Intelligent networking for cloud computing

Intelligent Networking for

Cloud Computing

Al Myers

VP – Network Application Engineering

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Session overview

Businesses are looking to the cloud to support their

application and storage needs, but relying on the Internet for

access creates security and predictability issues. The

network often gets overlooked amid the talk about servers,

storage and software-as-a-service, but it is critical to

manage and control your user’s experiences. In this

session, tw telecom will discuss the importance of building

the right network foundation of visibility, flexibility and

control, which are key to a successful enterprise cloud

strategy.

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tw telecom’s Extensive Reach

PLEASE NOTE: this map is a marketing collateral document. It is not meant to represent the actual physical spans or diversity, the literal or

physical location of markets and cities where a POP or central office is located, or other technical factors.

National Reach • ~ 28,000 fiber miles

• Nearly 16,000 fiber connected

buildings • 42,000 buildings < 1Mile from our

fiber network

• Extensive Ethernet Reach • Nearly 100 Ethernet NNI’s in

place

• Reach to over 160,000 enterprise

buildings

• Broad Metro Reach • Nearly 2,700 connected LSOs

• Including tw telecom and

partners, via UNE and Finished

Ethernet

• Over 400 connected 3rd Party

Data Centers, Carrier Hotels,

tw telecom colocation facilities

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Presentation Outline

• Trends, Applications and Strategies

• Application Enablement Strategies

• Intelligent Networking Strategies

• Q&A / Wrap Up

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Trends, Applications

and Strategies

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Computing Transition

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Cloud Computing Defined

When you hear the term “cloud-

computing,” what definition first

comes to mind?

• 47% Fundamental change in how

technology services are provided

• 19% A tool, if delivered properly,

that can provide instant value to

my company

• 9% A tool that might work for

another company

• 13% Another buzzword – all hype

• 12% Unsure

Source – 2009 Hosting.com Customer Survey

• Commoditization, Internet Delivery, Virtualization, Grid Computing, SOA, SaaS, PaaS, IaaS, XaaS

Web 2.0, Storage are all components

• Technology advancements will fundamentally change the economics around how applications are

supported and housed beyond a single server

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Adoption Stage

Source: VMware - March, 2011

~20% of Enteprises

have adopted Cloud

in some way

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Drivers of Cloud Adoption

Source: VMware - March, 2011

Goals for Cloud:

-Faster time to market

-Reduce capital investment

-Just In Time IT

-Address critical applications cost

effectively (e.g. Disaster Recovery)

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Case Study: USDA Cloud E-Mail

• Total Cost of Ownership

analysis

• Internally owned and managed

infrastructure

• Outsourced cloud strategy

• Mitigation of:

• Infrastructure (servers, storage)

• Costly software testing and

upgrade process

• IT HR resources

• 40% Cost advantage through

Cloud solution $0

$2

$4

$6

$8

$10

$12

$14

$16

$18

$20$ Millions

USDA Cloud-Based E-Mail Contract

Forecasted Annual Costs

Assumptions: 120,000 USDA users

Status Quo: $13/user/mo

Cloud Based: $8/user/mo

$18.72M

$11.52M

Source: Bloomberg Government Briefing, March 2011

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Application Enablement

Strategies

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Metro Ethernet Growth

• Metro Ethernet services

expected to see exponential

growth over next 5 years

• Internet access is primary

application

• Video, Telepresence consumes

15 to 20 Mb per location

• Data Center strategies require 1

to 10 Gig Ethernet

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Ethernet Bandwidth Overtakes Legacy

• Ethernet services only

available in past decade

• Adoption of 1 Gigabit and

10 Gigabit services

• Expect continued growth

of 25% CAGR over next 5

years

• Fueled by data center and

Cloud services

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100 Gig

• 10 Gigabit Ethernet has

growing position in WAN

strategies

• Storage doubling every 18

months to 2 years

• Data Center strategies

starting to address 100

Gigabit Ethernet

• Virtualization infrastructure

demands continuing

scalability

"When 100G Ethernet arrives, it'll be the next big thing

and the most important, because it will last to at least

2025, solving traffic problems for a very long time."

Michael Howard, Infonetics Research

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Class of Service Strategies

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Ethernet Service Capabilities

E-Line

EVPL

E-LAN

National

E-Line

Extended Native

LAN (VPLS)

Met

ro S

ervi

ces

Nat

ion

al S

ervi

ces

• Point-to-Point, Non-Oversubscribed Service

• Protected switching (sub 50ms recovery)

• Low latency, data center applications to 10 Gig

• Enterprise customer focus

• Point-to-Multipoint, “Hub and Spoke” Service to 10 Gig

• Protected switching (typically sub 50ms recovery)

• Aggregation applications, with optional CoS per end-link

• Carrier customer focus

• Multipoint Meshed Service with CoS options

• Protected switching (typically sub 50ms recovery)

• Distributed enterprise applications connectivity to 10 Gig

• Enterprise customer focus

• Point-to-Point, Dedicated or Oversubscribed Service

• Protected switching (sub 50ms recovery)

• Low latency, data center applications

• Enterprise customer focus

• Multipoint Meshed Service to 1 Gig

• Protected switching (IP re-routing) available

• VPLS solution with VLAN tunnelling options

• Enterprise customer focus

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Ethernet - Changing The Conversation

• Internet Access

• Connecting the “Tall Shineys” Access

• Reach

• Branch to Data Center Connectivity Connected Enterprise

• Enabling UC Strategies

• Voice, Video - Collaboration Convergence

• Data center applications transparency

• Intelligent Traffic Management Virtualization

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Intelligent Networking

Strategies

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Bridging the Gap

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Security Is Critical

Microsoft - “Economics of Cloud”, November 2010

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Cloud – Who Do You Trust?

Source: Yankee Group, “2010 FastView Survey: Cloud Computing Grows Up”

• Private or Internal

Clouds are preferred

overwhelmingly by the

enterprise (67%)

• Hybrid Clouds – shared

infrastructure becoming

more accepted (30%)

• Fully managed and

Federation cloud

solutions make balance

of choice

Trusted Cloud Providers

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Evolution Of The Cloud

Walled Garden

Best Of Breed

Applications

Applications Access and Enablement

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Elements of Cloud Enablement

Visibility

Dynamic Bandwidth

Dynamic Connections

Visibility Ability to see network performance

information in granularity

Dynamic Bandwidth Ability to scale bandwidth on-

demand to meet application

requirements

Dynamic Connections Ability to establish secure

connectivity to an applications

environment on-demand

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What An Intelligent Network Enables

Phase 3*

Applications Aware

Networking

Phase 2*

Dynamic Capacity

Traffic/Demands

ERP

Financial

Consumer Traffic

Telepresence

Storage

Types of Applications

Phase 1

Enhanced Management

Instant Portal

Visibility

* Planned future service offerings

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Performance Management

• POP-to-POP (no local access) information

• Typically displays network averages

• No visibility to application traffic or flow

• No capabilities into “The Cloud”

Metro

Segment

Metro

Segment

Long Haul, POP-to-POP

Segment

Data Center Corp HQ

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Enhanced Performance Management

• Real time presentation of data elements

• Segmented analysis monitoring each network

element

• Ability to augment on-premise/CPE solution

• Network performance data including “The Cloud”

data center

Metro

Segment

Metro

Segment

Long Haul, POP-to-POP

Segment

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Enhanced Management

Choose Time Frame

Choose Class

of Service

Key Metrics

by Location,

Sort Ascending or

Descending

Click to view

POP to POP Metrics

Click to View Site

Specific Charts

Click to Export Data

Sample Summary Report

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Enhanced Management

Application Example: Legal Vertical

A key application is the ability to video conference between sites to conduct live depositions.

They have had performance issues with their video application at some sites.

Enhanced Management will allow them to see specific performance metrics for those specific sites in question to help them troubleshoot, make adjustments and improve their video performance.

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Enhanced Management

Application Example: Insurance Vertical

A key application is the ability to assess the performance

impact to their network as code upgrades and patches to

existing applications are rolled out.

While rolling out a new release of A.I.M. an insurance

industry application, Enhanced Management allows them

to see the location by location impact to their network

performance and to other applications traffic as software

upgrades are implemented.

This gives them the data needed to make adjustments to

bandwidth and class of service settings to achieve the best

possible user experience.

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What An Intelligent Network Enables

Phase 3*

Applications Aware

Networking

Phase 2*

Dynamic Capacity

Traffic/Demands

ERP

Financial

Consumer Traffic

Telepresence

Storage

Types of Applications

Phase 1

Enhanced Management

Instant Portal

Visibility

* Planned future service offerings

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Dynamic Capacity*

• Ordering interface via

MyPortal (prototype)

• Allows customers to

scale to line rate

• Provides appropriate

budgeting information

* Prototype and proposed user interface screens

• Real time performance

management

• Highlights bandwidth

utilization during

increased consumption

period

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Real Time Capacity Management

Manual Control

• Portal control

• Increase capacity on demand

• Decrease capacity on- demand

Threshold Management

• Utilization triggers

• Event driven provisioning strategies

• Scheduled capacity on-demand

API Driven

• Application signals to the network the need for incremental bandwidth (e.g. SIP)

• Eliminate need for dedicated overlay networks

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Equinix & Amazon

• Developing

Ecosystem Strategy

to provide “Ready-

Made Access” to a

trusted applications

networking

environment

• Equinix claims over

800 cloud service

providers in their

centers today

• All delivered over a

secure, scalable and

predictable network

3000

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Carrier Ethernet Cloud Broker

• Provides

• Carrier Ethernet Networking

• Class of Service strategies

• Network and Applications

performance management

• Access to wide range of

• Compute capabilities (IaaS)

• Applications (SaaS)

• Highly elastic

• Pay as you go

• Available on-demand

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Applications Enabling Platform

Interconnected 3rd Party

Data Centers

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Thank You