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IN THIS CUSTOMER UPDATE: Customer Follow-up Data Updated Treatment Instructions Updated Videos and Cases Partner Program Updated Quantity Pricing Certificate of Analysis Product Efficacy & Guarantee We would have never... Half-Priced Products for Midwest Flood Victims AniCell is in it's fifth year and we have been doing Quarterly Company Updates for veterinarians as well as pet owners since the company's inception. But, since we only sell to veterinarian, we have not had a vehicle that only speaks to YOU, the veterinarian. our one and only customer. Therefore, at your request, we will be semi-annually highlighting our current science, updates within the company such as new treatment instructions, cases of interest based on how you are using our products, new pricing and the like through this Semi-Annual Customer Update. Have there been any re-injuries? AniCell has just surpassed its 4600th case. I am grateful to those of you who have taken the time to provide follow-up data on your cases. We are very diligent in tracking details
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IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

Jan 24, 2020

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Page 1: IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

IN THIS CUSTOMER UPDATE:

Customer Follow-up Data

Updated Treatment Instructions

Updated Videos and Cases

Partner Program

Updated Quantity Pricing

Certificate of Analysis

Product Efficacy & Guarantee

We would have never...

Half-Priced Products for Midwest Flood Victims

AniCell is in it's fifth year and we have been doing Quarterly Company Updates for veterinarians as well as pet owners since the company's inception. But, since we only sell to veterinarian, we have not had a vehicle that only speaks to YOU, the veterinarian. our one and only customer. Therefore, at your request, we will be semi-annually highlighting our current science, updates within the company such as new treatment instructions, cases of interest based on how you are using our products, new pricing and the like through this Semi-Annual Customer Update.

Have there been any re-injuries?

AniCell has just surpassed its 4600th case. I am grateful to those of you who have taken the time to provide follow-up data on your cases. We are very diligent in tracking details

Page 2: IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

of outcomes and have had 1870 responses. While this is in no way scientific, it does show a "best effort" attempt to provide an actual representation of our products. Also, if any of you have had any horses or dogs who have seen a re-injury to a tendon or ligament, please let us know.

Please see our results by indication below:

"NEW" Treatment Instructions

Thanks to those of you who have provided guidance and feedback on our treatment instructions. AniCell has heard the voice of the customer and we've made changes and updates to both our Treatment and Handling Instructions. Please "click" on the links below to download:

EquusCell Treatment Instructions

CanisCell Treatment Instructions

New Cases and Videos

Veterinarians continue to share with us the many new ways they are using the products. We posted several new cases this quarter to give a better understanding of how the products are being used. Many of these are not your standard cases:

• Dirty Wound - SUTURED

• Chemical Burn • Oronasal Fistula • Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion

• Daniel's Shoulder OCD

New treatment videos have been posted as an educational resource for treating various indications. Sign-in to our "Vet Access" portal and then click on the links below:

AniCell Instructional Videos

Page 3: IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

Amnion sutured in dirty wound by Dr. Zach Bruggen and the results 16 days later.

Partnership Program and Quantity Pricing:

AniCell is committed to drive value for you, our loyal customers, and we are doing that through our Partnership Program and new Quantity Pricing. Many of you have already received significant credits over the last several years from your quarterly purchase volume from AniCell's Partnership Program. Now you can further increase your discounts by up to an additional 21% by simply buying in 5 packs. Please take a minute to review where you are in your quarterly purchases. Click the images below to download or sign on to "Vet Access" for the new pricing.

This could mean up to 41% off to you!

Page 5: IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

Allogeneic Biologic Safety and Results!

For the last year, we have been sharing a series on Allogeneic Biologic Safety. We covered the rigorous donor testing that is performed on the mares prior to getting to our facility using the same protocols as those used on blood plasma mares (https://anicellbiotech.com/anicell-summer-2018-update/). Last fall we discussed both lab work-in-progress and finished product testing prior to release. https://anicellbiotech.com/anicell-fall-2018-update/.

Finally, we covered our Certificate of Analysis that compiles both our donor and product lot test results https://anicellbiotech.com/anicell-winter-2019-update/. This quarter, we take a look at AniCell's product efficacy.

AniCell tracks product efficacy and safety of our products out to 120 days. This gives us the ability to follow-up on results per indication and monitor any safety issues associated with our products. While we are not able to get feedback on every case, AniCell currently is garnering a 40.6% response rate with an over 94% success rate.

AniCell tracks the outcomes of our products by serial number and indication to ensure our products are achieving the absolute best outcomes. We stand behind all of our products and will re-treat cases that didn't achieve the expected outcomes. We do this free of charge to the veterinarian and will even go as far as guaranteeing the results on our proven indications by refunding the purchase price to the veterinarian.

Page 6: IN THIS CUSTOMER UPDATE - AniCell Biotech...• Habronema Wound • Corneal Sequestrum • Descemet’s Membrane Protrusion • Daniel's Shoulder OCD New treatment videos have been

We understand that all cases are not able to come back to previous performance levels. Through familiarity with the products and good case selection, veterinarians have been able to realize a nearly 90% success rate on tendon, ligament, joint, bone, superficial wound and ocular injuries - by far outperforming the existing standard of care.

We would have never...

Many have asked over the years if we harvest our amnion material from Cesarean sections like they do when collecting amnion for human products. While C-Sections are commonplace in humans, they are typically taboo, except in emergency cases, in the horse world due to the significant possibility for complications.

AniCell has gone to great lengths to develop an aseptic collection process in conjunction with the natural parturition process. We made the decision early on that if C-section in horses was the only way we could get the amnion, we would not start the company.

AniCell has patented our all-natural, non-invasive, collection process in order to provide an innate, non-invasive experience for mare and foal.

That having been said, we do collect canine amnion by C-Section in hard to birth dogs such as English Bulldogs and Boxers. In those cases, the amnion is collected alongside the veterinary surgeon routinely birthing those puppies.

Half-Priced Products for Midwest Flood Victims

AniCell is again stepping up with heavily discounted products for veterinarians to use for flood victims in the Midwest.

Just call us at 888-918-2637 to order

OR

simply go to “Vet Access” to order online, use coupon code FLOOD.

Thanks, again, for all your support.

Brandon

Brandon Ames CEO AniCell Biotech, LLC [email protected] (888) 918-2637 - Work | (602) 918-2637 - Mobile www.anicellbiotech.com