Implementing a OSH culture on prevention for Young people

• 1. XX World Congress on Health & Safety at WorkFrankfurt, August 2014Implementing a culture on preventionfor young people1Stphane VaxelaireINRS FranceHead of the Communication Unit

2. YouTube addict: We are all facing a big change in the way we getinformation#OSH20142 3. 3A big change in the way information is built#OSH2014 4. Media is no longer a one way street.We are all facing a big change in the way we get information.4#OSH2014 5. Media & OSHMedia organization is very often divided into Economy, Environmentand Health sections. Where is OSH?5#OSH2014 6. #OSH2014 6 7. Online in 60 seconds2 million searches11 thousand searches75 hours of video upload1 1 thousand active users41 thousand posts / minute3 600 photos posted280 thousand Tweets347 new blogs20 thousand new photos#OSH2014 7 8. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.8#OSH2014 9. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.In France people under 25 represent:911% of employees20% of accidents at work#OSH2014 10. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.10Food safety key principles in Elementary schools#OSH2014 11. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.111/2 2012/2013 Contest2012: First national video contest on OSH in Frenchvocational schools From School to Work , a collective projectTargetting more than 1 700 vocational schoolsVideos < 230Jury: Journalist, OSH expert, Representative from theMinistry of Education, Professionals fromcommunication and vocational training#OSH2014 12. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.122/2 2012/2013 Contest119 Videos selected by the JuryDailymotion Contest pagePress + TwitterAwards ceremony eventGroup awards + individual awards#OSH2014 13. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.131/2 2013/2014 Contest2013: Second National video contest129 videos selected+ Video format from 230 to 2+ Local dissemination+ FB page#OSH2014 14. 142/2 2013/2014 Contest I learnt more on Health &Safety at Work and INRS said astudent This video contest helped us tomotivate the students all over theyear and was a fanstatic tool todiscuss on occupational healthprevention said a teacher#OSH2014 15. #OSH2014 15 16. Les moins de 25 ans reprsentent 11% des salaris et 20 % desaccidents du travail.16Next step:International video contestof the ISSA section of culture on prevention?#OSH2014 17. INRS Presen@tatiosnvaxelaire 17