1 Innovations in Travel Easy Lessons, Hard Problems Scott Gillespie Gillespie’s Guide to Travel + Procurement
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1
Innovations in Travel Easy Lessons, Hard Problems
Scott Gillespie Gillespie’s Guide to Travel + Procurement
Our Time Today
• Forces at Work
• Innovation in Travel
• Barriers to Travel Innovation
• Easy Lessons, Hard Problems
• Moving Forward
• Open Discussion
Forces
at Work
Innovation
is the
Enemy
Tranquility
of
requires
Innovation
Conflict
Competition Conflict as
Inspiration Conflict as
Art of Traveling
Logic of Travel Management Vs.
Today’s Conflict:
Innovation
in Travel
Hotels
Airline
OTAs
Meta Search
Shopper 20%
Flight Status
Itinerary Services
Passenger
10%
Tourist
Dining
See/Do/Learn
Maps
Driving/Taxis
Foreign Currency,
Language
Share of iPhone Travel Apps
March 2010
Travel Policy
Expense Report
Leisure Travelers
Shop
Book
Trip Support
Social/Mobile
Local
Traveler Innovation
Safety
Procurement/Payment
Data / Expense
Compliance
Program Innovation
Significant Managed Travel Innovations
• Airline Contracting: Dacoda, Tango and Prism
• Hotel RFP Processing: Lanyon, Uversa
• Traveler Safety: iJet, ContGo
• Data, Expense Reporting: International Software Products, Hi-Mark, Concur
20th Century Stuff
Where’s the
“Capital I” Innovation
in the last 3-5
years
in Managed travel?
Barriers to Travel
Innovation
In a Simple World, a Long, Long Time Ago
Airlines Corporate
Travelers
Payments
Inventory &
Bookings
Which Party Is The Most Interested In the Status Quo?
Airlines
GDSs TMCs
Corporate
Travelers
Payments
Inventory &
Bookings
7/22/2012
24 Image © iStockPhoto.com
Legacy GDS Culture:
Rows and Columns
Doesn’t Fit
Today’s Market
7/22/2012
are TMCs
Integrators,
not
Innovators
Travel Managers are
Playing
it
Safe
Easy Lessons,
Hard Problems
Get Out
Your Bowl of
Know
Knots your
Insight
Technology
User
Experience
Business Model
Business Plan
yet
Journey
Essential Readings
Plenty of Hard Problems
Airline RFPs
Contract
Compliance
Travel Data
Total Trip Cost
Travel ROI
Hotel Attachment
Hotel Rate Integrity
Non-TMC Booking Data
Traveler Safety and
Security
Traveler Profile
Synchronization
TMC Globalization
Hotel RFPs
Moving
Forward
“Understand the evolving needs and expectations of your workforce, and the technology developments that may affect them. Get them involved in the exploration.”
- Chris Kroeger, SVP Marketing, Sabre
“Think beyond travel but do not forget about the “business” in travel, about those who pay the bills. The perfect innovators are those who can match both.”
- Florian Tinnus, Head of Global Corporations,
Amadeus
“Travel and procurement managers need a bigger voice about what’s important to them.”
- Mark Hollyhead, SVP Americas,
Egencia
“Support traveler-centric needs that are aligned with company goals; your travel guidelines flex with changing times.”
- Frank Petito, President, Orbitz for Business
“Travelers need to be trusted more.” - April Bridgeman, SVP, BCD Travel
Airlines:
Help Solve Program Problems
Traveler Innovation Program Innovation
GDSs: Lighten Up
TMCs:
Surprise Us
Buyers:
Make Time
Worth a Look:
Concur’s Open Booking
GDSX’s TripLink
ProcureApp, KDS Maverick
Runzheimer’s SmartTrip
Rearden’s Deem, KDS’ Neo
Short’s BookIt
Others??
Thank you!
Scott Gillespie
+1 440 248 4111
@gillespie411
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