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Industrial Design & Interaction Design in 3C Industry Justin Lee
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Interaction Design & Industrial Design In 3C Industry

Jan 28, 2015

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Page 1: Interaction Design & Industrial Design In 3C Industry

Industrial Design & Interaction Design in 3C IndustryJustin Lee

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Why do industrial designers need to know more about interaction design?

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1

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source: gizmodo, 2009

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Product complexity continues to Increase.

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2

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It is one of the 50 greatest gadgets of the past 50 years.

source: PC World, 2005

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“Although I dig their physical styling, I really really really HATE RAZR phones, or most Motorola phones for that matter. Two words: user interface.”

a RAZR user on his phone

source: nutmac, 2006

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user journey experiencecu

stom

er lo

yalty

time

online researchrespond to campaign

discuss with friends visit store

purchase

start using it

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source: Seeking Alpha, 2007

0%

100%

Apple RIMSanyo LG

Nokia

Samsung Palm

Motorola

Sony Ericsso

n

31%33%35%36%36%44%46%

51%

82%

mob

ile p

hone

sat

isfa

ctio

n ra

ting

(ver

y sa

tisfie

d)bad experience leads low satisfaction.

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If user had bad experience, they will never buy again.

cust

omer

loya

lty

time

online researchrespond to campaign

discuss with friends visit store

purchase

start using it

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Motorola could never repeat the success of the original RAZR.

source: Seeking Alpha, 2007

0%

40%

Jan, 2005

Oct, 2005

Dec, 2005

Apr, 2006

Jul, 2006

Oct, 2006

Jan, 2007

Apr, 2007

Jul, 2007

Oct, 2007

% o

f pla

nnin

g on

buy

ing

a ne

w M

otor

ola

mob

ile

phon

e ov

er n

ext 6

mon

ths

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prod

uct p

erfo

rman

ce

time

level of performance

required by average users

When technology delivers basic needs, user experience dominates.

source: Don Norman, 1998

technology is good enough

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I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, user interface, the physical interaction, and the manual.

Don Norman on User Experience Design

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Beautiful outlooking is not enough.

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3

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source: Marek Pawlowski, 2008

0%

50%

100%

1980 1985 1990 1995 2000 2005 2010

ratio of screen size to overall interaction area in mobile phones is increasing.

% o

f int

erac

tion

area

occ

upie

d by

the

scre

en

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source: petitinvention, 2008

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source: petitinvention, 2008

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source: Marek Pawlowski, 2008source: petitinvention, 2008

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source: blog of technology, 2009

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source: petitinvention, 2008

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The move from physical to virtual

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Interaction design playan increasingly important role

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What is interaction design?

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Interaction design defines the structure and behavior of interactive products and services.

source: Robert Reimann, 2007

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product

contextpeople

task

Exploring the dialogue between products, people, and contexts.

source: Robert Reimann, 2007

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Interaction design is not“graphical user interface design”.

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You have two voicemail.

To listen new voicemail, press 1.

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Who is the user?

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source: Steven H. Meyer , 2008

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source: NY Times , 2008

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In what context?

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source: giant ant , 2007

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What is the relationship between industrial design and interaction design?

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source: Dan Saffer, 2007

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behaviorform

Industrial Design Interaction Design

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Industrial Design Interaction Design

User Centered Thinking

Context of Use

Ergonomics

Human Factors

Form Factor

Interactivity

Interactive Prototyping

Design Research

reference: David Malouf, 2008

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Iterate Form and Behavior Together

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source: Kim Goodwin, Designing for the Digital Age ,2009

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Concept Map

source: Jon Kolko

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Process Flow Diagram

source: Jon Kolko

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source: Luna Gasparini , 2009

Scenario

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Wireframe

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source: Brian McGrath, 2005

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source: Brian McGrath, 2004

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As far as the customer is concerned, the interface is the product.

Jef RaskinCreator of the Macintosh computer project

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Don’t forget...

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Help user to achieve their goal.

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usability

usefulness desirability

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Thank You!

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Q&A

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Backup Slides

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source: Gizmodo, 2009

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source: David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik, 2009

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credit: About Face 3, page 12

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credit: About Face 3

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