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Turning Ideas into ACTION w.slideshare.net/johnspence
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Ideas to Action ASMC

Nov 18, 2014

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Business

John Spence

Keynote address for the Apple Specialists - October 2012 meeting in Austin Texas.,
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Page 1: Ideas to Action ASMC

Turning Ideas into ACTION

www.slideshare.net/johnspence

Page 2: Ideas to Action ASMC

Why should I listen to you?

Page 3: Ideas to Action ASMC

100+ a year since 1989

Page 4: Ideas to Action ASMC

300+ in 19 years

Page 5: Ideas to Action ASMC

90+ since 1994

Page 6: Ideas to Action ASMC

“Simplicity is the ultimate sophistication” Leonardo da Vinci

Page 7: Ideas to Action ASMC

Ideas in Business = Strategy(Strong Strategy = Valued Differentiation)

Action = Execution

Business Success = Strategy x Execution

Page 8: Ideas to Action ASMC

Growth Wave

Balanced & Predictable

Fire-fighting

Profit Wave

W

eak

STR

ATEG

Y

St

rong

Weak EXECUTION Strong

Six Disciplines Execution Revolution - Harpst

ValuedDifferentiation

Efficiency

Bankruptcy

StableProfitable

Growth

Page 9: Ideas to Action ASMC

Strategy is merely the attempt to shape the

future of your business.

Page 10: Ideas to Action ASMC

Assessing the Strategic SituationSimplicity Complexity

Certainty Uncertainty

Knowing Forecasting

Proactive Reactive / Adaptive

Strategic Planning

Scenario Planning

Page 11: Ideas to Action ASMC
Page 12: Ideas to Action ASMC

Success comes from executing the RIGHT plans, not just from the planning process itself.

Page 13: Ideas to Action ASMC

Five Foundations of Effective Strategic Thinking

Business Acumen

Personal Experience

Pattern Recognition

Strategic Insight

Disciplined Execution

Page 14: Ideas to Action ASMC

Just because you have an idea…

Page 15: Ideas to Action ASMC

Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?

Page 16: Ideas to Action ASMC

Take a Chance

Take A Pass

DelegateTake Your Time

HIGH

LOW

LOW HIGH

Probability

Impact

Page 17: Ideas to Action ASMC

Greatest Challenges:1. Competitive pressure2. Growth and expansion3. Skill shortages4. Pricing sensitivity5. Changing technology

Develop ONE idea for your business from these topics

Page 18: Ideas to Action ASMC

Is it realistic?What are the REAL numbers?What would I have to change / do?What is the “Ripple Effect”?Is this a long-term or short-term idea?Who else should I talk to?Can this idea be improved ?What is the timing for implementation?What will happen if I am wrong?

Page 19: Ideas to Action ASMC

To create a highly accountable culture…

• Communicate clearly and relentlessly.• Set agreed-upon and highly specific metrics.• Focus on results – not personalities.• Force collaboration – teamwork is mandatory

not optional.• Question all activities that don’t contribute to

the company’s overall strategic goals.• Make sure that everyone in the organization –

from top to bottom – focuses on accountability.

Page 20: Ideas to Action ASMC

• Solid strategy is essential to business success.

• However, good strategic principles mean nothing if you don’t implement them.

• Thorough preparation is essential to execution.

• Simplicity is the foundation of execution. Thus you should focus your business on a few simple ideas.

• Align all activity with your core business goals. Eliminate everything else.

• People drive execution. Hire, train, retain and motivate the best.

• The business landscape is always changing, so to succeed you must be flexible.

• Craft a simple message, and make sure everyone in the organization gets it – but also listen to everyone, so you know what’s going on.

• Being good isn’t enough. Build “towering strengths.”

Sun Tzu on Business Execution

Page 21: Ideas to Action ASMC

Vision+

Values

Strategy

Commitment

Alignment

Systems Communication

Support

Adjust /Innovate

Reward /Punish

Where are we going + how will we behave on the way?

FocusDifferentiation“No”

Stakeholders + guiding collation

Vision + ValuesStrategyPlansGoals / ObjectivesTactics / Actions

Procedures / ProtocolsRepeatable ProcessClear / consistent / relentless

Training +time / money /

supplies / people

Measure / TrackCommunicate

Transparency Renewal

Praise + Celebration and

Eliminate Mediocrity

9 Steps forEnsuring

Effective Execution

Page 22: Ideas to Action ASMC

Obstacles to Execution

Page 23: Ideas to Action ASMC

1. There is a real void of clear, direct and understandable communication. This results in people doing what they want to do, not what they need to do and breeds a climate of not caring about the customers/clients or their colleagues.

Poor Communication

Page 24: Ideas to Action ASMC

2. Dysfunctional behavior is accepted or ignored and worse yet, colleagues, management reward it.

Poor Behavior

Page 25: Ideas to Action ASMC

3. There is no definition of what is acceptable and what is unacceptable.

Lack of Clarity

Page 26: Ideas to Action ASMC

4. Management does not promote and confirm that accountability is a key principle within their company.

Lack of Accountability

Page 27: Ideas to Action ASMC

5. Good people may leave because of frustration that their employer is ignoring the issue and is not proactive in seeking and implementing a solution to change the environment.

Loss of Talent

Page 28: Ideas to Action ASMC

6. Employees will believe that if their managers do not show that accountability is important, then employees will know that they can get away with unacceptable behaviors.

Lack of Leadership

Page 29: Ideas to Action ASMC

Accountability

• 100% Clarity

• Agreement

• Tracking

• Coaching

• Reward / Punishment

Page 30: Ideas to Action ASMC

Clear Direction

No

Yes

Explain the Task

Agreement

Gain Agreement

Skills

Yes

No

Training

Resources

Yes

No

Get them theResources

Authority

Yes

No

Empower Them

Motivated

Yes

No

Coach Them

PerformanceImprovement

Yes

No

Clarity

Page 31: Ideas to Action ASMC

The Four Pieces of Paper…

Agreement

Page 32: Ideas to Action ASMC

Drone Scapegoat

OwnershipMentality

LooseCannon

HIGH

LOW

LOW HIGH

Auth

ority

Accountability

Empowerment

Page 33: Ideas to Action ASMC

Keep a Compelling Scoreboard• It has to be simple• It has to be visible to the team• The has to show all key metrics

• It has to tell you immediately if you are winning or losing!!

Tracking

Page 34: Ideas to Action ASMC

MPS Margin Per Sale

Talent

Customer Service

Customer Retention

Create a “Dashboard” of all key measures

Page 35: Ideas to Action ASMC

Coaching

Page 36: Ideas to Action ASMC

Situational Leadership

Cheerleader Coach

Director Teacher

FLEX

LOW

LOW

HIGH

HIGH

Moti

vatio

n

Skill

Page 37: Ideas to Action ASMC

Final Workshop• What are the top THREE things you must do

right away to dramatically increase the level of disciplined execution and accountability in your organization?

Page 38: Ideas to Action ASMC

If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]

My twitter address is: @awesomelysimplePlease connect with me on LinkedIn

Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com

Lastly, these slides have already been uploaded to:

www.slideshare.net/johnspence

Thank You