Infographics

Johnny Sha

917-775-2616 [email protected] Sha 917-775-2616 [email protected]

Design for...

CONSUMER PATH TO SUSTAINED WEIGHT LOSS SUCCESS

PASSIVE MESSAGINGPASSIVE MESSAGING ACTIVE ENGAGEMENTACTIVE ENGAGEMENT

CLIENT: Slim•Fast

INDUSTRY: Weight loss/diet

PROGRAM: Print, web, pop

Question:

• How to condense a whole campaign into diagrams that could quickly illustrate the strategy for sustained weight loss?

Approach:

• Designed a custom set of icons

• Combined both the stages of consumer experience cycle and types of messaging into one diagram

Design for... Infographics

?

Fortune 250 firm with a boutique-like focus

Product innovator

Quiet with media on key issues

Very conservative underwriter

Solvency strains; long-term risk perception

Stands tall on contentious topics

Great customer insights for needs

Middle market & mass affluent solution gaps

Need for value propositions and more education

No product precedentsMedia

bias against annuities

Guarantees where none existed before

Leverage the strength of LTCi

Distributors are product focused

250

Strengths

Opportunities Threats

Lack of customer touch points

Around for the long-haul?

Weaknesses

Approved creative brief Approved timeline Approved team

members

Approved mood board Sample headline Sample body copy Number of option(s)

Approved 1 sample layout

Approved text

Approved full layout

Approved proof reader Approved legal

Research Positioning Creative brief Propose timeline Propose team members

Mood board _ Imagery _ Shapes _ Font _ Texture _ Design _ Tone of elements voice

Conceptual layout (2-6 options for internal)

Sample layout (1-3 options for client)

Mock up

Design full layout Mock up

FPO switch out Minor text revision Minor design revision Minor image revision Mock up

Print out Making PDF, jpeg, gif Mock up

Plan

Concept

Design

Last Minute

Present

Stage Needed Time Next Steps Next Stage

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non

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not

be

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top

Stage x page(s) x lay out option(s) = hour(s)

2D Design Process / Estimation of Time(hours per page)

hour

hour

hours

hours

hours

hours

?932

Fuels • biodiesel • renewable diesel • jet • biocrude

Health & Wellness • surfactants • skin care • nutritional

supplements

Algal Fermentation

2Algae converts natural resources into oil *Over 50% reductions in CO versus fossil fuels

Output

Green Chemicals • surfuctants

• lubricants • polymers

Renewable Resources

industrial wastes

(glycerol)

starches

sugars (cane & beets)

Cellulosics

switch grasses wood waste

bagasse

etc. Solazyme’s optimized algae

CO2 out*CO2 in

C3H5(OH)3

Solazyme Process

C3H5(OH)3

C3H5(OH)3

C3H5(OH)3

C3H5(OH)3

AlgalOil

1876

Japan takes advantage of internal political turmoil in Korea to provoke a military incident off the Korean coast (1875). Following Western “gunboat diplomacy” tactics, Gen. Kuroda Kiyotaka is dispatched to Korea with three warships and 800 troops.

Japan forces Korea to sign the Kanghwa Treaty (Korea-Japan Friendship Treaty of 1876) which, among other things, requires Korea to open Pusan and two other ports to Japan, allows Japanese vessels to survey Korean coastal waters at will, and establishes (in Korea) Japanese settlements where Japanese residents are subject to Japanese, and not Korean, laws.

1882

Using the riots and the political disturbances in Korea as an excuse, Japan dispatches troops and warships to Korea. In response, China too sends ground troops to Korea.

Chinese troops seize the men responsible for the rioting and abduct Taewon-gun. King Kojong returns to power. Japan signs the Chemulp Treaty with Korea, allowing Japanese troops to be stationed in Seoul to “protect” the Japanese legation there. China and Japan jockey to control Korean politics.

1907

Japan forces King Kojong to abdicate. His son Sunjong becomes a puppet emperor (August 27, 1907).

1910

Japan annexes Korea to the Japanese Empire. Korea ceases to be an independent sovereign state (August 29, 1910).

Korea is to cease to exist, not only politically, but also as a cultural and social entity apart from Japan.

The Japanese authorities force Koreans to adopt Japanese names (Korean lining up outside the city registrar's office for change of name filings).

Japanese is to become the official language, and even housewives are required to learn Japanese.

1951-53

The Korean War.

Korea is officially divided into North Korea and South Korea along the 38th Parallel.

1895

Japan defeats China and drives out Chinese troops from Korea. Japan and China sign the Treaty of Shimonoseki, (April 1895) which affirms Korea’s “independent sovereign state” status (i.e., officially repudiating Korea’s historical role as a tributary state of China). The Korean government begins to institute reform measures (“Kabo Reforms”) under the Japanese “guidance.”

Pro-Japanese and pro-Russian factions battle to control the Korean government. Pro-Japanese reformers control the Korean royal palace.

Queen Min supports closer ties to Russia, the remaining rival power to Japan in the Far East. Japanese troops assassinate Queen Min on the palace grounds in an attempt to weaken Russian influence in Korea.

1905

Japan reaches an "understanding" with the United States (Taft-Katsura agreement), which recognizes Japan’s “special interest” in Korea. USA views the agreements as means of blocking Russian expansion in the Eastern Pacific and as an implicit recognition by Japan of the American “special interest” in the Philippines. Russia and England recognize Japan’s interest in Korea.

1866

General Sherman, a USA merchant ship arrives near Pyongyang to “establish trade relations with the ‘hermit kingdom.’” The ship’s crew seizes a local Korean official; a missionary disembarks and tries to convert the local population; the ship’s crew stole food and water and are charged with kidnapping women to the ship. Local people attack the ship and kill the crew.

1871

When the Korean government refuses to apologize for the destruction of General Sherman or to offer reparations, an American expeditionary force is sent to Korea. 350 Korean soldiers are killed during the fight. The USA warship raises anchor and departs to China after 1 month.

1627

The first Manchu invasion takes place.

The Manchus, who will soon topple the Ming and establish their own Qing dynasty (1644–1911) in China, invade the northern part of the Korean peninsula. The reason for the Manchu attacks lies in their displeasure with Chosôn's pro-Ming, anti-Manchu policy. The invasion ends with the surrender of King Injo (r. 1623–49) to the Manchu emperor. The Chosôn court is forced to recognize Manchu suzerainty, and Injo's two eldest sons are taken as hostages. War with the Manchus reinforces Korean hostility toward the northern "barbarians" and solidifies the conviction in the cultural and moral superiority of Chosôn as the true Confucian state.

1636

A massive army of Manchu, Mongol and Chinese troops crossed the frozen Yalu River under the personal command of Emperor Tian Cong. Injo, the King of Choson surrenders.

1592-1598

The Seven Year War begins, a series of invasions by Japanese forces under the command of Toyotomi Hideyoshi.

Faced by the potential peril posed by a vast and idle military, Hideyoshi conceives the notion of conquering Ming China and therefore requests that the Chosôn court allow his armies free passage through the Korean peninsula. Both common sense and Neo-Confucian loyalty to the Ming argue against Korean acquiescence, with the result that, in 1592 and again in 1597, desolating Japanese attacks are loosed against the peninsula. Striking from the south, the first attack sweeps north as far as P’yông’yang (in present-day North Korea), but the second is stopped before advancing half that distance.

The Chosôn court's loyalty to the Ming is rewarded by the dispatch of Chinese armies to Korea, where they live off the land and frequently join in the fight against the Japanese. Between the initial onslaught of Japanese troops in 1592 and their final withdrawal in 1598, the invaders maintain themselves within massive fortifications erected along the peninsula's southern coast while they, too, live off the backs of the Korean peasantry.

During the bitter years of Japanese occupation, large areas of southern Korea are thoroughly pillaged.

1231-1257

The Mongols, who occupy large portions of northern China and will rule all of China under the Yuan dynasty (1279–1368), launch six invasions into the Korean peninsula during this period. In 1231, the Koryô court flees the capital of Songdo (modern Kaesông, North Korea) and takes refuge on nearby Kanghwa, a large island just offshore in the Yellow Sea, where it remains in exile for the next forty years.

1270

Goryeo surrenders to the Mongols, beginning an 80-year period of suzerainty. The Sambyeolcho Rebellion lasts for three more years.

1274

Mongol armies, with Korean troops and navy in support, assault the Japanese port of Hakata.

993-1018

The Khitan—the seminomadic tribe who founded the Liao dynasty (907–1125) and whose domain extends into northern China—organize three major invasions of the peninsula. Capture of Kaesong by the Khitan.

598-614

The Chinese Sui dynasty mounts four massive but unsuccessful assaults upon Kogury orders.

642

Taizong of Tang attempts to invade Koguryo; defeated at Ansi.

660

The Silla-Tang allies, having spent the preceding eight years consolidating their hold over Paekche's domain, invade Koguryô. The campaign proves irresistible, and the northern kingdom, weakened by the earlier Sui and Tang assaults and by internal political dissension, is swiftly vanquished.

668

Tang China and Silla conquer Koguryo.

Manchuria and the Korean peninsula come under Chinese control.

733

Silla-Tang invasion of Palhae. Not successful.

671

Shilla drives out Tang army stationed in old Paekche territory.

676

Shilla defeats Tang near Mae-cho fortress, complete hegemony over much of the peninsula (present Yong-in).

313

The kingdom of Koguryô seizes the territory of the Chinese commandery of Lelang, bringing to an end more than 400 years of Chinese authority centered in this province-sized colony.

346

Xianbei ruler Murong Huang leads an invasion of Puyo and imprisons King Hyon and over 50,000 of his people.

364

Silla repels attack by Wae Japan.

400

Goguryeo supports Silla with 50,000 troops to fend off Wae of Japan.

108 BCE

Wudi of China invaded against Wiman Choson near the Luan River. The fall of Wanggom-song (near Pyongyang) ended the kingdom of Wiman Choson.

Han China establishes four military commanderies in Choson to administer northern Korea.

In the wake of the initial military onslaught of 108 B.C. into Korea, Chinese authority extends down the peninsula as far as the Han River valley. Control of such an extensive area soon proves untenable, and a secure power base is established at the Lelang Commandery in northern Korea near modern

128 BCE

First Chinese military campaigns in Manchuria and Choson.

196-5 BCE

Wei Man assembled the Chinese refugees and, in a matter of years, went to Wang'gom-song (near P'yong'yang) where he defeated the Korean King.

311 BC

A Chinese army from Yen commanded by General Qin Kai invades the kingdom of Old Choson.

12

Armed clashes erupt between the Chinese and Koguryo armies.

244

Wei Chinese General Guan Qiujian leads an invasion of Koguryo.

Guanqiu Jian, a general of Han's successor state Cao Wei, defeated King Dongcheon and briefly occupied Goguryeo's capital.

190

Gongsun Du's Campaign against Koreans.

100 bce200 bce300 bce 0 100 200 300 400 500 600 700 800 900 1000 1100 1200 1300 1400 1500 1600 1700 1800 1900 2000

KOREAs : FOREIGN INVASIONs & OCCUPATIONs

926

Balhae falls to Khitan forces.

1866

General Sherman, a USA merchant ship arrives near Pyongyang to “establish trade relations with the ‘hermit kingdom.’” The ship’s crew seizes a local Korean official; a missionary disembarks and tries to convert the local population; the ship’s crew stole food and water and are charged with kidnapping women to the ship. Local people attack the ship and kill the crew.

1871

When the Korean government refuses to apologize for the destruction of General Sherman or to offer reparations, an American expeditionary force is sent to Korea. 350 Korean soldiers are killed during the fight. The USA warship raises anchor and departs to China after 1 month.

1627

The first Manchu invasion takes place.

The Manchus, who will soon topple the Ming and establish their own Qing dynasty (1644–1911) in China, invade the northern part of the Korean peninsula. The reason for the Manchu attacks lies in their displeasure with Chosôn's pro-Ming, anti-Manchu policy. The invasion ends with the surrender of King Injo (r. 1623–49) to the Manchu emperor. The Chosôn court is forced to recognize Manchu suzerainty, and Injo's two eldest sons are taken as hostages. War with the Manchus reinforces Korean hostility toward the northern "barbarians" and solidifies the conviction in the cultural and moral superiority of Chosôn as the true Confucian state.

1636

A massive army of Manchu, Mongol and Chinese troops crossed the frozen Yalu River under the personal command of Emperor Tian Cong. Injo, the King of Choson surrenders.

1592-1598

The Seven Year War begins, a series of invasions by Japanese forces under the command of Toyotomi Hideyoshi.

Faced by the potential peril posed by a vast and idle military, Hideyoshi conceives the notion of conquering Ming China and therefore requests that the Chosôn court allow his armies free passage through the Korean peninsula. Both common sense and Neo-Confucian loyalty to the Ming argue against Korean acquiescence, with the result that, in 1592 and again in 1597, desolating Japanese attacks are loosed against the peninsula. Striking from the south, the first attack sweeps north as far as P’yông’yang (in present-day North Korea), but the second is stopped before advancing half that distance.

The Chosôn court's loyalty to the Ming is rewarded by the dispatch of Chinese armies to Korea, where they live off the land and frequently join in the fight against the Japanese. Between the initial onslaught of Japanese troops in 1592 and their final withdrawal in 1598, the invaders maintain themselves within massive fortifications erected along the peninsula's southern coast while they, too, live off the backs of the Korean peasantry.

During the bitter years of Japanese occupation, large areas of southern Korea are thoroughly pillaged.

1300 1400 1500 1600 1700 1800 1900 2000

Thank YouJohnny Sha917.775.2626johnnycsha@hotmailcom