Improving website conversions

How to optimise

conversion rates

Presented by Sam shetty 30th April 20012

Agenda

• Mobile revolution

• Understanding Conversion Rate Optimisation

(CRO)

• Tips on CRO

• Q & A

Mobile > PC

PC > Mobile

Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

Linear, predictable, analog, brand-controlled

The traditional shopping process is …

Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive

Non-Linear, multi-channel, digital, consumer-controlled

The new purchase journey is …

Clicks are People !

For you to achieve your goals, your visitor must achieve their goal first. “Visitors are only concerned with how they want to buy and what is relevant to them”

Watch your data not just results!!

“Successful marketers know

their goals, and they watch

data everyday and constantly

analyse not only the results,

but what data matters.”

What is conversion rate?

• The percentage of your visitors who end up reaching a given goal.

• Typical goals include, making a purchase, submitting an inquiry form, and signing up for a free newsletter.

Conversion rates

What’s your conversion rate ?

2 %, 5% or 10 % ?

To double your conversion rate, you need to increase conversion rates of your:

• Ads by 25 %

• Homepage by 25 %

• Product page by 25 %

• Shopping cart by 25 %

Navigation

Easy to Navigate

Design

Professional Design

Content

Answers Who,

What & Why

26

Accessible

27

Not just

sells but

Educates

28

#18

Content is Social &

Shareable

Promotes

Customer

Success

CRO Process

Research & Analysis

Ideas & Solutions

Testing

Review & Implementation

Purchase funnels are changing and

DIGITAL is playing a role at every stage.

Awareness

Interest

Desire

Consideration & Research

Action

Customers see conversations between brands & satisfied customers. This builds trust.

Advocacy Engaged new customers become great ambassadors

Customers rely on a number of platforms to move to action

Reviews & active communities show prospects that desired needs will be met.

Mobile site optimisation

The mobile rule of thumb

“ If it cannot be done by the thumb, it cannot be done”

• Buttons should be big

• Buttons should be isolated

• Buttons should be reachable

• Buttons Should be Prioritised

• Buttons Should Use Descriptive Text

Ways to improve conversions

• A/B split tests

• Google Adwords

• Web analytics

• Usability testing

• Test your headlines

• Test different offers

• Test different calls-to-action

• Remove clutter

• Test different images

• Don’t ask for too much information

Website Usability

• Simple & Easy to use

• Design pages for scanning and not for reading

• Good, visible, site navigation

• Talk the same language like your users

• Prioritize the key information( users look for) above the fold

• Trust & Creditability need to be reinforced

Conclusion

• Q&A

• Request a free Consultation for your website

• Thank you !!!

• Sam Shetty [email protected]