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Page 1: Ignition 5 29.10.13

29.10.13

Page 2: Ignition 5 29.10.13

This Week...Smileball, fix it in six, auto complete truth, , woofwagon, an impossible made possible

SmileballKPT Insurance

Fix it in sixLowe’s home improvements

Auto complete truthUN Women

#WoofwagonVolkswagen

An impossible made possibleHonda Illusions

Page 3: Ignition 5 29.10.13

Insurance is a low interest and engagement category, people recognise that they need health insurance but it’s not necessarily something that they’re happy about signing up to.

Swiss insurance company KPT wanted to change this and show people that their extraordinary service leads to happier clients.

What better way than a game of Smileball, a pinball game controlled entirely by smiles.

SmileballKPT Insurance

Page 4: Ignition 5 29.10.13

Fix it in SixLowe’s Home Improvements

In January of this year, Vine (the 6 second video site) exploded onto the social scene. Since then, a lot of companies have been dabbling in the platform, but few have figured out how their brand can actually add value through it.

One brand that have cracked it is Lowe’s (a home improvements company) from the US.

They realised that today’s consumers are more busy than ever, and so decided to create 6 second videos to help them with everyday household problems like holding screws in place or knowing how to arrange photos on the wall.

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Auto complete truthUN Women

A very smart insight from UN Women for this campaign using real suggested search terms from Google's autocomplete feature. It show’s how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.

This drives home the daunting fact that enough people around the world share these opinions that Google has come to expect them.

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Last week VW launched their new #Woofwagon campaign in the X-Factor centre break.

The main insight to form this campaign, is that people aren’t particularly well informed about the various different car models that VW have to offer. For a long time now, VW have mainly been famous for their hero model, the VW Golf.

The challenge was to create a campaign that showcases the range of models that the brand has to offer, in a way that resonates with people.

So, the big idea was to use very distinctive breeds of dogs to represent each of the different car models. VW are always great at creating ads that people love and with this campaign they’ve been able to harness this online via the #Woofwagon. Since its launch, people have been tweeting the car company with various images of their pets enjoying roadtrips in their own woof wagons!

*VW have assured us that all dogs were wearing their seatbelts during filming

#WoofwagonVolkswagen

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#WoofwagonVolkswagen

Page 10: Ignition 5 29.10.13

Good optical illusions are few and far between. Honda have created a great one called “the impossible made possible”, and it shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects.

This piece of work demonstrates that not everything is what it first seems. The same can be said for the CR-V, Through the ingenuity of its engineering, Honda has designed a fuel efficient SUV and made the impossible possible.

Check out the very cool behind the scenes footage here

An impossible made possibleHonda Illusions