Innovators simply smart-integrated ver 5

SimplySmart

ByInnovators

Dafna Sokol, Tony Tung, Margaret Chung, Melody Liu, Fred Ng, Michelle Dagenais

What is the problem ?

• Too many cards (credit cards / membership cards/ VIP cards)

• Loaded with coupons

• Wallet bulky with receipts

• Excessive Credit card debt

• Bad credit history

What is the problem ?

• Too many cards (credit cards / membership cards/ VIP cards)

• Loaded with coupons• Wallet bulky with receipts• Poor credit card management• Bad credit history

Service Center

The first step for Simply Smart is to go down to one of five of our registration facility.

The members of the service team verify your ID and finger print than register you in the Simply Smart system.

Once everything has been approved on –site the client will be provided an account ID and password to access their account on-line.

5 Registration Facilities

Website Demo

SimplySmart WebSite

Melo’sShopping Experience with

Too many credit cards and I forgot to bring my VIP membership for

20% off

With , the problems are solved!

Store manager entering the transaction details to the machineat cashier Automatic Coupon

Verification and Password Amount: $12,250.00Automatic: 20% VIP discountNew Amount: $9,800.00

Confirm:

Yes:

No:

Cancel

Membership CardCredit Cards

Payment Selection:

Visa: 4580-6666-3333Expiry Date: 10/2012

YES:

MasterCard: 2399-5555-3232Expiry Date: 04/2013

YES:

Cancel

Processing Payment

Please wait…..

Cancel

Processing and Receipt

Payment Approved

Print Receipt:

YES: NO:

e-Receipt via SMS Receipt:

YES: NO:

Cancel

Machine screen with “Transaction completed”

Thank you for using Simply Smart

Have A Great Day

Cancel

e-Receipt

Problem Solved

Thanks to

I rediscover the joy of shopping!

Fingerprint Identity

• Let your fingers do the Shopping !– Watch this – Finger scan authentication on iPhone– http://www.youtube.com/watch?v=5GWagOcy3

5A&NR=1– Fingerprint Scanner is the future of biometric

fingerprint identification

SimplySmart eWallet

• Why carry many cards if you can have "One SimplySmart eWallet for All” ?

• Fingerprint reader at payment terminal• Walk through checkout

SimplySmart eWallet

Business Applications• Smart card• E commerce• Sensing Terminal

• e.g. Banks, Clubs

Business Model

Individual Customers

Retailers / Merchants

SimplySmart

(Platform)

One-timeRegistration

Fee

1. Set-up fee2. Commission3. Advertising

$ $

• Our business model is unique in that we can draw revenue from both sides of the value chain

• Moreover, the value of our platform to individual customers will largely depend on the number of participating retailers, and vice versa

• This interaction between the two groups will create the network effect whereby individual customers and retailers are attracted to each other

• As a result, our margins will improve as user bases grow and our business can enjoy increasing returns to scale.

Network Effect

Competitive Advantage

Creating Value

Capturing Value

Delivering Value

For customers: convenience

For retailers: new marketing channel, targeted marketing

Capture value from both sides of value chain

Leverage network effect

Continually invest in R&D

Fees and charges kept at minimal level to grow network

Financial Projection

Year 1 Year 2 Year 3 Year 4 Year 5

User BaseIndividual customers 10,000 20,000 60,000 240,000 1,200,000 Retailers / merchants 5,000 10,000 20,000 80,000 160,000

Costs (in HKD'000)R&D Expenditure 10,000 5,000 5,000 5,000 5,000Equipment supplied to retailers 1,500 1,500 3,000 18,000 24,000Other business costs 3,000 3,000 3,000 3,000 3,000Total Cost 14,500 9,500 11,000 26,000 32,000

Revenue (in HKD'000)Customer registration fee 500 500 2,000 9,000 48,000Retailer set-up fee 250 250 500 3,000 4,000Transaction commission 50 200 1,200 19,200 192,000Advertising revenue 2,500 5,000 10,000 40,000 80,000Total Revenue 3,300 5,950 13,700 71,200 324,000

Financial Projection

Net Profit: Year 1 – 5 HKD’m

Operate at a loss in initial 2 years

Off the chart!

Future Opportunties

• Integrate into a single statement• Integrate with other card systems• Cooperate with other companies and

provide target customers to them• Integrate the payment process with

smartphone• Wealth management system• Create a cardless world

QUESTIONS?

Sources

http://www.mobilespinach.com/http://www.joyce.com/http://www.youtube.com/watch?v=5GWagOcy35A&NR=1