Imogen Sartain Portfolio

My name’s Imogen and I’m a passionate young designer and illustrator. I like experimenting with typography and my love of texture and imagery is reflected throughout my design work. I’m a Griffith University graduate, receiving my Bachelor of Digital Media in 2013. I’ve spent the last 12 monthsbuilding on my design skills, working and traveling. I’m enthusiastic to start putting my skills to use in the industry.

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Mimicking a hand drawn, dry brush effect I wanted a logo that was both striking and unique. Using a monochromatic pallet my brand identity successfully stands out against a variety of colours, textures and illustrations.

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Showcasing my skills as an illustrator was as important to me as the design aspects. What resulted was a seamless pattern featuring coyotes and succulents in cyan and purple. This is intended to be the first in a series of seamless patterns specifically designed for my business cards.

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Inspired by the shop owners love of antiques, I set out to create a brand identity that was equal parts modern and elegant. The ornate motif is reminiscent of the Art Nouveau period while the type and colour blocking brings the design into the 21st century.

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Building upon a design exercise from university, I took Bark Dog Training from a thumbnail and used it as a way to experiment with imagery, texture and colour in design. The end result was a logo that’s quirky, playful and likeable. The dog also makes an incredibly versatile mascot.

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Silverfern Bags is a small start up company based on Magnetic island, QLD.Intended for screen-printing, the design couldn’t be too complicated. Inspired by the islands national parks and picturesque beaches, the result is a simple logo with a relaxed, beachy vibe.

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For designers, driving past the water fronts can be a painful experience. Most of the hotels that were built along the water still retain their original, and often dated branding. Using one such trip as inspiration I set out to bring Golden Chain into 2014 with new, stylish and modern branding.

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Built for Bass is a car audio brand based on the Gold Coast. With a small budget and a desire to stand apart from their loud and bold competitors, I designed a greyscale brand identity with memorable and unique imagery. It also inspired the motto ‘Rattle your bones, not your boot’

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Hope House is a conceptual women’s emergency accommodation service, intended to bring women in need out of financial and emotional strain. I used bright, contrasting colours and an effeminate motif to best embody the brands message, while avoiding obvious charity imagery.

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Siobhan Ring is a Brisbane based blogger, event manager and stylist with a love for all things floral and on trend. The intention was to create a versatile, illustrated brand that could be used for all aspects of her business.

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Having just illustrated a floral wreath logo for the client, I followed it up with a seamless pattern that could be used for her business cards, personalised stationary, and blog background. The muted background was intended to compliment the warm cream used in the branding.

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For our final GD2 assessment we were asked to design a booklet that would be handed out to the following years new Digital Media students. I designed a booklet that used bold colours and playful typography for an overall bright and youthful design.

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Challenged to create a typographic book cover for Nick Hornby’s first book, I chose to use a minimalist colour pallet and photoshoped a number of instruments to create the striking numerals. The result was a cover that is imaginative, memorable and demands to be closely inspected.

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As an animal lover it came to my attention how few successful animal rescues there are, particularly for rodents, who are often misunderstood. I designed these eye catching, bright and graphic flyers for a fictional rodent rescue, using cute imagery to appeal to a wider audience and potentially change the viewers mind.

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Using plastic figurines, I created a series of typographic phrases with toys for a mock Toyworld add campaign. Out of the phrases I made, WILD was the most successful result, and became the focus point of a bright, gender neutral design that both adults and children can enjoy.

I know I still have a lot to learn, and some of that will only come from experience and knowledge gained within a design environment.I hope to have that opportunity, and finally apply my passion for design and illustration to a broader range of clients.