IMEN 381 MIS Final presentation June 20, 2012 Group 9 IME 20090386 Kong so-seul IME 20100202 Kim Jeong-woo IME 20100444 Kim Young-eun.

M-COMMERCE of TMON

IMEN 381 MISFinal presentationJune 20, 2012

Group 9

IME 20090386 Kong so-seulIME 20100202 Kim Jeong-wooIME 20100444 Kim Young-eun

CONTENTS

M-commerce

Global trend

About TMON

Strategy of TMON

Result

Comparison with Coupang

Conclusion

WHAT IS M-COM-MERCE?

M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs).

transaction

information

Communication

Entertainment

Specific meaning

Broad meaning

GLOBAL TREND

Smartphone market share raised up to 50% (2012.2)

GLOBAL TREND

ABOUT TMON

The largest sales volume social commerce company in Korea

Emerging at 2010.2.1

Related to e-commerce at first

First capital 341 million won

STRATEGY OF TMON

2011. 7 start mobile service

(Android)

2011.11 start iOS ver.

Add location based services(LBS)

‘TMON NOW’

RESULT

2011년 7

월

8 월 9 월 10 월 11 월 12 월 2012년 1

월

2 월0%

5%

10%

15%

20%

25%

Percents of TMON MOBILE sales

10 월 11 월 12 월 1 월 2 월0%

10%

20%

30%

40%

50%

60%

70%

80%

mobilePC

Percents of TMON sales Mobile and PC

RESULT

Grow about 10 times

2010 20110

5

10

15

20

25

30

35

3.3

32.7Year sales of TMON Unit: billion won

COMPARISON WITH COUPANG

The largest click rate social commerce company in Ko-rea

Emerging at 2010.5

One of the largest two social companies with TMON

COMPARISON WITH COUPANG

‘Coupang time’ ‘Tmon now’

vs.

Real time LBS coupon

COMPARISON WITH COUPANG

TMON has similar services accessibility comparing with coupang

However, there is a great difference at real time LBS coupons

As well, the number of TMON’s visitors is 0.4 millions more than coupang

CONCLUSION

Emerging smart phone and Smartphone market share raised up to 50% (2012.2)

Smart phones result in expanding m-commerce

Social-commerce penetrates in our daily lives

Combining social-commerce with m-commerce

TMON is No.1 among social-commerce Korea companies

TMON takes advantage of m-commerce comparing to competitor.

REFERENCE

http://blog.ticketmonster.co.kr

http://www.rankey.com/blog/blog.php?type=column

http://blog.naver.com/PostView.nhn?blogId=beautylife78&logNo=120154997410&parentCategoryNo=75&viewDate=&currentPage=1&listtype=0&from=postList

http://biz.chosun.com/site/data/html_dir/2012/05/10/2012051000996.html

http://www.zinicap.kr/index.php/archives/1416

http://www.google.co.kr/imghp?hl=ko&tab=ii

THANK YOU