INN Mediapack 12Oct11

Media Pack2011

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_Who we areCopyright INN London 2010

INN London Limited was established in 2009 to showcase the heart and soul of foreign cities at a unique London event; and to the rest of the world via its online home

Copyright INN London 2010

INN’s remit is twofold:To educate, inspire and engagea consumer audience to sample and appreciate a city’s cultureTo develop and reinforce successful commercial relations based on creativity and culture

_The INN FoundationCopyright INN London 2010

New Commission Fund:8 emerging Turkish artists commissioned Exclusive multidisciplinary works generatedNew commissions debutedat INN London 2012

In addition to INN’s core remit,a dedicated foundation will benefit and support the citizens, creative talent and businesses of both London and our partner cities

_The digital framework

Offering an expanded virtual festival, an online community linking London and Istanbul creatives and businesses, a blog, online shop and archive for online learning

_The Venues, May 2012

Building wrap Gallery and venue space

Outdoor cultural capsules

_Delegate breakout area

A unique event exploring the intersection between the Business and Creative SectorsCreating & reinforcing relationships between Anglo/Turkish companiesIn conjunction with UKTI, FCO, British Council, Arts Council and sponsorsDeveloping international, commercial and creative opportunities for SMEs and individualsGala dinner and networking event for UKand Turkish dignitaries and business leaders

_ The Business of Creativity

_INN Partners & advisors

The core INN team has over 60 years experience in events and marketing within the fields of Arts, Culture and Entertainment

The team will work in partnership with UK government agencies and cultural institutions

INN will also work closely with foreign government agencies, cultural institutions and tourist organisations

The project will be realised in collaboration with the above partners, with support from key commercial businesses from the UK and partner country

Copyright INN London 2010

_INN Founders

Nicole EliasDevelopment Director Nicole helped found publisher Emap’s (now Bauer Media)Creative Solutions department, creating major events and ideas for a range of blue chip clients

At Dazed Group, she was Commercial Director and established a thriving business across their magazine, TV and photography portfolio.

Most recently, Nicole was Development Director at the ICA. Nicole specialises in new business opportunities and strategies

Steve WallingtonFounder & Creative Director

Steve’s background is a founder and Creative Director of the Point Blank creative agency.A design company that grew to incorporate the film company Vanishing Point Films and the Fashion label Worn By.

The company produced award-winning success for clients such as BBC, MTV, Pretty Polly and Levis.

Prior to Point Blank,Steve worked for 12 years in advertising where headed up the design agency at Leagas Shafron and the studio inYoung & Rubicam.

David RidingsCo-founder & Cultural director

A former Marketing Director at Current TV (UK), he helped launch the channel in Italy and organised conferences for the channel’s President, Al Gore.

At MTV UK, he helped launch 'BOOM' with the Department for Education and Schools (DFES), enabling schoolchildren to create music videos. Further work included creating a national music tour for the channel.

As a strategist at Rocket/PHDhe won a Mediaweek Awardfor the UK launch of the innovative Shazam.

Point Blank created the marketing campaign for the European MusicAwards in Edinburgh 2003. The creative idea was taking over the cityof Edinburgh with subversive advertising using graffiti artists. PointBlank managed to convince the services of Banksy who had neverbefore done any commissioned advertising.

He created three artworks to take over typical picture postcardimages of Edinburgh. Satellites to reflect the broadcast around theworld, limousines to refect the talent that would be performing at theevent and parachuting TV's to represent the mass audience MTVEMA's would be touching.

All three images are originals created in the distinguishable blackairbrush style on Art Paper and have been framed in black Ash.

Original Banksy stencil artwork

48sheet campaign

MTV European Music Awards

ICA Becks Fusions @ Trafalgar Sq

Current TV’s Al Gore at London launch

Copyright INN London 2010

Over the next five years INN will showcase leading cities from the powerhouse BRICT nations:

IstanbulShanghaiMumbaiSão PauloMoscow

Istanbul  

London        2011Oct

Mumbai  

London    

London        

Istanbul    Sept  2012

Sao  Paolo

London    Jan  2013

Mumbai  

May  2012IstanbulLondon May 2012

Mumbai INN London Sept 2013

Sao PaoloINN London Sept 2014

ShanghaiINN London Sept 2015

MoscowINN London Sept 2016

_London is the global hub from which physical content from INN exhibitions will depart London and journeyto other partner territories...linking cities through culture

_Why Istanbul?

_A continuation of Istanbul’s position as European Capital of Culture 2010_A thriving cultural, artistic and design scene little known outside of Istanbul itself_An opportunity to expand on the UK’s existing strong trade links with Turkey

I S T A N B U L

M U S I C

E D U C A T I O N

F O O DP H O T O G R A P H Y

D E S I G N

A R T

A R C H I T E C T U R E

F A S H I O N

F I L M

Hussain Chalayan

Ahmet Baytar

Emel Kurhan

Tamer Koseli

Ersinhan Ersin

Nuri Bilge Ceylon Emre Ünel

Restaurant 29Can Su Boguslu Haci Bekir

Osep Minasoglu

Isil Özgentürk

1001 Istanbuls in My Binoculars

Nuri Bilge Ceylon

Burhan Dogançay

Art Biennial

Rodeo

Istanbul Modern

Istanbul Foundation for Culture & Arts

EMI

Once Upon a time on my Street

Post Dial

Goodoubets

Zeynep Fadillioglu

Istanbul Fishmarket

Kür at Ba ar

Latife Tekin

John Scott

Buket Uzuner

Mehmet Murat Somer

Elif-Safak

Orhan Pamuk

L I T E R A T U R E

ISTANBUL INN

LONDON

INN London focusses on contemporary culture, offering unique insight into these dynamic global cities

Ufuk Atan @ Milk Gallery

Balkan Naci Islimyeli @ Istanbul Modern

Gokce Celikel @ Galleri Non

Banubirecikligil @ Gallery X-ist

000 000

Esra BasibuyukExtra Struggle

Balkan Naci Islimyeli

Istanbul INN LondonART SHOWCASE

Istanbul's art scene has exploded over recent years, with events such as the Biennale and Contemporary Istanbul establishing thecity a firm foothold on the world art map, whilst a panoply of galleries have emerged, ranging from small independents up to Garanti Bank's vast Platform space.

Working with our artistic partner IKSV (Istanbul Foundation for Contemporary Arts); Istanbul Modern and the city's leading independent galleries, INN will bring a selection of the best of Contemporary Art to London, providing a platform for existing and emerging talent toshowcase their work toan international audience, much of it being showedin the UK for the first time.

Copyright INN London 2010

Istanbul INN LondonFASHION SHOWCASE

Hussein Chalayan

Yazbukey Ahmet Baytar

Dice Kayek

Emre Ünal Fashion Photography Vogue Turkey

Now in its 4th edition, Istanbul Fashion week has started to garner worldwide attention,with a slew of emerging designers looking to break onto the world stage. Whilst several Turkish designers have already become household names, a new wave of designers and boutiques are heralding a thriving and dynamic scene.

INN will chart the recent progress of the Istanbul fashion scene, showcasing some of its leading lights, and running a series of talks and panels, catwalk shows and pop-up boutiques during a dedicated week which will assemble talent with UK investors and industry advisers.

Bora Aksu

Copyright INN London 2010

Derin

Derin

Istanbul INN LondonDESIGN SHOWCASE

Tabanlioglu

TEGET ARCHITECTURAL OFFICE was established by two architects, MehmetKütükçüo¤lu and Ertu¤ Uçar, in Istanbul in the early 2000s. Teget has beeninvolved substantially with the generation of form and abstract geometricstructures in parallel with global tendencies in architecture. Their approachis more like ‘theme and variations’ combining the environmental approachand modernism with geometric rationalism. One can say that there is alwayssomething unidentifiable in the geometries of Teget’s work which is intuitiveand personal.

Ertug Uçar

Aziz SariyerAutobanHouse Hotel by Autoban

Tamer Koseli

Tamer Koseli & Banane Mag Iznik Tiles

Istanbul's architecture scene is thriving againsta backdrop of a a rapidly expanding city, attracting both internationaltalent into the city, aswell as developing homegrown talent forthe international market. Leading design collectives such as Autoban, Ilya and Derin are names to watch on the world stage, both at shows such as Milan's Salone Mobile as well as via collaborations with brands such as De La Espada.INN will showcase emerging concepts, products, and projects, offering architects and designers the chance to discuss their work and investigate commercial and investment opportunities with UK investors, developers and retailers.

Copyright INN London 2010

Istanbul INN LondonCONTEMPORARY SHOWCASE

Semih Kaplanoglu’s Honey

Reha Erdem's KosmosArcola Theatre

Zeynep Tanbay Dans Projesi

Kürşat Başar

Elif-SafakMehmet Murat Somer

Istanbul's location and history have ensured that it has developed into a unique cultural hub. Straddling East and West, as well as the traditional and modern, the resultant amalgam has ensured a rich and varied cultural scene.

INN will provide a snapshot of the best creativity and culture Istanbul has to offer.Talks, debates, Q&As, films, shows introducing talent ranging from prize-winning authors to suburban hip-hop scenes; modern danceto theatre; street art to stories from the citizens themselves to offer a true insight into the incredible city that is Istanbul.

Copyright INN London 2010

Istanbul INN LondonFOOD SHOWCASE

Mikla Restaurant

Mehmet Gurs Lucca

Haci Bekir

Spice Market

Ulus29

From the simplicity of Sardines hauled in fresh from the Bosphorus through to intricately spiced meats, Istanbul's culinary landscapereflects an eclectic blend of influences from both East and West; ancientand modern.

INN will offer a sampleof these delights, working with key restaurants in Istanbul to curate taster menus, whilst several of the city's renowned mixologists will craft cocktails, and a selection of award-winningTurkish wines willprovide more thansuitable accompaniment.

Copyright INN London 2010

Istanbul INN LondonMUSIC SHOWCASE

Cem Mansur Goodoubets

Post Dial/Topkapi music Sinan Bokesoy

123

IKSV institute

Istanbul's contemporary music scene offers a broad spectrum of sounds and styles ranging from Turkish psychedelia to techno; from dance to disco re-edits. Reflecting the city's own heritage, much of the music is still inspired by, and rooted in traditional instrumentation,whilst several composers are pushing musical boundaries usingmodern technologies.

INN will present live gigs, club nights and workshops from the city's emergent talent - the majority of whom will be making their UK début.

Copyright INN London 2010

_The cultural hub

The inaugural event will celebrate Istanbul for a month-long period in the heart of London. Kings Cross is London’s gateway into Europe and a thriving creative community...

Arrow train to Olympic Stadium Olympic Stadium St. Pancras Hotel

St. Martin’s College

St Martins

British Libary St Pancras International

The INN interior will be multidisciplinary anddesigned to reflect the sensibilities of Istanbul

Istanbul INN London Gallery Istanbul INN London Nightlife

Istanbul INN London Dining

Programme subject to confirmation & change

1 2 3 4 5 6

INN Pods in Park Gala Launch

Location:London Parks

INN Pods in Park INN Pods in Park INN Pods in Park INN Pods in Park INN Pods in Park

9 10 11 12 13 14 15

INN Pods in Park INN Main EventPress LaunchLocations:Camden Centre &The Dairy Gallery

Trade conferenceGala DinnerProposed partners:Istanbul Municipality, UKTI & Mayor’s Office

Friends & Family daytime launch

&Sponsors Evening

Live gig&DJ club night

Taste of Istanbul

Live gig&DJ club night

Taste of Istanbul

16 17 18 19 20 21 22INN Presents: Art ForumProposed partner:UK Arts CouncilIKSV

INN Presents: Cultural ForumProposed partner:British CouncilIKSV

INN Presents: Fashion ForumProposed partner:UK Fashion CouncilIstanbul Moda / LCF

INN Presents: Design ForumProposed partner:Design CouncilIstanbul Design Week

Live gig&DJ club night

Taste of Istanbul

Live gig&DJ club night

Taste of Istanbul

23 24 25INN Gallery close INN Final Day

Gala AuctionProposed partners:Istanbul Municipality, UKTI & Mayor’s Office

INN Pods close

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

PLANNED PROGRAMME - MAY 2012

INN London

Jonathan McDonaldWeb

Ringan LedwidgeRattling Stick FilmsFilm

Jenny JonesArchitect

Georgia ArnoldMTV Staying AliveCharity

Pablo FlackBistrothequeCuisine

Advisors

Nicki BidderStarworksFashion

Nina SteigerSoho TheatreTheatre

Nihal ArthanayakeBBC Radio 1Music

Anabel CutlerElle DecorationInterior Design

Andrew FoxallFoxall AssociatesDesign

Advisors Advisors

Steve WallingtonCreative Director

David RidingsCultural Director

Nicole EliasProject Development Director

INN London has developed a multi-disciplinary panel of advisors and producers for INN and its Foundation

James Whatley1000 HeadsSocial Network

Raoul ShahExposureNetwork

Simon GrantTate ArtArt

Masoud GorloskyTank MagazineFashion

Ceyda PekencHulya SoyluRedmint Communications

Foundation

Peter BlakeEducation & Ethics

Neil JohnstonPaddington TrustSocial & community

_INN London cultural commitee

CreatorSteve WallingtonFounder / Creative Director

David RidingsCo-Founder / Cultural Director

Kürşat Başar Show Host

Haluk Bilginer Actor

Sinan BökesoyComposer

Aydin EsenJazz Pianist

Stephanie GalliaBanané Mag / DJ

Artists & Performers123Musicians

GoodoubetsDJ’s

RevoltersMusicians

Cem MansurComposer

Ahmet BaytarShoe Designer

Efe AydarAutoban

Cemal ArmanTopkapi Music

Levent ÇalikoğluIstanbul Modern

Arhan KayarDesign Dream Factory

Serdar GülgünHistorian

ContributorsSenem BurkutogluProject Development

Giulia CampanerBanané Mag

Cem MirapLucca Restaurant

Can DunaBusiness Development

Mehmet ErgenArcola Theatre

Yörük KurtaranTog

Advisors

Collator

Mahmut SinopluProject Development

Deniz GoranAuthor

Thomas RouechéCornucopia Magazine

Ceyda PekencHulya SoyluRedmintCommunications

Baris CeliloğluSchool & Theatre

Atilla AksoyWorks Advertising

Advisors

_ Istanbul Supporters

Ceren ArkmanKurye Visual Arts

Kerimçan GuleryuzGaleri X-ist

Yeşim TuranliPi Artworks

İnci Dalli Iznik Foundation

Bergin AzerDogançay Foundation

Can BasyigiMilk Gallery

Galleries

Nicole EliasStrategy & Development

Communicator

Galleryin Central London

Outdoor48 & 6-sheet PosterCampaign

TV Campaign

Event Footfall

Media Partners

PR Campaign

PR Opportunities

Event Exposure

Online Campaign

Print Campaign

Building Branding

Copyright INN London 2010

_INN_Exposure

Posters: 6-sheets 6 millionPosters: 48-sheets 3.6 millionPrint media 9 millionOnline media 20 millionTV 200,000Footfall 240,000Media Partners 9 millionRetail Partners 500,000PR coverage 90 million

Total 138,740,000 OTS As verified by Zenith Media 2010

Building Branding 200,000

Activity has already begun in Istanbul to engageand involve the Turkish public in this major initiative*

*If you are unable to play this film please click on this link: http://vimeo.com/30450615

HurriyetMedia Partner

INN POD Website VIP guests at

Contemporary

ART Installation IstanbulContemporary Event

In November 2011, Istanbul INN London will be officially announced in Turkey Inspirational cultural and business leaders will create their own short ‘INN my Istanbul’ film live at the VIP launch event These films will be distributed nationwide via our Turkish media and communications partners.

Media campaign

_ The INN Universe

CREATIVITY BUSINESS

POLITICS

L O N D O N

C I T Y C U R A T O R S