Top Banner
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation Internet Statistics Compendium Sample only, please download the full report from: http://econsultancy.com/reports/internet-statistics-compendium Sample document Important This sample document is intended to give an indication of the type of data covered in the Internet Statistics Compendium and how information is presented. The content within each individual statistics document varies, depending on the availability of data.
23

Internet Statistics Compendium

Aug 31, 2014

Download

Business

Volkan Çelik

The European Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.

It is part of Econsultancy's Internet Statistics Compendium package and is updated monthly.

The geographical regions covered include:

* Belgium
* France
* Germany
* Ireland
* Italy
* Poland
* Portugal
* Russia
* Spain
* Turkey

The report has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.

Areas covered in Econsultancy's statistics documents include:

* Affiliate Marketing
* Internet Advertising
* Web Analytics
* Social Media
* Search Marketing
* Mobile
* Email Marketing
* E-commerce
* Customer Experience
* Technology Adoption
(Including: Video market size and growth trends, Video On Demand/Catch Up TV, User generated video and video sharing, Audio market size and growth trends, Downloading music, Online radio, RSS, Site performance, Site speed and availability, User technology, Desktop browsers, Mobile browsers, Pop-up blockers, Operating systems, Flash penetration)
* Demographics
(Including: Global reach/penetration of interactive services, Media consumption figures – internet and other media, Broadband adoption, Broadband’s effect on e-commerce, Usage patterns by location, Age and gender usage variations, What users are doing and looking at online, Instant messaging (IM), Voice over Internet Protocol (VoIP), Gaming, Podcasts)
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Internet Statistics Compendium

Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends & Innovation

Internet Statistics Compendium

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Sample document

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 2: Internet Statistics Compendium

Econsultancy London

4th Floor, The Corner

91-93 Farringdon Road

London

EC1M 3LN

United Kingdom

Telephone:

+44 (0)20 7269 1450

http://econsultancy.com

[email protected]

Econsultancy New York

41 East 11th St., 11th Floor

New York, NY 10003

United States

Telephone:

+1 212 699 3626

All rights reserved. No part of this publication may be

reproduced or transmitted in any form or by any means,

electronic or mechanical, including photocopy, recording

or any information storage and retrieval system, without

prior permission in writing from the publisher.

Copyright © Econsultancy.com Ltd 2010

Internet Statistics

Compendium

Sample document

Published 2011

Page 3: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 3

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Contents

1. About this report .............................................................. 7

1.1. About Econsultancy .................................................................... 8

2. Usage and Demographics ................................................ 9

2.1. Global reach / penetration of interactive services ..................... 9

2.2. Media consumption figures: internet and other media ............ 13

2.2.1. Internet security ..................................................................... 14

2.3. Connection speeds ...................................................................... 15

2.4. Broadband adoption .................................................................. 16

2.4.1. Levels of connectivity and broadband penetration ............... 16

2.5. Age and gender usage variations ...............................................18

2.6. What users are doing and looking at online ..............................18

2.6.1. What users are going online for ............................................. 18

2.7. Instant messaging (IM) .............................................................. 21

2.7.1. Voice over internet Protocol (VoIP) ...................................... 21

2.8. Gaming ...................................................................................... 22

2.9. Podcasts ..................................................................................... 22

3. Video .............................................................................. 23

3.1. Market size and growth trends ................................................. 23

3.2. User generated video and video sharing .................................. 24

4. Audio .............................................................................. 25

4.1. Downloading music ................................................................... 25

4.2. Online radio ............................................................................... 25

5. Social Media ................................................................... 26

5.1. Social networking ...................................................................... 26

5.1.1. Market growth and trends ..................................................... 26

5.1.2. Twitter .................................................................................... 32

5.1.3. Facebook ................................................................................ 38

5.1.4. YouTube .................................................................................40

5.1.5. LinkedIn ................................................................................. 41

5.2. Blogging ..................................................................................... 42

5.3. Ratings and reviews .................................................................. 46

5.4. User generated content ............................................................. 50

5.5. Widgets ....................................................................................... 51

5.6. Online PR and reputation monitoring ...................................... 52

5.7. Viral marketing .......................................................................... 52

Page 4: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 4

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

5.8. Social gaming ............................................................................ 53

5.9. Social media and mobile ........................................................... 54

6. E-commerce ................................................................... 55

6.1. Market size and growth trends ................................................. 55

6.1.1. Online banking ....................................................................... 56

6.2. Conversion rates ........................................................................ 56

6.2.1. Shopping carts / dropout rates .............................................. 57

6.2.2. Site content optimisation ....................................................... 57

6.3. Christmas ................................................................................... 58

6.3.1. 2009 ....................................................................................... 58

6.3.2. 2008 ....................................................................................... 58

6.4. B2B e-commerce ....................................................................... 58

6.5. Security and fraud ..................................................................... 59

6.6. Fulfilment and delivery ............................................................. 59

6.7. Online customer service ............................................................ 59

6.8. Mobile e-commerce ................................................................... 60

6.9. Social e-commerce ..................................................................... 61

7. Multichannel Marketing / Commerce ........................... 63

7.1. The business case for multichannel .......................................... 63

7.2. How online drives offline sales ................................................. 64

7.3. Use of offline channels to drive online sales ............................ 65

8. Customer Experience and Customer Engagement ....... 66

9. Usability ......................................................................... 68

10. Search Engine Marketing .............................................. 69

10.1. Overall market figures ............................................................... 69

10.2. Local search ............................................................................... 70

10.3. Natural search / SEO / organic search ...................................... 71

10.4. Paid search / pay per click (PPC) .............................................. 74

10.5. Search conversion rates ............................................................ 76

10.6. Click fraud .................................................................................. 77

10.7. Mobile search ............................................................................ 78

11. Email Marketing ............................................................ 79

11.1. Market size and growth trends ................................................. 79

11.2. Plain vs. HTML .......................................................................... 84

11.3. Deliverability/delivery rates ..................................................... 85

Page 5: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 5

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

11.4. Open rates .................................................................................. 87

11.5. Click-through rates (CTR) / response rates ............................. 89

11.6. Use and effect of relevance and targeting ................................. 90

11.7. Opt-in/opt-out (permission marketing) ................................... 92

11.8. Unsubscribe ............................................................................... 92

11.9. Spam, virus email, spyware, phishing ...................................... 92

11.10. Transactional emails ................................................................. 94

12. Internet Advertising....................................................... 95

12.1. Market size and growth trends ................................................. 95

12.2. Advertising formats ................................................................... 97

12.3. Online advertising response rates ............................................ 98

12.4. View-through rates .................................................................. 100

12.5. Brand and brand metrics ........................................................ 100

12.6. Targeting ................................................................................... 101

12.7. Online advertising rates ........................................................... 101

12.8. Online advertising networks .................................................... 101

12.9. Video advertising ...................................................................... 101

13. Affiliate Marketing ....................................................... 103

13.1. Market size and trends ............................................................ 103

13.2. Affiliate revenue ...................................................................... 104

13.3. Linking methods and tracking ................................................ 104

13.4. Merchant and product selection ............................................. 105

14. Web Analytics .............................................................. 106

14.1. Market size and trends ............................................................ 106

14.2. The business case for web analytics ........................................ 106

14.3. Web analytics tools ................................................................... 107

15. Site Performance and User Technology ...................... 108

15.1. Site speed and availability ....................................................... 108

15.2. Domain names......................................................................... 108

15.3. User technology (browsers) .................................................... 109

15.4. Mobile browsers ........................................................................111

15.5. Operating systems .................................................................... 113

15.6. JavaScript ................................................................................. 114

15.7. Display / screen resolution ...................................................... 115

15.8. Flash / Java / QuickTime penetration..................................... 116

Page 6: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 6

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

16. Mobile ........................................................................... 117

16.1. Mobile growth trends ............................................................... 117

16.1.1. Market size and demographics ............................................. 117

16.1.2. SMS ...................................................................................... 126

16.1.3. MMS and camera phones .................................................... 126

16.1.4. Mobile video ......................................................................... 126

16.1.5. Mobile audio ........................................................................ 127

16.1.6. Mobile applications .............................................................. 128

16.2. Mobile advertising .................................................................... 131

16.2.1. Advertising spend ................................................................. 131

16.2.2. Advertising impressions ...................................................... 132

16.2.3. Advertising recall ................................................................. 132

16.2.4. Advertising response ........................................................... 133

16.3. Mobile internet ......................................................................... 134

16.3.1. The iPad ............................................................................... 137

17. Acknowledgements ...................................................... 139

Page 7: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 4

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

1. About this report Econsultancy‟s Internet Statistics Compendium is a collection of the most recent statistics and

market data publicly available on online marketing, e-commerce, the internet and related digital

media. The report is a one-stop shop for internet stats to help you quickly track down the latest

data.

The compendium is available as seven main reports, split across different geographical regions:

Asia-Pacific

Europe

Global / International

Latin America

Middle East and North Africa

North America

United Kingdom

Statistics and data about the following topics are also included as separate reports:

Affiliate Marketing Mobile

Customer Experience Search Marketing

Demographics Social Media

E-commerce Technology Adoption

Email Marketing Web Analytics

Internet Advertising

The information contained – including charts and graphs – is taken both from proprietary

Econsultancy data and from third party sources, credited throughout the document and in the

acknowledgements at the end of each report.

If there is data that you feel is inaccurate, missing, or incorrectly credited then please get in touch

with Econsultancy‟s Research Director Linus Gregoriadis: [email protected] or phone +44

(0)20 7269 1450. Likewise, if you would like to contribute data or research then contact us.

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Page 8: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 5

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

1.1. About Econsultancy Econsultancy is a digital publishing and training group that is used by more than 200,000

internet professionals every month.

The company publishes practical and timesaving research to help marketers make better

decisions about the digital environment, build business cases, find the best suppliers, look smart

in meetings and accelerate their careers.

Econsultancy has offices in New York and London, and hosts more than 100 events every year in

the US and UK. Many of the world's most famous brands use Econsultancy to educate and

train their staff.

Some of Econsultancy‟s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin

Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.

Join Econsultancy today to learn what‟s happening in digital marketing – and what works.

Call us to find out more on +44 (0)20 7269 1450 (London) or +1 212 699 3626 (New York). You

can also contact us online.

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Page 9: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 6

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

2. Usage and Demographics

2.1. Global reach / penetration of interactive services Global online population forecast by region for 2014. [Source: Forrester, November 2010]

Share of global audience by region. [Source: comScore, September 2010]

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Page 10: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 7

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

2.2. Media consumption figures: internet and other media Over 40% of internet users already listen to or watch conventional TV while surfing the net.

[Source: TGI, via MediaTel, July 2010]

Although men are in the majority across the global internet, women spend about 8% more

time online, averaging 25 hours per month on the Web. [Source: ComScore, July 2010]

Television is “a universally important platform for video consumption”, with connected

consumers in many markets spending 4+ hours per day watching television. [Source: How we

watch: the global state of video consumption, Nielsen, July 2010]

Average daily media consumption [Source: Council For Research Excellence via Mediabrands

Worldwide, July 2009]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 11: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 8

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

2.3. What users are doing and looking at online

2.3.1. What users are going online for

Top 10 Countries for entertainment news. [Source: comScore, November 2010]

Worldwide internet users spend 4.6 hours using social media a week, compared to 4.4 hours

using email. [Source: TNS, October 2010]

48% of online users are reading content (articles, blogs, websites). [Source: CMB Consumer

Pulse, September 2010]

49% of online users are reading and writing emails. [Source: CMB Consumer Pulse,

September 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 12: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 9

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Consumers willing to pay for content [Source: Changing Models: A Global Perspective on

Paying for Content Online, Nielsen, February 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 13: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 10

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Sharing paid content online [Source: Changing Models: A Global Perspective on Paying for

Content Online, Nielsen, February 2010]

3. Video

2.4. Market size and growth trends Online video: approximately 70% of global online consumers watch online video; but North

Americans and Europeans lag in adoption. [Source: How People Watch: The Global State of

Video Consumption, NielsenWire, August 2010]

– More than half of global online consumers watch online video in the workplace.

Online video: approximately 70% of global online consumers watch online video; but North

Americans and Europeans lag in adoption. [Source: How we watch: the global state of video

consumption, Nielsen, July 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 14: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 11

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Online video ads have a 65% general recall compared to 46% for TV ads. Brand recall online is

also higher at 50%, compared to TV‟s 28%. Message online recall is 39%, compared to TV's

21%. Likability is at 26% online, compared to TV's 14%. Consistently, online ads had more

impact on consumers. [Source: Nielsen video study, via Econsultancy blog, April 2010]

6. Social Media

6.1 Social networking

2.4.1. Market growth and trends

Globally, women spend 30% more time on social networking sites than men. Women average

5.5 hours per month compared to men‟s 4 hours. [Source: ComScore, July 2010]

37% of UK smartphone users have a social networking app on their phones which they use at

least once a week. [Source: Initiative, June 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 15: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 12

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

2.4.2. Twitter

Twitter‟s global reach [Source: Business Insider, October 2010]

Twitter claim to have 190 million users and that there are some 65 million tweets a day.

[Source: Econsultancy blog, July 2010]

75% of Twitter traffic is generated from outside of twitter.com. [Source: Econsultancy blog,

July 2010]

2.4.3. Facebook

40% of respondents clicked the „like‟ button for, or „liked‟, a company, brand or association on

Facebook to receive discounts and promotions. [Source: ExactTarget, September 2010]

There are more than 60 million status updates on Facebook everyday. [Source:

Facebook, August 2010]

30 billion pieces of content (web links, news blogs etc) are shared each month on Facebook.

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 16: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 13

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

7. E-commerce

2.5. 7.1 Market size and growth trends Retail site penetration across markets. [Source: comScore, October 2010]

2.6. Conversion rates Photos of people on a website can help double conversion rates. [Source: Think Vitamin, via

GetElastic, October 2010]

70% of companies surveyed by Econsultancy said that their conversion rates had improved

during 2009. [Source: Econsultancy RedEye Conversion Report, October 2009]

2.6.1. Shopping carts / dropout rates

Only 34% of companies surveyed by Econsultancy perform shopping cart abandonment

analysis. [Source: Econsultancy RedEye Conversion Report, October 2009]

46% of companies found shopping cart abandonment analysis to be highly valuable, while

another 47% found it to be quite valuable. [Source: Econsultancy RedEye Conversion Report,

October 2009]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 17: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 14

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

11. Search Engine Marketing

11.1 Overall market figures 35% of online shoppers visited a particular etailer thanks to their visibility on search engines.

[Source: eCommera, via Econsultancy blog, August 2010]

Google‟s image search is now receiving over 1bn page views each day. [Source: NetImperative,

July 2010]

– The search engine now has over 10bn pictures in its archive, which first launched in 2001

with only 250m.

The global market for SEM market is projected to reach US$50.68 billion by 2015. [Source:

SEM Global Business Strategy Report, Global Industry Analysts, June 2010]

2.7. 12. Email Marketing

2.8. 12.1 Market size and growth trends How marketers send emails [Source: Emailing in the Dark, ReturnPath, April 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 18: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 15

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Budget changes 2010: Email Acquisition [Source: ExactTarget/Econsultancy supplemental

survey data: Marketing Budgets 2010: Effectiveness, Measurement and Allocation, February

2010]

54% of organisations are planning to increase their email marketing budgets during 2010.

[Source: Econsultancy/ExactTarget Marketing Budgets 2010, February 2010]

Around 90 trillion emails were sent through the internet in 2009. [Source: Pingdom, January

2010]

The average number of email messages per day is about 247 billion. [Source: Pingdom,

January 2010]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 19: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 16

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

14. Internet Advertising

2.9. Market size and growth trends Global internet advertising revenue was around $54 billion dollars in 2009. [Source: Morgan

Stanley, via Business Insider, November 2010]

Facebook took 16% of the display ad market in the first quarter of 2010, up from 11% in the

fourth quarter of 2009. [Source: comScore, via Econsultancy blog, July 2010]

2.10. Online advertising response rates Impact of various calls to action [Source: Dynamic Logic, September 2009]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 20: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 17

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

14. Mobile

14.1 Mobile growth trends

14.1.1 Market size and demographics

The number of smartphones in use globally is expected to hit 1.7 billion by 2013. [Source:

Analysys Mason, July 2010]

Android 2.1 is now on 59.7% of Android phones. [Source: theNextWeb, August, 2010]

– Android 2.2 is now installed on 4.5% of Android handsets

– 1.5 and 1.6 still account for 35.6% of all Android devices

Top mobile devices, year on year [Source: Mobile metrics, Admob, May 2010]

14.1.2 SMS

Approximately 58% of mobile operators believe SMS and MMS-based messaging will be one

of the top 3 forms of marketing/advertising by 2015. [Source: Airwide Solutions, November

2010]

Forrester Research says that SMS campaigns regularly get response rates of 5% to 25%.

[Source: Forrester Research, May 2009]

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 21: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 18

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

14.2 Mobile advertising

14.2.1 Advertising impressions

Worldwide requests from Android devices increased 97% from October to December.

[Source: Experian Hitwise, January 2010]

In June 2009, AdMob served ads on more than 16m unique iPhone and iPod Touch devices

worldwide. [Source: AdMob, June 2009]

14.2.2 Advertising response

61% of mobile operators predict coupons and vouchers to be the most widely accepted form of

mobile marketing/advertising by 2015. [Source: Airwide Solutions, November 2010]

Women are 85% more likely to respond to mobile advertising than men. [Source: GfK /

Limbo via ReadWriteWeb, February 2009]

14.3 Mobile internet Web-enabled smartphones now make up 20% of the 3 billion mobile devices worldwide, with

market share heading towards 50% over the next 3-5 years. [Source: comScore, September

2010]

15. Acknowledgements Econsultancy would like to thank the following organisations and individuals for information:

Thomson Intermedia Blendtec NetExtract Talisma

Channel Advisor eGain Royal Mail Ingenio

Datran Media Essential Research Nielsen Monitor-Plus Tapp, A.

BSA Henley Centre PQ Media De Vos& Jansen

eGovernment News Logan Tod & Co. Postini Enquisite

eCircle Kontraband Princeton Survey Research Associates International

M-Metrics

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 22: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 19

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

EIAA London Business School Thomson Intermedia Mobile Data Association

360i eDigital Lyris Technologies Prospectiv

Accessibility Forum Elogisitcs Magazine M:Metrics PwC

ACNielsen Email Systems Macromedia Quaestor Research and Marketing Strategists

Actinic EmailLabs Makovsky & Co Questus

Admap EmailMonitor Marketing magazine Rax.ru

AdTech AG eMarketer Marketing Week RCT Analytics

AlchemyWorx Empirix MarketingProfs Receptional

Amazon Employers’ Forum on Disability

MarketingSherpa Responsys

Analysys International Enpocket MarketingVox Return Path

Anti-Phishing Group Enquiro McKinsey Revenue Science

AOL Entertainment Media Research

MediaBuyerPlanner Revolution

AOP Epsilon Interactive Media Contacts RightNow Technologies

AP Equi-Media MediaPost RNIB

APACS eROI Merchant Risk Council Royal Mail

Atlas eTForecasts Merrill Lynch Russell Research

Axon Publishing Eyeblaster MetaPack Scarborough Research

Bango Financial Times Millward Brown SciVisum

BARB Forrester Mintel Search Engine Guide

B2B Marketing Foviance Microsoft bCentral SearchEngineWatch

BBC Fireclick Index MMXI SearchIgnite

BCG Gallup Mobile Data Association SEMPO

BCS Gartner Motorola Sento Corp

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Page 23: Internet Statistics Compendium

Internet Statistcs Compendium Sample Page 20

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage

and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010

Ben Edelman GetSafeOnline MSN SEO-PR

Benchmark Research GfK market research Mutual Points Silicon.com

Bernstein Research GMI silverPOP

Bigfoot Interactive Goldman Sachs Nakamura Communications

BIGResearch Gomez Net.Applications.com Site Confidence

BizRate/Shopzilla Google National Sales Association SiteIntelligence

Bloglines Group M National Statistics Sky

ClickZ IMRG Oneupweb Thomas, Townsend & Kent

comScore IMS Research Online Publishers Association

TNS

Commtouch Informa Telecoms & Media ONS Touch Clarity

Coremetrics InsightExpress Overture Unica

Cornell University Intel Panlogic Universal McCann

Cranfield School of Management

Interpublic Paypal University of Oxford

CyberSource IPA PCPRO Useit.com (Jakob Nielsen)

Dave Chaffey iProspect Pew Webroot

Deloitte Ipwalk Pheedo WebSideStory

Deutsche Bank iResearch PhoCusWright Wireless World Forum

Digital Strategy Consulting iMedia Connection Point Topic Workplace Print Media

DoubleClick IRN Research Piper Jaffray & Co Yahoo!

DirectGov ITFacts Pingdom Yankee Group

If you feel any individual statistics have been inappropriately or inaccurately reproduced, or if you

would like your organisation and data added / removed from the compendium, please contact

Linus Gregoriadis, email: [email protected]

Important

This sample document is intended to give an indication of the type of data

covered in the Internet Statistics Compendium and how information is

presented. The content within each individual statistics document varies,

depending on the availability of data.

Sample only, please download the full report from:

http://econsultancy.com/reports/internet-statistics-compendium