Interactive Marketing Hub

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AUDIENCEBUILDER

AUTOMATIONSTUDIO

SITESSOCIALMOBILEEMAIL

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Let’s face it: Consumers are in control of your brand. With thousands of Tweets, Facebook posts, and Google searches per second, you need a real and easy way to understand what they’re saying about your brand—not another report stacked on your desk.

ExactTarget’s Interactive Marketing Hub™ is the solution you’ve been waiting

for. One-of-a-kind within the industry, the Interactive Marketing Hub is a real-

time, multi-channel campaign planning and interaction platform that will help

you manage the thousands of conversations that are taking place about your

brand. No longer will you rely on siloed data, disjointed channels, and intuition

when making decisions. The Interactive Marketing Hub will provide you with

a single customer view across Email, Mobile, Social, and Sites and all other

integrated data, empowering you to make real-time marketing decisions

informed by real-time insights.

We’re convinced that marketers must first

understand who they’re talking to in order to develop

effective interactive marketing campaigns. From

quickly assessing the state of all current messages

to aggregating data from any source, you’ll operate

all interactive marketing within a single, intuitive

dashboard—where millions of data points transform

into meaningful customer interactions.

MAKE SMARTER DECISIONS USING REAL-TIME INSIGHT. The ExactTarget Interactive Marketing Hub™ will

revolutionize the way you communicate with your

customers. It provides real-time interactive campaign

management through:

CROSS-CHANNEL PLATFORM. More channels

shouldn’t mean more challenges. With data from

multiple locations stored directly in the Interactive

Marketing Hub, tracking conversations across

channels has never been easier.

INTEGRATED FRAMEWORK. You already have

plenty of data—now use it. Our integrated framework

allows you to pull data from any source, allowing you

to deliver more relevant customer communications.

COMMON VIEW OF CONSUMER. Consumers

interact with your brand in a variety of ways. With

the Interactive Marketing Hub, you can finally build

customer relationships by viewing each consumer as

an individual—not as a cluster of siloed interactions.

MARKETING AUTOMATION. In today’s fast-paced

digital world, you simply can’t do it all—and with the

Interactive Marketing Hub, you don’t have to. Our

marketing automation features allow you to do more

with less, making your job easier and your program

more sophisticated.

REAL-TIME CAPABILITIES. Consumers have access

to infinite amounts of instantaneous information—

much of it about your brand. Now, you can act on

real data, engage in real conversations, and make real

connections—all in real-time.

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The interactive marketing technology landscape needs a center…Managing disparate technologies not only drains resources but eventually becomes an obstacle to optimizing customer experiences and accountability.

—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)

“”

The central hub is the online marketing suite’s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics.

—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)

“”

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Calendar Tool

Pulse Gadgets

Reports Tool

Channel Applications

[sold separately]

Recent Items Tool

Hub Applications

[sold separately]

Hub Tools

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As the industry’s one and only solution that offers marketers real-time insight into customer data and interactions, the Interactive Marketing Hub makes it easy to execute true real-time marketing. With elegantly-designed dashboards that make data easy to understand, you won’t have to hunt for information. The results are quick and informed marketing decisions that lead to increased ROI, loyalty, and long-lasting customer relationships.

ACHIEVE INSIGHT THROUGH:

CROSS-CHANNEL PLANNING AND MANAGEMENT: It can

be difficult to keep track of your previous, current, and future

campaigns—especially if this information is stored in different

locations. With the Interactive Marketing Hub Calendar, you can

plan and share one view of all marketing activities across the

organization, quickly spotting trends in strategy across channels.

Drill in by week, month, or quarter and deep-link into channels and

applications for immediate action.

REAL-TIME STATS WITH PULSE™: As the window into the real-

time web, these customizable gadgets provide you with a visual

cue of what’s happening right now. With a single glance, you’ll be

able to quickly assess the current state of all interactive messages,

conversations, and campaigns. View sends, clicks, opens,

conversions, subscriber growth, fans, followers, and campaign

performance results—in real time.

SINGLE RECORD FOR ALL INTERACTIONS WITH CONTACTS:

Finally—an easy-to-use tool that makes it possible to unsilo,

manage, and interact with your customer data. From Profile

Center, CRM, and third-party systems data to web analytics,

mobile interactions, and POS data, Contacts will allow you to

aggregate all interaction data about a single customer across all

channels. And with all your data in one place, you’ll be able to

deliver targeted, highly-relevant messages to your soon-to-be

loyal customers.

CONTINUALLY OPTIMIZE WITH REPORTS: How can you

improve your marketing programs if you don’t know how they’re

performing? Our parameter-driven reporting tools provide real-

time insights into cross-channel campaigns, allowing you to

drill down into channel-specific reports  that will continuously

increase your ROI.

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In an era where real-time messages populate the web every millisecond,

you need a single platform to power all your digital communications.

The Interactive Marketing Hub is built upon the ExactTarget Fuel™

Platform, which is faster, more scalable, and more extensible than

any other. This powerful platform will ensure your communications are

managed with the speed and performance they deserve.

INCREASE POWER THROUGH:

MULTI-CHANNEL SUPPORT: Your consumers don’t isolate

channels. Why should you? With all interaction channels located

directly in the Interactive Marketing Hub, it’s easy to monitor and

track conversations about your brand in one combined stream.

From scheduling Facebook and Twitter updates to making

assignments for real-time responses, executing and aligning a

social strategy alongside an email or mobile campaign has never

been easier.

INTEGRATION FRAMEWORK: To effectively communicate

with your customers, you need to first understand them. Pulling

data from any source—CRM, POS, and web analytics—through

the most open, sophisticated framework available is your key to

understanding your customers and delivering messages that

resonate. The Interactive Marketing Hub offers more than 50

integrations, and a flexible REST and web services API to pull in

any data.

SINGLE SIGN-ON: Tired of juggling multiple providers, logins,

and passwords? With the Interactive Marketing Hub, you’ll

maintain one login that allows seamless access to all applications,

resulting in unsiloed, easy-to-understand marketing campaigns

and their performance.

THE FUEL™ PLATFORMThe Fuel Platform powers the applications and tools required to

manage all interactive marketing data and channels. As the most

robust and powerful in the industry, the Platform provides:

SPEED AND PERFORMANCE: Our speed and performance

make our platform the most responsive in the industry. Our

application processes more than 600 million rows of data per

minute, more than a million automated programs a month, and

real-time execution of complex, transactional messages. The

result? You’re able to execute near real-time sends.

SCALABILITY: Our ability to scale and grow with your business

means you’ll never have to worry about switching providers. With

the capacity to meet any demand—anticipated or not—we send

billions of messages a month, touching billions of subscribers via

segmentation daily.

RELIABILITY: With an average system up-time of 99.99%,

you’ll never have to worry about lost revenue due to maintenance

downtimes. Additionally, our geographically-distributed data

centers are equipped with reliable power, cooling, and network

infrastructure, with durability and tolerance to sustain F5 tornados.

EXTENSIBILITY: ExactTarget’s API is more flexible and robust than

any other. Developers can access data, content, and processes

through a variety of standard technologies including Web Services,

XML, and JavaScript to easily build and customize bi-directional

data transfers, triggered and automated programs, and custom

applications—resulting in millions of calls per day. And since our

Platform is built on top of leading technologies from Microsoft,

Cisco, Akamai, and HP, you never have to worry about downtime

or lost data. Even when major software releases occur, we don’t

require developers to update API endpoint in their code.

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GAIN CONTROL THROUGH:

AUTOMATED CAPABILITIES: There’s no sense in spending

precious time and resources executing the same tasks over and

over again—especially when automation tools from ExactTarget

make it easy to work smarter, not harder. From our Automated

Interaction Management capabilities to the newest Hub application,

Automation Studio (learn more on page 7), we offer a full suite of

tools to make your job easier. Now you can go beyond “set it and

forget it” functionality to develop simple or complex automations

and test for the utmost efficiency and success.

ROLES, PERMISSIONS, AND WORKGROUPS: With the

Interactive Marketing Hub’s collaboration, compliance, and patent-

pending sharing capabilities, you’ll be able to maintain control while

empowering end-users to share approved content, localize, and

personalize messages. These unique user-permission capabilities

provide you with the power to decide exactly how local channels

can access data and interact with subscribers—deepening

customer relationships through relevant, targeted communications.

CAMPAIGNS™: With Campaigns, you can build and share

a calendar that catalogs your tactics and concepts in the same

application where you create, approve, and send your messages.

You’ll be able to view all campaigns when in the field to analyze

the cadence and effectiveness of strategies, with tagging and color

coding to aid in the process.

CONFIGURATION: You have the control to configure the

Interactive Marketing Hub to work the way that you do. For

example, you can use the Pulse window to show the gadgets most

relevant to the marketing results you want to track. Additionally,

you can configure your Facebook Gadget to track your fans count

or configure your Twitter Gadget to track your followers count—as

they stand in real-time.

RECENT ITEMS AND MESSAGES: Understanding the

campaigns you’re executing in real time is essential. With Recent

Items and Messages, you can view, access, and immediately edit

campaign assets and data, and be notified by the system when

important events occur. Additionally, you can be notified when

tasks are assigned, approved, or completed.

Even in an environment where you can’t always control the conversations taking place about your brand, ExactTarget’s Interactive Marketing Hub gives you the tools you need to execute effective, real-time digital communications. And with an award-winning, highly-intuitive user interface—where a single, secure sign-in is all you need—being in control doesn’t have to be difficult. We put YOU back in the driver’s seat when it comes to content, data, campaigns, and reporting—regardless of your organization’s size, industry, or business challenge.

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The ExactTarget Interactive Marketing Hub replaces the worn

out ways of traditional campaign management software with

real-time customer insights, allowing you to act on real data,

engage in real conversations, and make real connections

across the web. You’ll be able to deliver relevant content that

compliments the uniqueness of each and every one of your

prospects and customers. And by centralizing these millions of

customer data points in a single location, you’ll finally gain back

some of the control you long ago ceded to the consumer.

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The central hub is the online marketing suite’s home for data, workflow, optimization, and integration. An effective hub facilitates expansion to accommodate additional channels, functionality, and advanced analytics.

—THE ROAD TO THE ONLINE MARKETING SUITE, Forrester Research Inc. (March 4, 2011)

“”

If you’re ready to optimize campaign performance and grow at your

own pace, the Interactive Marketing Hub will unlock the value of

your customer data to drive relevant, real-time communications—

regardless of channel. Sold separately or part of a comprehensive,

cross-channel solution, each application will provide you with

insight, power, and control over your digital communications.

AUDIENCE BUILDER: This real-time discovery and

segmentation engine with a drag-and-drop interface will

help you create, count, and manipulate data instantly,

based on multiple attributes across channels.

AUTOMATION STUDIO: Take “set it and forget it” to the

next level with the flexibility to define, manipulate, and

test your automations—from drag-n-drop messages

and data flows to integrations and batch-scripting.

COTWEET SOCIAL: Manually managing the social

media conversation through a consumer-designed

interface is no longer enough. From scheduling

Facebook and Twitter updates to making assignments for real-time

responses, executing and aligning a social strategy alongside an

email campaign has never been easier.

EXACTTARGET EMAIL: Named as “leader of the

pack” in the Q4 2009 Forrester Wave™: Email Marketing

Service Providers Report, ExactTarget is the industry

leader for highly-targeted, mission-critical, and fully-integrated

email solutions.

EXACTTARGET MOBILE: With SMS supported in

over 80 countries and an SMS API, ExactTarget Mobile

makes it easy to engage in an integrated, real-time

conversation with your on-the-go customers.

SITES: With ExactTarget Sites, it’s easy to create

branded landing pages and microsites to extend

your reach beyond traditional marketing channels.

Whether you’re trying to grow your list, increase online sales,

or advertise your one-time promotion, our intuitive sites

technology can help you build a cohesive, personalized online

experience for your customers.

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For more information and additional data sheets, call (866) 558.9634 or visit

www.exacttarget.com/hub

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www.ExactTarget.com/hub