Intelli-Global Overview 051313

OverviewOverview

A l ti D i M k ti T ti tAnalytic-Driven Marketing Tactics to

Profitably Scale

May 2013

1

Intelli-Global – A Direct Marketing Services Agency

Company– Founded in 1999– Founded in 1999– Seasoned Executive Team: GE, Chase, Countrywide, Kabloom– 45+ people with Proven Track Records in multi-channel analytics and

marketingPerformance-based Customer Base – over 200 clientsConsecutive years of Profitability

Investors– Founder and C.E.O., Peter Harvey

Industries ServedIndustries Served– Banking, Insurance, Healthcare, Retail, Travel, Consumer Products &

Services

2

Intelli-Global Differentiation

Intelli-Global’s marketing intelligence, advanced analytics and multi-channel campaign services enable clients to continuously increase ROIcampaign services enable clients to continuously increase ROI

Data Source agnostic across: Demographic, Credit, Behavioral, Lifestyle, attitudinal and transaction sources

ConsumerBusinessConsumer – to Business - Link

Integration Engine from hygiene to longitudinal links of consumers and Integration Engine, from hygiene to longitudinal links of consumers and business, over timeIncubator approach to market concept testing, sizing and executionBuild/maintenance of proprietary marketing / analytic platforms for Build/maintenance of proprietary marketing / analytic platforms foradvanced programs“Beyond-the-envelope” behavioral and attitudinal personalization24 x 7 web-based performance reporting

3

Our “Battle-Tested” Experience

Key Needs Capabilities Building/Delivery

SuccessTips

Recommend-ations

+99% accuracy yr/yr 3rd Party: 3rd Party: Avoid Use onlyData Mgmt

+99% accuracy yr/yr• Individuals• Households

3rd Party:• Hygiene• Householding

3rd Party:• Expertise• Infrastructure

Avoid“Scope Creep”

Use only Experienced 3rd

party

InsightActionable, ROI-based:• Models

V l P iti

Distributed:• Count/Query

Mi i /M d li

100% dataavailable

At At i l l

Be data source Agnostic

Focus on interactions of data

• Value Propositions • Mining/Modeling At Atomic level

“Get”Secure Maximum # of individual and geo-level variables

Accurate Screening:• In Campaigns• Out “

Individual & Geo-level variables refreshed monthly

Source-Specific models and segmentation

Avoid geo-level, cluster and lifestyle models

Ability to screen on: Follow customers Internalize basic Don’t attempt to Utilize 3rd party

“Grow”

Ability to screen on:• Distressed Consumers

Follow customers over time:• Moves, splits, joins

Internalize basic data into CRM:• Birthdays• Moves, Events

Don t attempt to build custom segmentation too early

Utilize 3 party segmentation. Stick with it, don’t switch

RFM Data:• External Transaction

Marketing spend by:

Fully automated “Hands off”

Focus on creating two way

Find out where they spend their on line “Keep” • External Transaction

• Internal Transactionsby:• Cross-Client Profit

potential

Hands off communications

two-way dialogues

spend their on-line time and Be There

Performance

Performance Metrics within Corporate B i R l

Profitability by:• Client Company

S t

Direct, On-line24 x 7, Vs.

Consistent:• Business Rules

P f

Corporate Sets MetricsSt d d R t

4

Business Rules • Segments• Individuals, Geo’s

Vendor Reports • Performance Calculations

Standard Reports“Nowhere to hide”

Establishing a Single Objective, five core strategies and five tactics per strategy – then an executable Marketing Plan

Core Strategies

TacticsE

X

E

C

Objective

U

T

A

B

L

Direct to Consumer On-line

E

M

A

RCPFL

Sponsorships/Events

K

E

T

I

N

Revenue

EBITDA

ROI

Brand Experience

N

G

P

L

A

Direct to Consumer Off-line

Broad Market Media

5

A

N

Broad Market Media

Advanced Objective Setting, I.e. Revenue per Marketing Dollar = $12.09 and ROI of 1109%

PeriodOn-Line and

Off Line D to C Responders Sales Variable Marketing Revenue Marketing Cost Marketing Cost

Per Sale Marketing Cost as a % Revenue/$ of Marketing

Projected Multi-Channel Lead Generation, Sales & Financial Forecast

Period Off-Line D-to-C Solicitations

Responders (Cases) Marketing Costs

Revenue Per Response Per Sale (Case) of Revenue Marketing

Expense

Jun-11 67,249 1,133 - 23,561$ $ - -$ Jul-11 134,498 4,574 275 30,622$ $ 98,870.71 6.69$ 111.50$ 31% 3.23$ Aug-11 168,123 7,454 347 34,153$ $ 124,827.37 4.58$ 98.50$ 27% 3.65$ Sep-11 201,747 9,221 971 37,683$ $ 349,732 4.09$ 38.79$ 11% 9.28$ pOct-11 235,372 11,017 1,194 40,508$ $ 429,879 3.68$ 33.92$ 9% 10.61$ Nov-11 268,996 12,834 1,422 43,938$ $ 511,913 3.42$ 30.90$ 9% 11.65$ Dec-11 302,621 14,700 1,655 47,367$ $ 595,869 3.22$ 28.62$ 8% 12.58$ Jan-11 336,246 16,596 1,901 50,797$ $ 684,254 3.06$ 26.73$ 7% 13.47$ Feb-11 302,621 17,324 2,002 47,367$ $ 720,711 2.73$ 23.66$ 7% 15.22$ Mar-11 336 246 16 863 2 260 50 797$ $ 813 653 3 01$ 22 48$ 6% 16 02$Mar-11 336,246 16,863 2,260 50,797$ $ 813,653 3.01$ 22.48$ 6% 16.02$ Apr-11 369,870 18,819 2,223 54,227$ $ 800,435 2.88$ 24.39$ 7% 14.76$ May-11 403,495 20,805 2,492 57,656$ $ 897,293 2.77$ 23.13$ 6% 15.56$ Jun-11 470,744 23,439 2,850 64,516$ $ 1,026,162 2.75$ 22.63$ 6% 15.91$

Total: 3,597,828 174,779 19,593 583,193$ 7,053,598$ 3.34$ 29.76$ 8% 12.09$

AssumptionsAvg Sale size 360$ Loaded Cost per Solici $29.76Avg. Response Rate 5.61%

ROI 1109.5% Avg. Conversion Rate 11.0%Rev./$ of Marketing Expense 12.09$ Solicitations 3,597,828

Assumptions

6

Our Typical Working Relationship

Master Agreement Working Relationship– Between Intellidyn and Client

Annual, non-exclusive

– SOW’s for each new project

– Local Account Management– Weekly Deliverable tracking– Monthly ½ day reviews

Scope as outlined on prior pages would be 1st SOW

– Billing Monthly, net 30 days

y y– Qtrly full day strategy &

performance reviews

Proprietary Marketing – Fixed retainers for:

Account MgmtMarketing Database

Proprietary Marketing DatabaseAccessible by Client Team

Analytic ServicesVariable costs based on campaign projections

All models, code etc. owned by Client

7

Approach to Marketing Database Sophistication: We build it, You bring it in-house if/when ready

1.) Immediate analytics and market entry

Campaign PlanIntegrate into Nat’l Base

Build Target Universe Score/Select

Cli t All ti

2 ) “Fast Track” Marketing Database (within 3 months)

Client Allocation Campaign Launches

Master File BuildData Sourcing/mappingPatterningBusiness Rules

Marketing Access• Queries/counts Power User Access

2.) Fast Track Marketing Database (within 3 months)

Business RulesSystem Installation File StructureQuery/Report Def.

Queries/counts • Campaign planning• Results tracking• Stand. reporting

• Ad-hoc queries• Real time access• Anal. & Model Dev.• Campaign Base Dev.

8

3-4 months 5-7 months 7-9 months

A continuous behavioral view of Consumers

200M individuals, sourced from:Acxiom, Experian, Epsilon, others• Demographics, Spending, Preferences, other

Lif t l & t ti d• Life style & segmentation codes

• Updated Monthly200M individuals On-Line Behavior•Site visits ISP’s Frequency Intervals times-of-day Updated Monthly

•Over 1,500 data elements (Credit, Demographic, Property, Purchase Transactions)

I t t d thl d d d

•Site visits, ISP s, Frequency, Intervals, times-of-day

• Life style & segmentation codes

200M individuals Credit Bureau Data

Media Preferences• Simmons

Integrated monthly and on demand Unique ID’s at the: Constant over time

Household Level Individual “

• 60 demographics• 313 credit variables

100M individuals Real Estate (Deed) Data•Lender, Rate, loan type

• Simmons•Scarborough

Address “ “Net / Net” arrangements to clients

• Three years of history on-line

All l t il bl f l i

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Lender, Rate, loan type•Current Home Value, etc.

• All elements available for analysis

24 x 7 Campaign Execution and Performance Reporting

Marketing Database

Prospect Response & Privacy Requests

Demographic Prospects

National Data Sources

SocialMediaMarketing Database

Data Integration

Address Correction and

Validation

Model Scoring

Integrated:Data Mining

Targeting

Response AnalysisPurchase

Life Style Prospects Local Marketing

Media

Model Scoring

Suppressions

Prospect Screening

Prospect Allocation:

Response Analysis

Statistical Modeling

Contact Mgmt

Segmentation

Purchase

Behavior Prospects

Vertical

Lists Prospects

InboundInternet

Intelligent Consumer Information

Lists Prospects

Direct MailExternal

Requests/Rules

• Management • Analysis • Marketing Execution

Profit

Product

Management Campaign

M t

Recycling

Lead Incubation

10

OptimizationManagement

Leveraging Consumer Spending & Attitudes

Scarborough Insurance Spending Category TypesAuto insurance provider for household (HHLD) 7 CarriersHomeowners/renters insurance provider for household (HHLD 6 CarriersEmployment Decisions 17 typesGroup Insurance 7 CarriersG I di id l I 7 C i

Relevant Spending within 3,950Group or Individual Insurance 7 Carriers

Individual Insurance 7 CarriersHealth Insurance 8 TypesMedical Services 6 TypesMedical Services at Hospital 8 TypesMedical Services at other medical facility 8 Types

within 3,950 available responses

MRI Spending Category Sub Category Attitude Types & LevelsAdvertising Attitudes 28 opinion types

Interest in Internet 26 opinion typesInterest in Magazines 82 Publication Types typesI t t i 26 i i t

Medical Services at other medical facility 8 Types

Relevant Interest in newspapers 26 opinion typesInterest in Yellow Pages 3 opinion typesInterest in Radio 26 opinion typesInterest in TV 26 opinion typesConsumer Expenditures 150 types by level of expenditureConsumer Products 136 types by usage levelHealth & Beauty 27 types by usage level

Advertising

Consumer Products & Purchases

Attitudes within 8,400 available responsesHealth & Beauty 27 types by usage level

Pets 28 types by usage level23 Auto other vehicle32 Homeowners33 Life17 Medical11 Other

InsuranceBanking-Finance-Insurance

p

11

Ot e39 Ailments & Remedies24 Doctor visits by type

MedicalHealthcare

Mortgage-Specific Customer Acquisition Models

Yesterday’s point in time variablesDemographic

N b f d lt i H h ldReal Estate

P t M tInvestments

Annuities Client’s BrandNumber of adults in HouseholdMail Order DonorBody Size of newest carLevel of educationMarket Value Decile

Past MortgagesMortgage AmountLTVHome ValueInterest RateM t T

AnnuitiesBondsCertificate Of DepositIRA's/401K’sMoney Market FundsMutual Funds

Client’s Brand is the sum of its customers

Property type by detailLoan To Value Range

Mortgage TypeOpen Date

Savings AccountStocks

Today’s transaction behavior over time

experience

yResponse to Broad Market Media X X XResponse to Direct mail X X# of VRU Inquiries

Months

Freq. of Web site visits (by type of visit)Services X XProduct information X X X X XBalance Inquiry X

12

0 1 2 3 4 5 6Balance Inquiry X

Dynamic Refinance Targeting Models

Decile

Cumulative # of

Prospects

Cumulative # of

Responders

Cumulative Response

Rate

Cumulative % of

Responders

Cumulative % of

ProspectsCumulative

Lift1 394,592 2,576 0.653% 20.5% 8.8% 234

Consumer Experience Model

2 813,758 4,453 0.547% 35.5% 18.1% 1963 1,250,421 6,026 0.482% 48.0% 27.8% 1734 1,696,783 7,376 0.435% 58.8% 37.7% 1565 2,158,901 8,566 0.397% 68.2% 48.0% 1426 2,631,539 9,703 0.369% 77.3% 58.5% 1327 3,076,999 10,585 0.344% 84.3% 68.4% 1238 3 546 327 11 370 0 321% 90 6% 78 8% 1158 3,546,327 11,370 0.321% 90.6% 78.8% 1159 4,022,636 12,051 0.300% 96.0% 89.4% 10710 4,500,465 12,552 0.279% 100.0% 100.0% 100

LIFTWith Time Series variables

LChange in balance of all mortgage accounts - Current and 4 mths prior# of currently active bankcard accounts - Current and 4 mths prior

# Personal finance inquiries - Current and 2 mths prior

LIFTWith Time Series variables

# of months since oldest upscale retail account opened Ratio of Current and 2 mths prior months since most recent trade opened

Ratio Between Current and 2 mths prior # of accounts with delinquency of 30 daysRatio Between Current and 2 mths prior # Open rev bank trades with hc/cl > 5000

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Increasing Refinance Targeting Sophistication over Time Profit optimization

tScreen Sophistication

Offer

Validation Gains Chart for CONTI/RESP

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Regional Screens

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OfferModel


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Response Model Screen

Refinement

Regional ScreensOffer Optimization


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Generic Models

Regional Channel PreferencesC i M d l

Models by Source Data

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Targeting - Refinance Behavior Models

2012 Vs. 2011 ResultsIntelli-Global 2010 2009 *Diff. ‘12 Vs.‘11Name & Address match by Wave 1 2 3 4 Total % Conversion

WavesName & Address match by Wave 1 2 3 4 Total % ConversionSolicitations 112,996 295,006 313,617 127,069 848,688 1,181,780 333,092DM Responders 1,203 1,393 907 455 3,958 0.47% NA NALeads 848 940 1,162 659 3,609 91% 4,082 509Enrollees 323 308 485 321 1,437 40% 1025 412Lead Rate (Leads/Sol.) 0.75% 0.32% 0.37% 0.52% 0.54% 0.35% 54.3%Enroll Rate (Enroll/Sol.) 0.29% 0.10% 0.15% 0.25% 0.17% 0.09% 88.9%

Assigned to source by Name and Address Match, post mail

drop date and lead date

Enroll Rate (Enroll/Sol.) 0.29% 0.10% 0.15% 0.25% 0.17% 0.09% 88.9%

2013 Model and Targeting Refinement

2013 Messaging to Behavioral Segments

New Behavioral model based on 2012 campaignsTightening screen criteria

Speaking to each targets “Personal Credit Situation”g g

Re-solicitation to top decilesTargeting “Hot” and avoiding “Cold” Zones”

Credit Situation“Active Vs. Inactive” lifestyles

15

Cold Zones lifestyles

Marketing Tactics Driving Success:

The “Frontier”

• Social Media reaching “Critical Mass”Social Media reaching Critical Mass

• Across the 30 – 60 age households

• The “Kernel-to-Popcorn” effect of Social Media

• Emerging “Key Influencers” within Social Networks

• The expanded sharing of Cookie Behavior

M di A ’ d A t ti• Media across App’s, and App transactions

• Geo-locators and instant messaging

Consumer’s Bottom Line: You want my business? Demonstrate that you “KNOW ME”

16

Marketing at The “Frontier”

• Avoid a single data-source relationship

• Don’t depend on data vendors to provide advanced insight or strategiesp p g g

• Avoid “Look Alike” models and focus on Behavioral models

• Don’t use Just Screens, or Just Models. Use BothDon t use Just Screens, or Just Models. Use Both

• Direct Mail still has best “Reach Factor” and #1 Targeting capability

Y il t t t t th b f i On Line di l• You mail to get prospects to the web for ongoing On-Line dialogue

• Once On-line, turn “Push” Marketing into two-way Dialogues

• Identify Trigger events:

• Communicate Before, At and After Trigger events

17

• Deploy test and instant messaging, based on segment adoption

Consumers NeedsConsumers Needs: : Understanding Understanding All of the Effects of All of the Effects of broad market media or paid search broad market media or paid search that drive that drive ROIROI

The following effects were taken into account : Day of Week Lagg Time of Day Station Significant multi‐colinearity between stations

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Intelli “DNA” & “CPR” Driving Value Propositions

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MYP5000260DAREN E EROH 34 0 0 0 MA M 1 1 0 24 3

15;32;35; 1 15; 6

42;69;73;75;78; 0 0 6

070;149; 242;

156;163;171;203;535;538;543;547;

42;69;73;75;78;11;78;81;83;

070;149;242;156;163;535;

42;69;73;75;78;

MYP5000287SCOTT M RIVELA 42 1 0 1 MA M 0 1 0 30 4

15;17;32;35; 1 15; 4

42;75;78; 3

43;57;87; 2 43;57; 6 430; 151;156;

001;070;153;158;161;163;166;171;242;452;539;547;569;610; 1;5;52;

430;151;156;166;171;547;

1;5;52;15;17;

DAVID 15;28;42;69;73;75; 11;78;79;

149;070;161;163;

11;78;79;81;

MYP5000374DAVID SARAIVA 32 0 0 0 MA M 0 0 1 35 2 15;32; 3

15;28;29; 6

73;75;78; 1 57; 1 57; 7 149; 070; 161;163;203;

11;78;79;81;83;

161;163;203;186;

79;81;83;

001;005;056;057;085;095;103;149;151;153;157;160;161;162;163;172;174;175;182;202;207;216;241;244;245;247;271;272;274;276;313;315;329;330;335;339;340;345;347;348;349;350;

42;73;75;78;35;54;60;88;35;

MYP5000445

NORMAND M ROUILLARD 50 0 0 0 MA M 1 0 0 30 3

15;32;35; 1 15; 5

42;73;75;78; 2 43;57; 2 43;57; 5

070;242;516;538;539;547;569;634;

068;069;156;166;183;203;235;273;467;513;535;541;543;582;

351;352;353;361;376;380;382;399;402;432;433;446;449;450;483;484;494;495;497;499;500;505;508;509;519;528;532;533;537;542;546;548;549;550;564;565;585;588;589;593;602;603;608;617;623;624;633;636;637;640;644;

54;57;60;35;42;54;73;33;35;56;60;32;33;35;41;42;33;46;57;75;42;43;54;57;60;

070;242;538;539;547;569;

42;73;75;78;35;

151;153;158;160;162;166;171;183;186;203;204;273;

19

MYP5000460ROGER S MESSIER 64 0 0 0 MA M 0 0 0 48 4

15;19;32;35; 2 15;19; 6

42;69;73;75;78; 2 43;57; 2 43;57; 7 149;

070;150;156;161;163;242;292;

; ; ; ; ; ;288;293;294;299;300;301;305;306;307;308;309;310;311;513;516;535;539;547;569;

11;78;79;81;83;

149;070;150;161;163;242;

11;78;79;81;83;

Intelli 1-to-1 Personalization

Personalized Products Offer with CPR Touch Points Generic Offer for Control Group

Name

7

Touch

Name

Points for Top-6

Magazines

Category f T 1for Top-1 Magazine

Top-6 M iMagazines

by CPR

20

Your customers are where you build your Brand

Your Brand is the Summation of each Contacts Experience

Understand where your customers are spending y p gtheir on-line time and whyAssume customers are on-line more than you are aware, regardless of age. Age determines Which on-line channelIdentify the “Key Influencers” across your customers– Leverage Social Media so each becomes your best

Omnibudsman

21

Omnibudsman

Target ConsumerIntelli-Reach

Initial One‐way Communications that evolve into Two‐way dialogue

*Business ImpactMarketing Evolution

Cross Media Marketing

il i ll

*3 ‐10X at half the

costMulti‐Channel Marketing

email

SMS RSS

print

WEB

store call center

Highly personalized programs across multiple di t i l di il di t il h *1 ‐2X

*3 ‐ 5X

Database Marketing

media types, including email, direct mail, phone, Banners, Display adds, personalized web pages, text messaging (SMS), call center routing and web feeds (RSS)

– Implemented in stages of sophistication Varies

1 2X

Target (Event) Marketing

Implemented in stages of sophistication– Incremental ROI at each stage– Determining each consumers:

• Channel preference• Attention span by Media

Varies

Mass‐Marketing

22

p y• Triggers to transact• Media attention periods

Touch Point – Based Marketing

GROUP # TOUCH POINT GROUP # TOUCH POINT GROUP # TOUCH POINTTARGET_PERSON 1 T_PERS_LANGUAGE_SPANISH ANIMALS 28 ANIM_PET ANTIQUES_&_COLLECTIBLES 62 COLL_ART

2 T_PERS_HANDICAPPED 29 ANIM_DOG 63 COLL_COINS_STAMPS3 T_PERS_DIABETES 30 ANIM_CAT 64 COLL_ANTIQUES

TARGET_NATIONALITY 4 T_NAT_AMERICAN_INDIAN 31 ANIM_BIRD 65 COLL_DOLLS_TOYS

“You-Are” Touch Points “You-Are-Interested-In” Touch Points

5 T_NAT_LATINO_HISPANIC OUTDOOR 32 O_OUTDOOR 66 COLL_GUN_KNIFE6 T_NAT_AFRICAN_AMERICAN 33 O_TRAVEL 67 COLL_VEHICLES_OLD

TARGET_OCCUPATION 7 T_OCC_AGRICULTURE 34 O_TRAVEL_CRUISE 68 COLL_SPORT8 T_OCC_WRITER SPORT 35 S_SPORT AUTO_MOTO 69 AUTO_TRUCKS9 T_OCC_HEALTH_PROFESS 36 S_HUNTING 70 AUTO_RV_MOTORHOME

10 T_OCC_TEACHER 37 S_FISHING 71 AUTO_RACING11 T_OCC_IT_PROFESS 38 S_GOLF 72 AUTO_MOTORCYCLE12 T_OCC_UPSCALE_EXECUTIVE 39 S_SKI_SNOWBOARD_SKATE 73 AUTO_VEHICLES_OTHER13 T_OCC_SALES_MARKETING 40 S_BOATING_SAILING 74 AUTO_VEHICLES_MILITARY14 T_OCC_BEAUTY_PROFESS 41 S_CAMPING_HIKING_BIKING HOME 75 HOME_IMPROVEMENT

TARGET_FAMILY_STATUS 15 T_FAM_PARENT HEALTH 42 HEALTH_FITNESS_WELLNESS 76 HOME_DO_IT_YOURSELFERS16 T_FAM_PARENT_DAUGHTER 43 HEALTH_DIETING_WEIGHT 77 HOME_DECORATION17 T_FAM_PARENT_TEEN 44 HEALTH_DIABETES TECHNO 78 TECH_COMPUTER_ELECTRONIC18 T_FAM_PARENT_BABY HOBBY 45 HOB_FARM_AGRICULTURE 79 TECH_SOFTWARE19 T_FAM_GRANDPARENT 46 HOB_GARDEN_BLOOM_PLANT 80 TECH_ELECTRONIC_GAMES

TARGET_RELIGION 20 T_RELIGION_CHRISTIAN 47 HOB_NATURE_WILD_LIFE 81 TECH_WEB21 T RELIGION CATHOLIC 48 HOB CRAFT 82 TECH SCIENCE21 T_RELIGION_CATHOLIC 48 HOB_CRAFT 82 TECH_SCIENCE

EVENTS_PERSONAL 22 EP_GRADUATION_NEWJOB 49 HOB_KNITTING_SEWING 83 TECH_TECHNOLOGY23 EP_NEW_HOME 50 HOB_PHOTO BUSINESS 84 BUS_BUSINESS_FINANCE24 EP_WEDDING 51 HOB_GAMES 85 BUS_SMALL_BUSINESS25 EP_PREGNANCY_EXPECTPARENT 52 HOB_READING 86 BUS_INVESTMENT26 EP_NEW_PARENT 53 HOB_GAMBLING 87 BUS_CAREER27 EP_RETIREMENT 54 HOB_TV_ENTERTAINMENT SOCIAL 88 SOC_POLITICS

55 HOB_MUSIC_RECORDS 89 SOC_NEWS56 HOB VIDEO MOVIE 90 SOC EDUCATION56 HOB_VIDEO_MOVIE 90 SOC_EDUCATION57 HOB_FOOD_COOKING 91 SOC_MILITARY_ARMY58 HOB_WINE59 HOB_JEWELRY60 HOB_FASHION61 HOB_GIFT

23

Consumers with specific profiles and the with highest Consumers with specific profiles and the with highest

levels of levels of Social Media activitySocial Media activity, , they are your they are your “Key Influencers”

359 657 95 510 172 477 197 8 582 71 638 195 47 228 12 31101thingstodo123greetings.c103092804.com247realmedia 123inkjets.com1wrsurvey.com2010censusjobaol.com 101bank.com addthis.com 15kprofits.com247realmedia. 53riverbankrun247realmedia. cellfire.com 247realmedia.c1x12.net 24hourfitness 247realmedia 2cpa.com abmr.net 247realmedia 247realmedia atwola.com 103092804.comallure.com 1ordersys.comabbott.com aarp.org 33across.com consumerrepoaddynamix.com

All consumers in Neighborhood #1, 3 Months of Web Activity, by Total # of: Site Visits, Ad‐words, Etc.)

247realmedia 3dvia.com aarons.com 302br.net adblade.com 302br.net 302br.net bluelithium 181st.net allureexperts.c1shoppingcart abercrombie.caddynamix.coma9.com coupons.com adecn.coma9.com 5star‐sharewaaaronselectro 4adventure.coadecn.com a9.com a9.com ebay.com 1stsource.comavg.com 247realmedia. adblade.com adecn.com about.com engineguarantadfusion.comaarpmembers 9gag.com abmr.net a9.com adsonar.com aa.com aarp.org iolo.com 1stsourceonlinaweber.com 302br.net adbrite.com adsonar.com adblade.com freekibblekat. adsonar.comabmr.net aarp.com adecn.com abmr.net akamai.net aavacations.coabmr.net mediaplex.c1stsourceonlinbedbathandbe32red.com adbureau.net allegiantair.co addresses.comjuno.com advertising.comacnielsenonlinaarp.org adfusion.com about.com alliancehealthabmr.net accesshollywoyahoo.com 247realmedia. belloiris.com 33across.com adchemy.com atdmt.com addthis.com shoprite.com atdmt.comacop.com aarpmembers adlegend.comabsoluteshakeanrdoezrs.netabout.com accuratelocalwyieldmanage302br.net biglots.com 3stephomebiz addthis.com bestwestern.c addynamix.comstaples.com bluekai.com

Friends %0 2 91

acurian.com abalith.com adnxs.com adblade.com answers.com acbl.org adblade.com 33across.com bjs.com 4feedback.netaddynamix.combluekai.com adecn.com state.nj.us crwdcntrl.netaddynamix.coabbyy.com advertising.coadbureau.net apmebf.com acnielsenonlinadbrite.com 411.com cbomc.com 4research.net adecn.com carrentals.comadfusion.com sunnbnj.com doubleclick.neadecn.com abbyyusa.comalabama.traveadchemy.comask.com adblade.com adecn.com 4tube.com childrensplace500in15.com adfusion.com cov.com adobe.com walmart.com exelator.comadfusion.com abc.com alleghenypowadecn.com atdmt.com adbrite.com adfusion.com 50states.com chitika.net 6pm.com adlink.net craigslist.org adshuffle.comyahoo.com fimserve.comadnxs.com about.com amgdgt.com adfrontiers.coatwola.com adbureau.net admeld.com a3urbanmusic.consumerinpu8startsuccessnadnxs.com daveramsey.coadsonar.com gslb.comadsonar.com aboutlizzie.co aol.com adfusion.com avenue.com adecn.com adshuffle.com a9.com criteo.com a4dtracker.comadsonar.com delta.com adtechus.com juno.com

0 2.911‐9 11.051‐49 13.7150‐99 15.05100‐149 12.5

Key Influ‐

advertising.coaccessacs.comapmebf.com admeld.com avon.com adfrontiers.coadsonar.com aafp.org dealofday.coma9.com adultfriendfinddoubleclick.neadvertising.com match.comadvisorypanelacop.com ask.com adnxs.com bidcactus.comadfusion.com advertising.com about.com dilards.com aavalue.com advertising.co frontierairline aeroperform.com mookie1.comaffinnova.comactressarchiveatdmt.com adobe.com bidsauce.com admarketplaceallbusiness.com acclaimimagesdillards.com abcdefgfree.coallretailjobs.cogoogle.com aerotechlou.com nexac.comalibris.com acuriantrials.cbestbuy.com adsfac.us bing.com adnxs.com alot.com acephotos.org disneystore.coabmr.net amazon.ca hotwire.com aircraftspruce.com optmd.comalliancehealthadbureau.net bluelithium.coadshuffle.comblogspot.com adsfac.us amazon.com aceshowbiz.codooney.com about.com amgdgt.com juno.com airnav.com pubmatic.comamazon.com addthis.com bridgetrack.coadsonar.com bluekai.com adshuffle.comamazonpaint.com aclasscelebs.codotomi.com accountnow.coandrogel.com liveglutenfree allbookstores.com questionmarke

150‐199 9.54200‐399 22.15400‐499 6.07500+ 6.03

encers

g p g g qannmariemckeadobe.com burstdirectadsadspeed.net c21.com adsonar.com americangirl.com adblade.com doubleclick.neacespalace.comapple.com loyaltypath.co alphadictionary.com realmedia.comanrdoezrs.netadtechus.comclickbank.net advertising.coc21agentemai adtechus.comask.com adbrite.com doubledaybooacuriantrials.coatdmt.com mapquest.comamazon.com serving‐sys.comaol.com advertising.cocpxinteractiveaggregateknowcarcomplaints advertising.coatdmt.com addthis.com emitations.comadap.tv atwola.com match.com ameritrade.com trafficmp.comapmebf.com aglabs.com custhelp.com aipsurveys.co careerbuilder aetna.com atwola.com adecn.com experion‐appsadbureau.net auctiva.com mayoclinic.comancestry.com tribalfusion.coarthritisconneakamai.net dartsearch.ne allears.net carrotink.com airfarewatchdbid‐2‐buy.com adfusion.com facebook.com adchemy.com avemariasong.mayoclinic.organniesattic.com turn.comatdmt.com albertsons.comdolliecrave.coallposters.comcarsurvey.org alaskaair.com bing.com adgoto.com farmville.com adecn.com avon.com minorleaguebaaol.com untd.com

24

p y g g g gatt.com albertsonsma dotomi.com alot.com cashloanprovi allenpress.combirchcouleearena.com adjug.com fastbrowserse adf01.net belcantosocietnexac.com aquasana.com usmint.govavon.com aldifoods.comdoubleclick.neamazon.com cc‐dt.com alltheservices bit.ly adleaf.com fbcdn.net adfusion.com bestbuy.com offers.com ask.com verizon.com

Our Accountability to Each ClientOur Accountability to Each Client

Analytics

StatisticianA t M

QuarteA

Team:Client

Intelli-Global

Analytic Team

StatisticianAcct Mgr

erly Perfo

Assessm

e

Team:

Marketing Director

Business Analyst

ormance

entOthers

Quarterly, each client’s assessment of our performance determines the team’s compensation

25

determines the team s compensation

Intelli-Global Overview 051313

Documents