International marketing

• 1. PESENTED BY:
  DEEPAK KHANDELWAL
  International Marketing
  

2. DEFINITION
International marketing refers to theprocess of identifying the goods and services that customers outside the home country wantand then providing them at the right price and the right place
3. Benefits
Survival
Growth of overseas market
Sales and profit
Diversification
Inflation and price moderation
Standard of living
4. Reasons for internationalisation
5. Selecting international markets
6. International marketing strategy

• Define and select target groups.

7. Position the product(s). 8. Select marketing mix to suit foreign market.