Implementing email marketing on your WordPress site

@becskr

Implementing Email Marketing on your WordPress site

Becs Rivett

@becskr

• 7 years email marketing experience

• Work for MailPoet

• Twice named a world top email marketing influencer

Who am I?

@becskr

@becskr

Why email?

• Sending out new blog posts

@becskr

Why email?

• To generate revenue for your eCommerce store

@becskr

Why email?

• To send newsletters

@becskr

Tools and pluginsEmail sending

Inside WordPress

External Email Service Providers

@becskr

Tools and pluginsGravity forms

@becskr

Tools and pluginsMagic Action Box

@becskr

Tools and pluginsOptin Monster

@becskr

Signup form placement

@becskr

Sign up design tips

• Avoid unnecessary information!

• Make it eye-catching

• What’s the hook?

• Incentivise

@becskr

What should I send?

@becskr

Content

• Research your competitors

• Sign up and look for inspiration

• Hold back some unique content

@becskr

Content writing tips

• Think about your audience

• Write as if it were just one person

@becskr

Content writing tips

• Don’t write War & Peace

• Break copy into chunks

• Be concise

• Get an action or a reaction

@becskr

S E E A T

top

mailing

veryone

ll the

ime

@becskr

Keep it relevant!

Don’t always spray and pray

@becskr

How often should I send?

@becskr

What are ‘good’ results?

• Volume

• Frequency and relevancy

• Learn over time, identify changes

• Consistently < 15% opens is probably bad

• > 1% unsubscribes is also probably bad

• Engagement affects deliverability

@becskr

@becskr

Good email practice

• Get consent

• Check if you need ICO registration

• Avoid using wp_mail

• Do list housekeeping

• Make unsubscribing easy

@becskr

Good email practice

• Don’t purchase lists

• Keep image file sizes small

• Use personalisation

• Plan your activity

@becskr