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Industry Size, Share,Trends, Analysis and Forecasts (2013-17) India Beer Market
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India Beer Market

Nov 23, 2015

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Ajay Gupta

Favorable demographics coupled with increasing focus of foreign brewers on product range and rising social acceptance of alcohol are expected to enable beer demand to grow swiftly in years to come. Indian populace in 2012 consumed ~20 million hectolitres of beer which translates to 1.6 litres of consumption per person. Per capita consumption of beer has grown at a CAGR of ~9% during the period 2008-12 and beer consumption rose to 256 million cases in 2012 from 170 million cases in 2008, thus registering a CAGR of ~11%.
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  • Industry Size, Share, Trends, Analysis and Forecasts (2013-17)

    India Beer Market

  • www.niir.org 2

    To provide a comprehensive analysis of the Indian beer industry

    To analyze the present as well as future prospects of the beer industry

    To evaluate the macro factors and internal market factors that will contribute to the industry growth

    To comprehend the market potential of beer in India

    To assess the competition landscape of the industry along with the financial comparison of players in the beer segment

    To forecast key industry performance parameters

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    What is the present status of

    the industry?

    What are the growth drivers?

    What is the demand-supply

    scenario?

    What are the macro factors affecting the

    industry?

    Who are the present players?

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    1. OVERVIEW

    1.1 BEER MANUFACTURING PROCESS

    1.2 STRUCTURE OF THE INDUSTRY

    2. MARKET ANALYSIS

    2.1 GROWTH DRIVERS

    2.1.1 Beer: Preferred alcohol

    2.1.2 Expanding product range

    2.1.3 Rising social acceptability & promotional activities

    2.1.4 Easy availability

    2.1.5 Health Benefits

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    2.2 EMERGING TRENDS IN THE INDUSTRY

    2.2.1 Entry of foreign brands in India

    2.2.2 Budding Categories

    2.2.3 Technology Advancements

    2.2.4 Surrogate Advertising

    2.2.5 Online Liquor Stores

    2.3 REGULATORY FRAMEWORK

    2.4 SWOT ANALYSIS

    2.4.1 Strengths

    2.4.1.1 Recession proof nature

    2.4.1.2 Ever Increasing Market Base

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    2.4.1.3 Favorable Demographics 2.4.1.4 Adequate supply of raw material 2.4.2 Weaknesses 2.4.2.1 Highly Taxed & Regulated 2.4.2.2 Ban on direct advertising 2.4.2.3 Inadequate market infrastructure 2.4.2.4 Unjustified Pricing 2.4.2.5 Other Restrictions 2.4.3 Opportunities 2.4.3.1 Low Per Capita Consumption 2.4.3.2 Urbanization 2.4.3.3 Rising Disposable Incomes & Discretionary Spends

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    2.4.4 Threats

    2.4.4.1 Religious Constraints

    2.4.4.2 Competition

    2.5 HERFINDAHLHIRSCHMAN INDEX (HHI)

    3. MARKET FORECASTS

    3.1 DEMAND

    3.2 SUPPLY

    3.3 FOREIGN TRADE OF BEER

    3.3.1.1 Exports

    3.3.1.2 Imports

    3.4 INDUSTRY SIZE

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    4. KEY PLAYERS 4.1 UNITED BREWERIES 4.2 SABMILLER INDIA LTD 4.3 CARLSBERG India 5. KEY FINANCIALS AND ANALYSIS 5.1 CONTACT INFORMATION 5.1.1 Registered Office Address 5.1.2 Directors Name 5.2 KEY FINANCIALS 5.2.1 Plant Location 5.2.2 Raw Material Consumption 5.2.3 Plant Capacity & Sales 5.3 FINANCIAL COMPARISON

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    5.3.1 Assets

    5.3.2 Liabilities

    5.3.3 Growth in Assets & Liabilities

    5.3.4 Income & Expenditure

    5.3.5 Growth in Income & Expenditure

    5.3.6 Profits

    5.3.7 Liquidity Ratios

    5.3.8 Profitability Ratios

    5.3.9 Return Ratios

    5.3.10 Working Capital & Turnover Ratios

    6. INDUSTRY OUTLOOK

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    Figure 1 Global Beer Production 2012- Share by Region Figure 2 Indian Alcohol Industry- Segmentation by Value Figure 3 Indian Alcohol Industry- Segmentation by Volume Figure 4 Classification of Beer Industry in India- By ABV Figure 5 Alcohol preference of Internet users Figure 6 Coffee Outlets Vs Beer Cafes Figure 7 Population of India (2008-17E, In Millions) Figure 8 Population distribution by age Figure 9 Production of barley in India (2007-12, In Mn Tonnes) Figure 10 Area under barley production (2006-10, In '000

    Hectares) Figure 11 Typical cost structure of beer manufacturers

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    Figure 12 Beer affordability in India and the world

    Figure 13 Per capita consumption of beer- Country-wise

    Figure 14 Indian population structure- Rural & Urban

    Figure 15 Growing discretionary spend in India

    Figure 16 India's annual per capita income (2008-13, In INR)

    Figure 17 Market share of beer players

    Figure 18 Beer consumption in India (2008-12, In Million Cases)

    Figure 19 Beer consumption in India (2008-12, In Mn Hectolitres)

    Figure 20 Per capita consumption of beer in India (2008-12, In Litres)

    Figure 21 Beer consumption in India (2013E-17E, In Mn Cases)

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    Figure 22 Per capita consumption of beer in India (2013E-17E, In Litres)

    Figure 23 Industrial production of beer in India (2006-12, In Kilo Litres)

    Figure 24 Indian exports of beer (2008-13, In Mn INR)

    Figure 25 Indian exports of beer (2013-17E, In Mn INR)

    Figure 26 Indian beer imports (2008-13, In INR Mn)

    Figure 27 Indian beer imports (2013-17E, In INR Mn)

    Table 1 Global Beer Production 2012

    Table 2 Foreign Brands and their launch dates

    Table 3 Types of Markets with corresponding states

  • For further information, refer:

    http://goo.gl/ew7sPP

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    Indian Market

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    1. Overview

    2. Market Analysis 2.1 Growth Drivers

    2.2 Emerging Trends in the Industry

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    2.4 SWOT Analysis

    2.5 HerfindahlHirschman Index (hhi)

    3. Market Forecasts 3.1 Demand

    3.2 Supply

    3.3 Foreign Trade

    4. Key Players

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    5. Key Financials and Analysis

    5.1 Contact Information

    5.2 Key Financials

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    6. Industry Size & Outlook

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