Top Banner
mobile marketing magic
20

Ignite Sydney Marketing - Mobile Marketing Magic - Shane Williamson

May 25, 2015

Download

Technology

TOPIC: Mobile needs to be an integral part of a company’s Digital DNA, not an outsourced pet project. I will address some mobile strategy principles so you can navigate the mobile ecosystem efficiently

Delivered at Ignite Sydney Marketing event (August 2013). http://marketing.ignitesydney.com/.

The ignite presentation format is a 5 minute talk, with 20 slides at 15 seconds each.

Video is available on Youtube here http://youtu.be/Dc0LcEymGGc
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

mobile marketing magic

Page 2: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

themobile world

Page 3: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

themobile

ecosystem

Page 4: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

the smartphone revolution

Page 5: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

marketing with mobile

Page 6: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

Messaging(SMS/MMS)

Page 7: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

mobile sites & apps

Page 8: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

quick response(QR)

Page 9: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

augmented reality

Page 10: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

bluetooth

Page 11: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

Near Field Communications

Page 12: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

wearabletechnology

Page 13: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

convergence

Page 14: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

but if customers don't understand….

then chaos reigns

Page 15: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

are they your customer

or is this your customer?

Page 16: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

“markets are conversations”

Page 17: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

aconversationtool

Page 18: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

don't build it,

as they won’t come

Page 19: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

a company’sdigital DNA

Page 20: Ignite Sydney Marketing  - Mobile Marketing Magic - Shane Williamson

mobileis

personal