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Good stories arouse the sensory cortex, stimulating the emotional part of the brain. An engaging story generates feelings, ideas and related experiences in our audience’s mind. This means they can connect emotionally with your message. If we can help you create your story-selling infographic contact us now on: +64 (0)27 8585 022 [email protected] Using Infographics... Infographics pictorially present complex information, making it fun to learn. They are often used in Social Media as an ‘interest piece’, but they can be transport maps, training reminders, H&S guides, brochures, flyers, processes, anything you want people to engage and learn from. How stories, facts and infographics help you connect with your audience Everyone loves a good story. Now combine that with facts, stats and leading graphics and you’re empowering your audience to share/ tell your stories. This helps your message to organically grow. 65 % 65% of human conversations are stories. Creative stories spark a creative response. Audiences relate better to businesses that communicate creatively, as it reduces barriers to understanding whilst increasing interest and recall. Source: Why telling a story is the most powerful way to activate our brains by Leo Widrich Stories Spark...
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Infographic storyselling by Emphasise Ltd

Apr 14, 2017

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David Leigh
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Page 1: Infographic storyselling by Emphasise Ltd

Good stories arouse the sensory cortex, stimulating the emotional part of thebrain. An engaging story generates feelings, ideas and related experiences in our audience’s mind. This means they can connect emotionally with your message.

If we can helpyou create your

story-sellinginfographiccontact us

now on:

+64 (0)27 8585 [email protected]

Using Infographics...Infographics pictorially present complex information, making it fun to learn.They are often used in Social Media as an ‘interest piece’, but they can betransport maps, training reminders, H&S guides, brochures, flyers, processes, anything you want people to engage and learn from.

How stories, facts and infographics help you connect with your audience

Everyone loves a good story. Now combine that with facts, stats and leading graphics and you’re empowering youraudience to share/tell your stories. Thishelps your messageto organically grow.

65%

65% of human conversations are stories.Creative stories spark a creative response.Audiences relate better to businessesthat communicate creatively, as it reduces barriers to understandingwhilst increasing interest andrecall.

Source: Why telling a story is the most powerful way to activate our brains by Leo Widrich

Stories Spark...