Increase Your Placements: New Product Features for Recruitment Firms Cecile Arsan Stephanie Wilbrandt
Aug 20, 2015
Increase Your Placements: New Product Features for Recruitment Firms
Cecile Arsan Stephanie Wilbrandt
Meet Your Presenters
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• Sourcing Product Updates
• Media Product Updates
• Followers Matter: harness the power of your follower-base
• Roadmap & upcoming events
• Q&A
©2014 LinkedIn Corporation. All Rights Reserved. 3
Agenda
Sourcing Product Updates
©2014 LinkedIn Corporation. All Rights Reserved.
Recruiter Mobile: Find, Contact, Stay Informedhttp://business.linkedin.com/talent-solutions/mobile-recruiter
Respond instantly: Call, text email, or InMail candidates at the right timeSearch for candidates: Find and connect with candidates on the goStay posted: Keep up with candidates and team activity wherever you are
5Free and available now on iPhones
Cross-System Awareness (CSA)Drive efficiency: access real-time LinkedIn profile insights from within your ATS
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LinkedIn in your ATS
Your ATS in Recruiter
©2014 LinkedIn Corporation. All Rights Reserved.
Recruiter Certificationhttp://certification.linkedin.com/
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Media Product UpdatesStephanie Wilbrandt – Solutions Consultant
CheckIn
A mobile solution that simplifies the way you capture and manage leads from events, all in LinkedIn Recruiter, so you never miss a lead again!
©2012 LinkedIn Corporation. All Rights Reserved. 9
Collecting details & resumes is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity
Instantly capture event leads using a simple
interface, connected to the LinkedIn network; Leads
flow into LinkedIn Recruiter
Engage immediately with automatic communication,
pipelining tools, and up-to-date LinkedIn profile activity
Measure ROI indefinitely, including number of event
leads and where they went
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Never miss a lead again.
When to use CheckIn?
Your Office: Have potential candidates/clients sign in with their LinkedIn profile!
Recruiting Events
Networking Events
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Recruitment/Business Development Ads: Ad Unit Options
Co-Branded
We create a static ad for you (at no cost), using your company name and logo. No assets required.
300x250
Your own
You provide us an ad that you’ve developed. Must meet our 300x250 creative specs (see following slides).
StandardAds
“Picture Yourself”
Pulls in the viewer’s picture and the most relevant function.. No assets required. Must have 10 Job Slots on LinkedIn.
Dynamic & Social Ads
“Follow Company”
Pulls in the viewer’s profile picture and your company logo, invites the viewer to follow your company. No assets required.
©2013 LinkedIn Corporation. All Rights Reserved. 14Note: number of professionals visiting reflects unique members visiting your employees profiles
Megan Jain
Your ideal passive candidate
IT Analyst
5 Jobs at Pacific Gas & Electric CompanySee jobs you may be interested in
Pacific Gas & Electric Company Utilities
Mary Kunkel FoxBrand & Marketing Strategistat Pacific Gas & Electric Company
IT Testing Analyst, SeniorSan Francisco, CA
Programmer AnalystSan Ramon, CA
IT Network SpecialistSan Ramon, CA
IT Project ManagerSan Francisco, CA
Programmer Analyst
LinkedIn’s Mobile Statistics• +30% of unique visitors are now via mobile• +38 million visitors / month• Up 60% on last year
Employee Profile Ads are on mobile!
Followers Matter: harness the power of your follower-base
Followers Matter
What is a Follower and what can you do with them? How do you get in front of them? Follower Best Practices What is the impact of having Followers?
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People Researching your Employees per month
People researching your Company per month
People currently following your Company
Organic Traffic –
- InMails, Telephone Calls, Emails, Meetings
How People Engage with your Agency
What is a Follower
A LinkedIn member that has selected to continually get information from your organization.
– Potential Candidate– Potential Client– Potential Employee to your Firm
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I’m a Follower
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I’m Informed
How Do You Get Followers?
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Share Content
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50 characters or less drives 28% higher engagement
Less is
MoreBest Practices
Think in thirds
Keep it brief
Ask questions
Time your posts
Post frequently
Make it relevant
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Members are more engaged with the companies they follow on LinkedIn…
78%More likely to accept
Recruiter InMail
6xMore likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012
Let’s Review
A Follower can be a potential candidate, client or employee!
71% follow a company for New Jobs, 68% follow for News and Insights, 61% follow for new projects and initiatives.
Less is More when it comes to pushing out content
Relevant Content is King!
Check out our new solutions page for Recruitment firmslnkd.in/ForRecruitmentFirms