"Inspiring Innovation" HSLU TEDx Event - "Resilience: Key to Successful Innovation"

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TEDx HSLU (5 June 2014)

Resilience:Key to Successful Innovation

Prof. Dr. Laurence WelfordFaculty of Business Administration

SRH University, Heidelberg

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Societal Productivity

Health

Leisure

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Health

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1998 2008 1988 2001 1994

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Antibody-type

Introduced in 1998,SYNAGIS was the first humanized monoclonal antibodyto be approved for prevention of an infectious disease. Monoclonal antibodies: the first 20 years

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Health

Productivity

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“... the Mac is to become the center of

your Digital Lifestyle”

“With appropriate application software,the Mac can add tremendous value

to these devicesand become a central part of your life

... so you just can’t get on without it”

Apple’sDigital Hub Strategy (2001)

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iTunes Store

PodcastsVideo Apps Rentals HDiTunes iTunes iTunes Store

Sources: Apple Inc. Form 10-K (2002-2010 incl.)

DesktopsLaptops

iPodMusic-rel. Prod + Serv.

iPhone

Software, Peripherals

Annual Sales 2000-09 ($ Billion)

The iPod brought Apple computers into the “relevant set” for a new set of customers: iTunes was a significant factor.

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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000

Stock Price 2000-12 ($ per share, adjusted)

$750

$500

$250

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

$800

Sources: Apple Inc. Form 10-K (2002-2013 incl.)

$42.9

$5.4 $5.7 $6.2 $8.3 $13.9 $19.3 $24.0$37.5

DesktopsLaptops/PortablesiPodMusic-rel. prod + serv.

iPhone

Software, Peripherals

iPad

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20122000

$65.2

$108.2

$156.5

$8.0

Annual Sales 2000-12 ($ Billion)

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Productivity

Health

Leisure

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2013

5.4 Billioncans sold

1987 - 1992

5 Yearson Austrian marketuntil first expansion

1984 - 1987

3 Yearsfrom contract

until Austrian launch

2 Yearsproduct & packaging

development

200 packaging proposals

3000 Pagesscientific

product documentationin 1 country in 166 countries

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Inspiring. Different.

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Productivity

Health

Societal

Leisure

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CompetenceOrientedResearch andEducation

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CORE - “Aligned with the Zeitgeist”

"Employers will want people who can think,

as well as memorize facts."

Education Section of The Guardian Newspaper (13 Jun 2013)

Our traditional education system trains usto MEMORIZE FACTS stored in textbooksand then regurgitate them in an exam

Our traditional education systemtrains us to MEMORIZE FACTS

stored in textbooksand then regurgitate them in an exam ...

But as modern professionals,we can’t acquire knowledge in this way,

because the knowledge we need isn’t static- IT’S ALWAYS CHANGING

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“The job that studentsand policymakers need done

is the bestowal of the insights and skillsnecessary not just to make a living,

but to make the most of life ...”

“In a world where online learningbegins to pre-emptclassroom learning,

mentoring will replace lecturing”In addition to the economic goals of

providing education (wage-earning advantage) ...“are the jobs of discovery, memory and mentoring ....”

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The SRH Advantage

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“It’s been a White-Knuckle Ride”

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Challenges

• Students need to become familiar with andunderstandall key aspects of Sales Management

• Students develop ability to “sell ideas”,even if they will never work as “salespeople”

• Tap into their desire for creativity and problem-solving• Give students a sense of achievement, on completing

the course - rather than simply "ticking the box"

Vision and Design of the “Sales Management” CourseTHE DRIVER: ”What will the students need to know, and need to understand,

and how can we make this relevant, interesting, and of enduring value to them?”

Prac

tice

+ Coa

ching

Know

ledge

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Only a “General Briefing” was provided:to resemble “Real Life Scenarios” and to leverage individual creativity

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How do the Students* React to CORE...?Kern-Reaktionen

Sehr interaktiv, abwechslungsreich.Face-to-face meetings

Effort to make aninteresting course.

Respectful, and always tries to help

The Project Work - Learning by doing

Very detailed and organizedplan of every session

(good to follow)

Professor is clearlypassionate about course material. This

attitude is contagious, motivatingstudents to

participate in class

Compact design of the course allows for students

to fully immerse themselves and engagein the course material

*Verbatim written comments from Students.Sales Management (Jan-Feb 2014)

Highly interactive and engaging- taking a boring topic and

making it very creative

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ProductivitySocietal

Health

Leisure

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PASSION CARE

CREATIVITY

ENERGY

TIME

COURAGE

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Maya Angelou(04.04.1928 - 28.05.2014)

“All great achievements require time”

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One Final Thought ...

• Focus on what’s important•Capture the good things• Develop from the negatives• And if things don’t work out,Take another shot!

INNOVATION is like Photography:

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Danke für Ihre Aufmerksamkeit !

Thank you for your attention !

Prof. Dr. Laurence WelfordFaculty of Business Administration

SRH University, Heidelberg

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For Further Information / Additional Sources:

• https://www.synagis.com/

• Steve Jobs introduces Original iPod - Apple Special Event (2001).https://www.youtube.com/watch?v=SYMTy6fchiQ

• http://energydrink-de.redbull.com/unternehmen

• Keller, KL (2008). Red Bull: Building brand equity in non-traditional ways. In: Best PracticeCases in Branding - Lessons from the World's Strongest Brands. Pearson Prentice Hall.

• http://www.pussanga.com/

• http://www.hochschule-heidelberg.de/de/studium/nach-dem-core-prinzip-studieren/

• https://www.youtube.com/watch?v=JcMUCnDfAXc