Top Banner

Click here to load reader

Intel Mobile Etiquette - · PDF file 2011-08-24 · Intel Mobile Etiquette Campaign Background: The mobile etiquette survey is the EMEA interpretation of the campaign undertaken in

Jul 17, 2020

ReportDownload

Documents

others

  • Intel Mobile Etiquette

    Campaign Background:

    The mobile etiquette survey is the EMEA interpretation of the campaign undertaken in each of the last 2 years in the US. With some regionalisation, and the streamlining of questions to remove those deemed less relevant to the EMEA market, the survey draws on the core ideas within the US version

    . The primary objective is to increase mobile thought leadership with the general public by exploring the engagement between consumers and their mobile

    devices. It also serves to reinforce how embedded such devices have become within our daily lives. To make the story more engaging and 'real,' the questions have sought to draw out the frustrations people feel in relation to mobile devices and their (mis)use in public.

    This very honest approach is not only more attention grabbing for the media due to some of the amusing and familiar problems people identify, but it also

    helps show Intel's genuine engagement with how mobile devices are used and perceived. The exploration of the need for mobile etiquette reinforces the fact that mobile devices will continue to play an increasingly important role in daily life - to the extent that they have been socially normalised.

    The survey was conducted by an independent research agency online and addressed consumers from 16 countries1.

    1 Survey Information

    This independent survey was conducted in May 2011 by Redshift Research. A total of 12,761 people were surveyed across 16 countries in EMEA: UK (1,000), France (1,009), Italy

    (1,036), Germany (1,005), Spain (1,013), Romania (500), Netherlands (506) South Africa (507), Czech (1,000), Sweden (1,122), Belgium (502), Poland (1,004), Turkey (1,007), Saudi

    (510), UAE (501) and Egypt (539).

  • Q1. What are your “pet peeves” about the use of mobile Internet enabled devices? By “pet peeves,” we mean any gripes or frustrations you have regarding people’s behaviours when using Internet enabled devices? (Top Three)

    67%

    71%

    52%

    77%

    57%

    52%

    60%

    66%

    82%

    74% 76%

    73%

    67% 69%

    71%

    60%

    71% 73% 72% 73%

    62%

    57%

    68%

    79%

    68%

    64%

    59%

    70% 71%

    75%

    52% 55%

    62%

    57% 54%

    66%

    58%

    53%

    61%

    54%

    62%

    42%

    65% 60%

    67%

    44% 42%

    52%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    Texting or typing while driving a car

    Talking loudly on a phone in a public place (e.g. public transportation, in stores)

    Annoying ringtones / having the volume too loud in a public

  • Q1. What are your “pet peeves” about the use of mobile Internet enabled devices? By “pet peeves,” we mean any gripes or frustrations you have regarding people’s behaviours when using Internet enabled devices? (Bottom three)

    32%

    29%

    35%

    27% 29%

    28% 27%

    37%

    43%

    33%

    22%

    38%

    29%

    36% 35% 35%

    40%

    29% 30%

    32%

    24%

    31%

    23% 25%

    38%

    41%

    25%

    28%

    36%

    22%

    38%

    27% 29%

    30%

    17%

    11%

    7%

    10%

    21%

    25%

    10% 11%

    27%

    11% 12%

    17%

    22%

    26% 24%

    23%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%

    50%

    Talking loudly on a phone in a public toilet

    Taking up space in a public place (e.g. on public transportation, in a café or restaurant) for an extended period of time whilst focusing on using your device

    Using a mobile device whilst in the bedroom

  • Q1. SUMMARY - What are your “pet peeves” about the use of mobile Internet enabled devices? By “pet peeves,” we mean any gripes or frustrations you have

    regarding people’s behaviours when using Internet enabled devices?

    On average both texting and typing while driving a car (67%) and talking loudly on a phone in a public place (67%) were the top pet peeves across EMEA

    In comparison to the US where 73% see texting or typing while driving a car as a pet peeve. Talking loudly on a phone in a public place was seen as a pet peeve by 65%

    For texting and typing while driving a car the place most offended place was South Africa (82%) and the least were both France (52%) and Spain (52%)

    For talking loudly on a phone in a public place the Netherlands were the most annoyed (79%) while Saudi were the least offended (52%)

    Looking at the third highest pet peeve of annoying ringtones and having the device volume too loud in a public, Turkey were the most offended (67%) while both Egypt and Sweden were the least (42%)

    For the lowest pet peeve of using a mobile device whilst in the bedroom over a quarter (27%) of those from South Africa were annoyed, while only 7% of the French

    were

    On average women are more annoyed by texting or typing while driving a car (70%). Men seem more annoyed by talking loudly on a phone in a public place (65%)

    Using a mobile device whilst in the bedroom was ranked as the least offensive pet peeve by both men (17%) and women (17%)

  • Q2 Which if any of the following have you personally ever done on a mobile Internet enabled device (Top three)

    46%

    37%

    48%

    55%

    31%

    48%

    53%

    24%

    57%

    50% 50%

    42%

    47%

    56%

    39%

    45% 46%

    32%

    53%

    50%

    30%

    54% 52%

    47%

    61%

    39%

    47% 47%

    44%

    50%

    44%

    50%

    32%

    29% 30%

    25% 23%

    31%

    47%

    15%

    42%

    36%

    32%

    21%

    24%

    52%

    37% 35%

    40%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Texting or typing while in the company of others (e.g. in a meeting, at dinner with friends)

    Using a mobile device whilst in the bedroom

    Losing awareness of surroundings or conversations while text

  • Q2 Which if any of the following have you personally ever done on a mobile Internet enabled device (Bottom three)

    11%

    5%

    12%

    8%

    13%

    12%

    17%

    4%

    12%

    10%

    8%

    9% 9%

    15%

    18%

    21%

    19%

    10%

    7%

    8%

    7%

    16%

    13%

    3%

    10%

    6%

    10%

    15%

    18%

    17%

    6%

    4%

    7%

    3%

    4%

    6%

    8%

    6%

    5%

    4%

    5%

    3%

    13%

    16%

    10%

    0%

    5%

    10%

    15%

    20%

    25%

    Taking up space in a public place (e.g. on public transportation, in a café or restaurant) for an extended period of time whilst focusing on using your device

    Talking loudly on a phone in a public toilet

    Watching inappropriate content in a public place

  • Q2 – SUMMARY – Which if any of the following have you personally ever done on a mobile Internet enabled device

    On average both texting or typing while in the company of others (46%) and using a mobile device whilst in the bedroom (46%) were ranked as the highest activities people have done with their device

    For texting or typing while in the company of others the top place for this to occur was in South Africa (57%) and the least is in the Netherlands (24%)

    For using a mobile device whilst in the bedroom, this happens most frequently in South Africa (61%) and the least often in Germany (30%)

    Looking at the third highest, losing awareness of surroundings or conversations while texting, Turkey are top (52%) and the Netherlands are the lowest sinners (15%)

    For the lowest response, watching inappropriate content in a public place, 16% of Egyptians admitted to this, while only 3% of those from Turkey and Italy did

    On average the highest activity that women volunteer is texting and typing while in the company of others (50%), and for men using a mobile device whilst in the

    bedroom (43%) is the highest

    The lowest response for both men (8%) and women (4%) is for watching inappropriate content in a public place

  • Q3 How would you rate your mobile manners?

    50%

    66%

    52%

    45% 47%

    45%

    40%

    53% 53%

    42%

    61%

    55%

    46%

    51% 53%

    43%

    52%

    48%

    34%

    46%

    54% 52% 53%

    59%

    45% 46%

    58%

    39%

    43%

    53%

    49%

    44%

    53%

    45%

    1% 3%

    1% 2% 1% 2% 1% 2% 2% 1% 3% 3% 3%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Excellent - Great

    Good - Fair

    Poor

  • Q3 SUMMARY - How would you rate your mobile manners?

    On average half (50%) of those surveyed rate their mobile manners as excellent t

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.