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2014 STEM Educator Academy Insights in IP Strategy Dipanjan (DJ) Nag, Ph.D., MBA, CLP, RTTP President and CEO, IP Shakti, LLC Adjunct Faculty, Rutgers University Visiting Professor, Shizuoka University
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Insights for IP Strategy - Poland Oct 2014

Jun 13, 2015

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Insights shared about building an innovation ecosystem, including public-private partnerships, the importance of the university, and escaping the start-up valley of death.
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Page 1: Insights for IP Strategy - Poland Oct 2014

2014 STEM Educator Academy

Insights in IP Strategy

Dipanjan (DJ) Nag, Ph.D., MBA, CLP, RTTPPresident and CEO, IP Shakti, LLCAdjunct Faculty, Rutgers UniversityVisiting Professor, Shizuoka University

Page 2: Insights for IP Strategy - Poland Oct 2014
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Moving from Manufacturing to Knowledge Economy

Li Keqiang Premier of China said that “China's economy is at a critical stage of moving from middle and high speed growth to middle and high-end level, whilst innovation plays the supporting role. Chinese government have placed the innovation-driven at a more prominent position, increasingly strengthened technological and institutional innovation, untied entrepreneurs and market players by streamline administration and institute decentralization, and inspired the innovational creativity of the whole society.”

Page 5: Insights for IP Strategy - Poland Oct 2014

Adopting Open Innovation

Creating a Public – Private partnership that is build on

- Trust

- Sharing

- Bayh-Dole worked!

Most pharmaceutical innovations are based on university innovation

Most ecosystems have focal point on Universities

- MIT/Harvard

- Standford

- A-Star

Page 6: Insights for IP Strategy - Poland Oct 2014

Platforms for Open Innovation and Collaboration

Innocentive model

NineSigma model

Patent evaluation models

- USPTO collaboration

- Article One partners

Page 7: Insights for IP Strategy - Poland Oct 2014

Manufacturing vs. Innovation

IBM licenses its Intellectual Property with a 90%+ EBITDA!

- Gross revenues of >$1B

Do you want to be in manufacturing?

Is your innovations ecosystem well supported?

Policies for sharing

- Incentives work

- The “millionaire graduate student”

Page 8: Insights for IP Strategy - Poland Oct 2014

Is Poland ready?

Large population of highly educated work force

Rich tradition of R&D

Rich tradition of manufacturing

Building “innovation ecosystems”

- Needs to have technology focus

Page 9: Insights for IP Strategy - Poland Oct 2014

Building an Innovation Based Economy

Entrepreneurship

Public Private Partnership

Policy and protection

Page 10: Insights for IP Strategy - Poland Oct 2014

Google Model for Innovation

- Continuous improvement in infrastructure – reduced heat in datacenters

- Radical innovations such as Google glass and driverless cars

- Provides 20% Bench-time

Google was innovating but not owning a lot of patents

- IBM has >70,000 patents

- Acquisition of large portfolios of IP - Motorola Mobility

- More of a defensive strategy for IP

Page 11: Insights for IP Strategy - Poland Oct 2014

Tesla Model for Open Innovation

Encouraging others to adopt a standard

- Helps Tesla in a big way

- They want to be perceived as a leader in innovation for alternative energy

- FRAND / RAND licensing

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Startups – The Valley of Death

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Valley of Death

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Key Take Aways

Role of the Government

- The government has to step in with programs to promote IP protection

- Highest risk investment are typically made by the government

- Supporting startups

Role of private sector

- Creating long lasting relationship with universities

- Building products which are more based on innovation

- Moving away from low margin manufacturing

Page 15: Insights for IP Strategy - Poland Oct 2014

Key Take Aways

Role of University

- Focusing on translational research

- Building / relying on technology commercialization

- Continue to build on basic research competencies