Information Architecture & Content Strategy

Deloitte Digital Andy Fitzgerald

November 7, 2012

Information Architecture & Content Strategy

Context: why now?

Information Architecture & Content Strategy defined

IA & CS integration with current processes

IA & CS in action

What next: participating, getting involved & learning more

Information Architecture &Content Strategy

Context

Übermind

showtime tablet image

Showtime Anytime

Some wins:

Translation, not “porting”

Targeting consistent brand experience, as opposed to

identical visual/interaction experience

Remaining challenges:

Work is informed by technology-specific organization

Adaptation work must be repeated for each new platform

Each design is ultimately not forward compatible

Current Process

Information architecture & content strategy

–Jorge Arango, “Architectures”

“Architecture enables environments for inhabitation; information architecture enables

environments for understanding.”

Information architecture happens by design or by default.

Context

UsersContent

Adapted from Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville

IA is the structural design of information systems,

interactive services, and user experiences.

IA accounts for the organization, search, and

navigation systems that help people to complete tasks,

find what they need, and understand what they’ve found.

Information Architecture

Adapted from Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville

Taxonomies & ontologies

Controlled vocabularies

Navigation maps

Metadata maps

Search functionality specifications

Use cases

User flows

Strategy reports


Builds bridges between:

Users & content

Strategy & tactics

Platforms & channels

Research & practice


CS is the practice of planning for the creation, delivery,

and governance of useful, usable content.

CS tasks create a quantitative and qualitative

assessment of site or application content in order to

identify surplus and gaps and to plan for the site or

application’s future needs.

Content Strategy

Adapted from Content Strategy for the Web, by Kristina Halvorson

Content audits & inventories

Metadata framework assessments

Gap analyses

Page tables

Content style guides

Process workflow diagrams

Content Strategy

Identify and plan for content that:

Supports key business objectives

Supports users in completing tasks

Supports consistent brand messaging

Supports consistent user experience across multiple

contexts & devices

Content Strategy

Together, Information Architecture and Content Strategy

describe “what.”

Once an agreed-upon understanding of “what” is

established, subsequent design phases (interaction design,

visual design) can move on to “how” with a clear sense of

the goals and priorities of the underlying value proposition.

What vs. How

Integration

2011 UX Process

Revised UX Process

Proposed UX Process

Proposed UX Process

Integrates research into

entire design process

Clarifies project goals

Creates a scalable IA

foundation

Identifies content &

capability gaps early on

Simplifies interaction

design decisions

Creates accountability

Proposed UX Process

Working deeper in the value stack

Focusing more on activities, less on artifacts

Pace Layering

As applied to information design:

content & value proposition are “slow-moving” layers

navigation schema, interaction models & device

deployment are “fast-moving” layers

Understanding the role of each layer allows us to:

purposefully adjust individual components

pivot instead of react when confronted with new

contexts, constraints & opportunities

Pace Layering

Focus on Activities over Artifacts

Cross-disciplinary discovery & ideation

Project-tailored tasks

Heuristics-based analysis

Emphasis on problem solving

Deliverables as the result of activities

Design activities

Page 7 Simpson Center for the Humanities Content Audit

ID # ID Name Description Link (URL)/Location File Type (format) Content Type Topic User group ROT? Value to

usersValue to Center

Needed Revisions Responsible Traffic? Comments

5.4.1 Now Urbanism NO Stump Page http://depts.washington.edu/uwch/projects_1011_Now_Urbanism.php

text Fixed Descriptive Content

Colloquium

5.5.0 Public Humanities Menu Sub-section: no landing page

5.5.1 Transformative Education Behind Bars

TEBB stump page http://depts.washington.edu/uwch/projects_1011_Transformative_Education_Behind_Bars.php

text MySQL calendar feed & fixed descriptive content

Public Humanities

5.5.2 My World Cup MWC stump page, community media training curriculum

http://depts.washington.edu/uwch/projects_1011_My_World_Cup.php


Public Humanities

5.5.3 Teacher's Studio TS stump page http://depts.washington.edu/uwch/projects_1011_Teachers_Studio.php

text MySQL calendar feed & fixed descriptive content

Public Humanities

5.6.0 Sponsored Project Archives

Menu Sub-section: no landing page

5.6.0 Sponsored Project Archive

Archive Landing Page: 1997-2010 (all on one page)

http://depts.washington.edu/uwch/sponsored_projects_archives.htm

text, offsite links, PDFs Fixed descriptive content

SCH projects Outdated Big unwieldy page of everything the SCH has sponsored over the last 13 years. 88 links to SCH and offsite pages (many of them broken or no longer in existence), roughly 10 PDFs

5.6.1-88 Past Sponsored Projects

Individual project pages & links from 1997-2010

http://depts.washington.edu/uwch/sponsored_projects_archives.htm

SCH and Offsite pages/sites Fixed descriptive content

Past SCH projects

6.0 6.1.0

Apply for Support, Funding Categories

Applying to the SCH for project support

http://depts.washington.edu/uwch/apply/


Simpson Center Funding Opportunities

6.1.1-12 Funding Categories Funding category application instructino pages

http://depts.washington.edu/uwch/apply/2010/faculty_research_fellowships_society_of_scholars.html

text, drop-boxes, WebQ, PDFs Moveable Type Dynamic Content, PDF Forms, submission applications


all

6.1.13 Funding Categories FAQ

Application tips http://depts.washington.edu/uwch/docs/FAQ_FundingApplication_Sp09.pdf

PDF Fixed descriptive content


all

6.1.14-30 Previous materials Past years' funding categories recipients, example proposals, example budgets,

http://depts.washington.edu/uwch/apply/

PDF, Excel Fixed descriptive content


all

6.1.31 Fall Funding Rounds funding categories typically offered in fall

http://depts.washington.edu/uwch/apply/index-fall.html#a440

text Fixed descriptive content


all includes left sidebar content: 6.1.13-30

6.1.32 Spring Funding Rounds

funding categories typically offered in spring

http://depts.washington.edu/uwch/apply/index-spring.html



all includes left sidebar content: 6.1.13-31

6.2 Graduate Student Opportunities

General description of opportunities the SCH offers for Grads. Links to these on the site.

http://depts.washington.edu/uwch/z_research_graduate.htm



Student includes a sidebar with a listing of outside opportunities.





1.8.1 Fact sheet description of SCH activites, fiscal composition

http://depts.washington.edu/uwch/docs/fact_sheet.pdf

PDF fixed descriptive content

About the Center from a fiscal POV

updated 02/08 KW? MB? Out of date? If the donation page is useful, this document might want to be more current.

1.8.2 Make a Gift Donation interface https://www.washington.edu/giving/make-a-gift?page=funds

Shopping Cart Application donating $$ off site shoppint cart application (UW based)

2.0.0 2.1.0

Calendar Current month view of SC events caledar

http://depts.washington.edu/uwch/calendar.php

text, hyperlinks (in & out bound) Dynamic, MySQL based

Events all high

2.1.1 Submit Event Event submission tool http://depts.washington.edu/uwch/#

submission form web form event submission

all

2.2.0 Calendar Archives Events prior to Database calendar

http://depts.washington.edu/uwch/calendar_archives.htm

text, links to static (& unstyled) HTML pages

archive old SCH events questionable

Events can be searched.

2.2.1-158 Archive Pages Individual date ranges of caledar archives

http://depts.washington.edu/uwch/calendar/archives/cal1.htm

Text, minimally styled HTML archive old SCH events 158 individual pages in two dominant styles (the switch happenes on April 3-9 2000), neither of which match current SCH style.

3.0 3.1.0 3.1.1.0

Center Programs/ Lecture Series/ Katz Lecture Series

Description page of current Katz lecturer. No proper "landing page" for the "Center Programs" category

http://depts.washington.edu/uwch/projects_lectures_Katz.htm

text fixed descriptive content

Katz Lecture all High. Defines how the center positions itself & it's offerings.

This is, incidentally, the first qualitatively content rich menu item (assuming that the upper left is most vierwers' starting point)

3.1.1.1-37 Past Katz Lecturers Archive of Katz lectures http://depts.washington.edu/uwch/katz/20092010/tj_clark.html

text, video, image, audio fixed descriptive content

past katz lecturers

all medium Menu hierarchy here is not clear. Mostly one paragraph descriptions of past lectures. Recent lectures include audio & a video "teaser." Not all audio files are available on the media archive page.

3.1.2.0 New Books in Print List & description of new books in print series for current year.

http://depts.washington.edu/uwch/projects_lectures_NewWorks.htm

text, images fixed descriptive content

publications of UW humanities scholars (as well as some visiting scholars)

3.1.2.1 NBIP Archive Archive of prior NBIP http://depts.washington.edu/uwch/projects_lectures_neww_arch.htm#nbip0102


Past NBIP publications. All archive items on a single page.

All archive items on a single page.

3.2.0 Digital Humanities Initiatives


3.2.1.0 Digital Humanities Commons

Description of the NEH Challenge Grant and the SCH Digital Humanities Commons

http://depts.washington.edu/uwch/projects_neh_digital_commons.htm


NEH grant, digital humanities, Inaugural event in the commons (spring 2009)


PDF of NEH grant, commons, and how to support it.

http://depts.washington.edu/uwch/docs/digital_humanities_case_statement.pdf


NEH grant, digital humanities, supporting the Dig. Hum.

Outdated.

3.2.2.0 DH Camups Projects List of some digital humanities projects

http://depts.washington.edu/uwch/projects_digital.htm


dig humanities, about a dozen off-site links.

A bit outdated. Most recent topic heading w/ a date is june 2008. Pages like this (this one is not alone) are a good indicator that the SCH website has not getting quite enough maintenance attention.

3.2.2.1 SCH Newsletter Newsletter w/ mention of the DH

http://depts.washington.edu/uwch/docs/newsletter2006.pdf


dig. Humanities Outdated Also a bit outdated. Could be considered "archival," but this seems to be a bit borderline. Also linked to from HASTAC page












2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.





















2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.










Content Audit












2.0.0 2.1.0




Events all high



all









3.0 3.1.0 3.1.1.0









past katz lecturers






















Outdated.











Major sub-section Page Stack

acknowledgments




0.0 SCH Home Page Dynamic content of upcoming events, announcements, media.

http://depts.washington.edu/uwch/index.php

text, mixed media. Annoucements Current center and community humanities events

all no high

0.1 Join Mailing List Mailing list subscription form

http://depts.washington.edu/uwch/index.php#

pop-up web form web form in footer, site-wide

0.2 Site Map Reflects top level nav http://depts.washington.edu/uwch/site_map.htm


links to site pages

Out of date. in footer, site-wide

1.0 1.1

About the Center/Overview

Center description/overview

http://depts.washington.edu/uwch/about_overview.htm


Abou the center--its staff and founding

all no medium high? Page is a "landing page" and a second level menu item. This is an example of much of the confusion that surrounds site hierarchy.

1.2.0 News Center Announcements Archive

http://depts.washington.edu/uwch/news/

text--fed from Moveable Type feed

Announcements Humanities and Simpson Center

all

1.2.1-45 News Items Center Announcements http://depts.washington.edu/uwch/news/2008/porous_sovereignty_walled_demo.shtml

text, managed in Moveable Type

News/Announcements

Humanities events--through the SCH and in the community

all possibly. What value does this serve as an archive?

MT archive of Simpson Center news. Dates are used to order new on the front page, so these tend to be a bit blurred. Spans 10/08 to present.

1.3.0 Contact Us Center Contact Info http://depts.washington.edu/uwch/about_contact.htm

text, mail submission form contact information getting in touch with the center, with admin.

all no

1.3.1 KW Bio Center-related bio of KW http://depts.washington.edu/uwch/

text bio info about KW also linked to from "about the center"

1.3.2 MB Bio Center-related bio of MB http://depts.washington.edu/uwch/

text bio info about MB also linked to from "about the center"

1.4 Directions Directions to SC http://depts.washington.edu/uwch/about_map.htm

text, image fixed descriptive content

location of center all

1.5.0 Executive Board Current executive board of SCH

http://depts.washington.edu/uwch/about_executive.htm


1.5.1 Exec Board Archive Past exec board http://depts.washington.edu/uwch/about_executive_archives.htm


Covers 2001 to previous year.

1.6 Openings job openings @SCH http://depts.washington.edu/uwch/about_openings.htm

text trivial? Is this a significant source of SCH

1.7.0 Facilities description of SCH class & meeting rooms

http://depts.washington.edu/uwch/about_facilities.htm


about the physical spaces @ the SCH

1.7.1 Facilities Request Facilities Request Form https://catalysttools.washington.edu/webq/survey/uwch/49513

Catalyst WebQ form web form

1.8.0 Support the Center Donation page http://depts.washington.edu/uwch/support.htm


Supporting SCH Outdated References the Gregory talk (2006) as an upcoming event.

KEY

Simpson Center for the Humanities: Content Audit

Assess & Inventory > Track Development > Map to Information Architecture

assess & inventory > > Track Developmentblue font headers = metadata

Top-level, section top page

Content Audit

Captures existing content

Documents content gaps relative to business goals

Identifies existing metadata assets

Documents existing structure

Identifies content bloat


Major sub-section Page Stack

acknowledgments




0.0 SCH Home Page Dynamic content of upcoming events, announcements, media.

http://depts.washington.edu/uwch/index.php

text, mixed media. Annoucements Current center and community humanities events

all no high

0.1 Join Mailing List Mailing list subscription form

http://depts.washington.edu/uwch/index.php#

pop-up web form web form in footer, site-wide

0.2 Site Map Reflects top level nav http://depts.washington.edu/uwch/site_map.htm


links to site pages

Out of date. in footer, site-wide

1.0 1.1

About the Center/Overview

Center description/overview

http://depts.washington.edu/uwch/about_overview.htm


Abou the center--its staff and founding

all no medium high? Page is a "landing page" and a second level menu item. This is an example of much of the confusion that surrounds site hierarchy.

1.2.0 News Center Announcements Archive

http://depts.washington.edu/uwch/news/

text--fed from Moveable Type feed

Announcements Humanities and Simpson Center

all

1.2.1-45 News Items Center Announcements http://depts.washington.edu/uwch/news/2008/porous_sovereignty_walled_demo.shtml

text, managed in Moveable Type

News/Announcements

Humanities events--through the SCH and in the community

all possibly. What value does this serve as an archive?

MT archive of Simpson Center news. Dates are used to order new on the front page, so these tend to be a bit blurred. Spans 10/08 to present.

1.3.0 Contact Us Center Contact Info http://depts.washington.edu/uwch/about_contact.htm

text, mail submission form contact information getting in touch with the center, with admin.

all no

1.3.1 KW Bio Center-related bio of KW http://depts.washington.edu/uwch/

text bio info about KW also linked to from "about the center"

1.3.2 MB Bio Center-related bio of MB http://depts.washington.edu/uwch/

text bio info about MB also linked to from "about the center"

1.4 Directions Directions to SC http://depts.washington.edu/uwch/about_map.htm

text, image fixed descriptive content

location of center all

1.5.0 Executive Board Current executive board of SCH

http://depts.washington.edu/uwch/about_executive.htm


1.5.1 Exec Board Archive Past exec board http://depts.washington.edu/uwch/about_executive_archives.htm


Covers 2001 to previous year.

1.6 Openings job openings @SCH http://depts.washington.edu/uwch/about_openings.htm

text trivial? Is this a significant source of SCH

1.7.0 Facilities description of SCH class & meeting rooms

http://depts.washington.edu/uwch/about_facilities.htm


about the physical spaces @ the SCH

1.7.1 Facilities Request Facilities Request Form https://catalysttools.washington.edu/webq/survey/uwch/49513

Catalyst WebQ form web form

1.8.0 Support the Center Donation page http://depts.washington.edu/uwch/support.htm


Supporting SCH Outdated References the Gregory talk (2006) as an upcoming event.

KEY

Simpson Center for the Humanities: Content Audit

Assess & Inventory > Track Development > Map to Information Architecture

assess & inventory > > Track Developmentblue font headers = metadata

Top-level, section top page

User Research

User Research

Personas

Age: 46Profession: HR DirectorLocation: Columbus, OH

“I require expert analysis and up-to-the-minute statistics to continue my fantasy league winning streak.”

Kim

Personal BackgroundKim is an HR Director from Columbus, Ohio. She is a third-generation Ohio State Buckeye whose love for sports began in childhood. Kim was the second of four children and her parents’ only daughter. Her father was a high school football coach who passed along his passion for sports to his children. Sports was the de facto topic of discussion in the household and on any given day, a ballgame could be heard over the radio or on TV. Kim is married and has two children.

GoalsKim loves sports, especially fantasy football and baseball, and has been participating in fantasy leagues for more than fifteen years. She feels that her participation in fantasy sports adds to her enjoyment of the game by providing an outlet for her competitiveness and by the intellectual challenge of constructing winning strategies. Kim requires expert analysis and opinion, in addition to statistical information, for individual players. She believes that the difference between first and second place is often determined by minute details and access to the “inside scoop” in a timely manner, including things like trade and draft rumors, injury reports, and off-the-field distractions. Kim’s fantasy players are distributed across a wide range of teams and she needs to know how each is doing at any point in time to understand her fantasy standings. Kim relies on a variety of sources to meet her statistical and expert analysis demands, ranging from well respected sports publications to individual experts. Her recent discovery of Twitter has made her information collection much easier than before.

Technology ProfileKim’s level of technical proficiency is relatively low. Most of the time she uses her company-issued Windows 7 Dell laptop to find information. Familiarity and ease

Personas

“I require expert analysis and up-to-the-minute statistics to continue my fantasy league winning streak.”

Kim

Personal BackgroundKim is an HR Director from Columbus, Ohio. She is a third-generation Ohio State Buckeye whose love for sports began in childhood. Kim was the second of four children and her parents’ only daughter. Her father was a high school football coach who passed along his passion for sports to his children. Sports was the de facto topic of discussion in the household and on any given day, a ballgame could be heard over the radio or on TV. Kim is married and has two children.

GoalsKim loves sports, especially fantasy football and baseball, and has been participating in fantasy leagues for more than fifteen years. She feels that her participation in fantasy sports adds to her enjoyment of the game by providing an outlet for her competitiveness and by the intellectual challenge of constructing winning strategies. Kim requires expert analysis and opinion, in addition to statistical information, for individual players. She believes that the difference between first and second place is often determined by minute details and access to the “inside scoop” in a timely manner, including things like trade and draft rumors, injury reports, and off-the-field distractions. Kim’s fantasy players are distributed across a wide range of teams and she needs to know how each is doing at any point in time to understand her fantasy standings. Kim relies on a variety of sources to meet her statistical and expert analysis demands, ranging from well respected sports publications to individual experts. Her recent discovery of Twitter has made her information collection much easier than before.

Technology ProfileKim’s level of technical proficiency is relatively low. Most of the time she uses her company-issued Windows 7 Dell laptop to find information. Familiarity and ease

TaxonomiesSports type

Player affiliation & movement

Location

Expert commentary

Content TypesScore report

Player stats

Play-by-play

FunctionalityGet team updates

Follow particular players

Scenarios

After completing her morning routine, Kim goes downstairs to make Saturday morning breakfast. Kim and her husband Frank spend some time going over their to do for the day while eating.

When it comes to sports, Kim still does the majority of her research on her company PC, going through all her bookmarked sites. About a month ago her oldest son mentioned there was a new Fox Sports app for her phone that would allow her to check scores, stats, and team information while on-the-go. Once Kim downloaded the app, she quickly followed the steps to personalize it for her favorite teams. She’s still getting comfortable using her new mobile smartphone, but the convenience is quickly winning her over and she spends less time on her desktop.

While cleaning the house, Kim’s Android phone sends her an alert that the Indiana football game has ended. She drops the vacuum to check the score. it was a close game, so she taps down deeper into the game summary and stats. After spending five to ten minutes reviewing this info she calls her son Brian to talk about the game. 15 minutes later her phone sends her another alert: The Ohio State game is on in five minutes. She says goodbye to her son and turns on the game.

During the game she turns on her computer to second-guess her fantasy roster for her must-win game tomorrow. Because the game is a blow out she dives deeper into stats, expert analysis, and the injury reports. She looks for any little piece of information that will get her the win.

Scenarios

After completing her morning routine, Kim goes downstairs to make Saturday morning breakfast. Kim and her husband Frank spend some time going over their to do for the day while eating.

When it comes to sports, Kim still does the majority of her research on her company PC, going through all her bookmarked sites. About a month ago her oldest son mentioned there was a new Fox Sports app for her phone that would allow her to check scores, stats, and team information while on-the-go. Once Kim downloaded the app, she quickly followed the steps to personalize it for her favorite teams. She’s still getting comfortable using her new mobile smartphone, but the convenience is quickly winning her over and she spends less time on her desktop.

While cleaning the house, Kim’s Android phone sends her an alert that the Indiana football game has ended. She drops the vacuum to check the score. it was a close game, so she taps down deeper into the game summary and stats. After spending five to ten minutes reviewing this info she calls her son Brian to talk about the game. 15 minutes later her phone sends her another alert: The Ohio State game is on in five minutes. She says goodbye to her son and turns on the game.

During the game she turns on her computer to second-guess her fantasy roster for her must-win game tomorrow. Because the game is a blow out she dives deeper into stats, expert analysis, and the injury reports. She looks for any little piece of information that will get her the win.

TaxonomiesSports type

Player affiliation & movement

Location

Expert commentary

Content TypesScore report

Player stats

Play-by-play

FunctionalityGet team updates

Follow particular players

Card Sorting & Affinity Diagramming

Card Sorting & Affinity Diagramming

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Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Prepared for: Showtime Anytime, Android

Prepared by: Andy Fitzgerald, Sr. UX DesignerOctober 15, 2012

Prepared for: Showtime Anytime, Android Prepared by: Andy Fitzgerald, Sr. UX Designer

October 15, 2012

TermsTermsTermsTermsTerms Equivalent Terms Related Terms Use For Scope NotesScope Notes

Level 1 Level 2 Level 3 Level 4 Level 5 use commas to separate terms use commas to separate terms use commas to separate terms

Series Landing Shows, programs episode, season Primary IP asset. SNI invested in promoting these above other content typesPrimary IP asset. SNI invested in promoting these above other content typesSeries Name

Seasons Year, number Year

Episodes show show Series occupy more than one category, they Series occupy more than one category, they Movies Movies, like series, can occur in related collMovies, like series, can occur in related coll

Movie Asset film, cinema

Action action movie movie

Drama

Reality

Classics

Documentaries

Family

Horror/Sci-Fi

Romance Adult After hours

Sporting Events

Boxing

Baseball

Nascar

Taxonomy

Simpson Center for the Humanities | Site Map Programs

0.0

Simpson Center Home

2.0

Programs

Glob

al N

avig

atio

n

2.1

Initiatives [include past

initiatives here]

2.2

Lecture Series

2.3

Curriculum

2.2.1

Katz Lecture[current]

2.4

Fellows

2.1.1-x

Article Instances

Initiatives include detailed articles on Digital Humanities, Public Humanities Scholarship, Crossdisciplinary Research, and Graduate Curriculum. These can become left menu links. No need for a full-function archive page here: links to articles on past initiatives can be listed on this page.

2.2.2

New Books in Print [current]

2.3.1

Certificate in Public Scholarship

2.3.1.1-x

CPS Program Pages

2.3.2

Center Courses [current]

2.3.3

(Other) Certificate Programs

[curated list]

2.3.2.1-x

Courses Archive [static pages by

year]

2.4.1

Society of Scholars [current]

2.4.1.1-x

Archived SOS Page Instances

2.4.2

Digital Humanities Commons [current]

2.4.2.1-x

Archived DHC Page Instances

2.4.3

Digital Research Summer Institute

[current]

2.4.3.1-x

Archived DRSI Page Instances

UW Simpson Center for the Humanities Website Redesign Andy Fitzgerald | last modified: Thursday, May 12, 2011

2.2.3

Lecture Series Archive

2.2.3.1-x

Archive Page Instances

As with initiatives, links to static pages of past fellows cohorts can be listed on these respective pages.

2.2.1

Katz Lecture Archive [filtered]

2.2.2

New Books in Print Archive [filtered]

ArchivesSite archives will be of either a static on-page type (e.g. under “Fellows” pages) or dynamic, filterable, and sortable, as here under “Lecture Series.” Each subdivision of “Lecture Series” will link directly to a sub-type specific “view” of the “all page instances” archive. The “Lecture Series” archive, then, is essentially one page with selectable views for each lecture series type; clicking on the archive link from a specific lecture series page pre-selects that series’s view. Other views — and the “Lecture Series Archive” view — view will remain available on all versions of the archive page.

Katz Lecture page includes links to keyword filtered media archives—i.e. a video & audio

listing that shows only Katz media.

0

Page Stack

0

Page

0

Pop-Up PageLe

gend External

LinkHorizontal

LinkDatabase

A A A

A

B

C

D

C

D

D

DE

E

E

C

D

D

D

D

D

C

D D

D D

D D

Taxonomy

Taxonomies are knowledge organization systems

They can be hierarchical, polyhierarchical, faceted,

or semantic (usually called an ontology)

Captures the relationship of content independent of

implementation

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Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Showtime Anytime | Taxonomy Prepared for: Showtime Anytime, Android

Prepared by: Andy Fitzgerald, Sr. UX DesignerOctober 15, 2012

Prepared for: Showtime Anytime, Android Prepared by: Andy Fitzgerald, Sr. UX Designer

October 15, 2012

TermsTermsTermsTermsTerms Equivalent Terms Related Terms Use For Scope NotesScope Notes

Level 1 Level 2 Level 3 Level 4 Level 5 use commas to separate terms use commas to separate terms use commas to separate terms

Series Landing Shows, programs episode, season Primary IP asset. SNI invested in promoting these above other content typesPrimary IP asset. SNI invested in promoting these above other content typesSeries Name

Seasons Year, number Year

Episodes show show Series occupy more than one category, they Series occupy more than one category, they Movies Movies, like series, can occur in related collMovies, like series, can occur in related coll

Movie Asset film, cinema

Action action movie movie

Drama

Reality

Classics

Documentaries

Family

Horror/Sci-Fi

Romance Adult After hours

Sporting Events

Boxing

Baseball

Nascar

Testing & Validation

Wireframing

Content Strategy and Information Architecture produce the

best results when practitioners:

talk to users

talk to clients

talk to team members

Effective information design happens collaboratively

Process

What now?

BaselineAudit & Advise

Information Architect

• Client has existing content-based taxonomy• Client has well structured and effective existing metadata assets• Client has performed recent user research

1-2 weeks for content & metadata audit

1-2 weeks for taxonomy audit & use case construction

1 week for navigation & basic information hierarchies

Collaboration with:

Development TeamStakeholders

TranslationResearch & Refactor


• Client has existing website or online presence• Back end and support systems function in their current state but will need to grow• Client has limited data about users and use habits

2-3 weeks for content & metadata audit

1-2 weeks for research development & analysis

2-3 weeks for taxonomy & use case construction

1 week for navigation & basic information hierarchies

Collaboration with:

Development TeamUser Researcher

External ParticipantsStakeholders

Ground upFull information design


• Client is building a new information system or service• Data and metadata structures of back end and support systems need to be designed • Project requires a full compliment of user research and analysis

3-4 weeks for content audit & comparative analysis

2-3 weeks for research development & analysis

2-3 weeks for taxonomy & use case construction

2-3 week for navigation & basic information hierarchies

Collaboration with:

Development TeamUser Researcher

External ParticipantsStakeholders

You can support effective IA and CS work in projects you’re

involved with by:

actively participating in research & discovery phases

offering discipline-specific insight

supporting validation & correction efforts

creating opportunities for iteration

Integrating IA & CS

IA Workshops

Content Audits & Inventories Novemeber 16

Competitive Analysis Novemeber 30

User Flows December 7

Taxonomy & Navigation December 14

Überwiki Resources

IA & CS Resources

Information Architecture for the World Wide Web,

Louis Rosenfeld & Peter Morville

Information Architecture: Blueprints for the Web,

Christina Wodtke & Austin Govella

Content Strategy for the Web, Kristina Halvorson

Content Strategy for Mobile, Karen McGrane

Deloitte Digital Andy Fitzgerald

Thank you.

Information Architecture & Content Strategy

Design

husband frank

metadata audit

expert analysis

track development

ten minutes

images fixed

louis rosenfeld

content publications