Intelligent Use of Social Media in the 21st Century
Nov 16, 2014
How to make the most of the most powerful tool on the planet.
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Transcript
In the beginning...
The printing press
The first mass media tool in the world was Gutenberg's printing press.
Excellent if you want to send the same message to lots of people.
One-to-many
In the beginning...
Telephony
Telephones brought about real-time, two-way communication.
Excellent for immediate, personal communication.
One-to-one
In the beginning...
Radio & Television
Radio and television enriched the messages being sent.
The consumers are given some choice in what to consume, via channels.
One-to-many
The internet combined all of these formats into a single medium.
In the early stages, it was expensive to create content.
In the beginning...
20th Century Internet
Today, the technology allows the users to post their own content, so the consumers have become producers as well.
This completely changes the way organizations can communicate with their target audience.
Where we are now
21st Century Internet (Web 2.0)
What it means to your organisation
The Old Paradigm
Your organisation
What it means to your organisation
The Old Paradigm
Your organisationYour audience
What it means to your organisation
The Old Paradigm
Your organisationYour audience
Your message - the same one, that goes to everyone
This could be print, radio, TV, or even early websites
What it means to your organisation
The Old Paradigm
Your organisationYour audience
Your message
Eventually, the audience had the chance to talk back to you
What it means to your organisation
The Old Paradigm
Your organisationYour audience
Your message
Eventually, the audience had the chance to talk back to you
But they couldn't talk to each other
What it means to your organisation
The Old Paradigm
Your organisationYour audience
Your message
All new information came to you from external sources
What it means to your organisation
The Old Paradigm
Your organisationYour audience
Your message
Everyone got the same message. If they weren't interested, you wasted resources and annoyed your audience
What it means to your organisation
The Current Paradigm
Your organisationYour audience
Your message
Modern websites allow your audience to comment on items and start conversations with each other
What it means to your organisation
The New Paradigm
Your organisationYour audience
Your message
Your audience will be able to create their own content, post events, report breaking news and answer other peoples' questions
What it means to your organisation
The New Paradigm
Your organisationYour audience
Your message
Your audience will be able to break news stories for you, reducing your costs, while adding value to your organisation
What it means to your organisation
The New Paradigm
Your organisationYour audience
Your message
Your audience will be able to organise events amongst themselves
What it means to your organisation
The New Paradigm
Your organisationYour audience
Your message
Your audience will be able to answer other users' questions - reducing your support costs and creating brand advocates
What it means to your organisation
The New Paradigm
Your organisationYour audience
Your message
Knowing how an individual user interacts with your organisation allows completely personalised offers
Why is communication a good idea?"I get the idea, but so what?"
Why is communication a good idea?"I get the idea, but so what?"
Communication leads to communities, which leads to a sense of belonging and loyalty.
Why is communication a good idea?"I get the idea, but so what?"
Community members help each other.
Why is communication a good idea?"I get the idea, but so what?"
Community members help you.
Why is communication a good idea?"I get the idea, but so what?"
Community members help expand your community.
Will a community help my organisation?"That's charming, but I've still got kids to feed!"
Will a community help my organisation?"That's charming, but I've still got kids to feed!"
Retaining your existing clients is a lot more profitable than finding new ones.
Will a community help my organisation?"That's charming, but I've still got kids to feed!"
Turning your loyal clients into brand advocates provides the most powerful form of marketing for no extra cost.
Will a community help my organisation?"That's charming, but I've still got kids to feed!"
Letting your clients help each other reduces your support costs.
Will a community help my organisation?"That's charming, but I've still got kids to feed!"
Knowing more about your clients allows you to send targeted, relevant messages - reducing wasted effort and expenditure, and getting the right message to the right person.
What's different about NinetyTen?"I've got a Facebook page and a Twitter feed already..."
With Ninety Ten, you own your community.
You control the data, the users and the content.
What's different about NinetyTen?"I've got a Facebook page and a Twitter feed already..."
It will stay there for as long as you want it stay there.
(How's your MySpace page doing?)
What's different about NinetyTen?"I've got a Facebook page and a Twitter feed already..."
The community is about you - your users can separate it from their social lives on other sites.
(For when people really don't need to see how drunk you were at that party...)
What's different about NinetyTen?We help connect your users for you
Ninety Ten's products are all built around a core component that we call the Engagement Engine.
It uses proprietary algorithms to match users to people and content.
What's different about NinetyTen?We help connect your users for you
Users can interact with content.
What's different about NinetyTen?We help connect your users for you
The system then recommends users that you might be interested in, based on shared interests.
What's different about NinetyTen?We help connect your users for you
Eventually, users will connect with each other via the site.
What's different about NinetyTen?We help connect content to your users
The system learns if recommendations are ignored.
What's different about NinetyTen?We help connect content to your users.
Content can be recommended based on relationships.
What's different about NinetyTen?We help connect content to your users
The system also recognises which pieces of content are connected, via tags.
What's different about NinetyTen?We help connect content to your users
Users are then associated with tags, which allows the system to make further inferences.
What's different about NinetyTen?We help keep people engaged
It does lots of other clever stuff too, but we can't give all our secrets away here.
All you need to know is that your users will always be able to find new, exciting, relevant content.
NinetyTen and your organisationWhat can we do for you?
Whatever your organisation requires from a social network, NinetyTen will be able to build you the system you need.
NinetyTen and your organisationWhat can we do for you?
Whatever your organisation requires from a social network, NinetyTen will be able to build you the system you need.
All of our packages are completely customisable and can be tailored to suit any type of organisation and goal.
NinetyTen and your organisationWhat can we do for you?
Whatever your organisation requires from a social network, NinetyTen will be able to build you the system you need.
All of our packages are completely customisable and can be tailored to suit any type of organisation and goal.
Whether you want a network for your customers, members or even employees, we can build it.
One network. Yours.SM
www.ninetyten.com
7 Cork St., 4th floor, Mayfair, London W1S 3LH | ph +44 (0)20 7434 4141 | fx +44 (0)20 7437 2413 | www.ninetyten.com
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