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Increase Your Placements: New Product Features for Recruitment Firms Cecile Arsan Stephanie Wilbrandt
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Page 1: Increase Your Placements: New Product Features for Recruitment Firms | Webcast

Increase Your Placements: New Product Features for Recruitment Firms

Cecile Arsan Stephanie Wilbrandt

Page 2: Increase Your Placements: New Product Features for Recruitment Firms | Webcast

Meet Your Presenters

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Page 3: Increase Your Placements: New Product Features for Recruitment Firms | Webcast

• Sourcing Product Updates

• Media Product Updates

• Followers Matter: harness the power of your follower-base

• Roadmap & upcoming events

• Q&A

©2014 LinkedIn Corporation. All Rights Reserved. 3

Agenda

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Sourcing Product Updates

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©2014 LinkedIn Corporation. All Rights Reserved.

Recruiter Mobile: Find, Contact, Stay Informedhttp://business.linkedin.com/talent-solutions/mobile-recruiter

Respond instantly: Call, text email, or InMail candidates at the right timeSearch for candidates: Find and connect with candidates on the goStay posted: Keep up with candidates and team activity wherever you are

5Free and available now on iPhones

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Cross-System Awareness (CSA)Drive efficiency: access real-time LinkedIn profile insights from within your ATS

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LinkedIn in your ATS

Your ATS in Recruiter

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©2014 LinkedIn Corporation. All Rights Reserved.

Recruiter Certificationhttp://certification.linkedin.com/

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Media Product UpdatesStephanie Wilbrandt – Solutions Consultant

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CheckIn

A mobile solution that simplifies the way you capture and manage leads from events, all in LinkedIn Recruiter, so you never miss a lead again!

©2012 LinkedIn Corporation. All Rights Reserved. 9

Page 10: Increase Your Placements: New Product Features for Recruitment Firms | Webcast

Collecting details & resumes is cumbersome and error-prone

Poor tracking and follow-up results in lost leads after the event

Limited visibility into success of event and into pipeline activity

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Instantly capture event leads using a simple

interface, connected to the LinkedIn network; Leads

flow into LinkedIn Recruiter

Engage immediately with automatic communication,

pipelining tools, and up-to-date LinkedIn profile activity

Measure ROI indefinitely, including number of event

leads and where they went

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Never miss a lead again.

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When to use CheckIn?

Your Office: Have potential candidates/clients sign in with their LinkedIn profile!

Recruiting Events

Networking Events

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Recruitment/Business Development Ads: Ad Unit Options

Co-Branded

We create a static ad for you (at no cost), using your company name and logo. No assets required.

300x250

Your own

You provide us an ad that you’ve developed. Must meet our 300x250 creative specs (see following slides).

StandardAds

“Picture Yourself”

Pulls in the viewer’s picture and the most relevant function.. No assets required. Must have 10 Job Slots on LinkedIn.

Dynamic & Social Ads

“Follow Company”

Pulls in the viewer’s profile picture and your company logo, invites the viewer to follow your company. No assets required.

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©2013 LinkedIn Corporation. All Rights Reserved. 14Note: number of professionals visiting reflects unique members visiting your employees profiles

Megan Jain

Your ideal passive candidate

IT Analyst

5 Jobs at Pacific Gas & Electric CompanySee jobs you may be interested in

Pacific Gas & Electric Company Utilities

Mary Kunkel FoxBrand & Marketing Strategistat Pacific Gas & Electric Company

IT Testing Analyst, SeniorSan Francisco, CA

Programmer AnalystSan Ramon, CA

IT Network SpecialistSan Ramon, CA

IT Project ManagerSan Francisco, CA

Programmer Analyst

LinkedIn’s Mobile Statistics• +30% of unique visitors are now via mobile• +38 million visitors / month• Up 60% on last year

Employee Profile Ads are on mobile!

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Followers Matter: harness the power of your follower-base

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Followers Matter

What is a Follower and what can you do with them? How do you get in front of them? Follower Best Practices What is the impact of having Followers?

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People Researching your Employees per month

People researching your Company per month

People currently following your Company

Organic Traffic –

- InMails, Telephone Calls, Emails, Meetings

How People Engage with your Agency

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What is a Follower

A LinkedIn member that has selected to continually get information from your organization.

– Potential Candidate– Potential Client– Potential Employee to your Firm

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I’m a Follower

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I’m Informed

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How Do You Get Followers?

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Share Content

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50 characters or less drives 28% higher engagement

Less is

MoreBest Practices

Think in thirds

Keep it brief

Ask questions

Time your posts

Post frequently

Make it relevant

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Members are more engaged with the companies they follow on LinkedIn…

78%More likely to accept

Recruiter InMail

6xMore likely to view

LinkedIn Career Page

Source: Internal LinkedIn Data – August 2012

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Let’s Review

A Follower can be a potential candidate, client or employee!

71% follow a company for New Jobs, 68% follow for News and Insights, 61% follow for new projects and initiatives.

Less is More when it comes to pushing out content

Relevant Content is King!

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Check out our new solutions page for Recruitment firmslnkd.in/ForRecruitmentFirms