.

Enactment of the Information Technology Act, which provides a legal framework to

facilitate electronic commerce and electronic transactions.

Setting up of Software Technology Parks of India (STPIs) in 1991 for the promotion

of software exports from the country.There are currently 51 STPI centres where apart

from exemption from customs duty available for capital goods, there are also

exemptions from service tax, excise duty, and rebate for payment of Central Sales

Tax.

Plans to formulate Information Technology Investment Regions (ITIRs). These

regions would be endowed with excellent infrastructure and would reap the benefits

of co-siting, networking and greater efficiency through use of common infrastructure

and support services.

Ranking

City Description

1 Bangalore Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India.

2 Hyderabad Hyderabad which has good infrastructure and good government support is also a good technology base in India.The Government of AP Has built a separate township for IT Industry called the HITEC City. [20]

3 Chennai It is the second largest exporter of Software.

4 Pune Pune, a major industrial point in India.

5 NCR The National Capital Region of India comprising Delhi, Gurgaon, Faridabad, Noida, Greater Noida and Ghaziabad are having ambitious projects and are trying to do every possible thing for this purpose.

6 Trivandrum Famously known as "Gateway of South India".Trivandrum, the capital of kerala is a green metropolis and tier I city. GOK provides a good platform for IT devolopment in the city with India's largest IT park Technopark and dedicatedTechnocity SEZs.

7 Kolkata Kolkata is a major IT hub in eastern India. All major IT companies are present here. The city has tremendous potential for growth in this sector with upcoming areas like Rajarhat.

8 Mumbai Popularly known as the commercial, entertainment, financial capital of India, This is one city that has seen tremendous growth in IT and BPO industry, it recorded 63% growth in 2008.[21] TCS, Patni, LnT Infotech, I-Flex WNSand other companies are headquartered here.

9 Jaipur This rapidly growing industrial hub houses a lot of IT/ITES and BPO giants. Genpact, Connexions IT services, Deutsche Bank and EXL BPO, Infosyss, Tech Mahindra, and Wipro are here. There are plans to build the largest IT SEZ in India by Mahindra under the Mahindra World City.

10 Ahmedabad Fastest growing center of IT/IT-enabled services, BPO & KPO.

The Top 10 IT Hubs in India

Top 10 IT Companies in India

Tata Consultancy Services

Wipro

Infosys

Satyam Computer Services

HCL Technologies

Tech Mahindra

Patni Computer Systems

I-Flex Solutions

MphasiS

L&T Infotech

Indian Tobacco Company Ltd.

A Snapshot Revenue: USD 5 billion

Market Capitalization: USD 19 billion

Amongst top 10 Indian companies in terms of market capitalization

Centenary year in 2010

Direct group of employment: 26000+ people in 20 countries

Four times winner of Nasscom’s Best IT user award

Largest fast moving consumer goods company in India

Largest distribution network: Direct servicing of 85000 markets and nearly 3 million

retail outlets

Owns and markets three of India’s top 5 FMCG brands

ITC Welcomegroup: India’s second largest hotel chain

Market leader in value added paper and board with the largest mill operations in the

Afro-Asian region

Ranked 95th most reputable company in the world in the ‘Global Reputation Pulse

2009’ by US based reputation institute

Inducted into the United Nations Global Compact, the worlds largest global corporate

citizenship initiative.

History and Evolution

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of

India Limited. As the Company's ownership progressively Indianised, the name of the

Company was changed from Imperial Tobacco Company of India Limited to India Tobacco

Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the

Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes &

Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-

business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full

stops in the Company's name were removed effective September 18, 2001. The Company

now stands rechristened 'ITC Limited'.

The Company’s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata,

was the centre of the Company's existence. The Company celebrated its 16th birthday on

August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed

J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was

historic in more ways than one. It was to mark the beginning of a long and eventful journey

into India's future. The Company's headquarter building, 'Virginia House', which came up on

that plot of land two years later, would go on to become one of Kolkata's most venerated

landmarks.

Though the first six decades of the Company's existence were primarily devoted to the

growth and consolidation of the Cigarettes and Leaf Tobacco businesses, the Seventies

witnessed the beginnings of a corporate transformation that would usher in momentous

changes in the life of the Company.

ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration

for ITC's Cigarettes business. It is today India's most sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai

which was rechristened 'ITC-Welcomgroup Hotel Chola'. The objective of ITC's entry into

the hotels business was rooted in the concept of creating value for the nation. ITC chose the

hotels business for its potential to earn high levels of foreign exchange, create tourism

infrastructure and generate large scale direct and indirect employment. Since then ITC's

Hotels business has grown to occupy a position of leadership, with over 100 owned and

managed properties spread across India.

In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards

Limited, which today has become the market leader in India. Bhadrachalam Paperboards

amalgamated with the Company effective March 13, 2002 and became a Division of the

Company, Bhadrachalam Paperboards Division. In November 2002, this division merged

with the Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers

Division. ITC's paperboards' technology, productivity, quality and manufacturing processes

are comparable to the best in the world. It has also made an immense contribution to the

development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It

is directly involved in education, environmental protection and community development. In

2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co.

Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve

customer service with reduced lead time and a wider product range.

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture.

Since inception, its shares have been held by ITC, British American Tobacco and various

independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of

ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal).

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company

and a major supplier of tissue paper to the cigarette industry. The merged entity was named

the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was

merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty

Papers Division in November 2002.

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business

Division for export of agri-commodities. The Division is today one of India's largest

exporters. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000

with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million

farmers. ITC's first rural mall, christened 'Choupal Saagar' was inaugurated in August 2004 at

Sehore. On the rural retail front, 24 'Choupal Saagars' are now operational in the 3 states of

Madhya Pradesh, Maharashtra and Uttar Pradesh.

In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the

launch of Expressions range of greeting cards. A line of premium range of notebooks under

brand “Paperkraft”was launched in 2002. To augment its offering and to reach a wider

student population, the popular range of notebooks was launched under brand “Classmate” in

2003. “Classmate” over the years has grown to become India’s largest notebook brand and

has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009

saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under

the “Classmate” brand. In 2008, ITC repositioned the business as the Education and

Stationery Products Business and launched India's first environment friendly premium

business paper under the “Paperkraft” Brand. “Paperkraft” offers a diverse portfolio in the

premium executive stationery and office consumables segment. Paperkraft entered new

categories in the office consumable segment with the launch of Textliners, Permanent Ink

Markers and White Board Markers in 2009.

ITC also entered the Lifestyle Retailing business with the Wills Sport range of international

quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive

stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife

evening wear (2003). ITC also initiated a foray into the popular segment with its men's wear

brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the country's

most premier fashion event - Wills Lifestyle India Fashion Week - that has gained

recognition from buyers and retailers as the single largest B-2-B platform for the Fashion

Design industry. To mark the occasion, ITC launched a special 'Celebration Series', taking

the event forward to consumers.

In 2000, ITC spun off its information technology business into a wholly owned

subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities

in this area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled

services companies and has established itself as a key player in offshore outsourcing,

providing outsourced IT solutions and services to leading global customers across key focus

verticals - Manufacturing, BFSI (Banking, Financial Services & Insurance), CPG&R

(Consumer Packaged Goods & Retail), THT (Travel, Hospitality and Transportation) and

Media & Entertainment.

ITC's foray into the Foods business is an outstanding example of successfully blending

multiple internal competencies to create a new driver of business growth. It began in August

2001 with the introduction of'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002,

ITC entered the confectionery and staples segments with the launch of the brands mint-

o and Candyman confectionery and Aashirvaadatta (wheat flour). 2003 witnessed the

introduction of Sunfeast as the Company entered the biscuits segment. ITC's entered the fast

growing branded snacks category with Bingo! in 2007. In eight years, the Foods business has

grown to a significant size with over 200 differentiated products under six distinctive brands,

with an enviable distribution reach, a rapidly growing market share and a solid market

standing.

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire

value chain found yet another expression in the Safety Matches initiative. ITC now markets

popular safety matchesbrands like iKno, Mangaldeep, Aim, Aim Mega and Aim Metro.

ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the

manifestation of its partnership with the cottage sector. ITC's popular agarbattis brands

include Spriha and Mangaldeepacross a range of fragrances like Rose, Jasmine, Bouquet,

Sandalwood, Madhur, Sambrani and Nagchampa.

ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and bath & body care

products for men and women in July 2005. Inizio, the signature range under Essenza Di

Wills provides a comprehensive grooming regimen with distinct lines for men (Inizio

Homme) and women (Inizio Femme). Continuing with its tradition of bringing world class

products to Indian consumers the Company launched 'Fiama Di Wills', a premium range of

Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively.

The Company also launched the 'Superia' range of Soaps and Shampoos in the mass-market

segment at select markets in October 2007 and Vivel De Wills & Vivelrange of soaps in

February and Vivel range of shampoos in June 2008.

The ITC Vision

Sustain ITC’s position as one of India’s most valuable corporations through world class ,

performance, creating growing value for the Indian economy and the company’s

stakeholders.

The ITC Mission

To enhance the wealth generating capability of the enterprise in a globalising environment,

delivering superior and sustainable stakeholder value.

ITC’s Corporate Strategies

Create multiple drivers of growth by developing a portfolio of world class businesses

that best matches organisational capability with opportunities in domestic and export

markets.

Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards &

Packaging, Agri Business and Information Technology.

Benchmark the health of each business comprehensively across the criteria of Market

Standing, Profitability and Internal Vitality.

Ensure that each of its businesses is world class and internationally competitive.

Enhance the competitive power of the portfolio through synergies derived by blending

the diverse skills and capabilities residing in ITC’s various businesses.

Create distributed leadership within the organisation by nurturing talented and

focused top management teams for each of the businesses.

Continuously strengthen and refine Corporate Governance processes and systems to

catalyse the entrepreneurial energies of management by striking the golden balance

between executive freedom and the need for effective control and accountability.

ITC’s Businesses

FMCG

Cigarettes and Cigars

Foods

Lifestyle retailing

Personal care

Education and stationery

Safety machines

Agarbattis

Paperboards and Packaging

Paperboards and speciality papers

Packaging

Agri Business

Agri commodities and rural services

e-Choupal

Leaf tobacco, spices and agri inputs

Hotels

Information Technology

Group Companies

ITC Infotech

A Snapshot

100 % subsidiary of ITC Limited

100 % owned subsidiaries in the United States and United Kingdom

Inception- October 2000

SEI-CMM Level 5 certified in the first year, ISO 2001 and ISO 9001:2000 certified

35 acre owned infrastructure in Bangalore

Over 3200 employees

Overview

Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT

services and solutions. The company has established technology Centers of Excellence (CoE)

to deepen capabilities and incubate cutting-edge technical competencies. A robust

outsourcing model, comprehensive suite of differentiated solutions & services and focus on

excellence in execution has provided the company a leadership position in chosen domains.

ITC Infotech’s customer centric go-to-market approach is organized by industry verticals.

The company services industries including, Banking Financial Services & Insurance (BFSI),

Consumer Packaged Goods (CPG), Retail, Manufacturing, Engineering Services, Media &

Entertainment, Travel, Hospitality, Life Sciences and Transportation & Logistics.

The company enjoys the rare advantage of having a practitioner's expertise in some of these

industry verticals, which has in part been bequeathed by parent ITC Limited, which runs

market leading businesses in these verticals. While an enterprise range of technology

capabilities and world class quality processes form the foundation of ITC Infotech's cutting-

edge IT service strength, a sharp domain focus ensures that IT services delivery always

places business needs ahead of technology.

ITC Infotech provides IT solutions by addressing customer pain points through innovative

solutions, optimizing their IT landscape and maximizing returns from IT investments. The

company focuses on developing deep and differentiated capabilities to enhance expertise in

specific industry domains, business solutions and technologies. This steadfast focus on

delivering enduring value to customers has formed the bedrock of the ITC Infotech’s growth

strategy. The company has been successful in attaining differentiation in niches and continues

to gain competitive advantage and strengthen market standing. ITC Infotech's leadership

capabilities also accrue from business critical engagements with leading organisations across

five continents, and a service delivery footprint spanning over 140 countries.

ITC Infotech conforms to the highest standards in international process quality, with ISO

27001, ISO 9001, CMMi Level 3 and BS 7799 accreditations. These reflect the company's

ongoing enterprise-wide focus to ensure that every engagement, program and project delivers

international quality consistently.

Time Line

2000 - ITC Infotech received the SEI CMM Level 5 certification

2004 - Forrester Research and Fortune rank ITC Infotech as a leading services provider

for outsourcing expertise in Product life cycle management (PLM) solutions and

Customer Relationship Management (CRM) system implementation.

2005 – Enters into a partnership with SAP

2008 - Acquires Pyxis Solutions

2009 - Featured in the Black Book of Outsourcing 2008 Green Report

2010 - ITC Infotech shared the best ‘Business Process Management’ award in the

Architecture Excellence Awards.

Background

ITC Infotech, a global IT services company, is a fully-owned subsidiary of ITC Limited, the

US$ 6 billion diversified conglomerate. ITC Limited is rated among the ‘World's Most

Reputable Companies’ by Forbes magazine and among ‘India's Most Valuable Companies’

by Business Today.

Expanse of operations

Headquartered in Bangalore, India, with wholly-owned subsidiaries in UK and USA, ITC

Infotech services Fortune-listed customers across North America and Europe. We have

established a service delivery footprint across more than 140 countries worldwide. We

provide comprehensive solutions through dedicated development centers, offices, and

delivery centers in North America, Europe and Asia Pacific, in addition to two delivery hubs

in Bangalore and Kolkata.

ITC Infotech advantage

ITC Infotech has established itself as a key player in the offshoring arena with the rare

advantage of having both domain expertise and astute business proficiency. We engineer

business solutions that address our customers pain areas and couple this skill with a robust

offshore delivery infrastructure and quality process maturity. Converged focus of the top

management and flexibility in relationship is part of every strategic partnership we embark

on. Best of breed talent, paired with global and multicultural flavor, makes us versatile.

Company Vision

To be a trusted partner for customers by providing superior customized and domain centric IT

solutions and services powered by the passion of employees.

Company Values

C- Customer Orientation

R- Respect for People

E- Excellence

A- Abounding Innovation

T- Trusteeship

E- Ethical Corporate Citizenship

People first

ITC Infotech nurtures its employees through numerous training and development

programmes to help them actualize their potential. The overarching objective is to ensure for

each individual, a wholesome and challenging job profile, thereby constantly aligning

individual aspirations to organizational needs. ITC Infotech offers global careers, global

exposure and a diversity of opportunities to create business and technology leaders of

tomorrow.

The company became the first Indian IT company to receive the prestigious Social

Accountability (SA) 8000:2008 certification. SA8000 is widely accepted as the most viable

and comprehensive international workplace management system.

Industry Recognition

Premier analyst and market research agencies have recognized ITC Infotech's position as the

preferred IT partner. The company has been:

Featured amongst Top 100 Global Outsourcing Companies in the Leaders

category - International Association of Outsourcing Professionals

Ranked amongst Top 10 Specialty Application Development Providers

- Global Services, CMP Media

Named amongst major Indian global service providers for PLM

implementation and engineering services - ARC Advisory

Listed as a leading Player in CRM & CPG Space, and mentioned amongst

top service providers for Radio Frequency Identification (RFID) and SAP

- Forrester

Featured among cool vendors in application services, hype cycle for IT

Outsourcing and mentioned in reports on PLM Services Providers

- Gartner

Referred to as a Key Offshore Testing Services Provider - AMR Research

Technology Partners

SAP

Oracle

Sun Microsystems

Acquisitions

In 2008, ITC Infotech acquired Pyxis Solutions, a company engaged in providing services in

software Quality Assurance.

Key Areas of Business

Business Practices

Banking, Financial Services and Insurance

Consumer packaged goods

Hospitality

Media and Entertainment

Manufacturing

Retail

Travel

Transportation and logistics

Life Sciences

Services

Advanced Technologies

Business Consulting

Customer Relationship Management

Custom Applications ( Microsoft, Java)

Engineering Services

Enterprise Resource Planning

Infrastructure Services

Product Life Cycle Management

Quality Assurance and Testing

Quality Consulting

Marquee Customers

Banking, Financial Services and Insurance

Danske Bank

Abbey

Cattles

Standard Bank

Barclays Global Investors

ING Direct

Credit Suisse

Goldman Sachs

Nomura

iPSL

Marco Polo

Alliance Bernstein

Barclays Capital

HIP

GHI

Consumer Packaged Goods and Retail

ITC Ltd.

British American Tobacco

Insight

Garden Ridge

Debenhams

Supervalu

Unilever

IC Companys

Advance Auto Parts

Manufacturing and Engineering Services

PTC

Centrica

Arcelor Mittal

Solvay

Outo Kumpu

Aker Solutions

Kohler

Focke & Co

Steelcase

Conoco Phillips

Media and Entertainment

AOL

Viacom

Yahoo

Microsoft

EA

Teliris

Travel, Hospitality and Transportation

Finnair

LAN

Qantas

WestJet

DHL

Starwood

Columbia Association

George P Johnson

Cargolux

Partnership and Alliances

Microsoft

SAP

PTC

News Page

adAM

The Electronic Scriptorium

Thomson Reuters

Oracle

Sun Microsystems

Global Offices

Europe

UK - Milton Keynes,  Netherlands - Amsterdam,  Finland - Espoo, Helsinki.  Sweden - Stockholm,  Austria - Vienna,  Denmark - Copenhagen,  Czech Republic - Prague,  Switzerlans- Zurich, Bern, Lausanne  Germany - Munchen, Frankfurt, Munich, Stuttgart, Hamburg  France - Paris

Asia Pacific

India - Bangalore, Kolkata  UAE - UAE  Saudi Arabia - Saudi Arabia Singapore - Singapore

North America

New Jersey San Jose  Houston Troy  New York  Bentonville

Africa

South Africa - Johannesburg

Australia

Victoria

The ITC Infotech Campus – Bangalore

The Main Gate

The Main Building

The Food Court

The Danske Bank- Office

Data Collection

Primary Data

The primary data for this project was obtained primarily from my immediate supervisor

through general interaction. I did not take the support of any questionnaire, but obtained the

information from her through casual speaking. She readily gave me insights about the

company and recruitment department whenever I asked her.

Apart from the mouth to mouth interaction I was also provided with a power point

presentation which contained exclusive details about the company and its clients.

Secondary Data

Leaving aside the information I got from the company directly I also collected subsequent

amount of data from the internet. I have attached the list of websites referred in the

bibliography.

Data Analysis

Project Details:

My project at ITC Infotech was to close at least 15 positions for Danske Bank across various

skills including visual graphics, testing both manual and automation, mainframe comprising

PL1 and COBOL and lastly dot net.

By the end of my internship I managed to close 22 positions.

Roles and Responsibilities:

Search resumes on Naukri.Com and Monster.Com for the required positions.

Arrange the first round of interview for the shortlisted candidates.

After the interview collect the feedback from the panellists and update it in the system

Arrange the second round of interview for candidates who cleared the first round.

After the interview collect the feedback from the panellists and update it in the system

Arrange an interview with the project manager for the candidates who cleared the

second round.

After the interview collect the feedback from the project manager and update it in the

system

If the candidate has cleared all three rounds report to a supervisor and ask him to roll

out an offer.

Check with the candidate if the offer is acceptable to him

Collect the required documents like the educational mark sheets, passport, pan card,

company relieving letters etc if candidate accepts the offer. Also confirm with the

candidate on his date of joining.

Conduct a background verification check.

Follow up with candidates if they have completed their pre- employment medical

check-up.

Shortfalls of the HRM Department

A serious shortfall of the recruitment department there was that it was highly

unorganized. The manager kept shifting people from one project to another

Another shortcoming was that all the work happened through Illuminati, a software

that was designed specially for the ITC Infotech recruitment team. A major drawback

of this was that I was pretty complex and not all the employees had mastered the art

of using it.

The recruitment teams for the various clients wasn’t well distributed. Danske Bank

being the main client had only a two member team, while other clients had a three

member team.

The biggest drawback according to me was in the organization of walk ins. They were

never properly coordinated. Candidates at times had to wait for 3-4 hours to give their

interviews.

Suggestions and Recommendations:

Split the recruitment team into better groups. Keep a group only for sourcing resumes,

another for document collection, and one for managing the daily interviews and

walk ins. Also assign a main recruiter to each client and provide the main recruiters

with a deputy.

Conduct the walk ins in a better manner. Coordinate the timings with the candidates

more properly, and if the numbers are huge assign more panellists.

Give more intensive training on how to use Illuminati which will smoothen the work

flow.

Arrange more webcam rooms so that there wont be a clash between two recruiters for

the webcam to conduct the interview at the same time.

Weekly Reports

Week 1The first week at ITC Infotech was a very different experience for me. It was the first time I

probably spent a whole day in the office. There was not much to do as I had just joined and

was not familiar with how things worked around in there.

On the very first day I was briefed about the company and was introduced to my immediate

superior and the rest of my colleagues. I spent the whole day sitting by my immediate

superiors side watching her do the work and tried to grasp in as much as I could.

On the next day I was subject to a formal induction program, in which I was shown the whole

campus, the various buildings where I was supposed to work and was introduced to the

reporting managers of the various departments. After that I was also trained on how to use

“Illuminati” a software which facilitated the working of the entire recruitment team. I was

also given my own cubicle with a desktop and a personal extension.

My work basically started from the third day. My superior gave me instructions as to what

my project was and on the client I would be working for. I was supposed to work for Danske

Bank and close 15 positions for various skills. The first job assigned to me was to schedule

interviews for shortlisted candidates. I had to call them up and check their convenient times

so that I could schedule their interviews accordingly. Three modes of interviews were

available- telephonic, webcam and face to face.

For the rest of the week I scheduled candidates of various skills for their interviews.

Week 2

This week my work was given a direction. At the very beginning I was informed that there

was going to be a walk-in interview happening at the end of the week so I had to arrange an

adequate number of candidates. My superior had sent out a mass mail to all employment

agencies telling them to send in resumes for the required positions. My job was to screen the

resumes that came in on the basis of our requirement and schedule the shortlisted candidates

for the walk in interview. At the end of each day I had to inform my superior as to how many

candidates were scheduled so that she could organize the panels and make the other

arrangements accordingly.

Week 3

Just like the second week there was a walk in happening at the end of the third week as well.

This time however my duties were enlarged. The senior people in the office were going to

other locations to conduct interviews. I was the contact person for the interviews happening

at Bangalore. Hence this time I was to speak to the employment agencies directly. This was

the first time I dealt with an external party. I had to prepare a consolidated tracker for the

number of candidates that were shortlisted across all locations so that a proper record could

be kept. Based on that tracker we would send the required number of panels to out station

site.

I was the person in-charge for the walk in happening this week. Hence the candidates were

reporting to me that day. It was a very unique experience to see so many candidates come to

give interviews. At a time there used to be 30 candidates lined up outside the building waiting

to give their interviews. It was not easy to manage them as they got unruly at times tired of

waiting for a couple of hours just to give their interview. All in all it was a very unique

experience.

Week 4

This week I was given something different to do. I was supposed to update the joining

records of the company. I was given a lot of files which had to be updated on the system.

These files basically contained the feedback of the daily interviews as well as the walk ins.

Updating this on the system was very important because we could exactly ascertain how

many candidates were selected, for which clients they were selected, how many were

rejected, how many dropped out because they did not like the offer we rolled out to them.

The tracker was huge and contained many fields like date of joining, expected cost to

company, offered cost to company, total work experience, present company, notice period,

status of medical check up, reasons for drop out etc.

Along with the updating the tracker I was also required to schedule the daily interviews.

Week 5

This week was definitely the best week of my internship. My colleague had absconded. We

had found a replacement for her. My job now was to get him familiar with the working

pattern here. I had to get him to understand how to schedule the interviews, from where to get

the resumes, how to collect the feedback from the panellists and I also showed him how to

update the tracker with the passing of every interview. Basically he took over my

responsibility and I worked on the absconder’s

My new role was documentation and background verification. Once a candidate accepted our

offer we needed to collect certain documents from his side like his educational mark sheets,

his company relieving letters, his passport, his pan card etc. Apart from collecting the

documents I also had to do a background check on the candidate from the references he

provided.

Week 6

This was the last week of my internship. I was gradually being relieved if all my duties and

they were being transferred to someone else. My project was to close 15 positions and by this

time I had closed 22 positions. There was no particular work given to me as such but was

asked to come to office so that I could be of assistance to anyone. The whole week I spent

collecting the documents from as many candidates as possible so that we could roll out their

appointment letters.

Conclusion

My experience at ITC Infotech was a very fruitful one. I entered the industry as a newcomer,

completely blank as to how things work and I walked out with sufficient insight into what a

corporate lifestyle would be.

At ITC Infotech I learnt something new each and everyday. Working in the recruitment team

meant that I had a lot of interaction with a lot of people both within and outside the

organization. Each person had something new to offer. These people were all of the

corporate background, all with a sizeable amount of experience behind them. Never before

had I had the chance to interact with this gentry of people. One of the biggest lesson I learnt

here was how to talk to people. Interaction with such people was never casual. It followed a

very dignified and sophisticated pattern.

The candidates that I recruited were not freshers. They all had work experience of at least 3-6

years. While interacting with them over the phone I picked up parameters that candidates

consider before joining an organization. Before accepting to take up the interview there were

certain questions that almost every candidate seemed to ask me. They wanted to know the

benefits for relocation, how fast would they be put on site, would it be a group project, what

would be the working hours and so on. If they were satisfied with the above conditions only

then would they agree to take an interview.

ITC Infotech also boosted my confidence tremendously. It instilled in me the belief that I can

handle situations and people tactfully. When I was the contact person for the walk in I had to

handle 70 odd people. I had to see to it that the whole interview process was flowing

smoothly. Keeping the people calm was a really challenging task.

I also enjoyed my tenure at ITC Infotech because of my colleagues. They were really friendly

and cooperative. They did not get angry at my faults and instead corrected me every time.

They also explained me my mistakes and told me how to improve on them. I never for once

felt like a simmer intern. I felt very much a part of the recruitment team.

All in all working at ITC Infotech was a highly enriching experience. The 45 days that I spent

over there gave me an opportunity to put whatever I had learnt in theory into actual practice. I

had always read about walk ins, the entire selection process right from attracting candidates

to apply for jobs upto sending them their appointment letter after they had cleared all the

stages of their interview and their medical tests. ITC Infotech gave me the opportunity to live

every word of the recruitment process that I had read in my text books. I actually came to

experience the concept of a walk in, handling a crisis and doing reference checks.

It was very interesting to observe the different candidates who came for the interviews. Some

were really nervous while there were a few who were highly confident. Seeing how

interviews actually take place, the kinds of questions panellists ask and learning form the

mistakes that the candidates made while giving the interviews is really going to stand me in

good stead for my future.

Working at ITC Infotech gave me a very bright insight of the IT Industry. We all know that

the IT industry is a booming sector in the world economy and to have been a part of it was

something really special.

Bibliography

http://www.itcportal.com/about-itc/itc-profile/itc-profile.aspx

http://www.itcportal.com/itc-business/index.aspx

http://www.economywatch.com/business-and-economy/information-technology-

industry.html

http://en.wikipedia.org/wiki/Information_technology

http://business.mapsofindia.com/india-industry/it.html

http://www.itcinfotech.com/Company-Overview.aspx