IDEA

PESENTED BY:-

ABIN JOSEPH

INTRODUCTION

•Type :- Public company•Listed as :- BSE:532822 NSE:IDEA•Industry :- Telecommunications•Founded :- 1995•Headquarter :- Santacruz East, (Mumbai), India•Key people :- Kumar Manglam Birla (chairman)•Products :- Mobile telephony, Wireless broadband•Revenue :- Rs. 15,389 crore•Operating income :- Rs. 2,879.33 crore•Net income :- Rs. 844.60 crore•Owner(s) :- Vishal bhilare•Employees :- 6481•Website :- www.ideacellular.com

HISTORY

•In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh.• When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. •Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later rebranded as IDEA.•Uttar Pradesh (West) and Kerala — and licenses for three more — UP (East), Rajasthan and Himachal Pradesh. •By the end of that year, four million Indians were on the company’s network. In 2005, AT&T sold its investment in Idea, and the year after Tata's also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group.

Mergers and acquisitions

•In February 2001, acquired RPG Cellcom Limited, the mobile operator in the Madhya Pradesh Circle, with full integration of this Circle with ours achieved by June 2001.

•Subsequently, in January 2000, merged with Tata Cellular Limited, the mobile operator in the Andhra Pradesh Circle, and integrated its operations by January 2001.

•Acquired the license for the Delhi Circle during the fourth mobile license auction in October 2001, with network rollout and commercial launch by November 2002.

Vision & Mission

Vision :- To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space.

Mission :-We will delight our customers while meeting their individual communication needs time anywhere. We survive because of our customers.

MARKET SEGMENTATIO

NFor Metropolitan Circle:-

Customer Segmentation Description

Products pre-paid and post-paid mobile services

Services GPRS, voice and SMS based entertainment services, call-forwarding, call conferencing, regional, on-net, national and international roaming, GSM gateways, vehicle tracking; and Automatic Meter Reading

Channels Direct Outlets

Complementors Ericsson, Nokia, Siemens

Unique Competencies 6 SIGMA, Net Setter Data Cards & Blackberry Solution, largest customer base, NLD License, market leader in the Maharashtra, Strong distribution channels

For Rural Circle:-

Customer Segmentation Description

Products pre-paid and post-paid mobile services

Services Krishi Voucher, NOKIA Life Tools, Providing health care services

Channels Indirect

Complementors Ericsson, Nokia, Siemens

Unique Competencies usage of solar power for Base Transceiver Station (“BTS), frequency optimization techniques

Marketing mix

Product

•pre-paid and post-paid mobile services.(3g &2g)

•GPRS, voice and SMS based entertainment services, call-forwarding, call conferencing, regional, on-net, national and international roaming, GSM gateways, vehicle tracking; and Automatic Meter Reading.

•Net Setter Data Cards & Blackberry Solution.

•pre-paid and post-paid mobile services.

•Krishi Voucher, NOKIA Life Tools, Providing health care services

Price

PlaceTelecom Circle State/Region No. of Towns

Andhra Pradesh Andhra Pradesh 13

Gujarat Gujarat 2

Haryana Haryana 87

Himachal Pradesh Himachal Pradesh 5

Jammu & Kashmir Jammu & Kashmir 0

Madhya PradeshMadhya Pradesh 4

Chhattisgarh 8

Maharashtra and GoaMaharashtra† 3

Goa 3

Punjab Punjab 0

Kerala Kerala 18

Delhi Delhi 1

Kolkata Kolkata 1

Kanpur Kanpur 1

Uttar Pradesh (East) Eastern Uttar Pradesh 6

Promotional strategies

•‘2 Minutes Outgoing Free’, ‘Lifelong offer’, ‘Women's Card’, 'Lifetime Idea' etc are some of the offerings of IDEA.  •Idea’s patnership with IIFA awards

•Associated with IPL

•MTV roadies and Idea Star Singer

•Various campaigns showing Abhishek Bachchan in different settings showing corporate social responsibility.

S.w.o.t analysis

• Attractive existing foot print• Established position• Strong distribution channel• High quality network structure

Strength

•High debt equity ratio•concentration•Loss accumulated by company

Weakness

•Growth in Indian telecom industry•Growth of I.T.•Greater clarity in procedures

Opportunities

•Intense competition•Alternative technologyThreats

competitors

•BSNL/MTNL

•Bharti Airtel

•Reliance Communications

•Tata Telecom

•Aircel

•Vodafone

•Uninor